{"id":106765,"date":"2026-06-04T05:42:14","date_gmt":"2026-06-04T05:42:14","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/106765\/"},"modified":"2026-06-04T05:42:14","modified_gmt":"2026-06-04T05:42:14","slug":"kfc-usmazilo-pravdu-do-mrtva-lide-se-jejich-omluve-vysmali","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/106765\/","title":{"rendered":"KFC usma\u017eilo pravdu do mrtva. Lid\u00e9 se jejich omluv\u011b vysm\u00e1li"},"content":{"rendered":"

Nov\u00e1 kapitola: P\u0159ich\u00e1z\u00ed Kolonel Sanders, tva\u0159 se, \u017ee frituje\u0161!<\/p>\n

Skoro to vypadalo, \u017ee se rozho\u0159ela nov\u00e1 kauza kolem kvality surovin v\u00a0KFC. Jenom\u017ee omyl! Ono je to po\u0159\u00e1d ta sam\u00e1, jen to trvalo neuv\u011b\u0159iteln\u00fdch osm m\u011bs\u00edc\u016f, ne\u017e se cel\u00e9 veden\u00ed jednoho z\u00a0nejroz\u0161\u00ed\u0159en\u011bj\u0161\u00edch \u0159et\u011bzc\u016f rychl\u00e9ho ob\u010derstven\u00ed v\u00a0zemi odhodlalo ke komunikaci se sv\u00fdmi z\u00e1kazn\u00edky. Nab\u00edz\u00ed se ot\u00e1zka, zda se slovo \u201ekomunikace\u201c zde v\u016fbec hod\u00ed, p\u0159i\u010dem\u017e p\u0159\u00eddavek \u201ef\u00e9rov\u00e1\u201c se pro jistotu z\u00a0v\u00fddejn\u00edho ok\u00e9nka ven k\u00a0z\u00e1kazn\u00edkovi rad\u011bji nedostal.<\/p>\n

Po odhalen\u00ed systematick\u00e9ho p\u0159elepov\u00e1n\u00ed \u0161t\u00edtk\u016f na pro\u0161l\u00fdch v\u00e1rk\u00e1ch dr\u016fbe\u017ee a\u00a0dal\u0161\u00edch hygienick\u00fdch zv\u011brstvech by si toti\u017e \u010desk\u00e1 ve\u0159ejnost zaslou\u017eila sp\u00ed\u0161e hlubokou omluvu a\u00a0okam\u017eit\u00e9 pad\u00e1n\u00ed hlav na nejvy\u0161\u0161\u00edch m\u00edstech ne\u017e jen dal\u0161\u00ed PR kecy, \u0161t\u011bn\u011bc\u00ed pohledy a\u00a0teatr\u00e1ln\u00ed chov\u00e1n\u00ed s\u00a0dvouhodinov\u00fdm zav\u00edr\u00e1n\u00edm pobo\u010dek. Jak u\u017e v\u00edme p\u0159inejmen\u0161\u00edm od lo\u0148sk\u00e9ho roku, komunikace za\u010derstva mana\u017eer\u016fm KFC p\u0159\u00edli\u0161 nevon\u00ed. Jejich skrytou zbran\u00ed je pokou\u0161et se usma\u017eit probl\u00e9m do mrtva v\u00a0nad\u011bji, \u017ee p\u0159estane smrd\u011bt d\u0159\u00edve, ne\u017e se dostane pod nos str\u00e1vn\u00edka, tedy k\u00a0\u0161irok\u00e9 ve\u0159ejnosti a\u00a0m\u00e9di\u00edm.<\/p>\n

