{"id":102642,"date":"2026-05-31T08:31:13","date_gmt":"2026-05-31T08:31:13","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/102642\/"},"modified":"2026-05-31T08:31:13","modified_gmt":"2026-05-31T08:31:13","slug":"smutna-realita-povrchniho-sveta-mody-tvrda-konkurence-nevrazivost-naschvaly-a-blaznive-diety","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/102642\/","title":{"rendered":"Smutn\u00e1 realita povrchn\u00edho sv\u011bta m\u00f3dy: Tvrd\u00e1 konkurence, nevra\u017eivost, naschv\u00e1ly a\u00a0bl\u00e1zniv\u00e9 diety"},"content":{"rendered":"

Za\u010d\u00ednaj\u00edc\u00ed novin\u00e1\u0159ka Andrea Sachsov\u00e1 v\u00a0pod\u00e1n\u00ed here\u010dky Anne Hathawayov\u00e9 hled\u00e1 pr\u00e1ci v\u00a0New Yorku, ale jedin\u00e1 seri\u00f3zn\u00ed nab\u00eddka, kterou dostane, je m\u00edsto osobn\u00ed asistentky nel\u00edtostn\u00e9 \u0161\u00e9fredaktorky m\u00f3dn\u00edho magaz\u00ednu. Takov\u00e1 je v\u00fdchoz\u00ed situace sn\u00edmku \u010e\u00e1bel nos\u00ed Pradu z\u00a0roku 2006, jen\u017e je adaptac\u00ed stejnojmenn\u00e9ho, \u010d\u00e1ste\u010dn\u011b autobiografick\u00e9ho bestselleru novin\u00e1\u0159ky Lauren Weisbergerov\u00e9. Ta se sama upsala \u010f\u00e1blu, kdy\u017e p\u0159edt\u00edm pracovala jako asistentka proslul\u00e9 Anny Wintourov\u00e9, dlouholet\u00e9 \u0161\u00e9fky magaz\u00ednu Vogue.<\/p>\n

Jak Miranda vyb\u00edr\u00e1 z\u00a0p\u00e1sk\u016f, kter\u00e9 vypadaj\u00ed stejn\u011b, ale nejsou, jsem za\u017eila tak\u00e9<\/p>\n

Denisa Dvo\u0159\u00e1kov\u00e1<\/p>\n

\u201eMiliony holek by pro tu pr\u00e1ci vra\u017edily,\u201c sl\u00fdch\u00e1 hlavn\u00ed hrdinka Andrea pot\u00e9, co nab\u00edzen\u00e9 m\u00edsto p\u0159ijme. A\u010dkoli se k\u00a0m\u00f3dn\u00edmu byznysu zpo\u010d\u00e1tku stav\u00ed pov\u00fd\u0161en\u011b a\u00a0r\u00e1no si v\u011bt\u0161inou obl\u00e9k\u00e1 to prvn\u00ed, co uvid\u00ed ve sk\u0159\u00edni, nabl\u00fdskan\u00fd sv\u011bt kr\u00e1sy a\u00a0luxusu ji postupn\u011b lap\u00ed do sv\u00fdch s\u00edt\u00ed. A\u00a0snad i\u00a0d\u00edky tomu, \u017ee se ve fiktivn\u00edm \u010dasopise Runway ocitla sp\u00ed\u0161e omylem, se nakonec dok\u00e1\u017ee dostat pod k\u016f\u017ei i\u00a0chladn\u00e9 a\u00a0nekompromisn\u00ed \u0161\u00e9fce Mirand\u011b Priestleyov\u00e9. Tu s\u00a0gustem vyst\u0159ihla Meryl Streepov\u00e1, a\u00a0to tak p\u0159esv\u011bd\u010div\u011b, \u017ee za ni byla nominov\u00e1na na Oscara za hlavn\u00ed roli.<\/p>\n

Rozhoduje \u0161\u00e9fka<\/p>\n

Sn\u00edmek se p\u0159itom m\u016f\u017ee na prvn\u00ed pohled jevit jen jako nen\u00e1ro\u010dn\u00e1 romantick\u00e1 komedie. Tv\u016frci jej v\u0161ak pojali tak\u00e9 jako nahl\u00e9dnut\u00ed za oponu sv\u011bta, kter\u00fd je povrchn\u00ed a\u00a0odta\u017eit\u00fd stejn\u011b jako l\u00e1kav\u00fd a\u00a0pln\u00fd p\u0159\u00edle\u017eitost\u00ed. A\u00a0p\u0159ipom\u00ednaj\u00ed, \u017ee je z\u00e1rove\u0148 miliardov\u00fdm byznysem, kter\u00fd se dot\u00fdk\u00e1 ka\u017ed\u00e9ho z\u00a0n\u00e1s.<\/p>\n

