{"id":10835,"date":"2026-03-01T11:13:09","date_gmt":"2026-03-01T11:13:09","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/10835\/"},"modified":"2026-03-01T11:13:09","modified_gmt":"2026-03-01T11:13:09","slug":"ceska-televize-meni-pravidla-hry-divaci-nad-50-let-budou-zmenu-sledovat-z-prvni-rady","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/10835\/","title":{"rendered":"\u010cesk\u00e1 televize m\u011bn\u00ed pravidla hry. Div\u00e1ci nad 50 let budou zm\u011bnu sledovat z prvn\u00ed \u0159ady"},"content":{"rendered":"

\t\t\t\t\t28. 2. 2026<\/p>\n

Zm\u011bny v televizn\u00edm sv\u011bt\u011b nejsou nic neobvykl\u00e9ho a d\u00e1 se i \u0159\u00edct, \u017ee se bez nich dne\u0161n\u00ed televizn\u00ed spole\u010dnosti neobejdou. Aby toti\u017e oslovily div\u00e1ka a byly efektivn\u00ed ve sv\u00e9 tvorb\u011b, mus\u00ed neust\u00e1le n\u011bco zlep\u0161ovat. Proto i \u010cesk\u00e1 televize p\u0159i\u0161la u\u017e na za\u010d\u00e1tku tohoto roku s jednou z\u00e1sadn\u00ed zm\u011bnou. Ta zas\u00e1hne v\u0161echny jej\u00ed u\u017eivatele, ale nejv\u00edce ty nad 50 let.\u00a0<\/p>\n

Televizn\u00ed trh je v dne\u0161n\u00ed dob\u011b opravdu velmi konkuren\u010dn\u00edm m\u00edstem. Prosadit se je \u010d\u00edm d\u00e1l n\u00e1ro\u010dn\u011bj\u0161\u00ed, proto\u017ee ka\u017ed\u00fd po\u0159\u00e1d p\u0159in\u00e1\u0161\u00ed n\u011bjak\u00e9 inovace. Je t\u011b\u017ek\u00e9 pak neb\u00fdt pod tlakem, kdy\u017e ka\u017ed\u00fd neust\u00e1le tla\u010d\u00ed na v\u00fdkon a boj o div\u00e1ky je t\u00e9m\u011b\u0159 ka\u017edodenn\u00ed z\u00e1le\u017eitost\u00ed. V\u011bt\u0161ina televizn\u00edch spole\u010dnost\u00ed v\u0161ak v\u00ed, jak na to, a dok\u00e1\u017ee si sv\u00e9 div\u00e1ck\u00e9 publikum udr\u017eet.\u00a0<\/p>\n

Souboj mezi tradi\u010dn\u00ed televiz\u00ed a streamovac\u00edmi slu\u017ebami<\/p>\n

I kdy\u017e by se mohlo zd\u00e1t, \u017ee sledov\u00e1n\u00ed televizn\u00edho line\u00e1rn\u00edho vys\u00edl\u00e1n\u00ed u\u017e nen\u00ed v kurzu, nen\u00ed to tak \u00fapln\u011b pravda. Spousta lid\u00ed se st\u00e1le dr\u017e\u00ed tradi\u010dn\u00edho vys\u00edl\u00e1n\u00ed. Streamovac\u00ed slu\u017eby sice p\u0159in\u00e1\u0161ej\u00ed svobodu a mo\u017enost p\u0159ehr\u00e1v\u00e1n\u00ed si film\u016f a seri\u00e1l\u016f t\u00e9m\u011b\u0159 kdykoliv, ale st\u00e1le se najde spousta div\u00e1k\u016f, kte\u0159\u00ed vol\u00ed b\u011b\u017en\u00e9 vys\u00edl\u00e1n\u00ed.\u00a0<\/p>\n

Popul\u00e1rn\u00ed televizn\u00ed stanice se nemus\u00ed b\u00e1t o ztr\u00e1tu sv\u00fdch div\u00e1k\u016f. V\u011bt\u0161ina z nich toti\u017e v dne\u0161n\u00ed dob\u011b m\u00e1 u\u017e sv\u00e9 vlastn\u00ed streamovac\u00ed slu\u017eby, kter\u00e9 jsou pro n\u011b nejen skv\u011bl\u00fdm zp\u016fsobem, jak roz\u0161\u00ed\u0159it svoji nab\u00eddku, ale tak\u00e9 nov\u00fdm zdrojem zisku. Spousta streamovac\u00edch slu\u017eeb funguje toti\u017e na b\u00e1zi p\u0159edplatn\u00e9ho.<\/p>\n

