{"id":92037,"date":"2026-06-25T14:23:10","date_gmt":"2026-06-25T14:23:10","guid":{"rendered":"https:\/\/www.europesays.com\/ch\/92037\/"},"modified":"2026-06-25T14:23:10","modified_gmt":"2026-06-25T14:23:10","slug":"the-discontinued-nestle-white-chocolate-bar-that-still-gives-fans-sweet-dreams-2","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ch\/92037\/","title":{"rendered":"The Discontinued Nestl\u00e9 White Chocolate Bar That Still Gives Fans ‘Sweet Dreams’"},"content":{"rendered":"

Throughout advertising history, there have been some jingles that foodies just can’t seem to forget, like the McDonald’s Big Mac song from the mid ’70s<\/a> or that of\u00a0the surrealist Filet-O-Fish commercial from 2009<\/a>\u00a0that we still haven’t repressed. Today, we’re shining the spotlight on Nestl\u00e9 Alpine White \u2014 or, more enduringly, the everlasting effect its commercial song had on consumers who lived through the late 1980s.<\/p>\n

The discontinued chocolate bar<\/a> featured white chocolate dotted with almonds. Its elevated packaging with a clean, streamlined design was inherently elegant and made white chocolate feel fancy \u2014 even though, in reality, white chocolate\u00a0doesn’t contain any real cacao solids at all. According to the wrapper,\u00a0Nestl\u00e9’s Alpine White bar was made “True to Old World Tradition,” comprising just five ingredients: sugar, cocoa butter, milk, almonds, and vanillin.\u00a0 Apparently, the simple combination was totally effective. A Reddit thread<\/a> in r\/nostalgia dedicated to Nestl\u00e9 Alpine White draws impassioned comments like, “The best chocolate bar I’ve ever had! I think about it often, even though I was a child when it was discontinued.” Other longtime fans agree<\/a>, “I would give anything to go back to the ’80s or early ’90s and eat just one more Alpine white. I get cravings for them often and have tried so many other white chocolate bars but nothing compares.”<\/p>\n

More than the ingredients, however, the real star was arguably its dramatic, epic commercial.\u00a0Nestl\u00e9 Alpine White’s television ad\u00a0is a synthesizer-soaked, absurdist pipe dream straight out of the ’80s cultural zeitgeist.<\/p>\n

Read more: 14 Once-Popular Desserts From The 1970s<\/a><\/p>\n

Nestl\u00e9 Alpine White delivered a masterclass in memorable branding\"Nestl\u00e9<\/p>\n

Nestl\u00e9 Alpine White chocolate bar ad c. 1980s – Yosemite_Scott\/Reddit<\/p>\n

In the style of a sultry, kitschy 1980s rock ballad (think:\u00a0George Michael’s “Careless Whisper”) , a voiceover croons, “Sweet dreams you can’t resist. N-E-S-T-L-E-S. A dream as sweet as this. N-E-S-T-L-E-S.” A woman draped in billowing white fabric stands in the (ostensibly Alpine) mountains. A manicured man wears a white turtleneck and gazes upward toward the heavens. A figure skater twirls in a tight pirouette. The intensely atmospheric ad was based on the artistic stylings of American painter Maxfield Parrish,\u00a0and ultimately dared to ask: “What would happen if a 30-second cable slot was a cinematic masterpiece?” Half a century later, viewers still remember it clearly.<\/p>\n

Comments on a YouTube video<\/a> of the iconic ad share, “When this commercial came on, we’d stop what we were doing just to watch it.” Others echo, “If this was a full length ’80s pop song not just a commercial, it would have been a top 10 hit.” The band Faith No More even covered the jingle during live performances. The tune was so timeless and stirring, in fact, that it ultimately outlived the candy bar from which it was inspired. Nestl\u00e9 Alpine White ran from 1986 to 1993, and by 1994, it was nowhere to be found.\u00a0Considering the treat has been gone since the early 1990s, it doesn’t look like candy fans should hold their breath for a comeback<\/a>.<\/p>\n

These days, Tony’s Chocolonely is our favorite store-bought white chocolate bar brand<\/a>. But, for a blast from the past, one fan on\u00a0Reddit<\/a>\u00a0suggests, “Get a bag of nestle white chocolate chips, pulverize up some almonds, combine into [a] pan to melt, then pour it into a mold to cool. That’s what I do, because I also have nostalgia over this.”<\/p>\n

Want more food knowledge? Sign up to our free newsletter<\/a> where we’re helping thousands of foodies, like you, become culinary masters, one email at a time. You can also add us as a preferred search source<\/a> on Google.<\/p>\n

Read the original article on Tasting Table<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Throughout advertising history, there have been some jingles that foodies just can’t seem to forget, like the McDonald’s…\n","protected":false},"author":2,"featured_media":92038,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[126],"tags":[46241,36169,46242,199,35264],"class_list":["post-92037","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nestle","tag-alpine-white","tag-chocolate-bar","tag-commercial-song","tag-nestle","tag-white-chocolate"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ch\/116811202887640694","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts\/92037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/comments?post=92037"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts\/92037\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/media\/92038"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/media?parent=92037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/categories?post=92037"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/tags?post=92037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}