{"id":9520,"date":"2026-02-16T20:42:16","date_gmt":"2026-02-16T20:42:16","guid":{"rendered":"https:\/\/www.europesays.com\/ch\/9520\/"},"modified":"2026-02-16T20:42:16","modified_gmt":"2026-02-16T20:42:16","slug":"trustpilot-oversold-after-unfairly-swept-into-ai-storm-says-ubs","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ch\/9520\/","title":{"rendered":"Trustpilot oversold after &#8216;unfairly&#8217; swept into AI storm, says UBS"},"content":{"rendered":"<p>    <img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.europesays.com\/ch\/wp-content\/uploads\/2026\/02\/76302125f0a332847212c8f364843aa4.jpeg\" alt=\"Trustpilot oversold after 'unfairly' swept into AI storm, says UBS\" loading=\"eager\" height=\"540\" width=\"960\" class=\"yf-lglytj  loaded\"\/> Trustpilot oversold after &#8216;unfairly&#8217; swept into AI storm, says UBS Proactive uses images sourced from Shutterstock      <\/p>\n<p class=\"yf-vbsvxt\"><a href=\"https:\/\/finance.yahoo.com\/quote\/TRST.l\" data-ylk=\"slk:Trustpilot Group PLC;elm:context_link;itc:0;sec:content-canvas\" class=\"link \" rel=\"nofollow noopener\" target=\"_blank\">Trustpilot Group PLC<\/a>\u00a0shares may have been swept up in the recent software sell-off, but UBS reckons the market has got the story wrong.<\/p>\n<p class=\"yf-vbsvxt\">In a note highlighting the reviews platform, the Swiss bank argues Trustpilot is \u201ca misunderstood AI winner caught in the software sell-off\u201d.<\/p>\n<p class=\"yf-vbsvxt\">While investors fret that generative AI could cut website traffic and weaken its model, UBS says the opposite is happening.<\/p>\n<p class=\"yf-vbsvxt\">As large language models draw on structured review data, Trustpilot\u2019s content is becoming more embedded in AI-generated answers.<\/p>\n<p class=\"yf-vbsvxt\">According to Similarweb data cited by UBS, AI chatbots now account for 21% of Trustpilot\u2019s referral traffic, with ChatGPT alone contributing 17%, up 12 percentage points month on month.<\/p>\n<p class=\"yf-vbsvxt\">The bank says visits referred by ChatGPT convert at more than double the rate of organic search in e-commerce, suggesting higher intent traffic.<\/p>\n<p class=\"yf-vbsvxt\">With adjusted EBITDA up 60% year on year in the 2025 financial year and margins improving, UBS believes the recent pullback has left the shares mispriced ahead of results on 17 March.<\/p>\n","protected":false},"excerpt":{"rendered":"Trustpilot oversold after &#8216;unfairly&#8217; swept into AI storm, says UBS Proactive uses images sourced from Shutterstock Trustpilot Group&hellip;\n","protected":false},"author":2,"featured_media":9521,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[129],"tags":[3490,7468,223,1966],"class_list":{"0":"post-9520","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ubs","8":"tag-generative-ai","9":"tag-trustpilot","10":"tag-ubs","11":"tag-ubs-proactive"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts\/9520","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/comments?post=9520"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts\/9520\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/media\/9521"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/media?parent=9520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/categories?post=9520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/tags?post=9520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}