{"id":109317,"date":"2026-06-06T14:49:13","date_gmt":"2026-06-06T14:49:13","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/109317\/"},"modified":"2026-06-06T14:49:13","modified_gmt":"2026-06-06T14:49:13","slug":"kempovat-luxusne-cesi-meni-sve-dovolene","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/109317\/","title":{"rendered":"Kempovat luxusn\u011b. \u010ce\u0161i m\u011bn\u00ed sv\u00e9 dovolen\u00e9"},"content":{"rendered":"

\u010ce\u0161i letos pl\u00e1nuj\u00ed str\u00e1vit l\u00e9to p\u0159edev\u0161\u00edm doma. Podle pr\u016fzkumu CzechTourism, kter\u00e9ho se v\u00a0kv\u011btnu \u00fa\u010dastnilo tis\u00edc respondent\u016f, po\u010d\u00edt\u00e1 s\u00a0dovolenou v\u00a0\u010cesku 77\u00a0procent osloven\u00fdch, co\u017e je o\u00a012\u00a0procentn\u00edch bod\u016f v\u00edce ne\u017e loni. Naopak do ciziny chce vyrazit zhruba polovina obyvatel, tedy o\u00a0osm procentn\u00edch bod\u016f m\u00e9n\u011b.<\/p>\n

\u010ce\u0161i, kte\u0159\u00ed se rozhodli z\u016fstat v\u00a0tuzemsku, m\u00ed\u0159\u00ed nej\u010dast\u011bji na dovolenou do Jiho\u010desk\u00e9ho, Jihomoravsk\u00e9ho, Moravskoslezsk\u00e9ho nebo St\u0159edo\u010desk\u00e9ho kraje. Pr\u016fm\u011brnou d\u00e9lku pobytu letos pl\u00e1nuj\u00ed na 11,7\u00a0dne, co\u017e je o\u00a0t\u00e9m\u011b\u0159 t\u0159i dny v\u00edce ne\u017e loni. Dovolen\u00e1 v\u00a0tuzemsku je vyjde pr\u016fm\u011brn\u011b na 10\u00a0447\u00a0korun za osobu a\u00a0asi polovinu \u010d\u00e1stky tvo\u0159\u00ed v\u00fddaje za ubytov\u00e1n\u00ed.<\/p>\n

T\u00e9m\u011b\u0159 t\u0159etina dotazovan\u00fdch uvedla, \u017ee letos up\u0159ednostn\u00ed bli\u017e\u0161\u00ed a\u00a0bezpe\u010dn\u011bj\u0161\u00ed destinace i\u00a0 kv\u016fli konfliktu na Bl\u00edzk\u00e9m v\u00fdchod\u011b. Desetina respondent\u016f kv\u016fli krizi dovolenou za hranicemi odlo\u017eila a\u00a0\u010dty\u0159i procenta t\u00e1zan\u00fdch ji dokonce \u00fapln\u011b zru\u0161ila. <\/p>\n

Vliv na rozhodnut\u00ed \u010cech\u016f cestovat hlavn\u011b po \u010cesku m\u00e1 jednak obava z\u00a0mo\u017en\u00fdch komplikac\u00ed v\u00a0cizin\u011b, ale tak\u00e9 s\u00a0nap\u011bt\u00edm ve sv\u011bt\u011b souvisej\u00edc\u00ed rostouc\u00ed ceny letenek.<\/p>\n

\u201ePotvrzuje se, \u017ee \u010ce\u0161i cht\u011bj\u00ed cestovat, ale z\u00e1rove\u0148 st\u00e1le v\u00edce p\u0159em\u00fd\u0161lej\u00ed nad t\u00edm, kam pojedou a\u00a0jak bezpe\u010dn\u011b se budou b\u011bhem dovolen\u00e9 c\u00edtit. Vedle ceny a\u00a0kvality slu\u017eeb proto roste v\u00fdznam dostupnosti, flexibility a\u00a0celkov\u00e9 jistoty p\u0159i cestov\u00e1n\u00ed. Pr\u00e1v\u011b v\u00a0tom m\u00e1 \u010cesko velkou v\u00fdhodu. Lid\u00e9 se nav\u00edc cht\u011bj\u00ed b\u011bhem p\u00e1r dn\u00ed opravdu zastavit, odpo\u010dinout si a\u00a0z\u00e1rove\u0148 za\u017e\u00edt co nejv\u00edc r\u016fznorod\u00fdch aktivit na jednom m\u00edst\u011b. Jinak \u0159e\u010deno\u00a0\u2013 cht\u011bj\u00ed si u\u017e\u00edt sv\u00e9 zaslou\u017een\u00e9 volno naplno a\u00a0vyplnit ho maximem toho, co \u010cesko nab\u00edz\u00ed. A\u00a0rozhodn\u011b maj\u00ed z\u00a0\u010deho vyb\u00edrat,\u201c vysv\u011btlil \u0159editel \u010cesk\u00e9 centr\u00e1ly cestovn\u00edho ruchu CzechTourism Franti\u0161ek Reism\u00fcller.<\/p>\n

