{"id":104030,"date":"2026-06-01T15:41:10","date_gmt":"2026-06-01T15:41:10","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/104030\/"},"modified":"2026-06-01T15:41:10","modified_gmt":"2026-06-01T15:41:10","slug":"mmo-zanr-neni-mrtvy-zabijeji-ho-vydavatele-ne-hraci","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/104030\/","title":{"rendered":"MMO \u017e\u00e1nr nen\u00ed mrtv\u00fd. Zab\u00edjej\u00ed ho vydavatel\u00e9, ne hr\u00e1\u010di"},"content":{"rendered":"<p>Veter\u00e1n Jack Emmert \u0159\u00edk\u00e1, \u017ee z\u00e1jem o MMO hry existuje \u2013 ale vydavatel\u00e9 je ni\u010d\u00ed honbou za &#8222;WoW-level&#8220; rozsahem a stamilionov\u00fdmi rozpo\u010dty.<\/p>\n<p>\u017d\u00e1nr MMORPG za\u017e\u00edv\u00e1 t\u011b\u017ek\u00e9 \u010dasy. Nov\u00e9 projekty jsou ru\u0161eny je\u0161t\u011b p\u0159ed vyd\u00e1n\u00edm, zaveden\u00e9 hry bojuj\u00ed o relevanci a hr\u00e1\u010di se st\u011b\u017euj\u00ed na nedostatek \u010derstv\u00e9 krve. Jen\u017ee probl\u00e9m nen\u00ed v popt\u00e1vce \u2013 \u0159\u00edk\u00e1 Jack Emmert, veter\u00e1n pod\u00edlej\u00edc\u00ed se na hr\u00e1ch jako City of Heroes, Neverwinter, Champions Online nebo Star Trek Online.<\/p>\n<p>\u201eLid\u00e9 MMO cht\u011bj\u00ed \u2013 a prodeje New World to dok\u00e1zaly,&#8220; tvrd\u00ed Emmert. \u201eAle infrastruktura a strategie tam nebyly, aby to udr\u017eely.&#8220; Prodeje existuj\u00ed. V\u016fle hr\u00e1\u010d\u016f existuje. Selh\u00e1v\u00e1 exekuce.<\/p>\n<p>Hlavn\u00ed probl\u00e9m? Vydavatel\u00e9 po\u0159\u00e1d hon\u00ed st\u00edn giganta \u017e\u00e1nru <a target=\"_blank\" rel=\"noopener noreferrer sponsored nofollow\" href=\"https:\/\/www.alza.cz\/gaming\/world-of-warcraft\/18863963.htm\">World of Warcraft<\/a>. Ka\u017ed\u00e1 nov\u00e1 MMO mus\u00ed m\u00edt stamilionov\u00fd rozpo\u010det, apelovat na co nej\u0161ir\u0161\u00ed publikum a nab\u00edzet v\u0161echno najednou. V\u00fdsledkem jsou hry bez du\u0161e \u2013 p\u0159epln\u011bn\u00e9 funkcemi, ale bez identity. \u201eSt\u00e1vaj\u00ed se z nich v podstat\u011b jen shluky featur bez jak\u00e9hokoli srdce\u2026&#8220;<\/p>\n<p>Emmert m\u00e1 ale recept: vydavatel ochotn\u00fd p\u0159ijmout rozumn\u00e1 o\u010dek\u00e1v\u00e1n\u00ed, jasnou vizi a odpov\u00eddaj\u00edc\u00ed rozpo\u010det. Neverwinter vznikl p\u0159esn\u011b tak \u2013 bez neust\u00e1l\u00e9ho srovn\u00e1v\u00e1n\u00ed s WoW, bez hled\u00e1n\u00ed \u201eunik\u00e1tn\u00edho faktoru&#8220;. \u201eProst\u011b jsem se sna\u017eil vytvo\u0159it funguj\u00edc\u00ed z\u00e1\u017eitek. Na konkurenci jsem v\u016fbec nemyslel.&#8220;<\/p>\n<p>Hr\u00e1\u010d\u016fm tedy dle Emmerta p\u0159ehr\u0161el funkc\u00ed nevad\u00ed. Vad\u00ed vydavatel\u016fm, kte\u0159\u00ed si mysl\u00ed, \u017ee bez nich to nejde.<\/p>\n<p>Pravideln\u00fd p\u0159ehled novinek<\/p>\n<p>\n\t\tV\u011bd\u011bl(a) jsi, \u017ee pravideln\u011b odes\u00edl\u00e1me p\u0159ehled novinek? P\u0159ihlas se k odb\u011bru mailov\u00e9ho newsletteru ve sv\u00e9m profilu.<br \/>\n\t\tV\u00edce informac\u00ed najde\u0161<br \/>\n\t\t<a href=\"https:\/\/zing.cz\/t\/newsletter\" rel=\"nofollow noopener\" target=\"_blank\">zde<\/a>.<\/p>\n<p>\t\tPod\u00edvej se na<br \/>\n\t\t<a href=\"https:\/\/zing.cz\/preview-mail\/mail\/dbt4g6c6k9f5emzqcek42cp9rprvd6c1nik0qc5erdwso3oi3tqs9hphrk40f1jy\" target=\"_blank\" rel=\"nofollow noopener\">uk\u00e1zku<\/a>.\n\t<\/p>\n","protected":false},"excerpt":{"rendered":"Veter\u00e1n Jack Emmert \u0159\u00edk\u00e1, \u017ee z\u00e1jem o MMO hry existuje \u2013 ale vydavatel\u00e9 je ni\u010d\u00ed honbou za &#8222;WoW-level&#8220;&hellip;\n","protected":false},"author":2,"featured_media":104031,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[13],"tags":[30563,30562,1902,74,73,78,75,77,76],"class_list":["post-104030","post","type-post","status-publish","format-standard","has-post-thumbnail","category-veda-a-technika","tag-jack-emmert","tag-mmorpg","tag-novinka","tag-science","tag-science-technology","tag-technika","tag-technology","tag-veda","tag-veda-a-technika"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116675614146691084","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/104030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=104030"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/104030\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/104031"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=104030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=104030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=104030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}