{"id":103678,"date":"2026-06-01T10:22:11","date_gmt":"2026-06-01T10:22:11","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/103678\/"},"modified":"2026-06-01T10:22:11","modified_gmt":"2026-06-01T10:22:11","slug":"nastal-bod-zlomu-cesky-obchod-veslare-a-mistryne-sveta-rozjizdi-expanzi-do-evropy","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/103678\/","title":{"rendered":"Nastal bod zlomu. \u010cesk\u00fd obchod vesla\u0159e a mistryn\u011b sv\u011bta rozj\u00ed\u017ed\u00ed expanzi do Evropy"},"content":{"rendered":"

Rychle nabyl, rychle pozbyl. I tak lze popsat rapidn\u00ed boom byznysu s outdoorov\u00fdm sportovn\u00edm vybaven\u00edm, kter\u00fd po cel\u00e9m sv\u011bt\u011b nastartovala pandemie covidu-19 v roce 2020. V dob\u011b omezen\u00e9ho cestov\u00e1n\u00ed si mnoz\u00ed obl\u00edbili nap\u0159\u00edklad cyklistiku. Z n\u00e1sledn\u00e9 korekce trhu, kter\u00e1 vyplynula p\u0159edev\u0161\u00edm z poklesu d\u0159\u00edve enormn\u00ed popt\u00e1vky, se \u0159ada v\u00fdrobc\u016f, distributor\u016f i obchodn\u00edk\u016f vzpamatov\u00e1v\u00e1 dodnes. Po n\u011bkolika krvav\u00fdch letech se v\u0161ak z\u00e1kazn\u00edci do prodejen op\u011bt vracej\u00ed a nap\u0159\u00edklad za kvalitn\u011bj\u0161\u00ed kola nez\u0159\u00eddka utr\u00e1cej\u00ed i p\u0159es sto tis\u00edc korun.\u00a0<\/p>\n

N\u00e1vratu k r\u016fstov\u00e9 trajektorii hodl\u00e1 vyu\u017e\u00edt i podnik b\u00fdval\u00e9ho z\u00e1vodn\u00edho vesla\u0159e Anton\u00edna Stracha a ly\u017ea\u0159sk\u00e9 mistryn\u011b sv\u011bta \u0160\u00e1rky Strachov\u00e9. Se zna\u010dkou Endorphin Republic, co\u017e je maloobchodn\u00ed divize cel\u00e9 skupiny Sport Port, expanduj\u00ed do zahrani\u010d\u00ed. K \u0161esti specializovan\u00fdm prodejn\u00e1m Endorphin Republic v \u010cesku a jedn\u00e9 na Slovensku hodlaj\u00ed p\u0159idat dal\u0161\u00ed kamenn\u00e9 pobo\u010dky v N\u011bmecku, Polsku, Ma\u010farsku a Chorvatsku.\u00a0<\/p>\n

I na jejich skupinu Sport Port, kter\u00e1 se zam\u011b\u0159uje na sport a outdoor od velkoobchodu a\u017e po maloobchod, p\u0159itom citeln\u011b dolehl \u00fatlum byznysu s outdoorov\u00fdm vybaven\u00edm, p\u0159edev\u0161\u00edm s cyklistikou. V kritick\u00e9m roce 2024 se tr\u017eby propadly asi o t\u0159etinu. V lo\u0148sk\u00e9m roce ov\u0161em nastal obrat, kter\u00fd p\u0159etrv\u00e1v\u00e1 i letos. Sport Port loni nav\u00fd\u0161il tr\u017eby o patn\u00e1ct procent na zhruba 700 milion\u016f korun, kter\u00e9 z v\u011bt\u0161iny vytvo\u0159ila pr\u00e1v\u011b maloobchodn\u00ed divize Endorphin Republic.\u00a0<\/p>\n

Endorphin Republic a expanze<\/p>\n

Za prvn\u00ed \u010dty\u0159i m\u011bs\u00edce leto\u0161n\u00edho roku obrat d\u00e1l meziro\u010dn\u011b rostl asi o dvacet procent. S takovou trajektori\u00ed by Endorphin Republic p\u0159ekonal \u010d\u00edsla, kter\u00e1 generoval p\u0159ed kriz\u00ed trhu. Pokud do konce roku nenastane mimo\u0159\u00e1dn\u00e1 ud\u00e1lost, na \u0159adu p\u0159ijde velk\u00e1 expanze.\u00a0<\/p>\n