Polsk\u00fd koncern AmRest (kter\u00fd v\u00a0\u010cesku krom\u011b KFC zastupuje tak\u00e9 zna\u010dky Burger King, Pizza Hut \u010di Starbucks) spustil minul\u00fd t\u00fdden 26.\u00a0kv\u011btna agresivn\u00ed marketingovou kampa\u0148 s\u00a0honosn\u00fdm n\u00e1zvem \u201eNov\u00e1 kapitola\u201c. C\u00edl t\u00e9to propaga\u010dn\u00ed ofenz\u00edvy je p\u0159\u00edzna\u010dn\u00fd: vyrovnat masivn\u00ed propady tr\u017eeb, zastavit masov\u00fd odliv znechucen\u00fdch z\u00e1kazn\u00edk\u016f z\u00a0minul\u00e9ho roku a\u00a0poh\u0159b\u00edt celou kontroverzi pod tlustou vrstvu marketingov\u00e9ho obalovac\u00edho t\u011bst\u00ed\u010dka s\u00a012\u00a0druhy ko\u0159en\u00ed.<\/p>\n

Jen\u017ee realita market\u00e9r\u016fm z\u00a0AmRestu tak trochu h\u00e1z\u00ed vidle do jejich pl\u00e1n\u016f. Str\u00e1vn\u00edci, z\u00a0nich\u017e mnoz\u00ed si po otrav\u011b z\u00a0kontaminovan\u00fdch surovin odsed\u011bli odpoledn\u00ed sm\u011bnu na toalet\u00e1ch, p\u0159i kter\u00e9 za\u017e\u00edvali brut\u00e1ln\u00ed st\u0159evn\u00ed pot\u00ed\u017ee, nebo rovnou skon\u010dili na nemocni\u010dn\u00edm l\u016f\u017eku, jim na tento zav\u00e1n\u011bj\u00edc\u00ed mastn\u00fd \u0161pek odm\u00edtaj\u00ed sko\u010dit.<\/p>\n

J\u00edzliv\u00e9 koment\u00e1\u0159e na soci\u00e1ln\u00edch s\u00edt\u00edch jasn\u011b ukazuj\u00ed, \u017ee si lid\u00e9 nenechaj\u00ed mazat p\u00e1livou om\u00e1\u010dku kolem huby, ale sami to veden\u00ed po\u0159\u00e1dn\u011b oko\u0159en\u00ed. V\u00a0diskus\u00edch se toti\u017e za\u010dala serv\u00edrovat \u00fapln\u011b jin\u00e1 fakta\u00a0\u2013 ta skute\u010dn\u00e1. Internetov\u00e1 komunita dala veden\u00ed KFC, pota\u017emo AmRest, n\u00e1le\u017eit\u011b vy\u017erat to, co si management s\u00e1m nalo\u017eil do zap\u00e1chaj\u00edc\u00ed l\u00e1zn\u011b alibismu.<\/p>\n

\"\"<\/a>Zelen\u00e9 maso pat\u0159\u00ed do ko\u0161e, ne do kybl\u00edku. To jste celou dobu nev\u011bd\u011bli?!<\/p>\n

\u201eNa\u0161e t\u00fdmy absolvovaly v\u00edce ne\u017e 34\u00a0000\u00a0hodin dodate\u010dn\u00e9ho \u0161kolen\u00ed. P\u0159ij\u010f ochutnat KFC,\u201c v\u00e1b\u00ed \u0159et\u011bzec v\u00a0nyn\u011bj\u0161\u00edch sponzorovan\u00fdch p\u0159\u00edsp\u011bvc\u00edch, kter\u00e9 postupn\u011b zaplavuj\u00ed \u010desk\u00fd internet, a\u00a0\u00fat\u011bk p\u0159ed nimi nebude po cel\u00e9 l\u00e9to. Reakce ve\u0159ejnosti na sebe nenechaly dlouho \u010dekat.<\/p>\n

Jeden z\u00a0u\u017eivatel\u016f na s\u00edti Threads cel\u00fd slavn\u00fd narativ trefn\u011b uzemnil: \u201eKFC n\u00e1m vlastn\u011b hrd\u011b oznamuje, \u017ee teprve te\u010f pro\u0161kolilo v\u0161ech sv\u00fdch 6\u00a0000\u00a0zam\u011bstnanc\u016f na 140\u00a0pobo\u010dk\u00e1ch o\u00a0tom, \u017ee kdy\u017e maso smrd\u00ed a\u00a0sv\u00edt\u00ed zelen\u011b, m\u00e1 se vyhodit do popelnice, a\u00a0ne na n\u011bj lepit nov\u00fd \u0161t\u00edtek s\u00a0trvanlivost\u00ed.\u201c<\/p>\n

