{"id":110672,"date":"2026-06-08T05:32:15","date_gmt":"2026-06-08T05:32:15","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/110672\/"},"modified":"2026-06-08T05:32:15","modified_gmt":"2026-06-08T05:32:15","slug":"made-in-china-jako-symbol-luxusu-nadvlada-zapadnich-znacek-konci","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/110672\/","title":{"rendered":"\u201eMade in China\u201c jako symbol luxusu. Nadvl\u00e1da z\u00e1padn\u00edch zna\u010dek kon\u010d\u00ed"},"content":{"rendered":"

Je\u0161t\u011b ned\u00e1vno platilo, \u017ee kdo cht\u011bl v\u00a0\u010c\u00edn\u011b pouk\u00e1zat na vy\u0161\u0161\u00ed spole\u010densk\u00e9 postaven\u00ed \u010di luxus, s\u00e1hl po kabelce od Louis Vuitton, \u0161perc\u00edch Cartier nebo hodink\u00e1ch Rolex. Z\u00e1padn\u00ed zna\u010dka byla srozumitelnou zkratkou presti\u017ee, vkusu i\u00a0spole\u010densk\u00e9ho vzestupu. <\/p>\n

Dnes ale \u010d\u00e1st tamn\u00edch z\u00e1kazn\u00edk\u016f hled\u00e1 luxus jinde – ve zlat\u00fdch \u0161perc\u00edch inspirovan\u00fdch c\u00edsa\u0159skou estetikou, v\u00a0dom\u00e1c\u00ed kosmetice s\u00a0pr\u00e9miovou cenovkou, v\u00a0m\u00f3d\u011b, kter\u00e1 se nemus\u00ed tv\u00e1\u0159it evropsky, aby p\u016fsobila exkluzivn\u011b, nebo v\u00a0autech, kter\u00e1 technologiemi p\u0159edb\u00edhaj\u00ed tradi\u010dn\u00ed evropsk\u00e9 zna\u010dky.<\/p>\n

Pr\u00e1v\u011b na automobilov\u00e9m trhu je to vid\u011bt nejv\u00edce. Li Mao-caj, pr\u00e1vn\u00edk z\u00a0jiho\u010d\u00ednsk\u00e9ho Nan-\u010dchangu, by je\u0161t\u011b p\u0159ed n\u011bkolika lety p\u0159i v\u00fdb\u011bru luxusn\u00edho vozu uva\u017eoval hlavn\u011b o\u00a0zna\u010dk\u00e1ch jako Mercedes-Benz nebo BMW. Nakonec ho ale p\u0159esv\u011bd\u010dil \u010d\u00ednsk\u00fd sedan Maextro S800, za kter\u00fdm stoj\u00ed Huawei a\u00a0automobilka JAC Motors. Podle n\u011bj nab\u00edz\u00ed funkce, kter\u00fdm n\u011bmeck\u00e1 auta nedok\u00e1\u017eou konkurovat – a\u00a0to ani cenou.<\/p>\n

\u201eTento v\u016fz zm\u011bnil na\u0161e star\u00e9 p\u0159esv\u011bd\u010den\u00ed, \u017ee luxusn\u00edmi vozy jsou pouze BMW, Mercedes-Benz a\u00a0Audi,\u201c \u0159ekl Li den\u00edku The New York Times<\/a>. <\/p>\n

Na jeho nov\u00e9m aut\u011b ho zaujaly i\u00a0detaily, kter\u00e9 p\u016fsob\u00ed t\u00e9m\u011b\u0159 ok\u00e1zale: dve\u0159e otev\u00edran\u00e9 m\u00e1vnut\u00edm ruky, prostor na oh\u0159\u00e1t\u00ed \u010daje nebo syst\u00e9m autonomn\u00edho \u0159\u00edzen\u00ed na d\u00e1lnici. Nostalgick\u00fd vztah k\u00a0z\u00e1padn\u00edm luxusn\u00edm aut\u016fm tak nedostal \u0161anci.<\/p>\n

Meet the incredible Huawei Maextro S800, its Chinas new ultra luxury car thats outselling giants like Porsche, Mercedes and BMW in the high-end market. <\/p>\n