<\/a><\/p>\n

Kdy\u017e se filmov\u00e1 Andrea na porad\u011b veden\u00ed usm\u011bje nad neschopnost\u00ed m\u00f3dn\u00edch asistentek vybrat k\u00a0\u0161at\u016fm jeden ze dvou tak\u0159ka identick\u00fdch opask\u016f, jej\u00ed \u0161\u00e9fka Miranda si ji vychutn\u00e1. Sv\u016fj monolog o\u00a0v\u00fdznamu m\u00f3dy zakon\u010d\u00ed v\u011btou: \u201eJe trochu komick\u00e9, \u017ee se c\u00edt\u00ed\u0161 povznesen\u00e1 nad m\u00f3dn\u00ed pr\u016fmysl, a\u00a0p\u0159itom m\u00e1\u0161 na sob\u011b svetr, kter\u00fd ti vybrali lid\u00e9 v\u00a0t\u00e9hle m\u00edstnosti.\u201c<\/p>\n

Nejen tato sc\u00e9na vyvol\u00e1v\u00e1 vzpom\u00ednky a\u00a0\u00fasm\u011bvy u\u00a0\u010desk\u00fdch modelek, kter\u00e9 m\u011bly mo\u017enost se st\u00e1t sou\u010d\u00e1st\u00ed bran\u017ee. \u201eJak Miranda vyb\u00edr\u00e1 z\u00a0t\u011bch tyrkysov\u00fdch p\u00e1sk\u016f, kter\u00e9 vypadaj\u00ed stejn\u011b, ale nejsou, jsem za\u017eila tak\u00e9. Ne snad p\u0159\u00edmo s\u00a0p\u00e1skem, ale s\u00a0jin\u00fdmi dopl\u0148ky,\u201c vybavuje si Denisa Dvo\u0159\u00e1kov\u00e1. V\u00a0roce premi\u00e9ry prvn\u00edho sn\u00edmku, ve sv\u00fdch \u0161estn\u00e1cti letech, zv\u00edt\u011bzila v\u00a0celosv\u011btov\u00e9 sout\u011b\u017ei Elite Model Look, kter\u00e1 ji vyst\u0159elila vzh\u016fru.<\/p>\n

\u201eHodn\u011b se povedly i\u00a0sc\u00e9ny, kde n\u00e1vrh\u00e1\u0159i p\u0159edstavuj\u00ed Mirand\u011b svou novou kolekci, a\u00a0je vid\u011bt, jak moc z\u00e1le\u017e\u00ed na jej\u00edm n\u00e1zoru,\u201c hodnot\u00ed roda\u010dka z\u00a0Prahy, podle n\u00ed\u017e vykreslen\u00ed fiktivn\u00ed \u0161\u00e9fredaktorky odpov\u00edd\u00e1 Ann\u011b Wintourov\u00e9 skoro dokonale. Usm\u00e1la se i\u00a0p\u0159i sc\u00e9n\u00e1ch, v\u00a0nich\u017e do kancel\u00e1\u0159e vol\u00e1 proslul\u00fd fotograf Patrick Demarchelier. \u201e\u0158ekla jsem si u\u00a0toho, \u017ee jsem tak\u00e9 m\u011bla \u0161t\u011bst\u00ed s\u00a0n\u00edm fotit.\u201c<\/p>\n

Zat\u00edmco fotografovo jm\u00e9no je ve sn\u00edmku pouze zm\u00edn\u011bno, n\u011bkter\u00e9 legendy pr\u016fmyslu, jako je n\u00e1vrh\u00e1\u0159 Valentino Garavani, v\u00a0n\u011bm z\u00edskaly drobnou roli. Jmenov\u00e1n\u00ed konkr\u00e9tn\u00edch zna\u010dek, pro kter\u00e9 to byla v\u00edtan\u00e1 reklama (viz tituln\u00ed Prada), pak sn\u00edmku dodalo punc opravdovosti.<\/p>\n

