{"id":107366,"date":"2026-06-04T15:14:10","date_gmt":"2026-06-04T15:14:10","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/107366\/"},"modified":"2026-06-04T15:14:10","modified_gmt":"2026-06-04T15:14:10","slug":"alza-chce-konkurovat-notinu-a-otevira-prvni-kosmetickou-prodejnu","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/107366\/","title":{"rendered":"Alza chce konkurovat Notinu a otev\u00edr\u00e1 prvn\u00ed kosmetickou prodejnu"},"content":{"rendered":"

Spole\u010dnost Alza<\/a>\u00a0otev\u00edr\u00e1 svou prvn\u00ed kamennou prodejnu zam\u011b\u0159enou \u010dist\u011b na kosmetick\u00e9 a beauty produkty, tedy ty spojen\u00e9 s p\u00e9\u010d\u00ed o t\u011blo a kr\u00e1su. Mo\u017en\u00e1 trochu p\u0159ekvapiv\u011b se v\u0161ak nenach\u00e1z\u00ed v \u010cesku, n\u00fdbr\u017e na sousedn\u00edm Slovensku<\/a>, kde je sou\u010d\u00e1st\u00ed tamn\u00edho showroomu spole\u010dnosti v bratislavsk\u00e9m obchodn\u00edm centru Nivy.\u00a0<\/p>\n

\u201eCht\u011bli jsme nov\u00fd beauty koncept otev\u0159\u00edt v showroomu, kter\u00fd je sou\u010d\u00e1st\u00ed modern\u00edho obchodn\u00edho centra s vysokou n\u00e1v\u0161t\u011bvnost\u00ed a siln\u00fdm z\u00e1kaznick\u00fdm potenci\u00e1lem. Showroom Bratislava \u2013 OC Nivy pro tento typ konceptu p\u0159edstavuje ide\u00e1ln\u00ed lokalitu. V \u010cesku aktu\u00e1ln\u011b showroom v podobn\u00e9m retailov\u00e9m prost\u0159ed\u00ed \u2013 v obchodn\u00edm dom\u011b \u2013 nem\u00e1me,\u201c \u0159\u00edk\u00e1 PR mana\u017eerka Alzy Eli\u0161ka \u010ce\u0159ovsk\u00e1. Dal\u0161\u00ed expanzi kamenn\u00fdch prodejen Alzy zam\u011b\u0159en\u00fdch na kosmetiku do budoucna nevylu\u010duje, konkr\u00e9tn\u00ed pl\u00e1ny v\u0161ak spole\u010dnost necht\u011bla komentovat.\u00a0<\/p>\n

\u201eChceme b\u00fdt z\u00e1kazn\u00edk\u016fm st\u00e1le v\u011bt\u0161\u00edm partnerem i v ka\u017edodenn\u00edch ritu\u00e1lech p\u00e9\u010de o sebe. Beauty je kategorie, kter\u00e1 je velmi osobn\u00ed, emotivn\u00ed a spojen\u00e1 se z\u00e1\u017eitkem, a pr\u00e1v\u011b to jsme cht\u011bli p\u0159en\u00e9st i do na\u0161eho nov\u00e9ho konceptu. Ten n\u00e1m umo\u017e\u0148uje propojit \u0161irokou online nab\u00eddku s osobn\u00edm poradenstv\u00edm a pr\u00e9miov\u00fdm z\u00e1kaznick\u00fdm z\u00e1\u017eitkem,\u201c \u0159\u00edk\u00e1 k otev\u0159en\u00ed nov\u00e9ho obchodu m\u00edstop\u0159edseda p\u0159edstavenstva Alzy Petr Bena.\u00a0<\/p>\n

Konkurence na trhu<\/p>\n

Spole\u010dnost se otev\u0159en\u00edm nov\u00e9 prodejny p\u0159id\u00e1v\u00e1 ke spole\u010dnostem, kter\u00e9 na \u010desk\u00e9m a slovensk\u00e9m trhu kombinuj\u00ed v segmentu prodeje kosmetiky e-shop s kamenn\u00fdmi pobo\u010dkami. Jedn\u00edm z jej\u00edch p\u0159\u00edm\u00fdch konkurent\u016f je \u010desk\u00e9 Notino<\/a>,\u00a0kter\u00e9 m\u00e1 v \u010cesku sedm prodejen a dal\u0161\u00ed dv\u011b na Slovensku. V prodlou\u017een\u00e9m finan\u010dn\u00edm roce za\u010d\u00ednaj\u00edc\u00edm 1. listopadu 2023 a kon\u010d\u00edc\u00edm letos 30. dubna firma vyk\u00e1zala obrat t\u00e9m\u011b\u0159 54 miliard korun a zisk necel\u00e9 2,5 miliardy.\u00a0<\/p>\n