You can see why. pic.twitter.com\/XFIsQQM4OW<\/a><\/p>\n

\u2014 Chay Bowes (@BowesChay) April 4, 2026<\/a><\/p>\n

Maextro se stalo jedn\u00edm ze symbol\u016f \u0161ir\u0161\u00ed prom\u011bny. Luxus v\u00a0\u010c\u00edn\u011b u\u017e neznamen\u00e1 jen importovan\u00fd produkt se z\u00e1padn\u00edm logem. St\u00e1le \u010dast\u011bji ho definuj\u00ed dom\u00e1c\u00ed zna\u010dky, a\u00a0to i\u00a0v dob\u011b, kdy se druh\u00e1 nejv\u011bt\u0161\u00ed ekonomika sv\u011bta pot\u00fdk\u00e1 s\u00a0kriz\u00ed realitn\u00edho trhu a\u00a0opatrn\u011bj\u0161\u00ed spot\u0159ebou. <\/p>\n

\u010c\u00edn\u0161t\u00ed z\u00e1kazn\u00edci neutr\u00e1cej\u00ed nutn\u011b m\u00e9n\u011b, ale vyb\u00edrav\u011bji. V\u00edce \u0159e\u0161\u00ed hodnotu, kvalitu, technologii i\u00a0to, zda produkt odpov\u00edd\u00e1 jejich p\u0159edstav\u011b o\u00a0vlastn\u00edm \u017eivotn\u00edm stylu. A\u00a0pr\u00e1v\u011b tady vznik\u00e1 prostor pro dom\u00e1c\u00ed zna\u010dky, kter\u00e9 jsou \u010dasto dostupn\u011bj\u0161\u00ed ne\u017e z\u00e1padn\u00ed konkurence, l\u00e9pe rozum\u011bj\u00ed m\u00edstn\u00edmu vkusu a\u00a0dok\u00e1\u017eou pracovat s\u00a0\u010d\u00ednskou kulturn\u00ed tradic\u00ed bez dojmu exotick\u00e9 dekorace.<\/p>\n

<\/a>Sebev\u011bdom\u00ed<\/p>\n

Velkou roli sehr\u00e1v\u00e1 fenom\u00e9n ozna\u010dovan\u00fd kuo-\u010dchao (doslova \u201en\u00e1rodn\u00ed vlna\u201c). <\/p>\n

P\u016fvodn\u011b \u0161lo o\u00a0trend stylov\u00fdch, \u010dasto nostalgick\u00fdch \u010d\u00ednsk\u00fdch produkt\u016f, kter\u00e9 oslovovaly hlavn\u011b mlad\u0161\u00ed generaci. Dom\u00e1c\u00ed zna\u010dky za\u010daly do m\u00f3dy, kosmetiky nebo designu zapojovat odkazy na tradi\u010dn\u00ed \u010d\u00ednskou kulturu a\u00a0z\u00e1rove\u0148 je spojovat s\u00a0modern\u00edm \u017eivotn\u00edm stylem.<\/p>\n

Fenom\u00e9n v\u0161ak postupn\u011b p\u0159erostl v\u00a0n\u011bco \u0161ir\u0161\u00edho. U\u017e ne\u0161lo t\u0159eba jen o\u00a0mikiny zna\u010dky Li-Ning s\u00a0vlasteneck\u00fdm n\u00e1dechem nebo o\u00a0obal s\u00a0motivem draka. <\/p>\n

V\u00a0\u010d\u00ednsk\u00e9 debat\u011b se st\u00e1le \u010dast\u011bji objevuje pojem c‘-sin – sebev\u011bdom\u00ed. Ozna\u010duje situaci, kdy si spot\u0159ebitel nevyb\u00edr\u00e1 dom\u00e1c\u00ed zna\u010dku proto, \u017ee chce demonstrativn\u011b podpo\u0159it \u010c\u00ednu, ale proto, \u017ee mu p\u0159ipad\u00e1 autenti\u010dt\u011bj\u0161\u00ed, smyslupln\u011bj\u0161\u00ed nebo presti\u017en\u011bj\u0161\u00ed ne\u017e zahrani\u010dn\u00ed alternativa.<\/p>\n