Tato obhajoba je neuv\u011b\u0159iteln\u011b kontraproduktivn\u00ed. Fastfood t\u00edm toti\u017e ve\u0159ejn\u011b p\u0159izn\u00e1v\u00e1, \u017ee se tyto praktiky v\u00a0minulosti re\u00e1ln\u011b d\u011bly, co\u017e jako prvn\u00ed odhalil novin\u00e1\u0159 Jan Tuna ve sv\u00e9 drsn\u011b otev\u0159en\u00e9 report\u00e1\u017ei loni v\u00a0srpnu. Management se nav\u00edc celou vinu pokou\u0161\u00ed alibisticky hodit na \u0159adov\u00e9 brig\u00e1dn\u00edky a\u00a0zam\u011bstnance. Sna\u017e\u00ed se vytvo\u0159it iluzi, \u017ee si snad chud\u00e1ci studenti po noc\u00edch sv\u00e9voln\u011b tiskli fale\u0161n\u00e9 \u0161t\u00edtky, jen aby ubl\u00ed\u017eili neboh\u00fdm z\u00e1kazn\u00edk\u016fm a\u00a0podkopali autoritu nic netu\u0161\u00edc\u00edho veden\u00ed.<\/p>\n

P\u0159itom sv\u011bdectv\u00ed b\u00fdval\u00fdch i\u00a0sou\u010dasn\u00fdch pracovn\u00edk\u016f, kte\u0159\u00ed se pod rou\u0161kou anonymity rozmluvili v\u00a0Tunov\u011b report\u00e1\u017ei, vykresluj\u00ed diametr\u00e1ln\u011b odli\u0161n\u00fd obr\u00e1zek, ne\u017e co zazn\u00edv\u00e1 od KFC. Tato zvr\u00e1cen\u00e1 praxe m\u011bla b\u00fdt p\u0159\u00edm\u00fdm d\u016fsledkem toxick\u00e9ho motiva\u010dn\u00edho a\u00a0sank\u010dn\u00edho syst\u00e9mu nastaven\u00e9ho samotn\u00fdm AmRestem.<\/p>\n

Vedouc\u00ed jednotliv\u00fdch pobo\u010dek byli drsn\u011b hodnoceni podle v\u00fd\u0161e provozn\u00edho zisku a\u00a0procentu\u00e1ln\u00edho pod\u00edlu potravinov\u00e9ho odpadu (odpis\u016f). Vysok\u00e9 odpisy neprodan\u00e9ho masa znamenaly pro mana\u017eery okam\u017eit\u00e9 kr\u00e1cen\u00ed bonus\u016f a\u00a0povinnou rezervaci na kobere\u010dku u\u00a0region\u00e1ln\u00edho veden\u00ed. Tlak seshora se t\u00edmto p\u0159en\u00e1\u0161el na nejni\u017e\u0161\u00ed pozice, kter\u00e9 byly pod hrozbou finan\u010dn\u00edch postih\u016f nuceny zpracov\u00e1vat i\u00a0suroviny, je\u017e m\u011bly spr\u00e1vn\u011b kon\u010dit v\u00a0kafil\u00e9rii.<\/p>\n

Foto: Cinefil \/ Google Gemini AI<\/p>\n

Po prohl\u00e1\u0161en\u00ed KFC se internet za\u010dal plnit nov\u00fdmi vtipy<\/p>\n

\"\"<\/a>Mrz\u00ed n\u00e1s, \u017ee jsme nic neud\u011blali. D\u00e1te si omluvu tady, nebo se sebou?<\/p>\n

