{"id":110749,"date":"2026-06-08T06:47:10","date_gmt":"2026-06-08T06:47:10","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/110749\/"},"modified":"2026-06-08T06:47:10","modified_gmt":"2026-06-08T06:47:10","slug":"kde-vzalo-subaru-zlata-kola-z-chyby-se-stala-ikonicka-kombinace","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/110749\/","title":{"rendered":"Kde vzalo Subaru zlat\u00e1 kola? Z\u00a0chyby se stala ikonick\u00e1 kombinace"},"content":{"rendered":"

V automobilov\u00e9m sv\u011bt\u011b existuje jen n\u011bkolik m\u00e1lo barevn\u00fdch kombinac\u00ed, kter\u00e9 jsou tak siln\u011b spjaty s\u00a0jedinou konkr\u00e9tn\u00ed zna\u010dkou, jako syt\u011b modr\u00fd lak a\u00a0zlat\u00e1 kola. Tato vizu\u00e1ln\u00ed identita se nesmazateln\u011b vryla do pam\u011bti cel\u00e9 generace motoristick\u00fdch fanou\u0161k\u016f d\u00edky dominanci t\u00fdmu Subaru ve sv\u011btov\u00e9m rallyov\u00e9m \u0161ampion\u00e1tu WRC. Dvacetilet\u00e9 spojenectv\u00ed mezi japonskou automobilkou a\u00a0britskou technologickou spole\u010dnost\u00ed Prodrive p\u0159ineslo celkem 46\u00a0triumf\u016f v\u00a0podnic\u00edch mistrovstv\u00ed sv\u011bta, t\u0159i poh\u00e1ry konstrukt\u00e9r\u016f a\u00a0t\u0159i jezdeck\u00e9 tituly.<\/p>\n

Kombinace modr\u00e9 a\u00a0zlat\u00e9 barvy, kter\u00e1 je pro ostr\u00e1 subaru ikonick\u00e1, v\u0161ak nevznikla v\u00a0hlav\u00e1ch marketingov\u00fdch expert\u016f. Za zrozen\u00edm t\u00e9to legend\u00e1rn\u00ed kombinace st\u00e1la oby\u010dejn\u00e1 logistick\u00e1 chyba italsk\u00e9ho dodavatele. V\u00a0podcastu The Intercooler to prozradil tehdej\u0161\u00ed \u0161\u00e9f st\u00e1je David Richards.<\/p>\n

P\u0159\u00edb\u011bh se za\u010dal ps\u00e1t na startu p\u0159elomov\u00e9 sezony 1997, kdy do platnosti vstoupila nov\u00e1 pravidla pro vozy kategorie WRC. Subaru tehdy do Monte Carla p\u0159ivezlo zbrusu nov\u00fd speci\u00e1l Impreza WRC97\u00a0s\u00a0roz\u0161\u00ed\u0159enou karoseri\u00ed. Hlavn\u00ed design\u00e9r vozu Peter Stevens m\u011bl v\u00a0pl\u00e1nu vizu\u00e1ln\u00ed styl t\u00fdmu modernizovat a\u00a0pro nov\u00e1 kola vybral antracitov\u011b \u0161edou barvu. Z\u00e1silka z\u00a0italsk\u00e9 tov\u00e1rny Speedline v\u0161ak v\u0161em p\u0159\u00edtomn\u00fdm vyrazila dech.<\/p>\n

<\/a><\/p>\n

\u201eKa\u017ed\u00fd si pamatuje zlat\u00e1 kola. Prvn\u00ed rallye byla v\u00a0Monte Carlu, dorazili jsme tam s\u00a0nov\u00fdm autem a\u00a0v\u00fdrobce kol, spole\u010dnost Speedline z\u00a0It\u00e1lie, poslala kola. M\u011bla b\u00fdt antracitov\u011b \u0161ed\u00e1. Peter Stevens, design\u00e9r vozu, byl zd\u011b\u0161en, kdy\u017e se dozv\u011bd\u011bl, \u017ee Speedline poslalo \u0161patnou barvu a\u00a0v\u0161echna jsou zlat\u00e1,\u201c vzpom\u00edn\u00e1 na tyto chv\u00edle Richards.<\/p>\n

\u201eJ\u00e1 pak \u0161el za prezidentem Subaru a\u00a0\u0159ekl mu: \u201aPod\u00edvejte, moc v\u00e1m d\u011bkuji za v\u0161echen ten potlesk, kter\u00fd jsme sklidili, jen se opravdu mus\u00edm omluvit za ta kola, ale u\u017e jsme je poslali v\u0161echna zp\u011bt, aby je p\u0159elakovali na \u0161edo.\u2018 On \u0159ekl: \u201aNe, ne, ne, u\u017e jsme ud\u011blali v\u0161echnu reklamu, od te\u010f mus\u00edte z\u016fstat u\u00a0zlat\u00fdch kol.\u2018 A\u00a0tak jsme m\u011bli zlat\u00e1 kola. Nebyl to z\u00e1m\u011br, up\u0159\u00edmn\u011b \u0159e\u010deno, to byl naprost\u00fd kiks,\u201c dodal Richards.<\/p>\n

Je nicm\u00e9n\u011b pravdou, \u017ee zlat\u00e1 barva nebyla pro japonskou zna\u010dku \u00faplnou novinkou. U\u017e star\u0161\u00ed sout\u011b\u017en\u00ed speci\u00e1ly Legacy RS ze za\u010d\u00e1tku devades\u00e1t\u00fdch let a\u00a0n\u00e1sledn\u011b i\u00a0prvn\u00ed silni\u010dn\u00ed verze imprezy WRX STI z\u00a0roku 1994\u00a0s\u00e1zely na zlat\u00e9 r\u00e1fky. <\/p>\n

Tehdy \u0161lo o\u00a0p\u0159\u00edmou vizu\u00e1ln\u00ed vazbu na hlavn\u00edho sponzora, tab\u00e1kov\u00fd koncern State Express 555, jeho\u017e krabi\u010dky cigaret kombinovaly pr\u00e1v\u011b modrou a\u00a0\u017elutou barvu. Pro novou \u00e9ru roku 1997\u00a0v\u0161ak m\u011bl b\u00fdt tento styl minulost\u00ed a\u00a0\u0161ed\u00e1 barva m\u011bla p\u0159in\u00e9st drav\u011bj\u0161\u00ed vizu\u00e1ln\u00ed identitu. N\u00e1hoda doprov\u00e1zen\u00e1 okam\u017eit\u00fdm sportovn\u00edm \u00fasp\u011bchem ale rozhodla jinak.<\/p>\n

<\/a><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"V automobilov\u00e9m sv\u011bt\u011b existuje jen n\u011bkolik m\u00e1lo barevn\u00fdch kombinac\u00ed, kter\u00e9 jsou tak siln\u011b spjaty s\u00a0jedinou konkr\u00e9tn\u00ed zna\u010dkou, jako…\n","protected":false},"author":2,"featured_media":110750,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[15],"tags":[6785,94,93,3234],"class_list":["post-110749","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sport","tag-rally","tag-sport","tag-sports","tag-subaru"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116713150472803218","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/110749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=110749"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/110749\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/110750"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=110749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=110749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=110749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}