{"id":92601,"date":"2026-06-26T10:53:08","date_gmt":"2026-06-26T10:53:08","guid":{"rendered":"https:\/\/www.europesays.com\/ch\/92601\/"},"modified":"2026-06-26T10:53:08","modified_gmt":"2026-06-26T10:53:08","slug":"kitkat-breaks-through-at-cannes-lions-wins-grand-prix","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ch\/92601\/","title":{"rendered":"KitKat breaks through at Cannes Lions, wins Grand Prix"},"content":{"rendered":"\n

VEVEY, Switzerland \u2013 Nestl\u00e9\u2019s KitKat brand has won multiple Lions at this year\u2019s Cannes Lions, including a Grand Prix, four Gold Lions and four Silver Lions for \u2018The KitKat Heist.\u2019 The real-time campaign turned an unexpected product theft into a global cultural moment, showing how distinctive, insight-led brand-building can deepen consumer engagement and keep Nestl\u00e9\u2019s iconic brands relevant. The brand also won two Bronze Lions for its \u2018Little Breaks\u2019 campaign.<\/p>\n

\u2019The KitKat Heist\u2018 began just before Easter, when thieves stole more than 413 000 KitKat bars in transit between Italy and Poland. KitKat responded with speed, transparency and its characteristic sense of humor, saying the thieves had taken its tagline too literally and \u2018made a break\u2019 with more than 12 tonnes of chocolate.<\/p>\n

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The brand invited consumers into the story through its Stolen KitKat Tracker. KitKat\u2019s response quickly sparked attention across culture, social media and earned media, turning a real-world incident into a moment of participation, conversation and impact at scale.<\/p>\n

\u201cThese awards prove the power of consistency, distinctiveness and cultural relevance in brand building,\u201d said David Rennie, Executive Vice President and Head of Nestl\u00e9\u2019s Strategic Business Units and Marketing and Sales. \u201cNearly 70 years of \u2018Have a Break. Have a KitKat\u2019 gave people a simple idea to make their own \u2013 and our teams moved boldly and fast to turn that moment into global conversation. This underscores the importance of our brand-building strategy: to create brands that earn choice and trust, connect deeper with consumers and drive real impact.\u201d<\/p>\n

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Nestl\u00e9 uses data-driven consumer, category and customer insights to develop products and brand experiences that are superior, offer value, are visible where people shop, and communicate in ways that cut through. The company\u2019s goal is to build brands that win with consumers, gain market share and accelerate real internal growth.<\/p>\n

The Cannes Lions International Festival of Creativity is widely regarded as one of the world\u2019s most prestigious awards programs for creative marketing and communications.<\/p>\n

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