{"id":104531,"date":"2026-06-02T06:05:17","date_gmt":"2026-06-02T06:05:17","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/104531\/"},"modified":"2026-06-02T06:05:17","modified_gmt":"2026-06-02T06:05:17","slug":"seat-vedle-cupry-ma-budoucnost-deklaroval-sef-v-levnejsi-verzi-ravalu-vsak-nelezi","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/104531\/","title":{"rendered":"Seat vedle Cupry m\u00e1 budoucnost, deklaroval \u0161\u00e9f. V\u00a0levn\u011bj\u0161\u00ed verzi ravalu v\u0161ak nele\u017e\u00ed"},"content":{"rendered":"

Budoucnost tradi\u010dn\u00ed \u0161pan\u011blsk\u00e9 automobilky Seat byla v\u00a0posledn\u00ed dob\u011b p\u0159edm\u011btem mnoha spekulac\u00ed, zejm\u00e9na kv\u016fli tomu, \u017ee mate\u0159sk\u00fd koncern Volkswagen viditeln\u011b up\u0159ednost\u0148oval jeho drav\u011bj\u0161\u00ed a\u00a0ziskov\u011bj\u0161\u00ed sestru – Cupru. Modelov\u00e1 nab\u00eddka Seatu pro\u0159\u00eddla po konci SUV Ateca a\u00a0Tarraco na pouh\u00e9 t\u0159i klasick\u00e9 benz\u00ednov\u00e9 modely.<\/p>\n

Jist\u00e9 o\u017eiven\u00ed sice p\u0159inesly ned\u00e1vn\u00e9 modernizace m\u011bstsk\u00e9ho hatchbacku Ibiza a\u00a0crossoveru Arona, kter\u00e9 p\u0159edstavovaly prvn\u00ed velkou investici od premi\u00e9ry Leonu v\u00a0roce 2020, av\u0161ak pochybnosti o\u00a0dlouhodob\u00e9 strategii p\u0159etrv\u00e1valy. Leon nap\u0159\u00edklad dostal facelift pouze jako Cupra, nikoliv jako Seat.<\/p>\n

\u0160\u00e9f automobilky Markus Haupt v\u0161ak v\u00a0rozhovoru pro magaz\u00edn Autocar tyto obavy rozpt\u00fdlil a\u00a0nazna\u010dil, \u017ee zna\u010dka zam\u011b\u0159en\u00e1 na dostupn\u011bj\u0161\u00ed vozy m\u00e1 p\u0159ed sebou novou kapitolu a\u00a0v\u00fdvoj dal\u0161\u00edch sv\u00e9bytn\u00fdch model\u016f je v\u00a0pl\u00e1nu.<\/p>\n

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Na p\u0159\u00edmou ot\u00e1zku ohledn\u011b koexistence s\u00a0expanduj\u00edc\u00ed Cuprou Haupt jasn\u011b deklaroval: \u201eNedovedeme si na\u0161i spole\u010dnost bez Seatu p\u0159edstavit. Seat je d\u011bdictv\u00edm na\u0161\u00ed spole\u010dnosti a\u00a0zapsal se do historie ve \u0160pan\u011blsku i\u00a0v dal\u0161\u00edch zem\u00edch. Je to tedy velmi d\u016fle\u017eit\u00e1 zpr\u00e1va: do zna\u010dky Seat st\u00e1le investujeme. P\u0159\u00ed\u0161t\u00ed rok budeme m\u00edt mild-hybridn\u00ed verze model\u016f Ibiza a\u00a0Arona a\u00a0ob\u011b auta si st\u00e1le vedou velmi dob\u0159e.\u201c \u017divotaschopnost zna\u010dky potvrzuj\u00ed i\u00a0re\u00e1ln\u00e1 prodejn\u00ed \u010d\u00edsla. Ibiza se stala v\u00a0leto\u0161n\u00edm \u00fanoru v\u016fbec nej\u017e\u00e1dan\u011bj\u0161\u00edm vozem na \u0161pan\u011blsk\u00e9m trhu.<\/p>\n

Bod zlomu a\u00a0nutnost redefinovat sm\u011b\u0159ov\u00e1n\u00ed Seatu v\u0161ak nastane na p\u0159elomu dek\u00e1dy, kdy vstoup\u00ed v\u00a0platnost p\u0159\u00edsn\u011bj\u0161\u00ed evropsk\u00e9 ekologick\u00e9 limity. Kl\u00ed\u010dem k\u00a0p\u0159e\u017eit\u00ed dostupn\u00fdch voz\u016f v\u00a0\u00e9\u0159e elektromobility bude podle Haupta zlevn\u011bn\u00ed samotn\u00e9 techniky. \u201eA\u017e budeme \u010delit let\u016fm 2029\u00a0a\u00a02030\u00a0a\u00a0regulace CO2\u00a0bude p\u0159\u00edsn\u011bj\u0161\u00ed ne\u017e dnes, jist\u011b nastane okam\u017eik, kdy budeme muset otev\u0159\u00edt diskuzi o\u00a0tom, jak\u00e1 m\u016f\u017ee b\u00fdt budoucnost t\u00e9to zna\u010dky,\u201c pokra\u010doval \u0161\u00e9f Seatu.<\/p>\n

