New Delhi: Nestl\u00e9 announced that it will remove artificial food colours from all its products worldwide by the end of 2026, becoming the first major global food company to make such a commitment.<\/p>\n
The move comes as consumers become more conscious about what goes into their food, prompting companies to reduce artificial ingredients and offer healthier products amid the growing popularity of GLP-1 weight-loss drugs.<\/p>\n
Nestl\u00e9 said it has already removed artificial colours from its portfolio in the US. The new target extends that commitment to all markets globally.<\/p>\n
Speaking to Reuters, Stefan Palzer, Nestl\u00e9’s Chief Technology Officer, said the company spent years researching natural alternatives and testing their shelf life before deciding to roll out the change worldwide.<\/p>\n
The announcement is likely to spark questions around Nestl\u00e9 India’s portfolio, including some of its biggest brands such as Maggi, KitKat, Munch and Milkybar. If that happens, Indian consumers may see changes in ingredient lists, packaging and product communication over the next few years.<\/p>\n
The development also brings back memories of the 2015 Maggi crisis, when the instant noodle brand was temporarily banned in India over concerns about lead and monosodium glutamate (MSG).<\/p>\n
Nestl\u00e9 later won the legal battle, and Maggi returned to shelves after regulatory approvals.<\/p>\n
Over the years, brands have increasingly highlighted claims such as “no added preservatives”, “natural ingredients” and “no artificial flavours” on product packs and in advertising.<\/p>\n
Nestl\u00e9’s latest announcement could be another step in that direction.<\/p>\n
The move is not just about changing ingredients. It also reflects how FMCG companies are changing the way they build their brands.<\/p>\n
Nestl\u00e9’s announcement could encourage other food companies, including Global companies such as PepsiCo, Mondelez, Mars, Hershey and Coca-Cola, to review their own portfolios on a global level.<\/p>\n","protected":false},"excerpt":{"rendered":"New Delhi: Nestl\u00e9 announced that it will remove artificial food colours from all its products worldwide by the…\n","protected":false},"author":2,"featured_media":95065,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[126],"tags":[47433,9240,7151,8496,199],"class_list":["post-95064","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nestle","tag-clean-label","tag-fmcg","tag-kitkat","tag-maggi","tag-nestle"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ch\/116843096398326055","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts\/95064","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/comments?post=95064"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts\/95064\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/media\/95065"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/media?parent=95064"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/categories?post=95064"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/tags?post=95064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}