Dovolenk\u00e1\u0159i tedy jednak z\u016fst\u00e1vaj\u00ed v\u00a0\u010cesku a\u00a0nav\u00edc se chystaj\u00ed mnohem v\u00edce kempovat. N\u011bkte\u0159\u00ed prodejci vybaven\u00ed pro kempov\u00e1n\u00ed tak hl\u00e1s\u00ed v\u011bt\u0161\u00ed z\u00e1jem o\u00a0sv\u00e9 zbo\u017e\u00ed. Podle PR mana\u017eerky Allegro Moniky Brichtov\u00e9 meziro\u010dn\u011b vzrostl prodej tohoto sortimentu o\u00a0120\u00a0procent.<\/p>\n

<\/a><\/p>\n

\u201eStany i\u00a0matrace se na \u0161pi\u010dce prodej\u016f dr\u017e\u00ed pravideln\u011b, letos ale vn\u00edm\u00e1me v\u00fdrazn\u00fd meziro\u010dn\u00ed r\u016fst prodej\u016f v\u00a0kategorii dopl\u0148k\u016f pro hiking a\u00a0stanov\u00e1n\u00ed\u00a0\u2013 jde nap\u0159\u00edklad o\u00a0chladic\u00ed boxy, termosky nebo powerbanky. Jak tuzemsk\u00e9, tak ale zahrani\u010dn\u00ed dovolen\u00e9 se p\u0159esouvaj\u00ed v\u00edc do p\u0159\u00edrody, k\u00a0z\u00e1\u017eitk\u016fm a\u00a0sm\u011brem k\u00a0nez\u00e1vislosti na ubytov\u00e1n\u00ed nebo lokalit\u011b,\u201c uvedla Brichtov\u00e1.<\/p>\n

A vy\u0161\u0161\u00ed z\u00e1jem zaznamenaly i\u00a0specializovan\u00e9 prodejny. \u201eTuristika je tradi\u010dn\u011b jednou z\u00a0nejsiln\u011bj\u0161\u00edch kategori\u00ed. Z\u00e1jem je stabiln\u011b vysok\u00fd, na v\u00fdsledky jednotliv\u00e9 sez\u00f3ny ale dol\u00e9h\u00e1 vliv po\u010das\u00ed, loni bylo l\u00e9to relativn\u011b studen\u00e9, co\u017e m\u00e1 na prodeje vybaven\u00ed pro kempov\u00e1n\u00ed ur\u010dit\u011b velk\u00fd vliv. Letos je hlavn\u00ed kempovac\u00ed sez\u00f3na teprve p\u0159ed n\u00e1mi, ale prvn\u00ed v\u00fdsledky nazna\u010duj\u00ed zv\u00fd\u0161en\u00fd z\u00e1jem oproti lo\u0148sku,\u201c okomentovala mluv\u010d\u00ed prodejce sportovn\u00edho vybaven\u00ed Sportisimo Kate\u0159ina Baumrukov\u00e1.<\/p>\n

Za komfort si \u010ce\u0161i r\u00e1di p\u0159iplat\u00ed<\/p>\n

Z\u00e1kazn\u00edci st\u00e1le \u010dast\u011bji up\u0159ednost\u0148uj\u00ed opravdu kvalitn\u00ed vybaven\u00ed. \u201eDlouhodob\u011b sledujeme posun sm\u011brem ke komfortn\u011bj\u0161\u00edmu cestov\u00e1n\u00ed. Vedle z\u00e1kladn\u00edho vybaven\u00ed roste z\u00e1jem i\u00a0o prakti\u010dt\u011bj\u0161\u00ed dopl\u0148ky, nap\u0159\u00edklad kempingov\u00e9 kuchy\u0148ky nebo mobiln\u00ed toalety, kter\u00e9 byly je\u0161t\u011b p\u0159ed p\u00e1r lety sp\u00ed\u0161e okrajovou kategori\u00ed. Pro \u010d\u00e1st z\u00e1kazn\u00edk\u016f se tak kempov\u00e1n\u00ed posouv\u00e1 od low-cost varianty dovolen\u00e9 ke komfortn\u011bj\u0161\u00edmu zp\u016fsobu tr\u00e1ven\u00ed voln\u00e9ho \u010dasu,\u201c uvedla mluv\u010d\u00ed Alza.cz<\/a> Eli\u0161ka \u010ce\u0159ovsk\u00e1.<\/p>\n

