{"id":90962,"date":"2026-06-24T05:36:34","date_gmt":"2026-06-24T05:36:34","guid":{"rendered":"https:\/\/www.europesays.com\/ch\/90962\/"},"modified":"2026-06-24T05:36:34","modified_gmt":"2026-06-24T05:36:34","slug":"nestle-usa-removes-artificial-colors-in-all-food-and-beverages","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ch\/90962\/","title":{"rendered":"Nestl\u00e9 USA removes artificial colors in all food and beverages"},"content":{"rendered":"\n

This story was originally published on Food Dive. To receive daily news and insights, subscribe to our free daily Food Dive newsletter<\/a>.<\/p>\n

Nestl\u00e9 USA has removed all certified artificial colors from its food and beverage portfolio, achieving its goal of fully eliminating them from its portfolio by the middle of this year.<\/p>\n

The Nesquik and DiGiorno maker announced in June 2025<\/a> that more than 90% of its U.S. portfolio already was free from synthetic dyes. The food and beverage giant vowed to remove the remaining artificial colors or to reformulate existing recipes with alternative solutions while keeping the quality, taste and experience people expect.<\/p>\n

\u201cThis work didn\u2019t happen overnight,\u201d Marty Thompson, CEO of Nestl\u00e9 USA, wrote in a blog post. \u201cIn fact, it builds on years of progress and the ongoing commitment of teams across our business to evolve recipes while protecting what people know and love.\u201d<\/p>\n

Thompson, who took over the top post at Nestl\u00e9 USA<\/a> in January 2025, noted that the company\u2019s Nesquik team quickly reformulated strawberry-flavored offerings using colors from natural sources. And in just five months, the company\u2019s foodservice employees transitioned more than 20 Nestl\u00e9 Vitality beverage offerings to natural color sources without compromising quality or taste.<\/p>\n

Reformulated products are already arriving on shelves, Nestl\u00e9 USA said.\u00a0<\/p>\n

Nestl\u00e9\u2019s pledge to remove artificial dyes was part of a broader move from major food companies to remove synthetic colors from their portfolios following pressure from the White House<\/a> and Health and Human Services Secretary Robert F. Kennedy Jr.<\/p>\n

General Mills<\/a>, Kraft Heinz<\/a> and The Campbell\u2019s Company<\/a> were among the other companies that vowed to remove artificial dyes. Grocers such as Target<\/a> also have begun to limit sales of cereals with synthetic colors.<\/p>\n

Nestl\u00e9 USA said eliminating the dyes is part of the company’s larger work to ensure products reflect shifting consumers’ needs and preferences. During the last decade, it has simplified recipes, enhanced ingredient transparency and expanded choice across its brands to reflect ever-evolving tastes, nutritional needs, convenience and price points.<\/p>\n

The food and beverage company is cutting sugar when possible, using high-fructose corn syrup in less than 1% of its products and increasing the sale of clean-label products such as its Natural Bliss dairy creamers, Thompson said. Nestl\u00e9 USA is also launching products tailored to today\u2019s trends, including Vital Pursuit<\/a> for people taking GLP-1 medications.<\/p>\n","protected":false},"excerpt":{"rendered":"This story was originally published on Food Dive. To receive daily news and insights, subscribe to our free…\n","protected":false},"author":2,"featured_media":90963,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[126],"tags":[44347,22316,45882,199,17308,44705],"class_list":["post-90962","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nestle","tag-artificial-colors","tag-food-and-beverage","tag-marty-thompson","tag-nestle","tag-nestle-usa","tag-synthetic-dyes"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ch\/116803468505326226","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts\/90962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/comments?post=90962"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts\/90962\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/media\/90963"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/media?parent=90962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/categories?post=90962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/tags?post=90962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}