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Nescaf\u00e9\u00a0sourced 53% of its green coffee from farmers adopting regenerative agriculture practices in 2025. (Image: Getty\/JR Slompo)Nescaf\u00e9 Plan 2030<\/p>\nNestl\u00e9 Nescaf\u00e9 sustainability strategy \u2013 overviewNescaf\u00e9 sourced 53% of green coffee from regenerative agriculture practices in 2025Green coffee emissions fell 18.3% versus 2018 baseline, highlighting decarbonisation progressFarm support included 1,600 agronomists training growers across 15 producing countriesNestl\u00e9 distributed 20.3 million plantlets, boosting resilience, yields and climate adaptation98.6% renewable electricity but scope 3 agricultural emissions remain dominant challenge<\/p>\n
It\u2019s nearly four years since Nestl\u00e9 launched Nescaf\u00e9 Plan 2030 \u2013 an ambitious strategy to make global coffee supply chains more sustainable by the end of the decade.<\/p>\n
\u201cAs the world\u2019s leading coffee brand, Nescaf\u00e9 aims to have a real impact on coffee farming globally,\u201d said Philipp Navratil, who was head of Nestl\u00e9\u2019s Coffee Strategic Business Unit at the time. \u201cWe want coffee farmers to thrive as much as we want coffee to have a positive impact on the environment. Our actions can help drive change throughout the coffee industry.\u201d<\/p>\n
So how is the world\u2019s biggest CPG delivering on those ambitions and is its flagship sustainability programme translating into meaningful progress for coffee farmers and the environment?<\/p>\n
Nescaf\u00e9\u00a0sourced 53% of its green coffee from farmers adopting regenerative agriculture practices in 2025. (Image: Getty\/JR Slompo)Nescaf\u00e9 Plan 2030<\/p>\n
According to the Nescaf\u00e9 Plan 2030 Progress Report, published this month, Nestl\u00e9\u2019s biggest coffee brand sourced 53% of its green coffee (raw, unroasted coffee beans) from farmers adopting regenerative agriculture practices in 2025.<\/p>\n
While this marks a significant milestone, it also raises questions around pace \u2013 with 2030 targets looming, the key challenge will be accelerating adoption across the remaining share of its supply chain.<\/p>\n
The company also reported an 18.3% reduction in greenhouse gas (GHG) emissions from its green coffee compared with its 2018 baseline.<\/p>\n
Put into context, green coffee represents the largest share of the coffee giant\u2019s total footprint, meaning progress here is critical.<\/p>\n
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Nestl\u00e9 aims to enhance coffee supply resilience, benefiting farmers and farmland ecosystems. (Image: Getty\/Farknot_Architect)Implementing change<\/p>\n
In 2025, more than 1,600 Nescaf\u00e9 agronomists and field staff supported farmers in 15 countries, through training and technical support on regenerative agriculture. <\/p>\n
Nescaf\u00e9 also shifted its procurement strategy to prioritise coffee farmers following these practices.<\/p>\n
The Nescaf\u00e9 Plan 2030, says Nestl\u00e9, aims to enhance coffee supply resilience, benefiting farmers and farmland ecosystems. Practices such as agroforestry, cover crops and optimised fertilisation are being used to improve soil health and support long-term yields. <\/p>\n
Intercropping \u2013 growing two or more different crop species together to maximise land efficiency, improve soil health and create natural pest control \u2013 is also creating new revenue streams for farmers.<\/p>\n
\u201cWith more than half of our green coffee sourced from farmers adopting regenerative agriculture practices in 2025, Nescaf\u00e9 has reached a major milestone,\u201d says Antje Shaw, head of sustainability for Nescaf\u00e9. \u201cThis shows how we are working with farmers to scale regenerative agriculture across our coffee supply chain. We aim to support farmers in this transition, strengthen resilience to climate change and help secure Nestl\u00e9\u2019s long-term access to coffee, a key growth driver for the company.\u201d<\/p>\n
Nestl\u00e9\u2019s also working with farmers to introduce coffee varieties better suited to rising temperatures and more resistant to pests and diseases.<\/p>\n
For farmers, however, renovation comes with upfront costs and delayed returns, meaning continued financial and technical support will be critical to ensure widespread uptake.<\/p>\n
Finally, 94.3% of Nescaf\u00e9 coffee was responsibly sourced last year, meaning green coffee lots were traceable to identified groups of farmers and independently certified or verified as being produced in alignment with Nestl\u00e9\u2019s responsible sourcing requirements.<\/p>\n
This reflects wider industry efforts to improve traceability, as brands face increasing regulatory and consumer pressure to demonstrate deforestation-free and ethical sourcing.<\/p>\n
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Nescaf\u00e9 is the biggest coffee brand in the world. (Image: Getty\/Pavel Iarunichev)Manufacturing, distribution and packaging<\/p>\n
Beyond farming, Nescaf\u00e9 is also working to curb the environmental footprint of its operations across coffee manufacturing, distribution and packaging \u2013 the three main sources of its carbon emissions. This includes efforts to improve energy efficiency, transition to cleaner energy sources and optimise logistics to reduce emissions across its value chain.<\/p>\n
In 2025, 98.6% of the electricity used across Nescaf\u00e9 coffee manufacturing sites was sourced from renewable energy, marking a significant step towards decarbonisation and contributing to overall reductions in greenhouse gas (GHG) emissions. <\/p>\n
The company\u2019s also exploring lower-impact packaging solutions and more efficient distribution networks to further drive down its environmental impact, aligning its operations with broader climate targets while responding to growing consumer and regulatory pressure for more sustainable products.<\/p>\n
However, details on packaging reductions or shifts away from virgin plastic remain limited, an area where stakeholders are increasingly expecting clearer targets and measurable progress.<\/p>\n
The world\u2019s biggest coffee brand has also developed the Nescaf\u00e9 Plan Child Protection Framework, in collaboration with strategic partner, Terre des Hommes, strengthening child protection systems in coffee supply chains. <\/p>\n
\u201cWe believe in supporting systems that protect children today and help secure better opportunities for the future,\u201d says Roy Tjan, child rights and business global advisor at Terre des Hommes. \u201cOur partnership with Nescaf\u00e9 reinforces this belief by integrating the company\u2019s child protection efforts on the ground with the community and public State systems already in place.\u201d<\/p>\n
As Nescaf\u00e9 enters the second half of its 2030 plan, the real test is whether it can scale fast enough to deliver measurable environmental gains while boosting farmer livelihoods.<\/p>\n
We\u2019ll be keeping a close eye on its progress.<\/p>\n
Climate Smart Food<\/p>\n
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