\u201e\u010cekali jsme s n\u00ed, a\u017e se p\u0159e\u017eene v\u00edtr. Do Evropy se chceme vydat v roce 2028, c\u00edl\u00edme na nav\u00fd\u0161en\u00ed obratu na v\u00edce ne\u017e miliardu korun. Zpo\u010d\u00e1tku po\u010d\u00edt\u00e1me s investic\u00ed v \u0159\u00e1du milion\u016f eur, hlavn\u011b do vybudov\u00e1n\u00ed kamenn\u00fdch pobo\u010dek. Pracujeme tak\u00e9 na nov\u00e9m e-shopu, kter\u00fd v\u00edce zohledn\u00ed vliv n\u00e1kup\u016f prost\u0159ednictv\u00edm um\u011bl\u00e9 inteligence,\u201c \u0159\u00edk\u00e1 Strach.\u00a0<\/p>\n

N\u011bmeck\u00e9ho, polsk\u00e9ho, ma\u010farsk\u00e9ho a chorvatsk\u00e9ho z\u00e1kazn\u00edka chce oslovit stejn\u00fdm zp\u016fsobem jako toho \u010desk\u00e9ho. To znamen\u00e1 kombinac\u00ed e-shopu, kde n\u00e1kup za\u010d\u00edn\u00e1, a prodejny s kvalitn\u00edm poprodejn\u00edm servisem, kde z\u00e1kaznick\u00e1 cesta kon\u010d\u00ed. Na ka\u017ed\u00e9m ze \u010dty\u0159 zm\u00edn\u011bn\u00fdch trh\u016f tak Endorphin Republic vybuduje zpo\u010d\u00e1tku jednu vlajkovou prodejnu op\u0159enou o m\u00edstn\u00ed e-shop. S rozm\u011bry obvykle ne\u0161et\u0159\u00ed, ka\u017ed\u00e1 z ji\u017e vybudovan\u00fdch pobo\u010dek m\u00e1 v\u00edce ne\u017e tis\u00edc metr\u016f \u010dtvere\u010dn\u00edch.\u00a0<\/p>\n

\u201eExpanzi budeme financovat sami ve spolupr\u00e1ci s \u010desk\u00fdmi bankami. Investory v t\u00e9to f\u00e1zi nep\u0159izveme, nem\u00e1me \u017e\u00e1dn\u00fd pod\u00edl private equity,\u201c dod\u00e1v\u00e1 Strach.\u00a0<\/p>\n

Zm\u00edn\u011bn\u00e9 kvarteto trh\u016f zvolili man\u017eel\u00e9 Strachovi z r\u016fzn\u00fdch d\u016fvod\u016f. Cestu do Chorvatska m\u00e1 proklestit sp\u0159\u00e1telen\u00e1 firma znal\u00e1 m\u00edstn\u00edch pom\u011br\u016f. Na Ma\u010farsko zase s\u00e1zej\u00ed d\u00edky prom\u011bn\u011b tamn\u00edho z\u00e1kazn\u00edka.\u00a0<\/p>\n

\u201eSport tam dlouho nebyl t\u00e9matem, nanejv\u00fd\u0161 ryba\u0159en\u00ed nebo lov. Spole\u010dnost ale ml\u00e1dne a \u0159ada sportovn\u00edch segment\u016f tam roste rychleji ne\u017e t\u0159eba v Rakousku,\u201c vysv\u011btluje byznysmen. V \u00fasp\u011bch v N\u011bmecku a Polsku v\u011b\u0159\u00ed kv\u016fli bl\u00edzkosti tamn\u00edch trh\u016f a solidn\u00ed znalosti z\u00e1kazn\u00edka. P\u0159il\u00e1kat ho do nov\u00fdch pobo\u010dek bude \u00fakol p\u0159edev\u0161\u00edm pro olympijskou medailistku z Vancouveru, kter\u00e1 zodpov\u00edd\u00e1 za marketing.\u00a0<\/p>\n

