{"id":105058,"date":"2026-06-02T14:05:19","date_gmt":"2026-06-02T14:05:19","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/105058\/"},"modified":"2026-06-02T14:05:19","modified_gmt":"2026-06-02T14:05:19","slug":"evropa-utahuje-srouby-cinskym-e-shopum-po-bruselu-zasahla-proti-temu-i-coi","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/105058\/","title":{"rendered":"Evropa utahuje \u0161rouby \u010d\u00ednsk\u00fdm e-shop\u016fm. Po Bruselu zas\u00e1hla proti Temu i \u010cOI"},"content":{"rendered":"

\u010c\u00ednsk\u00e9 online tr\u017ei\u0161t\u011b Temu \u010del\u00ed dal\u0161\u00edmu regulatorn\u00edmu z\u00e1sahu v\u00a0Evrop\u011b. Po\u00a0ned\u00e1vn\u00e9 pokut\u011b<\/a> od Evropsk\u00e9 komise ve v\u00fd\u0161i 200 milion\u016f eur, tedy t\u00e9m\u011b\u0159 p\u011bti miliard korun, se k n\u011bmu p\u0159idala tak\u00e9 \u010cesk\u00e1 obchodn\u00ed inspekce. Tuzemsk\u00fd \u00fa\u0159ad ulo\u017eil provozovateli platformy pokutu jeden milion korun a sou\u010dasn\u011b s n\u00edm vede dal\u0161\u00ed spr\u00e1vn\u00ed \u0159\u00edzen\u00ed.<\/p>\n

\u010cOI uvedla<\/a>, \u017ee se\u00a0na\u00a0Temu zam\u011b\u0159ila v\u00a0roce 2024 v\u00a0reakci na\u00a0rychle rostouc\u00ed prodejn\u00ed aktivitu tohoto tr\u017ei\u0161t\u011b v\u00a0\u010cesku. Kontrola podle inspekce odhalila poru\u0161en\u00ed n\u011bkolika ustanoven\u00ed z\u00e1kona o\u00a0ochran\u011b spot\u0159ebitele a\u00a0ob\u010dansk\u00e9ho z\u00e1kon\u00edku. Sankce nabyla pr\u00e1vn\u00ed moci v\u00a0\u00fanoru leto\u0161n\u00edho roku.<\/p>\n

Samotn\u00e1 v\u00fd\u0161e \u010desk\u00e9 pokuty je v\u00a0porovn\u00e1n\u00ed s\u00a0evropskou sankc\u00ed zanedbateln\u00e1. V\u00fdznamn\u011bj\u0161\u00ed je v\u0161ak sign\u00e1l. Temu se\u00a0dost\u00e1v\u00e1 pod\u00a0soustavn\u011bj\u0161\u00ed dohled nejen na\u00a0\u00farovni Bruselu, ale i\u00a0n\u00e1rodn\u00edch regul\u00e1tor\u016f. A\u00a0nejde u\u017e jen o\u00a0obecnou debatu o\u00a0agresivn\u00edm marketingu, extr\u00e9mn\u011b n\u00edzk\u00fdch cen\u00e1ch nebo objemu mal\u00fdch z\u00e1silek. St\u00e1le \u010dast\u011bji se\u00a0\u0159e\u0161\u00ed konkr\u00e9tn\u00ed bezpe\u010dnost v\u00fdrobk\u016f.<\/p>\n

Laboratorn\u00ed testy a\u00a0nebezpe\u010dn\u00e9 hra\u010dky <\/p>\n

\u010cesk\u00e1 obchodn\u00ed inspekce v\u00a0r\u00e1mci kontrol online tr\u017ei\u0161\u0165 odeb\u00edrala v\u00fdrobky k\u00a0laboratorn\u00edmu testov\u00e1n\u00ed. Celkem \u0161lo o\u00a055 vzork\u016f, co\u017e podle \u00fa\u0159adu p\u0159edstavuje \u0161estinu v\u0161ech vzork\u016f odebran\u00fdch v\u00a0roce 2025 mimo pohonn\u00e9 hmoty.<\/p>\n