\u201eNav\u00edc st\u00e1le pot\u0159ebujeme zapracovat na n\u00e1kladech na platformy pro elektromobily, proto\u017ee dnes by bylo velmi t\u011b\u017ek\u00e9 m\u00edt seat, kter\u00fd by dok\u00e1zal vyd\u011bl\u00e1vat pen\u00edze p\u0159i n\u00e1kladech, kter\u00e9 m\u00e1me. Jednoho dne se diskuze o\u00a0tom, co se Seatem ud\u011blat, objev\u00ed. Ale do t\u00e9 doby m\u00e1me jasnou strategii pokra\u010dovat v\u00a0s\u00e1zce na modely, kter\u00e9 m\u00e1me,\u201c dodal.<\/p>\n

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Haupt z\u00e1rove\u0148 vyj\u00e1d\u0159il nad\u011bji, \u017ee Seat bude nov\u00e1 auta nab\u00edzet i\u00a0po kritick\u00e9m roce 2035, a\u00a0to i\u00a0d\u00edky siln\u00e9 pozici na mimoevropsk\u00fdch trz\u00edch. \u201ePozice zna\u010dek je naprosto odli\u0161n\u00e1, z\u00e1kaznick\u00e1 z\u00e1kladna obou zna\u010dek je jin\u00e1,\u201c \u0159ekl, \u201ea nesm\u00edme zapom\u00ednat na z\u00e1mo\u0159sk\u00e9 trhy, kde elektrifikace st\u00e1le nen\u00ed v\u00a0takov\u00e9 f\u00e1zi jako v\u00a0Evrop\u011b. Jsme tedy velmi spokojeni. Je to sou\u010d\u00e1st strategie toho, co nyn\u00ed d\u011bl\u00e1me. Nen\u00ed to jen shoda okolnost\u00ed. St\u00e1le velmi siln\u011b s\u00e1z\u00edme na ob\u011b zna\u010dky,\u201c dodal.<\/p>\n

Odm\u00edt\u00e1 d\u0159\u00edv\u011bj\u0161\u00ed spekulace, \u017ee by Seat mohl p\u0159evz\u00edt techniku chystan\u00e9ho mal\u00e9ho elektromobilu Cupra Raval a\u00a0prod\u00e1vat jej ve zjednodu\u0161en\u00e9 form\u011b s\u00a0ni\u017e\u0161\u00ed cenovkou a\u00a0men\u0161\u00edm dojezdem. \u201eTo bychom nikdy neud\u011blali, proto\u017ee si mysl\u00edm, \u017ee mus\u00edme ob\u011b zna\u010dky udr\u017eet odli\u0161en\u00e9. Raval bude v\u017edy cupra a\u00a0d\u011blat z\u00a0n\u011bj seaty t\u00edm, \u017ee pouze osek\u00e1me v\u00fdbavy voz\u016f Cupra, to rozhodn\u011b nen\u00ed spr\u00e1vnou strategi\u00ed. Mysl\u00edm si, \u017ee ob\u011b zna\u010dky si zaslou\u017e\u00ed svou vlastn\u00ed DNA a\u00a0ob\u011b zna\u010dky si mus\u00ed naj\u00edt svou vlastn\u00ed cenu,\u201c reagoval rezolutn\u011b Haupt.<\/p>\n

\u00c9ra, kdy Cupra nab\u00edzela pouze upraven\u00e9 a\u00a0sportovn\u011bji lad\u011bn\u00e9 verze standardn\u00edch seat\u016f, jako tomu bylo na za\u010d\u00e1tku u\u00a0model\u016f Leon \u010di Ateca, je definitivn\u011b u\u00a0konce. Budouc\u00ed portfolio obou zna\u010dek se m\u00e1 zcela rozd\u011blit, aby si ka\u017ed\u00e1 budovala vlastn\u00ed identitu. \u201eKdy\u017e se pod\u00edv\u00e1m zp\u011bt, mysl\u00edm, \u017ee to byl chytr\u00fd krok a\u00a0u Leonu jsme vyu\u017eili dobrou p\u0159\u00edle\u017eitost, ale sou\u010d\u00e1st\u00ed strategie s\u00a0v\u00fdhledem do budoucnosti je m\u00edt pro ob\u011b zna\u010dky zcela odli\u0161n\u00e9 portfolio. Nemysl\u00edm si tedy, \u017ee bychom n\u011bco takov\u00e9ho opakovali,\u201c uzav\u0159el \u0161\u00e9f automobilky.<\/p>\n

<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Budoucnost tradi\u010dn\u00ed \u0161pan\u011blsk\u00e9 automobilky Seat byla v\u00a0posledn\u00ed dob\u011b p\u0159edm\u011btem mnoha spekulac\u00ed, zejm\u00e9na kv\u016fli tomu, \u017ee mate\u0159sk\u00fd koncern Volkswagen…\n","protected":false},"author":2,"featured_media":104532,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[12],"tags":[67,68,4039,1580],"class_list":["post-104531","post","type-post","status-publish","format-standard","has-post-thumbnail","category-byznys","tag-business","tag-byznys","tag-cupra","tag-seat"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116679011483841528","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/104531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=104531"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/104531\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/104532"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=104531"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=104531"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=104531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}