Pro streamovac\u00ed platformy je mnohem n\u00e1ro\u010dn\u011bj\u0161\u00ed si udr\u017eet sv\u00e9 div\u00e1ky, proto\u017ee od nich o\u010dek\u00e1vaj\u00ed neust\u00e1l\u00fd p\u0159\u00edsun nov\u00e9ho obsahu, kter\u00fd je mnohdy finan\u010dn\u011b n\u00e1ro\u010dn\u00fd. Oproti tomu tradi\u010dn\u00ed televizn\u00ed stanice maj\u00ed sv\u00e9 publikum mnohem jist\u011bj\u0161\u00ed, proto\u017ee v\u011bt\u0161ina lid\u00ed m\u00e1 sledov\u00e1n\u00ed televize jako zvyk, tak\u017ee si ji zapne doma t\u00e9m\u011b\u0159 ka\u017ed\u00fd den.<\/p>\n

\"\u017eenaLine\u00e1rn\u00ed sledov\u00e1ni televize si st\u00e1le dr\u017e\u00ed silnou pozici na trhu. Zdroj: Shutterstock<\/p>\n

N\u00e1vyky div\u00e1k\u016f se toti\u017e nem\u011bn\u00ed zas tak rychle, jak byste mohli \u010dekat. Data p\u0159edpov\u00eddaj\u00ed, \u017ee pozice line\u00e1rn\u00edho televizn\u00edho vys\u00edl\u00e1n\u00ed je velmi siln\u00e1 a v n\u00e1sleduj\u00edc\u00edch deseti letech se nemus\u00ed ob\u00e1vat o sv\u00e9 postaven\u00ed. Tak\u017ee i kdy\u017e se v spole\u010dnosti m\u016f\u017ee zd\u00e1t, \u017ee line\u00e1rn\u00ed vys\u00edl\u00e1n\u00ed postupn\u011b ztr\u00e1c\u00ed fanou\u0161ky, v\u011bt\u0161inou je to jen zkreslen\u00e1 realita.<\/p>\n

Jak je to s televizn\u00edm vys\u00edl\u00e1n\u00edm v \u010cesku?<\/p>\n

Televizn\u00ed vys\u00edl\u00e1n\u00ed se v \u010cesku aktu\u00e1ln\u011b d\u011bl\u00ed na dv\u011b skupiny. Na trhu je placen\u00e1 televize, kter\u00e1 bud\u00ed z\u00e1jem mezi div\u00e1ky i kdy\u017e zvy\u0161uje svoje ceny. Ale z\u00e1rove\u0148 je st\u00e1le tak\u00e9 obrovsk\u00fd z\u00e1jem o bezplatn\u00e9 pozemn\u00ed vys\u00edl\u00e1n\u00ed. To dokazuj\u00ed tak\u00e9 data spole\u010dnosti Atmedia index z minul\u00e9ho roku.\u00a0<\/p>\n

V prvn\u00ed polovin\u011b minul\u00e9ho roku vyrostly ceny satelitn\u00ed televize na 430 K\u010d, co\u017e je meziro\u010dn\u00ed n\u00e1r\u016fst o 9 procent. Mezi placen\u00fdmi televizemi si nejv\u011bt\u0161\u00ed z\u00e1jem mezi div\u00e1ky udr\u017euje IPTV, tedy televize p\u0159es internetov\u00fd protokol. \u201ePod\u00edl div\u00e1k\u016f, kte\u0159\u00ed vyu\u017e\u00edvaj\u00ed IPTV nebo kabelovou TV jako hlavn\u00ed platformu pro p\u0159\u00edjem televizn\u00edho vys\u00edl\u00e1n\u00ed, ji\u017e p\u0159ekro\u010dil 50 procent,\u201c p\u0159ibli\u017euje Michaela Sur\u00e1kov\u00e1, Managing Director ve\u00a0spole\u010dnosti Atmedia.<\/p>\n