Nejv\u00fdrazn\u011bj\u0161\u00ed n\u00e1lez se\u00a0t\u00fdkal slizov\u00fdch hra\u010dek. Z\u00a011 testovan\u00fdch vzork\u016f jich \u0161est nevyhov\u011blo<\/a>. Probl\u00e9mem byla p\u0159edev\u0161\u00edm v\u00fdrazn\u011b nadlimitn\u00ed p\u0159\u00edtomnost boru a\u00a0nedostatky ve\u00a0zna\u010den\u00ed v\u00fdrobk\u016f. U\u00a0hra\u010dek je takov\u00e9 zji\u0161t\u011bn\u00ed obzvl\u00e1\u0161\u0165 citliv\u00e9, proto\u017ee\u00a0jde o\u00a0zbo\u017e\u00ed ur\u010den\u00e9 d\u011btem a\u00a0\u010dasto nakupovan\u00e9 pr\u00e1v\u011b kv\u016fli n\u00edzk\u00e9 cen\u011b a\u00a0impulzivn\u00edmu charakteru online nab\u00eddky.<\/p>\n

\"\u010cesk\u00e9<\/a> <\/p>\n

\u010cOI testovala tak\u00e9 15 vzork\u016f panenek na\u00a0p\u0159\u00edtomnost ftal\u00e1t\u016f. V\u00a0tomto p\u0159\u00edpad\u011b v\u0161echny vzorky platn\u00fdm p\u0159edpis\u016fm vyhov\u011bly. U\u00a0osobn\u00edch ochrann\u00fdch pom\u016fcek ale \u00fa\u0159ad u\u00a0p\u011bti model\u016f pracovn\u00edch rukavic zjistil nedostatky v\u00a0mechanick\u00fdch vlastnostech deklarovan\u00fdch v\u00fdrobcem.<\/p>\n

Dal\u0161\u00ed kontroly se\u00a0t\u00fdkaly zak\u00e1zan\u00e9ho karcinogenn\u00edho \u0161estimocn\u00e9ho chromu, kter\u00fd nebyl u\u00a0sedmi testovan\u00fdch vzork\u016f zji\u0161t\u011bn. Nevyhov\u011bly v\u0161ak dva vzorky tlakov\u00fdch lahv\u00ed. Prob\u00edhaj\u00ed tak\u00e9 laboratorn\u00ed testy 14 model\u016f USB nab\u00edje\u010dek.<\/p>\n

Pr\u00e1v\u011b kombinace hra\u010dek, elektroniky, ochrann\u00fdch pom\u016fcek a\u00a0drobn\u00e9ho spot\u0159ebn\u00edho zbo\u017e\u00ed ukazuje \u0161\u00ed\u0159i\u00a0probl\u00e9mu. Levn\u00e1 tr\u017ei\u0161t\u011b nejsou jednou kategori\u00ed maloobchodu. Jsou paraleln\u00edm dovozn\u00edm kan\u00e1lem pro\u00a0obrovsk\u00e9 mno\u017estv\u00ed v\u00fdrobk\u016f, u\u00a0nich\u017e tradi\u010dn\u00ed kontroln\u00ed mechanismy nar\u00e1\u017eej\u00ed na\u00a0objem, rychlost a\u00a0rozt\u0159\u00ed\u0161t\u011bnost dodavatelsk\u00e9ho \u0159et\u011bzce.<\/p>\n

