![](\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/06\/marilyn-monroe.jpeg\")
Foto: Profimedia.czDiamant jako symbol l\u00e1sky<\/p>\nOdkaz Marilyn Monroe rozhodn\u011b netkv\u00ed pouze v\u00a0kinematografii, by\u0165 t\u0159i des\u00edtky film\u016f, kter\u00e9 b\u011bhem patn\u00e1cti let zvl\u00e1dla nato\u010dit, jsou \u00factyhodn\u00fd po\u010det. Vliv m\u011bla na prezidentskou kampa\u0148 Johna Fitzgeralda Kennedyho i\u00a0na prodeje diamant\u016f spole\u010dnosti De Beers. Nepopirateln\u00e9 jsou tak\u00e9 jej\u00ed z\u00e1sluhy o\u00a0f\u00e9rov\u011bj\u0161\u00ed nastaven\u00ed smluv s\u00a0filmov\u00fdmi studii sm\u011brem k\u00a0odm\u011b\u0148ov\u00e1n\u00ed here\u010dek. <\/p>\n
Marilyn Monroe ale tak\u00e9 mo\u017en\u00e1 jako jedna z\u00a0prvn\u00edch celebrit otev\u0159en\u011b promluvila o\u00a0sv\u00e9m du\u0161evn\u00edm zdrav\u00ed a\u00a0o tlaku reklamy a\u00a0showbyznysu na \u017eeny. Dne\u0161n\u00edm \u00fahlem pohledu by se dalo \u0159\u00edct, \u017ee \u0161lo o\u00a0jednu z\u00a0prvn\u00edch influencerek. <\/p>\n
D\u011btstv\u00ed str\u00e1vila s\u00a0kufrem a\u00a0ply\u0161ov\u00fdm medv\u011bdem na cest\u011b mezi sirot\u010dinci a\u00a0p\u011bstouny, z\u00a0tohoto koloto\u010de vystoupila v\u00a0\u0161estn\u00e1cti letech s\u0148atkem s\u00a0Jamesem Doughertym. Z\u00a0Normy Jean Mortenson (tak byla zaps\u00e1na v\u00a0rodn\u00e9m listu) se v\u00a0roce 1946\u00a0po zm\u011bn\u011b jm\u00e9na stala Marilyn Monroe a\u00a0hn\u011bdou barvu vlas\u016f v\u00a0t\u00e9 dob\u011b vym\u011bnila za pro ni tolik typickou blond.<\/p>\n
Stala se modelkou a\u00a0here\u010dkou, na sv\u00e9m kont\u011b m\u00e1 za pouh\u00fdch patn\u00e1ct let t\u0159i des\u00edtky film\u016f. Z\u00edskala t\u0159i Zlat\u00e9 gl\u00f3by a\u00a0na hollywoodsk\u00e9m chodn\u00edku sl\u00e1vy m\u00e1 svou hv\u011bzdu. <\/p>\n
Traumata z\u00a0d\u011btstv\u00ed <\/p>\n
Nikdy ale nespol\u00e9hala pouze na sv\u016fj vzhled, po\u0159\u00e1d se zdokonalovala. Chodila na kurzy herectv\u00ed, hodn\u011b \u010detla a\u00a0pravd\u011bpodobn\u011b m\u011bla nadpr\u016fm\u011brn\u011b vysok\u00e9 IQ. \u010casto se uv\u00e1d\u00ed, \u017ee m\u011blo dosahovat a\u017e 168\u00a0bod\u016f, ov\u0161em nikdy to nebylo dolo\u017eeno dochovan\u00fdm IQ testem. Sou\u010dasn\u011b trp\u011bla depresemi, \u00fazkostmi, chronickou nespavost\u00ed a\u00a0\u0159adou dal\u0161\u00edch zdravotn\u00edch probl\u00e9m\u016f i\u00a0z\u00e1vislost\u00ed na l\u00e9c\u00edch.<\/p>\n