\u201eV\u00fdrazn\u011bj\u0161\u00ed r\u016fst cen za\u010dal v\u00a0lo\u0148sk\u00e9m roce, kdy byla poprv\u00e9 p\u0159ekro\u010dena hranice 400\u00a0K\u010d. P\u0159edt\u00edm se\u00a0m\u011bs\u00ed\u010dn\u00ed \u010d\u00e1stka za\u00a0placenou TV dr\u017eela pom\u011brn\u011b dlouho okolo 390\u00a0K\u010d,\u201c upozor\u0148uje Sur\u00e1kov\u00e1.\u00a0<\/p>\n

\"rodinaSledov\u00e1n\u00ed televize st\u00e1le pat\u0159\u00ed mezi obl\u00edben\u00e9 formy odreagov\u00e1n\u00ed. Zdroj: Shutterstock<\/p>\n

Mezi hlavn\u00ed d\u016fvody, pro\u010d lid\u00e9 vyu\u017e\u00edvaj\u00ed slu\u017eeb oper\u00e1tor\u016f placen\u00e9 TV, pat\u0159\u00ed mo\u017enost vracet se zp\u011btn\u011b ke sledov\u00e1n\u00ed po\u0159ad\u016f, p\u0159eskakov\u00e1n\u00ed reklam, mo\u017enost sledov\u00e1n\u00ed televizn\u00edch stanic na v\u00edce za\u0159\u00edzen\u00edch a tak\u00e9 p\u0159\u00edstup k jin\u00fdm stanic\u00edm, ne\u017e jsou ty, kter\u00e9 se objevuj\u00ed v r\u00e1mci bezplatn\u00e9ho pozemn\u00edho vys\u00edl\u00e1n\u00ed.<\/p>\n

\u010cesk\u00e1 televize zavedla zm\u011bnu zp\u016fsobu tvorby po\u0159ad\u016f<\/p>\n

Od ledna leto\u0161n\u00edho roku \u010cesk\u00e1 televize ozn\u00e1mila v\u00fdraznou zm\u011bnu zp\u016fsobu tvorby po\u0159ad\u016f. Do\u0161lo ke slou\u010den\u00ed diviz\u00ed programu a digit\u00e1ln\u00edch slu\u017eeb a obsahu do jedn\u00e9 spole\u010dn\u00e9 divize. Byl tak\u00e9 zru\u0161en producentsk\u00fd syst\u00e9m a nahradila ho nov\u00e1 \u017e\u00e1nrov\u00e1 centra. Ty se d\u011bl\u00ed na dokument\u00e1rn\u00ed, publicistick\u00e9 a vzd\u011bl\u00e1vac\u00ed, kulturn\u00ed, z\u00e1bavn\u00ed a lifestylov\u00e9 a tak\u00e9 d\u011btsk\u00e9.<\/p>\n

\u201ePodstatou zm\u011bn je p\u0159edev\u0161\u00edm zjednodu\u0161en\u00ed spolupr\u00e1ce mezi jednotliv\u00fdmi \u00fatvary a pos\u00edlen\u00ed pru\u017enosti cel\u00e9 instituce. \u00da\u010delem je \u00faspora prost\u0159edk\u016f, kter\u00e9 m\u016f\u017eeme vlo\u017eit do v\u00fdroby po\u0159ad\u016f,\u201c \u0159ekl gener\u00e1ln\u00ed \u0159editel \u010cT Hynek Chud\u00e1rek.<\/p>\n

Tyto zm\u011bny by m\u011bly zefektivnit produkci \u010cesk\u00e9 televize a pravd\u011bpodobn\u011b ovlivn\u00ed nejv\u00edce div\u00e1ck\u00e9 publikum ve v\u011bku nad 50 let, kter\u00e9 tr\u00e1v\u00ed p\u0159ed televizn\u00edmi obrazovkami nejv\u00edce \u010dasu.<\/p>\n

Zdroje: seznamzpravy.cz , mediar.cz, tvkompas.cz<\/p>\n","protected":false},"excerpt":{"rendered":"28. 2. 2026 Zm\u011bny v televizn\u00edm sv\u011bt\u011b nejsou nic neobvykl\u00e9ho a d\u00e1 se i \u0159\u00edct, \u017ee se bez…\n","protected":false},"author":2,"featured_media":10836,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[737,79,402,47,80,6533],"class_list":{"0":"post-10835","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-zabava","8":"tag-ceska-televize","9":"tag-entertainment","10":"tag-noshp","11":"tag-televize","12":"tag-zabava","13":"tag-zmena-v-tv"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/10835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=10835"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/10835\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/10836"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=10835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=10835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=10835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}