Vy\u0161\u0161\u00ed prodeje hl\u00e1s\u00ed i\u00a0prodejce 4camping. Ten zaznamenal tak\u00e9 rostouc\u00ed oblibu cestov\u00e1n\u00ed karavanem. \u201eCelkov\u011b kategorie caravaning meziro\u010dn\u011b roste o\u00a040\u00a0procent, zat\u00edmco klasick\u00e9 rodinn\u00e9 stany rostou jen m\u00edrn\u011b. To nazna\u010duje, \u017ee trh u\u017e nen\u00ed ta\u017een\u00fd jen \u201av\u00edkendov\u00fdm stanov\u00e1n\u00edm\u2018, ale posouv\u00e1 se sm\u011brem k\u00a0del\u0161\u00ed a\u00a0komfortn\u011bj\u0161\u00ed dovolen\u00e9,\u201c \u0159\u00edk\u00e1 brand mana\u017eer Adam Lok\u0161a. U\u00a0z\u00e1kazn\u00edk\u016f hraje v\u00fdznamnou roli vybaven\u00ed, kter\u00e9 se d\u00e1 rychle slo\u017eit a\u00a0takov\u00e9, kter\u00e9 poskytuje komfortn\u011bj\u0161\u00ed z\u00e1zem\u00ed. <\/p>\n

Nejsiln\u011bj\u0161\u00ed r\u016fst poci\u0165uje 4camping u\u00a0nafukovac\u00edch stan\u016f, jejich\u017e prodeje se meziro\u010dn\u011b zv\u00fd\u0161ily o\u00a073\u00a0procent. D\u00e1le o\u00a061\u00a0procent vzrostly p\u0159edstany ke karavan\u016fm a\u00a0obytn\u00fdm voz\u016fm, o\u00a058\u00a0procent j\u00eddeln\u00ed sady a\u00a0o 57\u00a0procent t\u0159\u00edsez\u00f3nn\u00ed spac\u00e1ky.<\/p>\n

Z\u00e1kladn\u00ed v\u00fdbava pro t\u00fddenn\u00ed kempov\u00e1n\u00ed \u010dty\u0159\u010dlenn\u00e9 rodiny m\u016f\u017ee podle Lok\u0161i vyj\u00edt na 15\u00a0a\u017e 25\u00a0tis\u00edc korun. Rodinn\u00fd stan vyjde na t\u0159i a\u017e dev\u011bt tis\u00edc, t\u0159\u00edsez\u00f3nn\u00ed spac\u00e1k na 900\u00a0a\u017e 1500\u00a0korun za kus, nafukovac\u00ed karimatka tak\u00e9 a\u017e na 1500\u00a0za kus, z\u00e1kladn\u00ed kuchy\u0148sk\u00fd set i\u00a0s va\u0159i\u010dem m\u016f\u017ee st\u00e1t od 1500\u00a0do 3000\u00a0korun a\u00a0skl\u00e1dac\u00ed st\u016fl se \u017eidlemi zhruba 2000-3500\u00a0korun.<\/p>\n

<\/a><\/p>\n

\u201eU vy\u0161\u0161\u00edho komfortu (nafukovac\u00ed stany, siln\u011bj\u0161\u00ed matrace, robustn\u011bj\u0161\u00ed n\u00e1bytek) se celkov\u00e1 \u010d\u00e1stka m\u016f\u017ee posouvat nad 30\u00a0tis\u00edc korun, ale z\u00e1rove\u0148 z\u016fst\u00e1v\u00e1 v\u00fdrazn\u011b pod cenou klasick\u00e9ho ubytov\u00e1n\u00ed v\u00a0hlavn\u00ed sez\u00f3n\u011b,\u201c dodal Lok\u0161a.<\/p>\n

Lid\u00e9 si p\u0159i kempov\u00e1n\u00ed i\u00a0r\u00e1di kvalitn\u011bji va\u0159\u00ed. \u201eNejv\u011bt\u0161\u00ed n\u00e1r\u016fst popt\u00e1vky vid\u00edme v\u00a0segmentu stravy a\u00a0va\u0159en\u00ed. U\u017e nejde jen o\u00a0oh\u0159\u00edv\u00e1n\u00ed konzerv; lid\u00e9 kupuj\u00ed v\u00fdkonn\u00e9 p\u0159enosn\u00e9 va\u0159i\u010de, komplexn\u00ed sady n\u00e1dob\u00ed a\u00a0vychyt\u00e1vky, kter\u00e9 umo\u017e\u0148uj\u00ed plnohodnotn\u00e9 va\u0159en\u00ed v\u00a0p\u0159\u00edrod\u011b. V\u00a0tomto segmentu jsme v\u00a0lo\u0148sk\u00e9m roce zaznamenali r\u016fst 15\u00a0procent,\u201c \u0159ekla PR specialistka Decathlonu Petra Ba\u0161tanov\u00e1.<\/p>\n