\u201eTa \u017eena je vibruj\u00edc\u00ed sm\u011bs\u00ed energie, talentu a\u00a0sebed\u016fv\u011bry, kter\u00e1 existuje vedle okam\u017eik\u016f n\u00e1hl\u00e9ho zoufalstv\u00ed, k\u0159ehkosti, ztr\u00e1ty sebe\u00facty a\u00a0strachu. Je lidskou bytost\u00ed schopnou n\u00e9st na sv\u00fdch bedrech sv\u011bt, a\u00a0p\u0159esto dovol\u00ed, aby ji zdeprimovalo p\u00e1r slov, kter\u00e9 n\u011bjak\u00fd mu\u017e do telefonu nepronesl dost laskav\u011b,\u201c tak za\u010d\u00edn\u00e1 autorka monografie slavn\u00e9 here\u010dky Stefania Ricci vypr\u00e1v\u011bn\u00ed o\u00a0t\u00e9to americk\u00e9 ikon\u011b.<\/p>\n
Dnes bychom \u0159ekli, \u017ee se na Marilyn podepsalo jej\u00ed traumatick\u00e9 d\u011btstv\u00ed s\u00a0matkou, kter\u00e1 trp\u011bla psychick\u00fdmi pot\u00ed\u017eemi a\u00a0z\u00e1vislostmi, a\u00a0z\u00e1rove\u0148 jej\u00ed v\u011b\u010dn\u00e9 odlou\u010den\u00ed od n\u00ed. P\u0159ed sedmdes\u00e1ti lety, v\u00a0dob\u011b jej\u00ed nejv\u011bt\u0161\u00ed sl\u00e1vy, se traumata ne\u0159e\u0161ila a\u00a0u\u017e v\u016fbec se jim nep\u0159ikl\u00e1dala \u017e\u00e1dn\u00e1 v\u011bt\u0161\u00ed d\u016fle\u017eitost. Tak\u017ee Marilyn o\u00a0svou du\u0161i pe\u010dovala po sv\u00e9m\u00a0\u2013 hore\u010dnatou aktivitou, z\u00e1vislostmi na l\u00e9c\u00edch a\u00a0likvida\u010dn\u00edmi vztahy s\u00a0mu\u017ei, kte\u0159\u00ed tou\u017eili po sexy blond\u00fdn\u011b a\u00a0neum\u011bli se vyrovnat s\u00a0jej\u00ed k\u0159ehkost\u00ed a\u00a0zranitelnost\u00ed.<\/p>\n
Foto: Profimedia.czDiamant jako symbol l\u00e1sky<\/p>\n
U\u017e od t\u0159ic\u00e1t\u00fdch let budovala firma De Beers, kter\u00e1 vlastnila velk\u00e9 doly na t\u011b\u017ebu diamant\u016f v\u00a0Africe, svou reklamn\u00ed strategii zalo\u017eenou na sloganu Diamond Is Forever. D\u00edky neform\u00e1ln\u00edmu spojen\u00ed firmy s\u00a0Marilyn Monroe se b\u011bhem \u010dty\u0159ic\u00e1t\u00fdch a\u00a0pades\u00e1t\u00fdch let poda\u0159ilo De Beers n\u011bco, co dok\u00e1\u017ee jen hrstka firem. <\/p>\n
\u201eDe Beers vytvo\u0159ili z\u00a0kar\u00e1tov\u00e9ho kamene symbol z\u00e1snub. Poda\u0159ilo se jim postavit celou kulturu ritu\u00e1lu, kdy mu\u017e poklek\u00e1, otev\u00edr\u00e1 krabi\u010dku a\u00a0v n\u00ed je prsten s\u00a0jedn\u00edm b\u00edl\u00fdm solit\u00e9rn\u00edm kamenem. Do t\u00e9 doby byly z\u00e1snubn\u00ed prsteny r\u016fzn\u00e9, hodn\u011b se pou\u017e\u00edvaly t\u0159eba modr\u00e9 saf\u00edry nebo \u010derven\u00e9 rub\u00edny,\u201c vysv\u011btluje expertka na strategickou komunikaci Denisa Hejlov\u00e1 z\u00a0Fakulty soci\u00e1ln\u00edch v\u011bd Univerzity Karlovy.<\/p>\n
Jenom\u017ee De Beers m\u011bli z\u00a0jihoafrick\u00fdch dol\u016f hodn\u011b men\u0161\u00edch b\u00edl\u00fdch kamen\u016f a\u00a0pot\u0159ebovali je prodat: z\u00a0kdysi aristokratick\u00e9 vymo\u017eenosti ud\u011blali prsten, kter\u00fd nosila i\u00a0st\u0159edn\u00ed t\u0159\u00edda. \u201eJejich kampa\u0148 vysv\u011btlovala, \u017ee mu\u017ei by za k\u00e1men m\u011bli utratit alespo\u0148 sv\u00e9 dva m\u011bs\u00ed\u010dn\u00ed platy, co\u017e je sice dost, ale nen\u00ed to n\u011bco \u00fapln\u011b nedosa\u017eiteln\u00e9ho,\u201c dod\u00e1v\u00e1 Hejlov\u00e1.<\/p>\n