Kdy\u017e pod omluvn\u00fdm p\u0159\u00edsp\u011bvkem na Facebooku jeden z\u00a0u\u017eivatel\u016f polo\u017eil autorovi logickou ot\u00e1zku: \u201ePro\u010d \u010desk\u00e9 KFC zavedlo postupy, kter\u00e9 jsou v\u00a0zahrani\u010d\u00ed b\u011b\u017en\u00e9, a\u017e te\u010f?\u201c, do\u010dkal se pouze prefabrikovan\u00e9ho PR \u017ev\u00e1stu od automatick\u00e9ho spr\u00e1vce str\u00e1nky KFC \u010cesko. Spole\u010dnost v\u00a0n\u011bm papou\u0161kuje, \u017ee bere obvin\u011bn\u00ed v\u00e1\u017en\u011b a\u00a0zav\u00e1d\u00ed platformu \u201eSpeak Openly\u201c (Mluvte otev\u0159en\u011b), kde mohou zam\u011bstnanci anonymn\u011b nahl\u00e1sit sv\u00e9 obavy. Pon\u011bkud \u00fasm\u011bvn\u00e9. Kdyby toti\u017e v\u00a0korpor\u00e1tu re\u00e1ln\u011b fungovaly kontroln\u00ed mechanismy, k\u00a0tomuto kolos\u00e1ln\u00edmu selh\u00e1n\u00ed by nikdy nedo\u0161lo.<\/p>\n

M\u00edsto odpov\u011bd\u00ed na p\u0159\u00edm\u00e9 dotazy jsou lid\u00e9 neust\u00e1le odkazov\u00e1ni na webovou str\u00e1nku \u201eKFC Chu\u0165\u201c, kde vis\u00ed ofici\u00e1ln\u00ed prohl\u00e1\u0161en\u00ed<\/a>. A\u00a0to je skute\u010dn\u00e1 chu\u0165ovka. V\u00a0n\u011bm firma dojemn\u011b p\u00ed\u0161e: \u201eMil\u00e9 \u010cesko\u2026 m\u00edsto odpov\u011bd\u00ed jsme ml\u010deli. A\u00a0za to se omlouv\u00e1me.\u201c<\/p>\n

Pod srdceryvn\u00fdm dopisem n\u00e1sleduje sebechv\u00e1la, jak se vypo\u0159\u00e1dali se 950\u00a0inspekcemi, kter\u00e9 pr\u00fd \u201eneshledaly \u017e\u00e1dn\u00e1 v\u00e1\u017en\u00e1 pochyb\u011bn\u00ed\u201c, zaveden\u00edm digit\u00e1ln\u00edch checklist\u016f a\u00a0nov\u00fdm syst\u00e9mem sledov\u00e1n\u00ed trvanlivosti masa s\u00a0automatick\u00fdm uv\u00e1d\u011bn\u00edm doby spot\u0159eby. Opravdu? A\u017e te\u010f v\u00a0roce 2026?!<\/p>\n

\"\"<\/a>Serv\u00edrujeme fakta, ze kter\u00fdch se obrac\u00ed \u017ealudek<\/p>\n

Ale poj\u010fme si proj\u00edt nejprve ty (ne)slavn\u00e9 inspekce, kter\u00fdmi se KFC tak hrd\u011b za\u0161ti\u0165uje. St\u00e1tn\u00ed zem\u011bd\u011blsk\u00e1 a\u00a0potravin\u00e1\u0159sk\u00e1 inspekce (SZPI)od vypuknut\u00ed kauzy v\u00a0srpnu 2025\u00a0sice provedla stovky kontrol, ale jejich n\u00e1lezy rozhodn\u011b neodpov\u00eddaj\u00ed klidn\u00e9mu t\u00f3nu korpor\u00e1tn\u00edch tiskov\u00fdch zpr\u00e1v:<\/p>\n