Jing Daily<\/a> tento posun popisuje na p\u0159\u00edkladu svatebn\u00edch \u0161at\u016f v \u201en\u00e1rodn\u00edm stylu\u201c – nejde jen o\u00a0m\u00f3dn\u00ed vlastenectv\u00ed, ale o\u00a0pocit, \u017ee \u010d\u00ednsk\u00e1 estetika dok\u00e1\u017ee l\u00e9pe vyj\u00e1d\u0159it osobn\u00ed identitu ne\u017e z\u00e1padn\u00ed n\u00e1vrh\u00e1\u0159sk\u00e1 zna\u010dka. <\/p>\n

Luxusn\u00ed dovolen\u00e9 doma<\/p>\n

Podobn\u00fd posun je vid\u011bt i\u00a0v cestovn\u00edm ruchu. Zat\u00edmco d\u0159\u00edve byla pro bohat\u0161\u00ed \u010d\u00ednsk\u00e9 z\u00e1kazn\u00edky symbolem \u00fasp\u011bchu cesta do Pa\u0159\u00ed\u017ee, New Yorku nebo Mil\u00e1na, dnes \u010d\u00e1st dom\u00e1c\u00ed popt\u00e1vky sm\u011b\u0159uje do historick\u00fdch a\u00a0kulturn\u00edch center p\u0159\u00edmo v\u00a0\u010c\u00edn\u011b. <\/p>\n

Nejde jen o\u00a0ekonomickou n\u00e1hradu zahrani\u010dn\u00edch cest po pandemii koronaviru, m\u011bn\u00ed se rovn\u011b\u017e zp\u016fsob ch\u00e1p\u00e1n\u00ed presti\u017ee a\u00a0sou\u010d\u00e1st\u00ed modern\u00edho \u017eivotn\u00edho stylu se tak st\u00e1v\u00e1 i\u00a0objevov\u00e1n\u00ed vlastn\u00edch pam\u00e1tek, muze\u00ed a\u00a0archeologick\u00fdch lokalit.<\/p>\n

B\u011bhem lo\u0148sk\u00fdch prvom\u00e1jov\u00fdch sv\u00e1tk\u016f nav\u0161t\u00edvilo<\/a> muzea po cel\u00e9 \u010c\u00edn\u011b p\u0159es 60\u00a0milion\u016f lid\u00ed, co\u017e bylo o\u00a017\u00a0procent v\u00edce ne\u017e o\u00a0rok d\u0159\u00edve. <\/p>\n

Rostl tak\u00e9 z\u00e1jem o\u00a0archeologick\u00fd turismus: 55\u00a0n\u00e1rodn\u00edch archeologick\u00fdch park\u016f zaznamenalo b\u011bhem p\u011bti dn\u016f 3,31\u00a0milionu n\u00e1v\u0161t\u011bv. Popularitu p\u0159itom nez\u00edsk\u00e1vaj\u00ed jen nejzn\u00e1m\u011bj\u0161\u00ed pam\u00e1tky, jako je Zak\u00e1zan\u00e9 m\u011bsto, ale i\u00a0men\u0161\u00ed muzea a\u00a0region\u00e1ln\u00ed kulturn\u00ed parky.<\/p>\n

<\/a><\/p>\n

Kulturn\u00ed posun m\u011bn\u00ed tak\u00e9 hotelnictv\u00ed. Podle zpr\u00e1vy<\/a> Hurun Research Institute z\u00a0roku 2024\u00a0d\u00e1v\u00e1 78\u00a0procent \u010c\u00ed\u0148an\u016f s\u00a0vysok\u00fdm \u010dist\u00fdm jm\u011bn\u00edm p\u0159i pobytu v\u00a0hotelu p\u0159ednost jedine\u010dn\u00fdm kulturn\u00edm z\u00e1\u017eitk\u016fm p\u0159ed uniformn\u00edmi slu\u017ebami glob\u00e1ln\u00edch \u0159et\u011bzc\u016f. <\/p>\n