Temu nen\u00ed jedin\u00fd p\u0159\u00edpad <\/p>\n

\u010cesk\u00e1 obchodn\u00ed inspekce z\u00e1rove\u0148 roz\u0161\u00ed\u0159ila kontroly i\u00a0na\u00a0dal\u0161\u00ed online tr\u017ei\u0161t\u011b. V\u00a0roce 2025 se\u00a0zam\u011b\u0159ila mimo jin\u00e9 na\u00a0AliExpress, Amazon, Joom, Kaufland, Lunzo, Shein, Allegro a\u00a0znovu Temu. Sou\u010d\u00e1st\u00ed byly i\u00a0kontroly povinnost\u00ed spojen\u00fdch s\u00a0uv\u00e1d\u011bn\u00edm v\u00fdrobk\u016f na\u00a0evropsk\u00fd trh.<\/p>\n

Celkem \u010cOI v\u00a0lo\u0148sk\u00e9m a\u00a0leto\u0161n\u00edm roce provedla 84 kontrol online tr\u017ei\u0161\u0165 <\/a>a\u00a0subjekt\u016f, kter\u00e9 na\u00a0nich p\u016fsob\u00ed. Dvan\u00e1ct kontrol u\u017e bylo ukon\u010deno, v\u010detn\u011b t\u0159\u00ed kontrol Temu. V\u011bt\u0161ina je ale vzhledem k\u00a0rozsahu a\u00a0po\u010dtu dot\u010den\u00fdch subjekt\u016f st\u00e1le rozpracovan\u00e1.<\/p>\n

To je pro\u00a0trh podstatn\u00e9. Regul\u00e1to\u0159i\u00a0se\u00a0nesoust\u0159ed\u00ed jen na\u00a0jeden viditeln\u00fd \u010d\u00ednsk\u00fd e-shop. Temu je nejv\u00fdrazn\u011bj\u0161\u00edm symbolem zm\u011bny, ale ne jedin\u00fdm c\u00edlem. \u00da\u0159ady postupn\u011b prov\u011b\u0159uj\u00ed cel\u00fd ekosyst\u00e9m online tr\u017ei\u0161\u0165, kter\u00e1 oslovuj\u00ed \u010desk\u00e9 spot\u0159ebitele a\u00a0z\u00e1rove\u0148 \u010dasto spol\u00e9haj\u00ed na\u00a0p\u0159eshrani\u010dn\u00ed logistiku a\u00a0extern\u00ed prodejce.<\/p>\n

Pro\u00a0velk\u00e9 platformy to znamen\u00e1 novou f\u00e1zi evropsk\u00e9ho dohledu. Nesta\u010d\u00ed jen tvrdit, \u017ee jsou prost\u0159edn\u00edkem mezi prodejcem a\u00a0z\u00e1kazn\u00edkem. Regul\u00e1to\u0159i\u00a0st\u00e1le v\u00edce o\u010dek\u00e1vaj\u00ed, \u017ee tr\u017ei\u0161t\u011b budou aktivn\u011b \u0159e\u0161it bezpe\u010dnost zbo\u017e\u00ed, transparentnost nab\u00eddky, spr\u00e1vn\u00e9 zna\u010den\u00ed a\u00a0soulad s\u00a0evropsk\u00fdmi pravidly.<\/p>\n

\"Za<\/a> Levn\u00fd dovoz pod\u00a0tlakem <\/p>\n

P\u0159\u00edpad Temu zapad\u00e1 do\u00a0\u0161ir\u0161\u00edho evropsk\u00e9ho obratu v\u016f\u010di\u00a0levn\u00fdm mal\u00fdm z\u00e1silk\u00e1m ze\u00a0zem\u00ed mimo EU. Jejich objem v\u00a0posledn\u00edch letech dramaticky vzrostl a\u00a0tradi\u010dn\u00ed syst\u00e9m celn\u00ed a\u00a0v\u00fdrobkov\u00e9 kontroly na\u00a0n\u011bj nebyl stav\u011bn\u00fd.<\/p>\n