Z\u00e1\u0159\u00ed: V jabloneck\u00e9 pobo\u010dce byl v ledu a zmrzlin\u011b odhalen nadlimitn\u00ed v\u00fdskyt koliformn\u00edch bakteri\u00ed (fek\u00e1lie). V Liberci pak inspekto\u0159i na\u0161li 9 kg marinovan\u00e9ho masa d\u00e1vno po datu pou\u017eitelnosti, kter\u00e9 bylo p\u0159ipraven\u00e9 k okam\u017eit\u00e9mu serv\u00edrov\u00e1n\u00ed z\u00e1kazn\u00edk\u016fm.Listopad: V pra\u017esk\u00fdch Dejvic\u00edch person\u00e1l rozmrazoval dr\u016fbe\u017e ve stojat\u00e9 \u0161pinav\u00e9 vod\u011b. V \u00dasteck\u00e9m kraji zase bakteri\u00e1ln\u00ed kontaminace hotov\u00fdch pokrm\u016f poslala n\u011bkolik ne\u0161\u0165astn\u00edk\u016f p\u0159\u00edmo na nemocni\u010dn\u00ed infuze.Prosinec: Prodej prokazateln\u011b znehodnocen\u00fdch a zdrav\u00ed nebezpe\u010dn\u00fdch potravin vy\u00fastil v masivn\u00ed vlnu st\u00ed\u017enost\u00ed nap\u0159\u00ed\u010d celou Prahou od lid\u00ed, kte\u0159\u00ed po n\u00e1v\u0161t\u011bv\u011b \u0159et\u011bzce str\u00e1vili v\u00e1no\u010dn\u00ed sv\u00e1tky na toalet\u011b.<\/p>\n

Veden\u00ed AmRestu p\u0159esto tyto incidenty nad\u00e1le bagatelizuje. V\u00a0diskus\u00edch tvrdohlav\u011b opakuje: \u201eAudity neodhalily \u017e\u00e1dn\u00e9 syst\u00e9mov\u00e9 probl\u00e9my\u2026 na z\u00e1klad\u011b kontrol nemusela b\u00fdt uzav\u0159ena \u017e\u00e1dn\u00e1 restaurace.\u201c Na reakci nasran\u00e9ho z\u00e1kazn\u00edka: \u201eTak\u017ee potvrzujete, \u017ee se manipulovalo s\u00a0daty trvanlivosti,\u201c KFC op\u011bt alibisticky odv\u011btilo, \u017ee \u201e\u017e\u00e1dn\u00fd d\u016fkaz o\u00a0p\u0159ezna\u010dov\u00e1n\u00ed nebyl zji\u0161t\u011bn.\u201c<\/p>\n

Pochopiteln\u011b, je to tak. V\u011bt\u0161ina kontrol SZPI byla toti\u017e dop\u0159edu nahl\u00e1\u0161en\u00e1, tak\u017ee mana\u017ee\u0159i stihli zelen\u00e9 maso rozh\u00e1zet po popelnic\u00edch na s\u00eddli\u0161ti je\u0161t\u011b p\u0159edt\u00edm, ne\u017e inspektor vystoupil z\u00a0auta. Zka\u017een\u00e9 nebo pro\u0161l\u00e9 suroviny se i\u00a0p\u0159esto na\u0161ly!<\/p>\n

\"\"<\/a>D\u00e1nsk\u00fd bankrot vs. \u010desk\u00fd dvouhodinov\u00fd ve\u010d\u00edrek<\/p>\n

P\u0159i pohledu na kli\u010dkov\u00e1n\u00ed managementu je z\u0159ejm\u00e9, \u017ee KFC \u00fasp\u011b\u0161n\u011b ztr\u00e1c\u00ed i\u00a0posledn\u00ed zbytky d\u016fv\u011bry. Gener\u00e1ln\u00ed \u0159editelka \u010desk\u00e9ho KFC, Ivana Makalov\u00e1 Dlouh\u00e1, kter\u00e1 promluvila v\u00a0rozhovoru pro Seznam Zpr\u00e1vy<\/a>\u00a0\u2013 kde se mj. pochlubila t\u00edm, \u017ee se v\u00a0\u0159et\u011bzci vypracovala na vrchol od nejni\u017e\u0161\u00edch pozic\u00edch\u00a0\u2013, se konfrontac\u00edm dlouho vyh\u00fdbala.<\/p>\n