I\u00a0luxusn\u00ed hotel tak v\u00a0\u010c\u00edn\u011b mus\u00ed st\u00e1le \u010dast\u011bji nab\u00eddnout v\u00edc ne\u017e jen mezin\u00e1rodn\u00ed standard. Mus\u00ed p\u016fsobit m\u00edstn\u011b, v\u00fdjime\u010dn\u011b a\u00a0kulturn\u011b ukotven\u011b.<\/p>\n

Mezi obl\u00edben\u00e9 \u00fato\u010di\u0161t\u011b nejbohat\u0161\u00edch \u010d\u00ednsk\u00fdch m\u011bstsk\u00fdch obyvatel pat\u0159\u00ed hotelov\u00fd \u0159et\u011bzec Songtsam, kter\u00fd v\u00a0roce 2001\u00a0zalo\u017eil tibetsk\u00fd dokumentarista. <\/p>\n

Jeho n\u00e1zev znamen\u00e1 v\u00a0tibet\u0161tin\u011b \u201er\u00e1j\u201c a\u00a0disponuje 20\u00a0hotely rozeset\u00fdmi po klidn\u00e9 Tibetsk\u00e9 n\u00e1horn\u00ed plo\u0161in\u011b, kde se snoub\u00ed \u00fachvatn\u00e9 v\u00fdhledy s\u00a0individu\u00e1ln\u011b p\u0159izp\u016fsoben\u00fdmi kulturn\u00edmi v\u00fdlety, jejich\u017e cena m\u016f\u017ee p\u0159es\u00e1hnout 10\u00a0tis\u00edc dolar\u016f na osobu (v\u00edce ne\u017e 200\u00a0tis\u00edc korun), p\u00ed\u0161\u00ed NYT.<\/p>\n

\u4e00\u8fb9\u662f\u5df4\u677e\u63aa\u7684\u6e56\u5149\u6f4b\u6edf\uff0c\u4e00\u8fb9\u662f\u5357\u8fe6\u5df4\u74e6\u5cf0\u7684\u96ea\u5c71\u58ee\u9614\uff0c\u8fd9\u5bb6\u677e\u8d5e\u9152\u5e97\u5750\u62e5\u5982\u6b64\u7edd\u666f\uff0c\u4f4f\u8fdb\u6765\u5c31\u50cf\u4f4f\u8fdb\u4e86\u753b\u91cc\uff0c\u592a\u60ca\u8273\u4e86\uff01\ud83c\udfe1\u26f0\ufe0f\ud83e\ude75
The Songtsam resort hotel overlooks the shimmering Basum Lake and the snow-capped Namja Barwa Peak, offering a breathtaking, painting-like view. pic.twitter.com\/4f1LTsyYnJ<\/a><\/p>\n

\u2014 Himalaya Insight (@DelekFreda) September 15, 2025<\/a><\/p>\n

Zlato a\u00a0kabelky<\/p>\n

Stejn\u00e1 logika pomohla i\u00a0zna\u010dce Laopu Gold<\/a>. Pekingsk\u00fd klenotn\u00edk stav\u00ed sv\u016fj \u00fasp\u011bch na zlat\u00fdch \u0161perc\u00edch inspirovan\u00fdch tradi\u010dn\u00edmi \u010d\u00ednsk\u00fdmi motivy a\u00a0\u0159emesln\u00fdmi technikami, kter\u00e9 byly kdysi spojov\u00e1ny s\u00a0c\u00edsa\u0159sk\u00fdm dvorem. <\/p>\n

Jeho p\u0159\u00edv\u011bsky ve tvaru tykve, symbolu \u0161t\u011bst\u00ed, nebo dal\u0161\u00ed motivy odkazuj\u00edc\u00ed k\u00a0pal\u00e1cov\u00e9 estetice oslovuj\u00ed z\u00e1kazn\u00edky, kte\u0159\u00ed cht\u011bj\u00ed \u0161perk ch\u00e1pat nejen jako ozdobu, ale i\u00a0jako kulturn\u00ed a\u00a0investi\u010dn\u00ed hodnotu.<\/p>\n

Pop Mart and Laopu Gold are set to post triple-digit growth, making them standouts in China\u2019s retail landscape defined by sluggish domestic spending https:\/\/t.co\/GmHPhyqL9x<\/a><\/p>\n