Na tuzemsk\u00e9m trhu pat\u0159\u00ed mezi dal\u0161\u00ed v\u00fdznamn\u00e9 hr\u00e1\u010de v odv\u011btv\u00ed kr\u00e1sy a kosmetiky je\u0161t\u011b francouzsk\u00e1 Sephora<\/a>,\u00a0kter\u00e1 m\u00e1 krom\u011b internetov\u00e9ho obchodu p\u0159es 20 kamenn\u00fdch pobo\u010dek, a n\u011bmeck\u00fd Douglas s e-shopem a zhruba t\u0159ic\u00edtkou tuzemsk\u00fdch obchod\u016f a v\u00edce ne\u017e deseti na Slovensku.\u00a0<\/p>\n

\"U\u017e<\/a>U\u017e se to sype. Kytky od Pepy \u010del\u00ed insolven\u010dn\u00edmu n\u00e1vrhu, skupinu Twist opustil kl\u00ed\u010dov\u00fd investor<\/a><\/p>\n

Otev\u0159en\u00ed kamenn\u00e9 prodejny zam\u011b\u0159en\u00e9 \u010dist\u011b na segment kr\u00e1sy a kosmetiky m\u00e1 b\u00fdt logick\u00fdm krokem v\u00fdvoje. \u201eDlouhodob\u011b roz\u0161i\u0159ujeme kategorie, kter\u00e9 z\u00e1kazn\u00edci b\u011b\u017en\u011b nakupuj\u00ed online. Beauty je p\u0159irozenou sou\u010d\u00e1st\u00ed tohoto v\u00fdvoje. Nov\u00fd koncept propojuje pr\u00e9miov\u00fd z\u00e1kaznick\u00fd z\u00e1\u017eitek se slu\u017ebami a technologiemi, na kter\u00e9 jsou z\u00e1kazn\u00edci Alzy zvykl\u00ed,\u201c komentuje \u010ce\u0159ovsk\u00e1.\u00a0<\/p>\n

R\u016fst tempem des\u00edtek procent<\/p>\n

Prodeje v kategori\u00edch kr\u00e1sy a zdrav\u00ed byly na e-shopu v minul\u00e9m a p\u0159edminul\u00e9m roce nejrychleji rostouc\u00edmi. Trend m\u00e1 pokra\u010dovat i letos a r\u016fst se m\u00e1 pohybovat ve vysok\u00fdch des\u00edtk\u00e1ch procent. \u201eZ\u00e1kazn\u00edci za beauty a zdrav\u00ed na Alze utr\u00e1cej\u00ed miliardy korun ro\u010dn\u011b,\u201c dod\u00e1v\u00e1 \u010ce\u0159ovsk\u00e1.\u00a0<\/p>\n

Alza je nejv\u011bt\u0161\u00edm \u010desk\u00fdm internetov\u00fdm obchodem. Podle posledn\u00ed zve\u0159ejn\u011bn\u00e9 \u00fa\u010detn\u00ed z\u00e1v\u011brky za rok 2024 dos\u00e1hla rekordn\u00edho obratu p\u0159es 61 miliard korun. Zisk ve stejn\u00e9m roce \u010dinil t\u00e9m\u011b\u0159 2,3 miliardy korun, co\u017e byl druh\u00fd nejlep\u0161\u00ed v\u00fdsledek spole\u010dnosti po rekordn\u00edm roce 2021. Krom\u011b \u010ceska a Slovenska p\u016fsob\u00ed tak\u00e9 v Ma\u010farsku, Rakousku a N\u011bmecku.\u00a0<\/p>\n

\"Nastal<\/a>Nastal bod zlomu. \u010cesk\u00fd obchod vesla\u0159e a mistryn\u011b sv\u011bta rozj\u00ed\u017ed\u00ed expanzi do Evropy<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Spole\u010dnost Alza\u00a0otev\u00edr\u00e1 svou prvn\u00ed kamennou prodejnu zam\u011b\u0159enou \u010dist\u011b na kosmetick\u00e9 a beauty produkty, tedy ty spojen\u00e9 s p\u00e9\u010d\u00ed…\n","protected":false},"author":2,"featured_media":107367,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[12],"tags":[17466,67,68,42,22937,15515,3813,849,45],"class_list":["post-107366","post","type-post","status-publish","format-standard","has-post-thumbnail","category-byznys","tag-alza-cz","tag-business","tag-byznys","tag-cesko","tag-internetovy-obchod","tag-kosmetika","tag-krasa","tag-obchod","tag-slovensko"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116692494888397910","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/107366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=107366"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/107366\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/107367"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=107366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=107366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=107366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}