Podle Celn\u00ed spr\u00e1vy dorazily do\u00a0\u010ceska v\u00a0roce 2023 p\u0159ibli\u017en\u011b t\u0159i\u00a0miliony polo\u017eek zbo\u017e\u00ed v\u00a0z\u00e1silk\u00e1ch n\u00edzk\u00e9 hodnoty do\u00a0150 eur. O\u00a0rok pozd\u011bji u\u017e to bylo 23 milion\u016f a\u00a0loni 105 milion\u016f. Do\u00a0konce dubna leto\u0161n\u00edho roku jich bylo 70 milion\u016f. Pokud by trend pokra\u010doval, m\u016f\u017ee se\u00a0leto\u0161n\u00ed objem p\u0159ibl\u00ed\u017eit dvojn\u00e1sobku lo\u0148sk\u00e9ho \u010d\u00edsla.<\/p>\n

Evropsk\u00e1 unie proto od\u00a01. \u010dervence 2026 ru\u0161\u00ed dosavadn\u00ed osvobozen\u00ed mal\u00fdch z\u00e1silek do\u00a0150 eur od\u00a0cla. U\u00a0v\u011bt\u0161iny z\u00e1silek ze\u00a0zem\u00ed mimo EU se\u00a0m\u00e1 nov\u011b platit specifick\u00e9 clo t\u0159i\u00a0eura za\u00a0polo\u017eku\u00a0zbo\u017e\u00ed. Od\u00a0listopadu se\u00a0nav\u00edc o\u010dek\u00e1v\u00e1 dal\u0161\u00ed manipula\u010dn\u00ed poplatek, jeho\u017e p\u0159esn\u00e1 v\u00fd\u0161e zat\u00edm nebyla stanovena.<\/p>\n

Pro\u00a0z\u00e1kazn\u00edky to m\u016f\u017ee znamenat konec \u010d\u00e1sti extr\u00e9mn\u011b levn\u00fdch impulzivn\u00edch n\u00e1kup\u016f. U\u00a0zbo\u017e\u00ed za\u00a0des\u00edtky korun m\u016f\u017ee nov\u00e9 clo a\u00a0p\u0159\u00edpadn\u00e9 dal\u0161\u00ed poplatky v\u00fdrazn\u011b zm\u011bnit ekonomiku objedn\u00e1vky. Pro\u00a0evropsk\u00e9 obchodn\u00edky jde naopak o\u00a0pokus narovnat podm\u00ednky v\u016f\u010di\u00a0dovozu, kter\u00fd dosud \u010dasto proch\u00e1zel syst\u00e9mem s\u00a0ni\u017e\u0161\u00edmi n\u00e1klady a\u00a0slab\u0161\u00ed kontrolou.<\/p>\n

Regula\u010dn\u00ed probl\u00e9m jm\u00e9nem objem <\/p>\n

Evropsk\u00e9 \u00fa\u0159ady ne\u0159e\u0161\u00ed pouze cenu. Stejn\u011b d\u016fle\u017eit\u00e1 je bezpe\u010dnost v\u00fdrobk\u016f. Celn\u00ed spr\u00e1va upozornila, \u017ee p\u0159i\u00a0koordinovan\u00e9 celoevropsk\u00e9 kontroln\u00ed akci bylo zkontrolov\u00e1no v\u00edce ne\u017e 20 tis\u00edc kus\u016f zbo\u017e\u00ed a\u00a0v\u00edce ne\u017e polovina nevyhov\u011bla po\u017eadavk\u016fm evropsk\u00e9 legislativy. U\u00a0v\u00fdrobk\u016f, kter\u00e9 pro\u0161ly laboratorn\u00edmi testy, bylo 84 procent vyhodnoceno jako nebezpe\u010dn\u00fdch.<\/p>\n