\u2014 Bloomberg (@business) March 20, 2026<\/a><\/p>\n

Laopu se p\u0159itom vzep\u0159elo celkov\u00e9mu ochlazen\u00ed \u010d\u00ednsk\u00e9ho luxusn\u00edho trhu. Zat\u00edmco \u010d\u00e1st z\u00e1padn\u00edch zna\u010dek se pot\u00fdk\u00e1 s\u00a0poklesem popt\u00e1vky, Laopu dok\u00e1zalo rychle r\u016fst. Podle analytik\u016f<\/a> mu pom\u00e1h\u00e1 kombinace n\u011bkolika faktor\u016f: vysok\u00e1 cena zlata, omezen\u00fd po\u010det prodejen, d\u016fraz na exkluzivitu a\u00a0schopnost prom\u011bnit tradi\u010dn\u00ed \u010d\u00ednsk\u00e9 motivy v\u00a0modern\u00ed luxusn\u00ed produkt.<\/p>\n

Firma zalo\u017een\u00e1 v\u00a0roce 2009\u00a0provozuje obchody hlavn\u011b v\u00a0luxusn\u00edch n\u00e1kupn\u00edch centrech ve velk\u00fdch m\u011bstech. Podle \u00fadaj\u016f Frost & Sullivan, na kter\u00e9 se Laopu odvol\u00e1v\u00e1, nakupuje p\u0159ibli\u017en\u011b 77\u00a0procent jeho z\u00e1kazn\u00edk\u016f tak\u00e9 u\u00a0mezin\u00e1rodn\u00edch luxusn\u00edch zna\u010dek, jako jsou Louis Vuitton, Herm\u00e8s, Cartier nebo Bulgari. <\/p>\n

Z\u00a0toho lze vy\u010d\u00edst, \u017ee Laopu neoslovuje z\u00e1kazn\u00edky, kte\u0159\u00ed by si z\u00e1padn\u00ed luxus nemohli dovolit, ale takov\u00e9, kte\u0159\u00ed si mohou vyb\u00edrat. <\/p>\n

<\/a><\/p>\n

Podobn\u00fd v\u00fdvoj je vid\u011bt i\u00a0u kabelek a\u00a0m\u00f3dy. Alternativu k\u00a0evropsk\u00fdm m\u00f3dn\u00edm dom\u016fm se sna\u017e\u00ed nab\u00eddnout zna\u010dky<\/a> jako Songmont nebo Truuzen, a\u00a0to i\u00a0bez ok\u00e1zalost\u00ed, kter\u00e9 luxusn\u00ed produkty mnohdy prov\u00e1zej\u00ed. <\/p>\n

V\u00fdrazn\u00e1 loga tak v\u00a0\u010c\u00edn\u011b nahrazuj\u00ed praktick\u00e9 st\u0159ihy, kvalitn\u00ed materi\u00e1ly, design a\u00a0cena dostupn\u011bj\u0161\u00ed i\u00a0mlad\u0161\u00edm z\u00e1kazn\u00edk\u016fm. Viditeln\u00fd je i\u00a0p\u0159echod na zdr\u017eenliv\u011bj\u0161\u00ed estetiku<\/a> – \u010d\u00ednsk\u00fd produkt nutn\u011b nemus\u00ed obsahovat typick\u00e9ho draka \u010di jin\u00fd ornament. <\/p>\n

\u201eD\u0159\u00edve jsme byli pouh\u00fdmi loutkami v\u00a0marketingu z\u00e1padn\u00edch zna\u010dek,\u201c \u0159ekl<\/a> zakladatel Truuzen \u010ccheng Pao-chua. Podle n\u011bj nejde jen o\u00a0to, \u017ee spot\u0159ebitel\u00e9 v\u00a0dob\u011b ekonomick\u00e9ho zpomalen\u00ed hledaj\u00ed v\u00fdhodn\u011bj\u0161\u00ed n\u00e1kupy. Zm\u011bnilo se i\u00a0jejich sebev\u011bdom\u00ed. Vzd\u011blan\u011bj\u0161\u00ed z\u00e1kazn\u00edci podle n\u011bj pro\u0161li \u201eideologick\u00fdm probuzen\u00edm\u201c a\u00a0u\u017e se necht\u011bj\u00ed automaticky pom\u011b\u0159ovat z\u00e1padn\u00edm vkusem.<\/p>\n