Za cel\u00fdch osm m\u011bs\u00edc\u016f vyprodukovala jedno nicne\u0159\u00edkaj\u00edc\u00ed video a\u00a0a\u017e ned\u00e1vno poskytla rozhovor pro Seznam Zpr\u00e1vy. V\u00a0n\u011bm sice nedok\u00e1zala uv\u00e9st, kolik milion\u016f st\u00e1la nyn\u011bj\u0161\u00ed halasn\u00e1 kampa\u0148, ale odhalila jin\u00e1 \u010d\u00edsla:<\/p>\n

KFC \u010cesko kv\u016fli t\u00e9to kauze p\u0159i\u0161lo o 216 milion\u016f korun a zaznamenalo drakonick\u00fd propad transakc\u00ed o 36 %.N\u011bkte\u0159\u00ed zam\u011bstnanci (p\u0159ibli\u017en\u011b jednotky des\u00edtek lid\u00ed) byli propu\u0161t\u011bni, ale nejvy\u0161\u0161\u00ed veden\u00ed z\u016fstalo nedot\u010deno.A pokud je\u0161t\u011b nem\u00e1te dost ku\u0159ec\u00edch poh\u00e1dek na dobrou chu\u0165, na pokut\u00e1ch od SZPI firma zaplatila sm\u011b\u0161n\u00e9 \u010d\u00e1stky v \u0159\u00e1du tis\u00edc\u016f korun. Tis\u00edc\u016f, d\u00e1my a p\u00e1nov\u00e9!<\/p>\n

Fascinuj\u00edc\u00ed je srovn\u00e1n\u00ed s\u00a0mezin\u00e1rodn\u00edm p\u0159\u00edstupem. Zat\u00edmco americk\u00e1 centr\u00e1la Yum! Brands a\u00a0evropsk\u00e1 divize KFC Europe nad \u010desk\u00fdm AmRestem dr\u017e\u00ed ochrannou ruku, v\u00a0D\u00e1nsku se s\u00a0podobn\u00fdm skand\u00e1lem nehodlali p\u00e1rat jako s\u00a0ned\u00e1vnou z\u00e1chranou neboh\u00e9ho kytovce<\/a>. Tamn\u00ed centr\u00e1la s\u00a0provozovatelem okam\u017eit\u011b rozv\u00e1zala licen\u010dn\u00ed smlouvu, zav\u0159ela v\u0161echny pobo\u010dky a\u00a0poslala fran\u0161\u00edzanta do tot\u00e1ln\u00edho bankrotu. Inu, takov\u00e1 r\u00e1na to zase nebyla. V\u00a0cel\u00e9m D\u00e1nsku je jich asi tolik jako v\u00a0samotn\u00e9m centru Prahy, tedy 11.<\/p>\n

I p\u0159es to \u0161lo o\u00a0d\u016frazn\u00fd krok, kter\u00fd vyslal pozitivn\u00ed sign\u00e1l. \u017ee \u201en\u011bco d\u011bl\u00e1me\u201c. Jak v\u00a0porovn\u00e1n\u00ed s\u00a0n\u00edm vypadal \u201eradik\u00e1ln\u00ed trest\u201c v\u00a0\u010cesku? V\u0161echny restaurace se sice tak\u00e9 slavnostn\u011b zav\u0159ely, ale pouh\u00e9 dv\u011b hodiny! Ofici\u00e1ln\u00edm d\u016fvodem byl okam\u017eit\u00fd restart syst\u00e9m\u016f potravinov\u00e9 bezpe\u010dnosti a\u00a0implementace aplikace KFC Connect, kter\u00e1, jak se pan\u00ed Makalov\u00e1 pochlubila, \u201etrhla sv\u011btov\u00fd rekord v\u00a0rychlosti zaveden\u00ed\u201c, co\u017e znamen\u00e1, \u017ee si d\u00edky n\u00ed nyn\u00ed m\u016f\u017ee po ve\u010derech sama kontrolovat digit\u00e1ln\u00ed checklisty trvanlivosti. P\u0159esn\u011b na tenhle z\u00e1sadn\u00ed obrat jsme \u010dekali!<\/p>\n