P\u0159esto\u017ee dnes nen\u00ed jasn\u00e9, jak se s\u00a0Marilyn Monroe firma domluvila, smlouva mezi nimi pravd\u011bpodobn\u011b neexistovala, here\u010d\u010din vliv na prodeje mal\u00e9ho b\u00edl\u00e9ho symbolu l\u00e1sky byl velk\u00fd. Monroe prost\u011b diamanty od De Beers nosila a\u00a0propagovala je t\u00edm, jak s\u00a0nimi ve ve\u0159ejn\u00e9m prostoru zach\u00e1zela. <\/p>\n
Miln\u00edkem v\u00a0tomto spojen\u00ed je bezpochyby p\u00edse\u0148 Diamonds Are a\u00a0Girl’s Best Friend z\u00a0filmu P\u00e1ni maj\u00ed rad\u0161i blond\u00fdnky, kterou Marilyn zp\u00edv\u00e1 v\u00a0r\u016f\u017eov\u00fdch sat\u00e9nov\u00fdch \u0161atech obklopen\u00e1 mu\u017ei ve smokinz\u00edch. Vytvo\u0159ila tak obraz, kter\u00fd se stal jedn\u00edm z\u00a0nejv\u00edce ikonick\u00fdch symbol\u016f hollywoodsk\u00e9ho glamouru dvac\u00e1t\u00e9ho stolet\u00ed.<\/p>\n
\u201eN\u011bco podobn\u00e9ho se povedlo tak\u00e9 Elizabeth Taylor, kter\u00e1 proslavila zna\u010dku Bulgari. Kdy\u017e to\u010dila v\u00a0\u0158\u00edm\u011b Kleopatru, chodila do jejich butiku spole\u010dn\u011b se sv\u00fdm hereck\u00fdm partnerem Richardem Burtonem. Elizabeth Taylor, Marilyn Monroe a\u00a0je\u0161t\u011b Audrey Hepburn ve Sn\u00eddani u\u00a0Tiffanyho jsou marketingov\u011b nejv\u00fdznamn\u011bj\u0161\u00ed hollywoodsk\u00e9 here\u010dky minul\u00e9ho stolet\u00ed spojen\u00e9 se \u0161perky,\u201c dod\u00e1v\u00e1 Hejlov\u00e1. <\/p>\n
Firma De Beers z\u00a0odkazu Marilyn Monroe t\u011b\u017e\u00ed dodnes, diamantov\u00fd prsten jako d\u016fkaz l\u00e1sky a\u00a0touhy vstoupit do man\u017eelstv\u00ed m\u00e1 st\u00e1le tut\u00e9\u017e v\u00e1hu jako p\u0159ed sedmdes\u00e1ti lety, dokonce i\u00a0v dob\u011b um\u011bl\u00fdch diamant\u016f.<\/p>\n
Podobn\u00fd \u00fasp\u011bch zaznamenalo i\u00a0spojen\u00ed Marilyn Monroe s\u00a0Johnem Fitzgeraldem Kennedym<\/a>, kdy\u017e m\u011bl rozjetou kampa\u0148 na z\u00edsk\u00e1n\u00ed prezidentsk\u00e9ho k\u0159esla. Jeho soupe\u0159em byl republik\u00e1n Richard Nixon. Dvojice se utkala v\u00a0historicky prvn\u00ed televizn\u00ed debat\u011b, o\u00a0n\u00ed\u017e se p\u00ed\u0161e v\u00a0ka\u017ed\u00e9 modern\u00ed u\u010debnici \u017eurnalistiky. <\/p>\n Zat\u00edmco lid\u00e9, kte\u0159\u00ed poslouchali debatu v\u00a0r\u00e1diu, m\u011bli za to, \u017ee p\u0159evahu m\u00e1 Nixon, ti, kdo se d\u00edvali na\u00a0televizi, byli p\u0159esv\u011bd\u010deni o\u00a0opaku. S\u00edla obrazu a\u00a0charismatick\u00e1 image mlad\u00e9ho kandid\u00e1ta ud\u011blaly sv\u00e9. \u201eO tom, jak\u00fd vliv na Kennedyho popularitu m\u011bla Marilyn Monroe, se v\u00a0u\u010debnic\u00edch nep\u00ed\u0161e, ale i\u00a0ten byl nezanedbateln\u00fd, by\u0165 v\u00edc symbolick\u00fd, popkulturn\u00ed a\u00a0h\u016f\u0159e m\u011b\u0159iteln\u00fd,\u201c \u0159\u00edk\u00e1 Hejlov\u00e1.