Osobn\u011bj\u0161\u00edm typem luxusu se st\u00e1vaj\u00ed i\u00a0v\u016fn\u011b. Zna\u010dky jako To Summer<\/a> neprod\u00e1vaj\u00ed jen parf\u00e9m, ale promuj\u00ed atmosf\u00e9ru \u010d\u00ednsk\u00e9 zahrady, \u010daje, d\u0159eva nebo kadidla. <\/p>\n

<\/a><\/p>\n

Podobn\u011b se da\u0159\u00ed i\u00a0dom\u00e1c\u00ed kosmetice. Zna\u010dka Mao Geping, pojmenovan\u00e1 po zn\u00e1m\u00e9m \u010d\u00ednsk\u00e9m viz\u00e1\u017eistovi, stav\u00ed na tom, \u017ee l\u00e9pe rozum\u00ed<\/a> \u010d\u00ednsk\u00fdm typ\u016fm pleti, estetice l\u00ed\u010den\u00ed a\u00a0p\u0159edstav\u011b o\u00a0pr\u00e9miov\u00e9 p\u00e9\u010di. St\u00e1le \u010dast\u011bji po n\u00ed sahaj\u00ed i\u00a0z\u00e1kaznice, kter\u00e9 d\u0159\u00edv pou\u017e\u00edvaly zna\u010dky jako Est\u00e9e Lauder nebo Bobbi Brown.<\/p>\n

\u010c\u00ednsk\u00e9 kol\u00e1\u010dky ve Starbucks<\/p>\n

Tato prom\u011bna je pro glob\u00e1ln\u00ed luxusn\u00ed domy nep\u0159\u00edjemn\u00e1. Zna\u010dky, kter\u00e9 byly v\u00a0\u010c\u00edn\u011b des\u00edtky let t\u00e9m\u011b\u0159 nedotknuteln\u00e9, najednou \u010del\u00ed dom\u00e1c\u00ed konkurenci, kter\u00e1 jim bere nejen z\u00e1kazn\u00edky, ale i\u00a0symbolick\u00fd prostor. <\/p>\n

Richemont, majitel zna\u010dek Cartier a\u00a0Van Cleef & Arpels, loni v\u00a0\u010c\u00edn\u011b zaznamenal pokles tr\u017eeb. Porsche zase ozn\u00e1milo, \u017ee v\u00a0zemi uzav\u0159e zna\u010dnou \u010d\u00e1st sv\u00fdch prodejn\u00edch m\u00edst.<\/p>\n

Z\u00e1padn\u00ed zna\u010dky se proto mnohdy sna\u017e\u00ed \u010d\u00ednsk\u00e9mu trhu p\u0159izp\u016fsobit. O\u00a0to t\u011b\u017e\u0161\u00ed \u00fakol v\u0161ak maj\u00ed – modern\u00ed \u010d\u00ednsk\u00fd spot\u0159ebitel u\u017e pozn\u00e1<\/a>, kdy jde jen o\u00a0povrchn\u00ed obal nebo limitovanou edici vytvo\u0159enou ke speci\u00e1ln\u00edm n\u00e1rodn\u00edm ud\u00e1lostem. <\/p>\n

Nap\u0159\u00edklad Starbucks se ji\u017e v\u00edce ne\u017e dv\u011b desetilet\u00ed sna\u017e\u00ed zapojit do \u010d\u00ednsk\u00e9ho kulturn\u00edho \u017eivota a\u00a0pravideln\u011b uv\u00e1d\u00ed na trh m\u011bs\u00ed\u010dn\u00ed kol\u00e1\u010de k\u00a0Sv\u00e1tku st\u0159edu podzimu. Coca-Cola zase p\u0159izp\u016fsobila v\u0161e od limitovan\u00fdch edic obal\u016f s\u00a0motivy \u010d\u00ednsk\u00e9ho zv\u011brokruhu a\u017e po inovativn\u00ed hork\u00e9 n\u00e1poje, jako je Coca-Cola Ginger+. <\/p>\n