Intern\u00ed zdroje novin\u00e1\u0159e Jana Tuny v\u0161ak hovo\u0159\u00ed o\u00a0tom, \u017ee se \u017e\u00e1dn\u00e1 technologick\u00e1 revoluce nekonala\u00a0\u2013 dvouhodinov\u00e1 pauza byla sp\u00ed\u0161e neform\u00e1ln\u00edm ve\u010d\u00edrkem pro zam\u011bstnance, po kter\u00e9m se jelo v\u00a0zajet\u00fdch kolej\u00edch d\u00e1l.<\/p>\n

\"\"<\/a>Po\u0159\u00e1d jsme popelnice Evropy? \u010cesk\u00fd str\u00e1vn\u00edk snese v\u0161echno!<\/p>\n

Pro\u010d u\u00a0n\u00e1s nakonec nenastal d\u00e1nsk\u00fd sc\u00e9n\u00e1\u0159<\/a>? Odpov\u011b\u010f je jednoduch\u00e1 a\u00a0smutn\u00e1 z\u00e1rove\u0148: \u010desk\u00fd str\u00e1vn\u00edk je zkr\u00e1tka dobr\u00fd str\u00e1vn\u00edk. St\u00e1le jsme se nenau\u010dili zdrav\u00e9mu kapitalismu, kde z\u00e1kazn\u00edk pen\u011b\u017eenkou nekompromisn\u011b trest\u00e1 pochyben\u00ed firem.<\/p>\n

Tuzemsk\u00fd spot\u0159ebitel snese neuv\u011b\u0159iteln\u00e9 v\u011bci\u00a0\u2013 hlavn\u011b kdy\u017e je toho hodn\u011b, je to l\u00e1kav\u011b usma\u017een\u00e9 a\u00a0ide\u00e1ln\u011b levn\u00e9 (p\u0159itom d\u00e1vno neplat\u00ed ani jedno). Pak n\u00e1m sta\u010d\u00ed jedna uboh\u00e1 omluva po osmi m\u011bs\u00edc\u00edch, divad\u00e9lko s\u00a0dvouhodinov\u00fdm zav\u0159en\u00edm a\u00a0n\u011bjak\u00e1 ta limitovan\u00e1 letn\u00ed nab\u00eddka slevov\u00fdch kupon\u016f, a\u00a0na zka\u017een\u00e9 maso s\u00a0fek\u00e1liemi se r\u00e1zem zapomene.<\/p>\n

Ivana Makalov\u00e1 Dlouh\u00e1 tak m\u016f\u017ee d\u00e1l v\u00a0klidu sed\u011bt na sv\u00e9m ku\u0159ec\u00edm tr\u016fnu, odeb\u00edrat suroviny od nejmenovan\u00e9ho velkouzen\u00e1\u0159e, sledovat, jak se davy hladov\u00fdch Pep\u00edk\u016f znovu nad\u0161en\u011b hrnou na exkluzivn\u00ed sma\u017e\u00e1k v\u00a0bulce, a\u00a0pob\u00edrat p\u0159itom skand\u00e1ln\u00ed mana\u017eersk\u00fd plat (kter\u00fd je p\u0159ece tak vysok\u00fd kv\u016fli t\u00e9 ob\u0159\u00ed zodpov\u011bdnosti na jej\u00edch bedrech, \u017ee jo!).<\/p>\n

