{"id":106729,"date":"2026-06-04T04:59:09","date_gmt":"2026-06-04T04:59:09","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/106729\/"},"modified":"2026-06-04T04:59:09","modified_gmt":"2026-06-04T04:59:09","slug":"levne-balicky-z-ciny-brzy-kvuli-clu-prudce-zdrazi","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/106729\/","title":{"rendered":"Levn\u00e9 bal\u00ed\u010dky z\u00a0\u010c\u00edny brzy kv\u016fli clu prudce zdra\u017e\u00ed"},"content":{"rendered":"

Nov\u00e9 pravidlo se bude vztahovat na v\u0161echny z\u00e1silky do EU do hodnoty 150\u00a0eur, \u010dili zhruba 3640\u00a0korun. Z\u00e1sadn\u00ed p\u0159itom je, \u017ee poplatek nebude \u00fa\u010dtov\u00e1n za cel\u00fd bal\u00ed\u010dek, ale za ka\u017edou samostatnou tarifn\u00ed kategorii zbo\u017e\u00ed. K\u00a0\u010d\u00e1stce se nav\u00edc p\u0159ipo\u010dte da\u0148 z\u00a0p\u0159idan\u00e9 hodnoty.<\/p>\n

EU zav\u00e1d\u00ed clo na levn\u00e9 z\u00e1silky z\u00a0\u010c\u00edny p\u0159edev\u0161\u00edm kv\u016fli narovn\u00e1n\u00ed konkuren\u010dn\u00edch podm\u00ednek mezi evropsk\u00fdmi obchodn\u00edky a\u00a0asijsk\u00fdmi tr\u017ei\u0161ti, pos\u00edlen\u00ed kontroly bezpe\u010dnosti dov\u00e1\u017een\u00e9ho zbo\u017e\u00ed a\u00a0omezen\u00ed masivn\u00edho p\u0159\u00edlivu miliard drobn\u00fdch bal\u00edk\u016f do Unie. Vedle toho si o\u00a0miliardy eur ro\u010dn\u011b polep\u0161\u00ed evropsk\u00e9 ve\u0159ejn\u00e9 rozpo\u010dty.<\/p>\n

Dopad nov\u00e9ho cla bude nejv\u00fdrazn\u011bj\u0161\u00ed u\u00a0levn\u00fdch n\u00e1kup\u016f. Pr\u016fm\u011brn\u00e1 objedn\u00e1vka z\u00a0tr\u017ei\u0161t\u011b Temu v\u00a0\u010cesku dosahuje podle poradensk\u00e9 spole\u010dnosti Moore Czech Republic zhruba 128\u00a0korun. Po p\u0159i\u010dten\u00ed cla a\u00a0dan\u011b z\u00a0p\u0159idan\u00e9 hodnoty vzroste jej\u00ed cena p\u0159ibli\u017en\u011b na 218\u00a0korun.<\/p>\n

<\/a><\/p>\n

Je\u0161t\u011b v\u00fdrazn\u011bji se ale zm\u011bna projev\u00ed u\u00a0ko\u0161\u00edk\u016f obsahuj\u00edc\u00edch v\u00edce r\u016fzn\u00fdch druh\u016f zbo\u017e\u00ed. Pokud z\u00e1kazn\u00edk objedn\u00e1 nap\u0159\u00edklad tri\u010dko, sluch\u00e1tka a\u00a0obal na telefon, zaplat\u00ed clo t\u0159ikr\u00e1t. Cena z\u00e1silky se tak zvedne na zhruba 400\u00a0K\u010d, co\u017e je v\u00edce ne\u017e trojn\u00e1sobek p\u016fvodn\u00ed ceny.<\/p>\n

\u201eLid\u00e9 si \u010dasto mysl\u00ed, \u017ee t\u0159i eura zaplat\u00ed za cel\u00fd bal\u00ed\u010dek. Tak to ale nen\u00ed. Poplatek se vym\u011b\u0159uje za ka\u017edou samostatnou tarifn\u00ed polo\u017eku v\u00a0z\u00e1silce,\u201c potvrdil da\u0148ov\u00fd expert spole\u010dnosti Moore Radovan Hauk.<\/p>\n

\u0160ance pro \u010desk\u00e9 e-shopy<\/p>\n

Mnoh\u00e9 lidi to od n\u00e1kupu z\u00a0\u010c\u00edny m\u016f\u017ee odradit. \u201eObjem t\u011bchto mal\u00fdch z\u00e1silek z\u00a0\u010c\u00edny by mohl klesnout a\u017e o\u00a0patn\u00e1ct procent. Omez\u00ed se impulzivn\u00ed rychl\u00e9 n\u00e1kupy a\u00a0n\u011bkte\u0159\u00ed z\u00e1kazn\u00edci budou hledat alternativy na \u010desk\u00e9m trhu,\u201c m\u00edn\u00ed \u0159editel spole\u010dnosti PPC Profits Tom\u00e1\u0161 \u010cupr, jednoho z\u00a0l\u00eddr\u016f tuzemsk\u00e9ho online marketingu.<\/p>\n