Pavl\u00edna N\u011bmcov\u00e1, kter\u00e1 se objevila na str\u00e1nk\u00e1ch mnoha zahrani\u010dn\u00edch magaz\u00edn\u016f a\u00a0m\u00e1 za sebou i\u00a0role ve filmech a\u00a0seri\u00e1lech, nemus\u00ed p\u0159i porovn\u00e1v\u00e1n\u00ed fikce a\u00a0reality dlouho p\u0159em\u00fd\u0161let. \u201eMysl\u00edm, \u017ee tento film opravdu vtipn\u011b a\u00a0s nads\u00e1zkou vykreslil smutnou realitu tohoto povrchn\u00edho sv\u011bta m\u00f3dy,\u201c \u0159\u00edk\u00e1. Tvrd\u00e1 konkurence, nevra\u017eivost, naschv\u00e1ly, bl\u00e1zniv\u00e9 diety a\u00a0dal\u0161\u00ed atributy sc\u00e9n\u00e1\u0159e podle n\u00ed rovn\u011b\u017e odr\u00e1\u017eej\u00ed skute\u010dnost.<\/p>\n

Tlak, stres a\u00a0konkurence tam prost\u011b pat\u0159\u00ed\u00a0\u2013 n\u011bkdy v\u00edc, ne\u017e by si \u010dlov\u011bk p\u0159\u00e1l<\/p>\n

Tereza Maxov\u00e1<\/p>\n

\u201eBohu\u017eel. A\u00a0proto jsem tento sv\u011bt bytostn\u011b nesn\u00e1\u0161ela od sam\u00e9ho za\u010d\u00e1tku sv\u00e9 kari\u00e9ry,\u201c \u0159\u00edk\u00e1 modelka, kter\u00e1 se v\u00a0posledn\u00edch letech v\u00edce v\u011bnuje navrhov\u00e1n\u00ed \u0161perk\u016f. \u201ePokud ale m\u00e1te chu\u0165 se \u00fapln\u011b odreagovat, tento film naprosto spl\u0148uje krit\u00e9rium.\u201c<\/p>\n

Tak\u00e9 Tereza Maxov\u00e1 poznala m\u00f3dn\u00ed sv\u011bt b\u011bhem sv\u00e9 bohat\u00e9 kari\u00e9ry dokonale. Prvn\u00ed sn\u00edmek vid\u011bla podle sv\u00fdch slov asi dvakr\u00e1t a\u00a0pr\u00e1vem podle n\u00ed pat\u0159\u00ed mezi klasiku. \u201eBav\u00ed m\u011b ten ostr\u00fd humor a\u00a0ikonick\u00e9 hl\u00e1\u0161ky. A\u00a0samoz\u0159ejm\u011b i\u00a0postava Mirandy, ta je prost\u011b skv\u011bl\u00e1. Mo\u017en\u00e1 i\u00a0proto, \u017ee mi v\u00a0lec\u010dems p\u0159ipomn\u011bla vlastn\u00ed zku\u0161enost s\u00a0Annou Wintourovou v\u00a0New Yorku na za\u010d\u00e1tku devades\u00e1t\u00fdch let.\u201c<\/p>\n

Nekompromisn\u00ed \u201eto je v\u0161e\u201c, j\u00edm\u017e Miranda i\u00a0jej\u00ed p\u0159edobraz ukon\u010duj\u00ed debaty, sly\u0161ela taky. \u201eA\u00a0ne jednou,\u201c p\u0159izn\u00e1v\u00e1. Z\u00e1kulis\u00ed v\u00a0Pa\u0159\u00ed\u017ei nebo v\u00a0New Yorku je podle n\u00ed kapitola sama pro sebe.<\/p>\n

\u201eVenku glamour, uvnit\u0159 d\u0159ina, discipl\u00edna a\u00a0n\u011bkdy i\u00a0dost samoty. Ob\u010das si p\u0159ipad\u00e1te jako ram\u00ednko na \u0161aty, ne jako \u010dlov\u011bk. I\u00a0proto jsem si tam zvala mamku a\u00a0br\u00e1chu, abych m\u011bla kousek sv\u00e9ho sv\u011bta. A\u00a0ta prom\u011bnlivost? Jeden rok m\u00e1te reklamu na Times Square, v\u0161ichni v\u00e1s zdrav\u00ed a\u00a0v\u0161ude zvou\u00a0\u2013 a\u00a0za dva roky v\u00e1s ti sam\u00ed lid\u00e9 sotva pozdrav\u00ed, jestli v\u016fbec. Je to tvrd\u00e9, ale k\u00a0tomu sv\u011btu to pat\u0159\u00ed,\u201c konstatuje.<\/p>\n

