{"id":103793,"date":"2026-06-01T11:46:12","date_gmt":"2026-06-01T11:46:12","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/103793\/"},"modified":"2026-06-01T11:46:12","modified_gmt":"2026-06-01T11:46:12","slug":"nejstylovejsi-staj-gucci-miri-do-formule-1","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/103793\/","title":{"rendered":"Nejstylov\u011bj\u0161\u00ed st\u00e1j? Gucci m\u00ed\u0159\u00ed do Formule 1"},"content":{"rendered":"

Francouzsk\u00e1 st\u00e1j Alpine od sez\u00f3ny 2027\u00a0kompletn\u011b opust\u00ed sv\u00e9 dosavadn\u00ed modro-r\u016f\u017eov\u00e9 lakov\u00e1n\u00ed spojen\u00e9 s\u00a0firmou BWT a\u00a0p\u0159ejde k\u00a0barv\u00e1m italsk\u00e9ho m\u00f3dn\u00edho domu Gucci. Luxusn\u00ed od\u011bvn\u00ed zna\u010dka se toti\u017e stane nov\u00fdm titul\u00e1rn\u00edm partnerem t\u00fdmu z\u00a0Enstone, kter\u00fd bude nov\u011b vystupovat pod ofici\u00e1ln\u00edm n\u00e1zvem Gucci Racing Alpine Formula 1\u00a0Team. <\/p>\n

Za t\u00edmto exkluzivn\u00edm spojen\u00edm stoj\u00ed Luca de Meo, b\u00fdval\u00fd nejvy\u0161\u0161\u00ed \u0161\u00e9f koncernu Renault. Ten v\u00a0lo\u0148sk\u00e9m roce p\u0159estoupil do \u010dela holdingu Kering, pod n\u011bj\u017e Gucci spad\u00e1, a\u00a0sv\u00e9 siln\u00e9 vazby k\u00a0motorsportu vyu\u017eil k\u00a0uzav\u0159en\u00ed tohoto strategick\u00e9ho partnerstv\u00ed. Pr\u00e1v\u011b de Meo byl v\u00a0minulosti hlavn\u00edm inici\u00e1torem p\u0159ejmenov\u00e1n\u00ed p\u016fvodn\u00edho tov\u00e1rn\u00edho Renaultu na sportovn\u00ed divizi Alpine. <\/p>\n

Tato nov\u00e1 sponzorsk\u00e1 dohoda p\u0159ich\u00e1z\u00ed v\u00a0kl\u00ed\u010dov\u00e9m momentu a\u00a0demonstruje pevn\u00e9 odhodl\u00e1n\u00ed mate\u0159sk\u00e9ho Renaultu setrvat v\u00a0kr\u00e1lovn\u011b motorsportu. Spekulace o\u00a0budoucnosti t\u00fdmu se objevily pot\u00e9, co padlo z\u00e1sadn\u00ed rozhodnut\u00ed ukon\u010dit ke konci lo\u0148sk\u00e9ho roku vlastn\u00ed tov\u00e1rn\u00ed v\u00fdvoj motor\u016f a\u00a0vsadit rad\u011bji na pohonn\u00e9 jednotky od Mercedes-AMG. <\/p>\n

<\/a><\/p>\n

Nov\u00e9 spojenectv\u00ed s\u00a0Gucci p\u0159inese st\u00e1ji nejen finan\u010dn\u00ed stabilitu, ale tak\u00e9 vznik nov\u00e9 divize Gucci Racing, kter\u00e1 je koncipov\u00e1na jako obchodn\u00ed a\u00a0z\u00e1\u017eitkov\u00e1 platforma. Podle p\u0159edstavitel\u016f zna\u010dky nab\u00edz\u00ed Formule 1\u00a0ide\u00e1ln\u00ed prost\u0159ed\u00ed pro posouv\u00e1n\u00ed marketingov\u00fdch hranic a\u00a0zvy\u0161ov\u00e1n\u00ed exkluzivity. Nov\u00e1 identita p\u0159ich\u00e1z\u00ed v\u00a0dob\u011b, kdy se t\u00fdm v\u00a0prob\u00edhaj\u00edc\u00edm \u0161ampion\u00e1tu roku 2026\u00a0dr\u017e\u00ed na pr\u016fb\u011b\u017en\u00e9 p\u00e1t\u00e9 pozici v\u00a0poh\u00e1ru konstrukt\u00e9r\u016f.<\/p>\n

Zaj\u00edmavou historickou paralelu vn\u00edm\u00e1 tak\u00e9 Flavio Briatore, kter\u00fd v\u00a0t\u00fdmu p\u016fsob\u00ed jako v\u00fdkonn\u00fd poradce. Briatore, kter\u00e9ho do Alpine p\u0159ivedl pr\u00e1v\u011b jeho p\u0159\u00edtel de Meo, neskr\u00fdv\u00e1 nad\u0161en\u00ed. \u201eT\u00fdm z\u00a0Enstone v\u017edy d\u011blal v\u011bci po sv\u00e9m a\u00a0uk\u00e1zal, \u017ee dok\u00e1\u017ee ve Formuli 1\u00a0zv\u00edt\u011bzit,\u201c \u0159ekl. <\/p>\n

St\u00e1j toti\u017e za\u017eila sv\u00e1 nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed l\u00e9ta v\u00a0devades\u00e1t\u00fdch letech minul\u00e9ho stolet\u00ed, kdy fungovala pod hlavi\u010dkou italsk\u00e9 od\u011bvn\u00ed zna\u010dky Benetton. Pod Briatoreho veden\u00edm tehdy t\u00fdm vybojoval celkem 27\u00a0v\u00edt\u011bzstv\u00ed ve velk\u00fdch cen\u00e1ch a\u00a0legend\u00e1rn\u00ed Michael Schumacher v\u00a0letech 1994\u00a0a\u00a01995\u00a0z\u00edskal sv\u00e9 prvn\u00ed dva tituly mistra sv\u011bta.<\/p>\n

T\u00fdm za\u010dal fungovat u\u017e v\u00a0roce 1981\u00a0pod jm\u00e9nem Toleman, na\u010de\u017e n\u00e1sledovala \u00fasp\u011b\u0161n\u00e1 \u00e9ra Benettonu. V\u00a0roce 2001\u00a0p\u0159evzal kontrolu francouzsk\u00fd Renault, v\u00a0roce 2012\u00a0se z\u00a0n\u011bj stal Lotus F1\u00a0Team a\u00a0v roce 2016\u00a0ji Renault koupil zp\u011bt. Od roku 2021\u00a0se jmenuje Alpine.<\/p>\n

<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Francouzsk\u00e1 st\u00e1j Alpine od sez\u00f3ny 2027\u00a0kompletn\u011b opust\u00ed sv\u00e9 dosavadn\u00ed modro-r\u016f\u017eov\u00e9 lakov\u00e1n\u00ed spojen\u00e9 s\u00a0firmou BWT a\u00a0p\u0159ejde k\u00a0barv\u00e1m italsk\u00e9ho m\u00f3dn\u00edho…\n","protected":false},"author":2,"featured_media":103794,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[15],"tags":[927,2861,94,93],"class_list":["post-103793","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sport","tag-alpine","tag-formule-1","tag-sport","tag-sports"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116674690526866957","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/103793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=103793"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/103793\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/103794"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=103793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=103793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=103793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}