Odhaduje, \u017ee \u010d\u00ednsk\u00e1 online tr\u017ei\u0161t\u011b ukrajuj\u00ed \u010desk\u00e9mu e-commerce a\u017e 40\u00a0procent potenci\u00e1ln\u00edch tr\u017eeb. \u201eVe druh\u00e9 polovin\u011b roku by se tento pod\u00edl mohl sn\u00ed\u017eit,\u201c doplnil.<\/p>\n

Podle z\u00e1stupc\u016f \u010desk\u00fdch e-shop\u016f m\u016f\u017ee opat\u0159en\u00ed \u010d\u00e1ste\u010dn\u011b narovnat konkuren\u010dn\u00ed prost\u0159ed\u00ed. Evropsk\u00e9 firmy mus\u00ed plnit \u0159adu povinnost\u00ed souvisej\u00edc\u00edch s\u00a0bezpe\u010dnost\u00ed v\u00fdrobk\u016f, certifikac\u00ed, ekologick\u00fdmi p\u0159edpisy, reklamacemi \u010di ochranou spot\u0159ebitele, zat\u00edmco \u010d\u00e1st zbo\u017e\u00ed z\u00a0asijsk\u00fdch tr\u017ei\u0161\u0165 se t\u011bmto po\u017eadavk\u016fm vyh\u00fdb\u00e1.<\/p>\n

Tuzemsk\u00e9 e-shopy by se podle expert\u016f m\u011bly op\u0159\u00edt hlavn\u011b o\u00a0siln\u00e9 str\u00e1nky, kde u\u017e nyn\u00ed m\u00edvaj\u00ed nad \u010d\u00ednskou konkurenc\u00ed navrch, tedy zejm\u00e9na o\u00a0rychlost dod\u00e1n\u00ed, kvalitn\u00ed z\u00e1kaznick\u00fd servis nebo jednoduch\u00e9 vracen\u00ed zbo\u017e\u00ed.<\/p>\n

\u201ePokud z\u00e1kazn\u00edk u\u017e nedostane stejnou v\u011bc o\u00a0p\u00e1r desetikorun levn\u011bji, za\u010dne v\u00edce zva\u017eovat, zda mu zbo\u017e\u00ed p\u0159ijde druh\u00fd den nebo za t\u0159i t\u00fddny. To je obrovsk\u00e1 \u0161ance pro \u010desk\u00e9 e-shopy,\u201c je p\u0159esv\u011bd\u010den provozn\u00ed \u0159editel DODO Peter Menky.<\/p>\n

\u201eVyhraj\u00ed e-shopy s\u00a0dobr\u00fdm skladem, rychlou logistikou a\u00a0jasnou komunikac\u00ed. St\u00e1le d\u016fle\u017eit\u011bj\u0161\u00ed je tak\u00e9 jednoduch\u00e9 vr\u00e1cen\u00ed zbo\u017e\u00ed,\u201c doplnil \u010cupr.<\/p>\n

Rozhoduje den proclen\u00ed<\/p>\n

Experti upozor\u0148uj\u00ed, \u017ee rozhoduj\u00edc\u00ed nen\u00ed den, kdy si lid\u00e9 zbo\u017e\u00ed z\u00a0\u010c\u00edny objednaj\u00ed, ale kdy doraz\u00ed na \u00fazem\u00ed EU. <\/p>\n

Pravidlo se proto vztahuje na v\u0161echny z\u00e1silky proclen\u00e9 od leto\u0161n\u00edho 1.\u00a0\u010dervence\u00a0d\u00e1l. Tedy i\u00a0na sortiment objednan\u00fd je\u0161t\u011b v\u00a0\u010dervnu. <\/p>\n

Radovan Hauk ze spole\u010dnosti Moore Czech Republic o\u010dek\u00e1v\u00e1, \u017ee celn\u00ed poplatek uvid\u00ed nakupuj\u00edc\u00ed rovnou v\u00a0ko\u0161\u00edku na e-shopu. \u201eP\u0159edpokl\u00e1d\u00e1me, \u017ee velk\u00e9 platformy si jeho automatick\u00fd v\u00fdpo\u010det a\u00a0zobrazen\u00ed v\u00a0cen\u011b zapnou u\u017e od 1.\u00a0\u010dervence 2026, kdy nov\u00e1 pravidla nab\u00edhaj\u00ed,\u201c uvedl.<\/p>\n