<\/a>Dvacet let m\u00f3du zm\u011bnilo<\/p>\n

Nevra\u017eivost mezi konkurentkami podle Terezy Maxov\u00e9 sn\u00edmek trochu p\u0159ifukuje, z\u00e1kulis\u00ed p\u0159ehl\u00eddek a\u00a0redakc\u00ed v\u0161ak vystihuje docela p\u0159esn\u011b, jen nen\u00ed ve skute\u010dnosti tak \u201efilmov\u011b leskl\u00e9\u201c. \u201eTen sv\u011bt je na jednu stranu fascinuj\u00edc\u00ed, kreativn\u00ed a\u00a0inspirativn\u00ed, na druhou dost krut\u00fd a\u00a0nekompromisn\u00ed. Tlak, stres a\u00a0konkurence tam prost\u011b pat\u0159\u00ed\u00a0\u2013 n\u011bkdy v\u00edc, ne\u017e by si \u010dlov\u011bk p\u0159\u00e1l,\u201c shrnuje.<\/p>\n

O\u00a0generaci mlad\u0161\u00ed Denisa Dvo\u0159\u00e1kov\u00e1 si \u017e\u00e1dn\u00e9 velk\u00e9 naschv\u00e1ly nebo podp\u00e1sovky nevybavuje. \u201eV\u00a0modelingu jsme stejn\u011b sedmdes\u00e1t procent \u010dasu samy, v\u0161echny se potk\u00e1v\u00e1me a\u017e b\u011bhem fashion week\u016f a\u00a0tam si opravdu podpatky nepod\u0159ez\u00e1v\u00e1me,\u201c usm\u00edv\u00e1 se. \u010cesk\u00e9 a\u00a0slovensk\u00e9 modelky si naopak podle jej\u00edch slov pom\u00e1haj\u00ed, proto\u017ee c\u00edt\u00ed, \u017ee b\u00fdt sama je v\u00a0tomto sv\u011bt\u011b t\u011b\u017ek\u00e9. \u201eD\u00edky modelingu m\u00e1m skv\u011bl\u00e9 kamar\u00e1dky dote\u010f,\u201c t\u011b\u0161\u00ed ji.<\/p>\n

Sm\u00ed\u0159liv\u011b hodnot\u00ed sou\u010dasnou bran\u017ei tak\u00e9 Roman Hol\u00e1rek, \u0159editel agentury PURE Model Management, kter\u00e1 zastupuje i\u00a0n\u011bkolik zvu\u010dn\u00fdch jmen z\u00a0p\u0159ehl\u00eddkov\u00fdch mol. \u201eMysl\u00edm, \u017ee nen\u00ed mnoho lid\u00ed, kte\u0159\u00ed by ten film nem\u011bli r\u00e1di,\u201c \u0159\u00edk\u00e1 o\u00a0kvalit\u00e1ch prvn\u00edho sn\u00edmku.<\/p>\n

\u201eJe to nad\u010dasov\u00e1 klasika, kter\u00e1 s\u00a0velkou d\u00e1vkou nads\u00e1zky a\u00a0ironie nab\u00edz\u00ed div\u00e1k\u016fm atraktivn\u00ed pohled do sv\u011bta m\u00f3dy. Pro b\u011b\u017en\u00e9ho div\u00e1ka m\u016f\u017ee p\u016fsobit jako realita, ale ve skute\u010dnosti je dne\u0161n\u00ed m\u00f3dn\u00ed a\u00a0modelingov\u00fd sv\u011bt od t\u00e9to stylizace pom\u011brn\u011b daleko,\u201c je p\u0159esv\u011bd\u010den\u00fd.<\/p>\n

Foto: Falcon<\/p>\n

Vracej\u00ed se i\u00a0Stanley Tucci a\u00a0Anne Hathawayov\u00e1 jako Nigel a\u00a0Andrea<\/p>\n

\u201eV\u00fdrazn\u011b se profesionalizoval a\u00a0klade mnohem v\u011bt\u0161\u00ed d\u016fraz na zdrav\u00fd p\u0159\u00edstup, osobnost a\u00a0dlouhodobou udr\u017eitelnost kari\u00e9ry.\u201c<\/p>\n

Inspirovat m\u016f\u017ee kdokoli <\/p>\n

Na v\u00fdvoji odv\u011btv\u00ed za posledn\u00ed dv\u011b desetilet\u00ed je \u010d\u00e1ste\u010dn\u011b postaven\u00fd i\u00a0d\u011bj pokra\u010dov\u00e1n\u00ed, kter\u00e9 op\u011bt svedlo dohromady hlavn\u00ed postavy z\u00a0jedni\u010dky. A\u00a0zm\u011bny si uv\u011bdomuj\u00ed i\u00a0v\u0161ichni osloven\u00ed, kte\u0159\u00ed shodn\u011b zmi\u0148uj\u00ed p\u0159edev\u0161\u00edm vliv soci\u00e1ln\u00edch s\u00edt\u00ed. Modelky nebo n\u00e1vrh\u00e1\u0159i si d\u00edky n\u011bmu mohou sn\u00e1ze budovat osobn\u00ed zna\u010dky. \u201eModeling se tak \u010dasto st\u00e1v\u00e1 sp\u00ed\u0161e sou\u010d\u00e1st\u00ed \u0161ir\u0161\u00edho ekosyst\u00e9mu ne\u017e jeho jedin\u00fdm pil\u00ed\u0159em,\u201c \u0159\u00edk\u00e1 Roman Hol\u00e1rek.<\/p>\n