Foto: Cinefil \/ Google Gemini AI<\/p>\n

Jak by asi vypadal takov\u00fd ku\u0159ec\u00ed tr\u016fn?<\/p>\n

V rozhovoru poznamenala je\u0161t\u011b jednu zaj\u00edmavou v\u011bc: \u201eM\u016f\u017eeme ud\u011blat sebelep\u0161\u00ed marketingovou kampa\u0148, nakonec stejn\u011b rozhodne zku\u0161enost z\u00e1kazn\u00edka na na\u0161ich restaurac\u00edch.\u201c A\u00a0jak se po m\u00e9 skromn\u00e9 ned\u00e1vn\u00e9 n\u00e1v\u0161t\u011bv\u011b jev\u00ed, ona u\u017e rozhoduje. Inu, ka\u017ed\u00fd sv\u00e9ho pr\u016fjmu str\u016fjce\u2026<\/p>\n

Ale dob\u0159e, papkejte, kdy\u017e v\u00e1m chutn\u00e1. Taky si ob\u010das d\u00e1m, tady je \u010cesko, svobodn\u00e1 zem\u011b. Ale ruku na srdce\u00a0\u2013 nezaslou\u017e\u00edme si od nadn\u00e1rodn\u00edho gastronomick\u00e9ho giganta daleko up\u0159\u00edmn\u011bj\u0161\u00ed a\u00a0d\u016fsledn\u011bj\u0161\u00ed reakci ne\u017e pouh\u00e9 \u201eSorry jako\u201c a\u00a0bleskov\u00fd n\u00e1vrat do star\u00fdch p\u0159edsma\u017een\u00fdch \u010das\u016f?<\/p>\n

Nebo jsme si u\u017e zvykli, \u017ee se v\u0161echno po \u010dase zamete pod koberec, a\u00a0my se s\u00a0t\u00edm mus\u00edme sm\u00ed\u0159it, proto\u017ee nem\u00e1me miliony na masivn\u00ed antikampa\u0148? Anebo kone\u010dn\u011b zvedneme zadky, p\u0159ejdeme ke konkurenci a\u00a0po\u0161leme jejich tr\u017eby do proklat\u011b temn\u00e9ho m\u00edsta za to, jak s\u00a0n\u00e1mi celou dobu jednali? To u\u017e nech\u00e1m na ka\u017ed\u00e9m z\u00a0v\u00e1s, mn\u011b z\u00a0toho psan\u00ed n\u011bjak vyhl\u00e1dlo\u2026<\/p>\n

\"\"<\/a><\/p>\n

Pakli\u017ee se v\u00e1m l\u00edbil tento \u010dl\u00e1nek, m\u016f\u017eete p\u0159isp\u011bt libovolnou \u010d\u00e1stkou, kterou podpo\u0159\u00edte moji budouc\u00ed tvorbu a\u00a0\u010detnost dal\u0161\u00edch p\u0159\u00edsp\u011bvk\u016f. Ka\u017ed\u00e1 ka\u010dka pot\u011b\u0161\u00ed.<\/p>\n

Do\u010detli jste a\u017e sem? Podpo\u0159te autora libovolnou \u010d\u00e1stkou.<\/p>\n","protected":false},"excerpt":{"rendered":"Nov\u00e1 kapitola: P\u0159ich\u00e1z\u00ed Kolonel Sanders, tva\u0159 se, \u017ee frituje\u0161! Skoro to vypadalo, \u017ee se rozho\u0159ela nov\u00e1 kauza kolem…\n","protected":false},"author":2,"featured_media":106766,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[12],"tags":[67,68,5521,4828,4435,29381,138,29374,850,1958,6452,521,7292],"class_list":["post-106765","post","type-post","status-publish","format-standard","has-post-thumbnail","category-byznys","tag-business","tag-byznys","tag-fast-food","tag-jan-tuna","tag-kauzy","tag-kfc","tag-komentare","tag-kureci-maso","tag-potraviny","tag-restaurace","tag-rychle-obcerstveni","tag-socialni-site","tag-statni-zemedelska-a-potravinarska-inspekce-szpi"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116690246214399014","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/106765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=106765"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/106765\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/106766"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=106765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=106765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=106765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}