Tato \u010d\u00edsla neznamenaj\u00ed, \u017ee ka\u017ed\u00fd levn\u00fd v\u00fdrobek z\u00a0asijsk\u00e9ho tr\u017ei\u0161t\u011b je nebezpe\u010dn\u00fd. Ukazuj\u00ed ale, pro\u010d se\u00a0levn\u00e9 z\u00e1silky dost\u00e1vaj\u00ed pod\u00a0v\u011bt\u0161\u00ed dohled. Pokud do\u00a0Evropy proud\u00ed miliardy polo\u017eek ro\u010dn\u011b, i\u00a0relativn\u011b mal\u00fd pod\u00edl z\u00e1vadn\u00e9ho zbo\u017e\u00ed se\u00a0v\u00a0absolutn\u00edch \u010d\u00edslech m\u011bn\u00ed v\u00a0podstatn\u00fd probl\u00e9m.<\/p>\n

\"\u010cOI<\/a> <\/p>\n

Temu, Shein nebo AliExpress vyrostly pr\u00e1v\u011b na\u00a0schopnosti propojit evropsk\u00e9 z\u00e1kazn\u00edky s\u00a0levnou v\u00fdrobou a\u00a0rychlou logistikou. Tento model je komer\u010dn\u011b mimo\u0159\u00e1dn\u011b \u00fa\u010dinn\u00fd. Regulatorn\u011b je ale st\u00e1le h\u016f\u0159e udr\u017eiteln\u00fd, pokud s\u00a0sebou nese nejasnou odpov\u011bdnost za\u00a0kvalitu, bezpe\u010dnost a\u00a0dodr\u017eov\u00e1n\u00ed evropsk\u00fdch pravidel.<\/p>\n

Zm\u011bna\u00a0f\u00e1ze <\/p>\n

Temu se\u00a0v\u00a0Evrop\u011b b\u011bhem kr\u00e1tk\u00e9 doby stalo jednou z\u00a0nejviditeln\u011bj\u0161\u00edch spot\u0159ebitelsk\u00fdch zna\u010dek. Jeho r\u016fst byl postaven\u00fd na\u00a0n\u00edzk\u00fdch cen\u00e1ch, agresivn\u00ed reklam\u011b, gamifikaci n\u00e1kup\u016f a\u00a0obrovsk\u00e9m mno\u017estv\u00ed drobn\u00e9ho zbo\u017e\u00ed. Pr\u00e1v\u011b tato kombinace ale nyn\u00ed p\u0159itahuje pozornost \u00fa\u0159ad\u016f.<\/p>\n

Evropsk\u00e1 komise \u0159e\u0161\u00ed platformu v\u00a0r\u00e1mci pravidel digit\u00e1ln\u00edch slu\u017eeb. \u010cesk\u00e1 obchodn\u00ed inspekce se\u00a0soust\u0159ed\u00ed na\u00a0ochranu spot\u0159ebitele a\u00a0bezpe\u010dnost v\u00fdrobk\u016f. Celn\u00ed spr\u00e1va a\u00a0evropsk\u00e9 instituce m\u011bn\u00ed pravidla pro\u00a0mal\u00e9 z\u00e1silky. V\u00fdsledek je spole\u010dn\u00fd: prostor, v\u00a0n\u011bm\u017e \u010d\u00ednsk\u00e1 tr\u017ei\u0161t\u011b rychle rostla, se\u00a0za\u010d\u00edn\u00e1 zu\u017eovat.<\/p>\n

Pro\u00a0Temu \u010desk\u00e1 milionov\u00e1 pokuta nep\u0159edstavuje z\u00e1sadn\u00ed finan\u010dn\u00ed r\u00e1nu. V\u00a0politick\u00e9m a\u00a0regulatorn\u00edm smyslu je ale sou\u010d\u00e1st\u00ed v\u011bt\u0161\u00edho trendu. Evropa d\u00e1v\u00e1 najevo, \u017ee levn\u00e9 zbo\u017e\u00ed m\u016f\u017ee na\u00a0jej\u00ed trh proudit jen za\u00a0podm\u00ednek, kter\u00e9 budou v\u00edce odpov\u00eddat pravidl\u016fm platn\u00fdm pro\u00a0dom\u00e1c\u00ed prodejce.<\/p>\n