<\/p>\n Marilyn Monroe op\u011bt proslula p\u00edsn\u00ed, tentokr\u00e1t v\u00a0n\u00ed ne\u0161lo o\u00a0diamanty, ale o\u00a0prost\u00e9 p\u0159\u00e1n\u00ed k\u00a0narozenin\u00e1m. Kdy\u017e bylo Kennedymu p\u011bta\u010dty\u0159icet, p\u0159i\u0161la mu zazp\u00edvat tradi\u010dn\u00ed blahop\u0159\u00e1n\u00ed Happy Birthday. Jenom\u017ee Monroe to ud\u011blala po sv\u00e9m: p\u0159i\u0161la na p\u00f3dium pozd\u011b, v\u00a0t\u00e9m\u011b\u0159 pr\u016fsvitn\u00fdch \u0161atech poset\u00fdch t\u0159pytiv\u00fdmi krystalky a\u00a0oby\u010dejnou \u201eodrhova\u010dku\u201c zazp\u00edvala proc\u00edt\u011bn\u011b, s\u00a0pauzami, v\u00a0jin\u00e9m tempu, osobit\u011b.<\/p>\n \u201e\u0160lo o\u00a0charitativn\u00ed akci, kter\u00e1 m\u011bla za c\u00edl vybrat pen\u00edze na podporu demokrat\u016f, oslava narozenin prezidenta byla v\u00edcem\u00e9n\u011b z\u00e1st\u011brkou. Do \u0161at\u016f, kter\u00e9 m\u011bla Marilyn na sob\u011b, ji museli za\u0161\u00edt, tehdy je\u0161t\u011b nebyla b\u011b\u017en\u011b na trhu pru\u017en\u00e1 lycra nebo podobn\u00e9 materi\u00e1ly. Ty \u0161aty byly velmi t\u011bsn\u00e9, tak\u017ee v\u00a0nich here\u010dka mohla st\u011b\u017e\u00ed chodit, k\u00a0prezidentovi sp\u00ed\u0161 p\u0159icupitala. Amerika tehdy byla prud\u00e9rn\u00ed, Marilyn se pohybovala p\u0159esn\u011b na hran\u011b toho, co publikum snese. I\u00a0to, jak zp\u00edvala, bylo d\u016fle\u017eit\u00e9\u00a0\u2013 dramatick\u00e9 pauzy vytv\u00e1\u0159ely v\u00a0jej\u00edm zp\u011bvu p\u0159ed\u011bly, to ticho fungovalo podobn\u011b magicky jako zp\u011bv,\u201c vysv\u011btluje Hejlov\u00e1.<\/p>\n Podobn\u011b jako Marilyn Monroe a\u00a0De Beers tvo\u0159ily jedno z\u00a0prvn\u00edch spojen\u00ed v\u00a0reklam\u011b na produkt, bylo jej\u00ed vystoupen\u00ed na podporu Kennedyho jedn\u00edm z\u00a0prvn\u00edch spojen\u00ed celebrity a\u00a0politika. A\u00a0je celkem jedno, zda ti dva spolu m\u011bli, \u010di nem\u011bli pom\u011br. <\/p>\n \u201ePot\u00e9, co mi Marilyn Monroe zazp\u00edvala Happy Birthday, mohu te\u010f odej\u00edt z\u00a0politiky,\u201c \u017eertoval pak Kennedy. V\u00a0ka\u017ed\u00e9m p\u0159\u00edpad\u011b tady do\u0161lo k\u00a0propojen\u00ed hollywoodsk\u00e9ho pozl\u00e1tka a\u00a0\u00fasp\u011bchu s\u00a0novou tv\u00e1\u0159\u00ed mladistv\u00e9 a\u00a0svobodomysln\u00e9 politiky, k\u00a0synt\u00e9ze dvou sv\u011bt\u016f, kter\u00e1 op\u011bt funguje dodnes. Kennedyho administrativa mohla b\u00fdt spokojen\u00e1, v\u00a0televizn\u00edm v\u011bku bude v\u017edycky bodovat kandid\u00e1t obklopen\u00fd kr\u00e1sou a\u00a0eleganc\u00ed sp\u00ed\u0161 ne\u017e anonymn\u00edmi tv\u00e1\u0159emi voli\u010d\u016f.