Hotely o\u00a0hosty kv\u016fli kemp\u016fm nep\u0159ich\u00e1zej\u00ed<\/p>\n

\u201eZd\u00e1 se, \u017ee z\u00e1jem o\u00a0kempov\u00e1n\u00ed v\u00a0\u010cesku d\u00e1l roste\u00a0\u2013 a\u00a0potvrzuj\u00ed to jak prodejci outdoorov\u00e9ho vybaven\u00ed, tak samotn\u00e9 kempy. Ty potvrzuj\u00ed vy\u0161\u0161\u00ed z\u00e1jem o\u00a0rezervace a\u00a0prodejci zaznamen\u00e1vaj\u00ed zv\u00fd\u0161en\u00fd prodej stan\u016f, karimatek, p\u0159enosn\u00fdch lednic nebo vybaven\u00ed pro karavany,\u201c \u0159ekl p\u0159edseda Asociace kemp\u016f \u010cR Pavel Svoboda.<\/p>\n

Lid\u00e9 toti\u017e cht\u011bj\u00ed \u010dast\u011bji cestovat po vlastn\u00ed ose a\u00a0dne\u0161n\u00ed kempy u\u017e mnohdy nab\u00edzej\u00ed komfort t\u00e9m\u011b\u0159 na \u00farovni hotelu, vysv\u011btluje si rozkv\u011bt kempov\u00e1n\u00ed.<\/p>\n

\u201eZ\u00e1rove\u0148 se m\u011bn\u00ed i\u00a0struktura klient\u016f. Kempy hl\u00e1s\u00ed v\u011bt\u0161\u00ed pod\u00edl rodin, ale i\u00a0lid\u00ed, kte\u0159\u00ed pracuj\u00ed na d\u00e1lku a\u00a0kombinuj\u00ed dovolenou s\u00a0home officem. Mysl\u00edm, \u017ee \u010d\u00e1st klientely se ale skute\u010dn\u011b p\u0159esouv\u00e1 z\u00a0hotel\u016f do apartm\u00e1n\u016f, glampingu nebo kemp\u016f. Dom\u00e1c\u00ed turistika se v\u00edce \u201arozl\u00e9v\u00e1\u2018 do kemp\u016f a\u00a0alternativn\u00edho ubytov\u00e1n\u00ed,\u201c domn\u00edv\u00e1 se Svoboda.<\/p>\n

Nej\u010dast\u011bji podle Svobody \u010ce\u0161i vyr\u00e1\u017eej\u00ed k\u00a0vod\u011b, t\u0159eba na Lipno, k\u00a0M\u00e1chovu jezeru, na Slapy \u010di Vranovskou p\u0159ehradu. Karavanist\u00e9 zase r\u00e1di jezd\u00ed do Chorvatska, It\u00e1lie, Rakouska nebo Slovinska.<\/p>\n

Podle \u0159editelky kancel\u00e1\u0159e \u010cesk\u00e9 unie cestovn\u00edho ruchu Martiny Ko\u0161l\u00edkov\u00e9 ov\u0161em z\u00e1jem o\u00a0kempov\u00e1n\u00ed nesni\u017euje oblibu pobyt\u016f v\u00a0hotelu. \u201eNevn\u00edm\u00e1me, \u017ee by klasick\u00e9 hotelov\u00e9 pobyty v\u00fdrazn\u011b mizely. Sp\u00ed\u0161e doch\u00e1z\u00ed k\u00a0v\u011bt\u0161\u00ed diverzifikaci forem ubytov\u00e1n\u00ed a\u00a0\u010d\u00e1st klient\u016f dnes kombinuje hotely, apartm\u00e1ny, kempy \u010di glamping podle typu dovolen\u00e9 a\u00a0d\u00e9lky pobytu,\u201c uvedla.<\/p>\n","protected":false},"excerpt":{"rendered":"\u010ce\u0161i letos pl\u00e1nuj\u00ed str\u00e1vit l\u00e9to p\u0159edev\u0161\u00edm doma. Podle pr\u016fzkumu CzechTourism, kter\u00e9ho se v\u00a0kv\u011btnu \u00fa\u010dastnilo tis\u00edc respondent\u016f, po\u010d\u00edt\u00e1 s\u00a0dovolenou…\n","protected":false},"author":2,"featured_media":109318,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[11],"tags":[536,17228,1471,12237,23681,28252,31653,54,53,52],"class_list":["post-109317","post","type-post","status-publish","format-standard","has-post-thumbnail","category-svet","tag-cestovani","tag-cestovatele","tag-dovolena","tag-karavan","tag-kempovani","tag-kempy","tag-stany","tag-svet","tag-world","tag-world-news"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116703721324670027","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/109317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=109317"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/109317\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/109318"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=109317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=109317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=109317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}