Z\u00a0pohledu spot\u0159ebitele to bude znamenat dv\u011b v\u011bci. N\u011bkter\u00e9 zbo\u017e\u00ed m\u016f\u017ee zdra\u017eit. A\u00a0\u010d\u00e1st nab\u00eddky, kter\u00e1 neprojde bezpe\u010dnostn\u00edmi nebo informa\u010dn\u00edmi po\u017eadavky, m\u016f\u017ee z\u00a0trhu postupn\u011b mizet.<\/p>\n

Pro\u00a0online tr\u017ei\u0161t\u011b to znamen\u00e1 je\u0161t\u011b d\u016fle\u017eit\u011bj\u0161\u00ed zm\u011bnu. Obdob\u00ed, kdy jejich r\u016fst st\u00e1l hlavn\u011b na\u00a0cen\u011b, rychlosti a\u00a0objemu, kon\u010d\u00ed. V\u00a0Evrop\u011b se\u00a0za\u010d\u00edn\u00e1 hr\u00e1t tak\u00e9 o\u00a0odpov\u011bdnost.<\/p>\n","protected":false},"excerpt":{"rendered":"\u010c\u00ednsk\u00e9 online tr\u017ei\u0161t\u011b Temu \u010del\u00ed dal\u0161\u00edmu regulatorn\u00edmu z\u00e1sahu v\u00a0Evrop\u011b. Po\u00a0ned\u00e1vn\u00e9 pokut\u011b od Evropsk\u00e9 komise ve v\u00fd\u0161i 200 milion\u016f…\n","protected":false},"author":2,"featured_media":105059,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[3],"tags":[6121,5390,891,30784,30787,30795,30800,30768,17199,30791,30779,30798,30790,30772,30796,30783,10833,109,108,106,249,30788,30782,30797,13398,30785,30778,30786,30780,30801,30793,30792,10296,3073,30770,662,30781,30794,30773,3849,30789,30767,30775,30771,30774,30766,30777,30776,30769,30799],"class_list":["post-105058","post","type-post","status-publish","format-standard","has-post-thumbnail","category-evropa","tag-aliexpress","tag-allegro","tag-amazon","tag-bezpecnost-hracek","tag-bezpecnost-vyrobku","tag-bor-v-hrackach","tag-celni-pravidla-eu","tag-ceska-obchodni-inspekce","tag-cinska-trziste","tag-cinske-e-shopy","tag-clo-3-eura","tag-clo-na-male-zasilky","tag-coi","tag-coi-kontrola-temu","tag-digital-services-act","tag-dovoz-z-ciny","tag-dsa","tag-europa","tag-europe","tag-evropa","tag-evropska-komise","tag-evropska-komise-temu","tag-evropska-regulace-e-shopu","tag-joom","tag-kaufland","tag-kontrola-online-trzistnebezpecne-vyrobky-temu","tag-levne-balicky-z-ciny","tag-levne-zbozi-z-ciny","tag-male-zasilky-do-150-eur","tag-male-zasilky-mimo-eu","tag-nebezpecne-hracky","tag-nebezpecne-vyrobky","tag-ochrana-spotrebitele","tag-online-trziste","tag-pokuta-pro-temu","tag-shein","tag-shein-temu-aliexpress","tag-slizove-hracky","tag-spravni-rizeni-temu","tag-temu","tag-temu-cesko","tag-temu-coi","tag-temu-hracky","tag-temu-milionova-pokuta","tag-temu-nebezpecne-zbozi","tag-temu-pokuta","tag-temu-pracovni-rukavice","tag-temu-usb-nabijecky","tag-temu-v-cesku","tag-zasilky-z-ciny"],"share_on_mastodon":{"url":"","error":"Validation failed: Text character limit of 500 exceeded"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/105058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=105058"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/105058\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/105059"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=105058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=105058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=105058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}