Z\u00e1stupci tuzemsk\u00fdch e-shop\u016f zaveden\u00ed celn\u00edch poplatk\u016f pochopiteln\u011b v\u00edtaj\u00ed. \u201eJe to krok spr\u00e1vn\u00fdm sm\u011brem. Evropsk\u00e1 ochrana trhu v\u00a0minul\u00fdch letech selhala a\u00a0podobn\u00e9 opat\u0159en\u00ed m\u011blo p\u0159ij\u00edt mnohem d\u0159\u00edve,\u201c uvedl nap\u0159\u00edklad spolumajitel e-shopu Bezvavlasy.cz Franti\u0161ek Novotn\u00fd.<\/p>\n

Do EU m\u00ed\u0159\u00ed miliardy bal\u00ed\u010dk\u016f<\/p>\n

V roce 2024\u00a0dorazilo do Evropsk\u00e9 unie p\u0159ibli\u017en\u011b 4,6\u00a0miliardy z\u00e1silek n\u00edzk\u00e9 hodnoty z\u00a0takzvan\u00fdch t\u0159et\u00edch zem\u00ed, p\u0159i\u010dem\u017e dev\u011bt z\u00a0deseti poch\u00e1zelo pr\u00e1v\u011b z\u00a0\u010c\u00edny. Do \u010ceska loni p\u0159i\u0161lo v\u00edce ne\u017e sto milion\u016f zahrani\u010dn\u00edch z\u00e1silek, p\u0159i\u010dem\u017e 85\u00a0procent dorazilo p\u0159es Temu.<\/p>\n

Tr\u017eby e-shop\u016f v\u00a0\u010cesku by se letos podle odhad\u016f mohly zv\u00fd\u0161it o\u00a0p\u011bt a\u017e deset procent k\u00a0hranici 220\u00a0miliard korun. P\u0159ibl\u00ed\u017eily by se tak rekordn\u00edmu roku 2021\u00a0za pandemie covidu, kdy dos\u00e1hly p\u0159es 221\u00a0miliard.<\/p>\n

\u010c\u00ednsk\u00e1 tr\u017ei\u0161t\u011b Temu a\u00a0Shein pat\u0159\u00ed mezi p\u011bt nejv\u011bt\u0161\u00edch e-shop\u016f v\u00a0\u010cesku, AliExpress uzav\u00edr\u00e1 elitn\u00ed des\u00edtku. Jejich rychl\u00fd r\u016fst nyn\u00ed kv\u016fli clu pravd\u011bpodobn\u011b zpomal\u00ed. <\/p>\n

Evropsk\u00e1 komise chce nav\u00edc regulaci t\u011bchto \u010d\u00ednsk\u00fdch dovoz\u016f d\u00e1le zp\u0159\u00eds\u0148ovat. U\u017e v\u00a0listopadu by mohl b\u00fdt podle Hauka zaveden tak\u00e9 samostatn\u00fd manipula\u010dn\u00ed poplatek kolem dvou eur, dal\u0161\u00ed opat\u0159en\u00ed maj\u00ed n\u00e1sledovat.<\/p>\n

Komise argumentuje, \u017ee je nutn\u00e9 vytvo\u0159it f\u00e9rov\u011bj\u0161\u00ed podm\u00ednky a\u00a0chr\u00e1nit evropsk\u00e9 obchodn\u00edky. Kontroly tak\u00e9 opakovan\u011b odhalily \u010d\u00ednsk\u00e9 v\u00fdrobky nespl\u0148uj\u00edc\u00ed unijn\u00ed normy\u00a0\u2013 nap\u0159\u00edklad u\u00a0hra\u010dek, elektroniky \u010di kosmetiky. Miliardy eur ze cla maj\u00ed \u010d\u00e1ste\u010dn\u011b pokr\u00fdt n\u00e1klady na celn\u00ed kontroly a\u00a0spr\u00e1vu rostouc\u00edho objemu z\u00e1silek.<\/p>\n

<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Nov\u00e9 pravidlo se bude vztahovat na v\u0161echny z\u00e1silky do EU do hodnoty 150\u00a0eur, \u010dili zhruba 3640\u00a0korun. Z\u00e1sadn\u00ed p\u0159itom…\n","protected":false},"author":2,"featured_media":106730,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[7],"tags":[3072,1594,43,42,202,41,40,5102,10083],"class_list":["post-106729","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cesko","tag-aplikace-temu","tag-celni-poplatky-clo","tag-ceska-republika","tag-cesko","tag-cina","tag-czech-republic","tag-czechia","tag-e-shopy","tag-nakupovani"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116690076753145885","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/106729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=106729"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/106729\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/106730"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=106729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=106729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=106729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}