Pavl\u00edna N\u011bmcov\u00e1 vid\u00ed, \u017ee soci\u00e1ln\u00ed s\u00edt\u011b umo\u017enily vstoupit do m\u00f3dn\u00edho sv\u011bta i\u00a0lidem, kte\u0159\u00ed by se do n\u011bj jinak sotva mohli procpat. \u201eT\u00edm tak\u00e9 skon\u010dila \u00e9ra topmodelek, kter\u00e9 v\u00a0dne\u0161n\u00ed dob\u011b nahradily influencerky,\u201c domn\u00edv\u00e1 se.<\/p>\n

V\u0161echny technologick\u00e9 zm\u011bny za\u017e\u00edv\u00e1 na vlastn\u00ed k\u016f\u017ei Denisa Dvo\u0159\u00e1kov\u00e1, kter\u00e1 byla p\u0159ed dvaceti lety na startovn\u00ed \u010d\u00e1\u0159e. \u201eKdy\u017e jsem za\u010d\u00ednala, tak jsem m\u011bla telefon jen na zavol\u00e1n\u00ed dom\u016f a\u00a0agentu\u0159e. V\u00a0New Yorku i\u00a0v\u00a0Pa\u0159\u00ed\u017ei jsem m\u011bla pap\u00edrovou mapu a\u00a0list s\u00a0castingy,\u201c vzpom\u00edn\u00e1.<\/p>\n

Tereza Maxov\u00e1 se p\u0159ed premi\u00e9rou druh\u00e9ho d\u00edlu t\u011b\u0161ila na to, \u017ee se v\u00a0kin\u011b vr\u00e1t\u00ed o\u00a0dvacet let nazp\u011bt. Tehdej\u0161\u00ed sv\u011bt m\u00f3dy byl podle n\u00ed \u00fapln\u011b jin\u00fd. \u201eDominovaly ti\u0161t\u011bn\u00e9 magaz\u00edny a\u00a0tituln\u00ed strana Vogue byla snem p\u0159edev\u0161\u00edm pro supermodelky. Dnes na n\u00ed v\u00edd\u00e1me i\u00a0here\u010dky, sportovkyn\u011b, zp\u011bva\u010dky nebo influencerky. Ten sv\u011bt se otev\u0159el a\u00a0stal se mnohem pest\u0159ej\u0161\u00edm,\u201c pozoruje.<\/p>\n

Soci\u00e1ln\u00ed s\u00edt\u011b podle n\u00ed zm\u011bnily pravidla hry, tak\u017ee inspirovat nejen v\u00a0obl\u00e9k\u00e1n\u00ed dnes m\u016f\u017ee skoro kdokoli. \u201eHlas jednotlivce m\u00e1 n\u011bkdy v\u011bt\u0161\u00ed s\u00edlu ne\u017e tituln\u00ed strana presti\u017en\u00edho \u010dasopisu,\u201c dod\u00e1v\u00e1.<\/p>\n

<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Za\u010d\u00ednaj\u00edc\u00ed novin\u00e1\u0159ka Andrea Sachsov\u00e1 v\u00a0pod\u00e1n\u00ed here\u010dky Anne Hathawayov\u00e9 hled\u00e1 pr\u00e1ci v\u00a0New Yorku, ale jedin\u00e1 seri\u00f3zn\u00ed nab\u00eddka, kterou dostane,…\n","protected":false},"author":2,"featured_media":102643,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[14],"tags":[20688,13331,79,1093,3233,1278,2171,4742,80,21768,8072],"class_list":["post-102642","post","type-post","status-publish","format-standard","has-post-thumbnail","category-zabava","tag-dabel-nosi-pradu","tag-diety","tag-entertainment","tag-filmy","tag-konkurence","tag-moda","tag-modelky","tag-modni-navrhari","tag-zabava","tag-zarlivost","tag-zavist"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116668261135907791","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/102642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=102642"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/102642\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/102643"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=102642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=102642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=102642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}