<\/p>\n \u010ctvrt roku pot\u00e9, co tahle p\u00edse\u0148 v\u00a0Madison Square Garden zazn\u011bla, byla Marilyn Monroe nalezena mrtv\u00e1, zem\u0159ela na p\u0159ed\u00e1vkov\u00e1n\u00ed l\u00e9ky. Hollywood pades\u00e1t\u00fdch a\u00a0\u0161edes\u00e1t\u00fdch let nahr\u00e1val nejenom sexy ikon\u00e1m, ale tak\u00e9 z\u00e1stup\u016fm psychiatr\u016f a\u00a0samozvan\u00fdch terapeut\u016f, kte\u0159\u00ed se r\u00e1di nechali vid\u011bt s\u00a0celebritami, o\u00a0vedlej\u0161\u00edch \u00fa\u010dinc\u00edch nov\u00fdch m\u00f3dn\u00edch l\u00e9k\u016f na psychick\u00e9 pot\u00ed\u017ee se je\u0161t\u011b p\u0159\u00edli\u0161 nemluvilo.<\/p>\n Monroe zem\u0159ela v\u00a0pouh\u00fdch\u00a0\u0161estat\u0159iceti letech. P\u0159esto jej\u00ed odkaz st\u00e1le \u017eije: feministky mluv\u00ed o\u00a0\u017een\u011b, kter\u00e1 se prala se sv\u00fdm vlastn\u00edm sexy obrazem a\u00a0dok\u00e1zala ho v\u011bdom\u011b vyu\u017e\u00edt ve sv\u016fj prosp\u011bch, zalo\u017eila vlastn\u00ed produk\u010dn\u00ed spole\u010dnost, co\u017e byl na tu dobu velmi odv\u00e1\u017en\u00fd profesn\u00ed krok, bojovala za finan\u010dn\u00ed a\u00a0profesn\u00ed nez\u00e1vislost a\u00a0neb\u00e1la se mluvit o\u00a0sexu\u00e1ln\u00edm zneu\u017e\u00edv\u00e1n\u00ed, kter\u00e9 poznamenalo jej\u00ed d\u011btstv\u00ed.<\/p>\n Viz\u00e1\u017e si u\u017e v\u00a0roce 1985\u00a0vyp\u016fj\u010dila Madonna, kdy\u017e si v\u00a0klipu k\u00a0p\u00edsni Material Girl <\/a>obl\u00e9kla \u201ejej\u00ed\u201c obta\u017een\u00e9 r\u016f\u017eov\u00e9 \u0161aty odkazuj\u00edc\u00ed k\u00a0diamantov\u00e9 sc\u00e9n\u011b filmu\u00a0P\u00e1nov\u00e9 maj\u00ed rad\u0161i blond\u00fdnky, a\u00a0vzdala j\u00ed tak hold. Znovu se k\u00a0n\u00ed vr\u00e1tila na p\u0159ed\u00e1v\u00e1n\u00ed Oscar\u016f v\u00a0roce 1991\u00a0t\u0159pytiv\u00fdmi \u0161aty od Boba Mackieho a\u00a0\u00fa\u010desem \u00e0 la pades\u00e1t\u00e1 l\u00e9ta. <\/p>\n Podobn\u011b se k\u00a0Marilyn n\u011bkolikr\u00e1t vzt\u00e1hla i\u00a0Lady Gaga, nejenom t\u00edm, \u017ee v\u00a0klipu k\u00a0p\u00edsni Paparazzi <\/a>m\u011bla portr\u00e9t slavn\u00e9 here\u010dky na sv\u00fdch nalakovan\u00fdch nehtech, ale t\u0159eba i\u00a0stylem, kter\u00fd p\u0159edvedla v\u00a0roce 2011, kdy\u017e zp\u00edvala na charitativn\u00ed akci prezidentu Billu Clintonovi – odkaz na narozeniny JFK nen\u00ed n\u00e1hodn\u00fd.<\/p>\n![](\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/06\/diamanty.png\")
<\/a>\u0160\u0165astn\u00e9 narozeniny, pane prezidente!<\/p>\n![](\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/06\/giorgio-armani-moda-haute-couture.jpeg\")
<\/a>Odkaz, kter\u00fd \u017eije d\u00e1l<\/p>\n