{"id":1077,"date":"2026-02-18T22:48:08","date_gmt":"2026-02-18T22:48:08","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/1077\/"},"modified":"2026-02-18T22:48:08","modified_gmt":"2026-02-18T22:48:08","slug":"komise-zahaji-rizeni-s-firmou-shein-kvuli-podezreni-z-prodeje-nelegalniho-zbozi","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/1077\/","title":{"rendered":"Komise zah\u00e1j\u00ed \u0159\u00edzen\u00ed s\u00a0firmou Shein kv\u016fli podez\u0159en\u00ed z\u00a0prodeje neleg\u00e1ln\u00edho zbo\u017e\u00ed"},"content":{"rendered":"

\u201eEvropsk\u00e1 komise zah\u00e1jila form\u00e1ln\u00ed \u0159\u00edzen\u00ed proti Sheinu podle z\u00e1kona o\u00a0digit\u00e1ln\u00edch slu\u017eb\u00e1ch kv\u016fli jeho n\u00e1vykov\u00e9mu designu, nedostatku transparentnosti doporu\u010dovac\u00edch syst\u00e9m\u016f a\u00a0prodeji neleg\u00e1ln\u00edch produkt\u016f, v\u010detn\u011b materi\u00e1l\u016f sexu\u00e1ln\u00edho zneu\u017e\u00edv\u00e1n\u00ed d\u011bt\u00ed,\u201c uv\u00e1d\u00ed zpr\u00e1va<\/a> Evropsk\u00e9 komise.<\/p>\n

Shein se v\u00a0posledn\u00edch m\u011bs\u00edc\u00edch v\u00a0Evrop\u011b pot\u00fdkal s\u00a0n\u011bkolika probl\u00e9my. Kritice \u010delil za prodej asijsk\u00fdch sexu\u00e1ln\u00edch panenek p\u0159ipom\u00ednaj\u00edc\u00edch d\u011bti. Z\u00e1kazn\u00edci si u\u00a0n\u011bj mohli zakoupit tak\u00e9 zbran\u011b, k\u00a0nim\u017e je pot\u0159eba povolen\u00ed, a\u00a0l\u00e9ky. Firma mezit\u00edm po kritice zbo\u017e\u00ed ze sv\u00fdch str\u00e1nek sama odstranila, prodej sexu\u00e1ln\u00edch panenek ukon\u010dila dokonce na cel\u00e9m sv\u011bt\u011b.<\/p>\n

Unijn\u00ed na\u0159\u00edzen\u00ed o\u00a0digit\u00e1ln\u00edch slu\u017eb\u00e1ch (DSA) p\u0159ikazuje, aby internetov\u00e1 tr\u017ei\u0161t\u011b vyv\u00edjela v\u011bt\u0161\u00ed \u00fasil\u00ed v\u00a0boji proti neleg\u00e1ln\u00edmu a\u00a0\u0161kodliv\u00e9mu obsahu. Pokud se j\u00edm nebudou \u0159\u00eddit, riskuj\u00ed tyto firmy pokuty a\u017e do v\u00fd\u0161e \u0161esti procent sv\u00e9ho celosv\u011btov\u00e9ho ro\u010dn\u00edho obratu.<\/p>\n

<\/a><\/p>\n

Server stanice BBC<\/a> p\u0159ipom\u00edn\u00e1, \u017ee Komise v\u00a0minulosti zaslala Sheinu \u0159adu \u017e\u00e1dost\u00ed o\u00a0informace a\u00a0podle mluv\u010d\u00edho EK Thomase Regniera spole\u010dnost \u201evelmi spolupracovala\u201c. <\/p>\n

Mluv\u010d\u00ed ov\u0161em tak\u00e9 zm\u00ednil, \u017ee Komise m\u00e1 obavy z \u201en\u00e1vykov\u00e9\u201c povahy webu Shein a\u00a0\u201egamifikace\u201c platformy, v\u010detn\u011b jej\u00edho \u201eprogramu odm\u011bn\u201c pro spot\u0159ebitele. Uvedl, \u017ee Komise nen\u00ed proti program\u016fm odm\u011bn jako takov\u00fdm, ale \u017ee algoritmy online platforem jsou \u201e\u010dasto nepr\u016fhledn\u00e9\u201c. \u201eNev\u00edte, jak jsou navr\u017eeny, a\u00a0nem\u00e1te kontrolu nad t\u00edm, co vid\u00edte,\u201c \u0159ekl.<\/p>\n

Shein a\u00a0jej\u00ed \u010d\u00ednsk\u00fd rival Temu se staly nejzn\u00e1m\u011bj\u0161\u00edmi symboly obav ohledn\u011b p\u0159\u00edlivu levn\u00fdch \u010d\u00ednsk\u00fdch produkt\u016f do Evropy. Komise spole\u010dnost Temu loni obvinila z\u00a0poru\u0161en\u00ed DSA, proto\u017ee firma podle n\u00ed \u0159\u00e1dn\u011b neposoudila rizika neleg\u00e1ln\u00edch produkt\u016f, kter\u00e9 na sv\u00fdch str\u00e1nk\u00e1ch nab\u00edz\u00ed. Kone\u010dn\u00e9 rozhodnut\u00ed EU by mohlo padnout letos, p\u00ed\u0161e agentura Reuters.<\/p>\n

Shein v\u00a0\u00fater\u00fd v\u00a0reakci uvedla, \u017ee bude s\u00a0Komis\u00ed nad\u00e1le spolupracovat. Dodala, \u017ee v\u00fdznamn\u011b investovala do opat\u0159en\u00ed k\u00a0pos\u00edlen\u00ed dodr\u017eov\u00e1n\u00ed DSA.<\/p>\n

Tlak na Evropskou komisi, aby proti Shein p\u0159ijala tvrd\u00e1 opat\u0159en\u00ed, p\u0159ich\u00e1zel v\u00a0posledn\u00ed dob\u011b zejm\u00e9na z\u00a0Francie. Francouzsk\u00e1 vl\u00e1da se dokonce pokusila online platformu na t\u0159i m\u011bs\u00edce zablokovat. Soud ale koncem prosince rozhodl, \u017ee takov\u00e9 blokov\u00e1n\u00ed by p\u0159edstavovalo neod\u016fvodn\u011bn\u00e9 poru\u0161en\u00ed svobody podnik\u00e1n\u00ed.<\/p>\n

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