\"Evropa<\/a>Evropa je skv\u011bl\u00e1 pro \u017eivot, ne pro byznys, \u0159\u00edk\u00e1 Hongkon\u017eanka, na jej\u00ed\u017e talent vsadila \u0160koda Auto<\/a><\/p>\n

Strachov\u00e1 p\u0159itom do firmy p\u0159in\u00e1\u0161\u00ed v\u00edc ne\u017e jen uzn\u00e1van\u00e9 sportovn\u00ed jm\u00e9no. Po konci z\u00e1vodn\u00ed kari\u00e9ry vybudovala fyzioterapeutickou kliniku VO2 Max, kterou po sedmi letech prodala, a dnes kombinuje roli market\u00e9rky s certifikovan\u00fdm NLP kou\u010dinkem.\u00a0<\/p>\n

Man\u017eel\u00e9 v \u010cesku rozjeli prodej kol uzn\u00e1van\u00e9 \u0161v\u00fdcarsk\u00e9 zna\u010dky Scott, pozd\u011bji p\u0159idali i Bergamont, Dolomite, Q36.5, Van Deer, The Mountain Studio a dal\u0161\u00ed. Celkem nab\u00edzej\u00ed zbo\u017e\u00ed asi pades\u00e1ti zna\u010dek. Rozv\u00edjej\u00ed i vlastn\u00ed produktovou linii, nap\u0159\u00edklad sportovn\u00ed v\u00fd\u017eivu Endorphin Nutrition vyr\u00e1b\u011bnou v \u010cesku.\u00a0<\/p>\n

Nec\u00edl\u00ed prim\u00e1rn\u011b na masov\u00e9 publikum, ale na z\u00e1kazn\u00edky, kte\u0159\u00ed si nev\u00e1haj\u00ed p\u0159iplatit za kvalitn\u011bj\u0161\u00ed vybaven\u00ed i servis. Pr\u016fm\u011brn\u00e1 cena kol zna\u010dky Scott se pohybuje kolem 35 tis\u00edc korun, v\u00fdjimkou v\u0161ak nejsou ani kousky za v\u00edce ne\u017e sto tis\u00edc.\u00a0<\/p>\n

\u201eAno, ceny rostou, vypl\u00fdv\u00e1 to z ohromn\u00e9 technologick\u00e9 revoluce. Elektrika u\u017e nen\u00ed jen v pohonu, ale i v \u0159azen\u00ed. Nap\u0159\u00edklad u celoodpru\u017een\u00e9ho horsk\u00e9ho kola u\u017e ne\u0159ad\u00edte mechanicky, ale elektronicky. Odpru\u017een\u00e9 syst\u00e9my jsou \u0159iditeln\u00e9 p\u011bti bateriemi. Syst\u00e9m se pod v\u00e1mi u\u010d\u00ed, jak otev\u00edrat a zav\u00edrat vidlici a zadn\u00ed stavbu,\u201c vysv\u011btluje Strach.\u00a0<\/p>\n

Pr\u00e1v\u011b elektromobilita pat\u0159\u00ed k hlavn\u00edm trend\u016fm v bran\u017ei. T\u00e9m\u011b\u0159 ka\u017ed\u00e9 druh\u00e9 kolo prod\u00e1van\u00e9 v Evrop\u011b je vybaveno elektromotorem. \u010cesko za t\u00edmto pr\u016fm\u011brem zaost\u00e1v\u00e1, elektromotorem je vybaveno zhruba ka\u017ed\u00e9 t\u0159et\u00ed prodan\u00e9 kolo.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Rychle nabyl, rychle pozbyl. I tak lze popsat rapidn\u00ed boom byznysu s outdoorov\u00fdm sportovn\u00edm vybaven\u00edm, kter\u00fd po cel\u00e9m…\n","protected":false},"author":2,"featured_media":103679,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[3],"tags":[19767,68,4967,30493,109,108,106,364,16942,30492,94,30494],"class_list":["post-103678","post","type-post","status-publish","format-standard","has-post-thumbnail","category-evropa","tag-behani","tag-byznys","tag-cyklistika","tag-endorphin-republic","tag-europa","tag-europe","tag-evropa","tag-lyzovani","tag-maloobchod","tag-sarka-strachova","tag-sport","tag-sport-port"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116674360018250134","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/103678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=103678"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/103678\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/103679"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=103678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=103678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=103678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}