{"id":11497,"date":"2026-03-02T09:27:09","date_gmt":"2026-03-02T09:27:09","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/11497\/"},"modified":"2026-03-02T09:27:09","modified_gmt":"2026-03-02T09:27:09","slug":"po-nejvetsim-podcastu-spousti-televizi-fotbalu-je-malo-rika-novotny","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/11497\/","title":{"rendered":"Po nejv\u011bt\u0161\u00edm podcastu spou\u0161t\u00ed televizi. Fotbalu je m\u00e1lo, \u0159\u00edk\u00e1 Novotn\u00fd"},"content":{"rendered":"<p class=\"e_bJ\">Byl to jedin\u00fd moment v\u00a0\u00fanoru, kdy vym\u011bnil Dominik\u00e1nskou republiku za milovanou Ostravu. <\/p>\n<p class=\"e_bJ\"><a data-dot=\"atm-tag-link\" href=\"https:\/\/www.seznamzpravy.cz\/tag\/ondrej-novotny-24151\" class=\"e_m atm-tag-link\" rel=\"nofollow noopener\" target=\"_blank\">Ond\u0159ej Novotn\u00fd<\/a> nat\u00e1\u010d\u00ed v\u00a0r\u00e1mci sv\u00e9 pestr\u00e9 pracovn\u00ed n\u00e1pln\u011b v\u00a0Karibiku dal\u0161\u00ed s\u00e9rii obl\u00edben\u00e9ho Survivoru, na druh\u00e9m konci planety &#8211; nikoli pod palmami, ale pod tmav\u00fdm slezsk\u00fdm nebem &#8211; se zrovna konala dal\u0161\u00ed akce <a data-dot=\"atm-tag-link\" href=\"https:\/\/www.seznamzpravy.cz\/tag\/mma-37165\" class=\"e_m atm-tag-link\" rel=\"nofollow noopener\" target=\"_blank\">MMA<\/a> pod zna\u010dkou <a data-dot=\"atm-tag-link\" href=\"https:\/\/www.seznamzpravy.cz\/tag\/oktagon-57229\" class=\"e_m atm-tag-link\" rel=\"nofollow noopener\" target=\"_blank\">Oktagon<\/a>, ale ani o\u00a0tu tentokr\u00e1t ne\u0161lo. <\/p>\n<p class=\"e_bJ\">\u0160lo o\u00a0fotbal. Od b\u0159ezna toti\u017e ofici\u00e1ln\u011b startuje televize Ballcasterz, ne na internetu, n\u00fdbr\u017e v\u00a0klasick\u00e9 digit\u00e1ln\u00ed distribuci. Jen o\u00a0fotbale. Zalo\u017een\u00e1 jen na podcastech. Klidn\u011b o\u00a0okresn\u00edm p\u0159eboru. Anebo o\u00a0ml\u00e1de\u017ei.<\/p>\n<p class=\"e_bJ\">\u201eBude to fotbalov\u00e1 cukr\u00e1rna,\u201c slibuje Novotn\u00fd.<\/p>\n<p class=\"e_bJ\">Z\u00e1kladem je Kudy b\u011b\u017e\u00ed zaj\u00edc, podcast, kter\u00fd prom\u011bnil komentov\u00e1n\u00ed fotbalu na \u00fapln\u011b jinou show, ne\u017e bylo v\u00a0\u010cesku zvykem, co\u017e p\u0159ineslo z\u00e1jem, pen\u00edze i\u00a0vliv.<\/p>\n<p><a data-dot=\"mol-article-card-media\" aria-hidden=\"true\" tabindex=\"-1\" href=\"https:\/\/www.seznamzpravy.cz\/clanek\/sport-olympiada-spadnout-do-mixeru-a-prezit-jak-v-cesku-nejlepe-zpenezit-olympijske-zlato-299302\" class=\"e_m h_ma\" rel=\"nofollow noopener\" target=\"_blank\"><img fetchpriority=\"high\" height=\"1011\"   width=\"1799\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/02\/1771585989_661_metodej-jilek-rychlobrusleni-zoh-2026.jpeg\" loading=\"eager\" decoding=\"sync\" class=\"e_U e_S\"\/><\/a><\/p>\n<p class=\"e_bJ\">Stejn\u011b d\u016fle\u017eit\u00e9 jako Novotn\u00e9ho z\u00e1zem\u00ed je pak Tivio Studio: \u010desk\u00e1 technologick\u00e1 firma se \u010dtvrtmiliardov\u00fdm obratem, kter\u00e1 stav\u00ed digit\u00e1ln\u00ed televize. T\u0159eba DVTV Extra, kam krom\u011b hlavn\u00edch tv\u00e1\u0159\u00ed DVTV p\u0159izvala dal\u0161\u00ed osobnosti internetu &#8211; a\u00a0funguje to. Co \u0161lape v\u00a0politice a\u00a0u v\u00e1\u017en\u00fdch t\u00e9mat, m\u00e1 platit i\u00a0u pov\u00edd\u00e1n\u00ed o\u00a0fotbale, v\u00e1\u017en\u00e9m i\u00a0nev\u00e1\u017en\u00e9m.<\/p>\n<p class=\"e_bJ\">\u201eV televizi dok\u00e1\u017eeme tv\u016frc\u016fm vygenerovat a\u017e desetkr\u00e1t v\u011bt\u0161\u00ed sledovanost, ne\u017e maj\u00ed na YouTube, \u010d\u00edsla hovo\u0159\u00ed jasn\u011b,\u201c \u0159\u00edk\u00e1 Ladislav Navr\u00e1til, CEO Tivio Studia a\u00a0s\u00e1m fotbalista, kter\u00fd pro\u0161el ml\u00e1de\u017e\u00ed Sigmy Olomouc a\u00a0te\u010f se symbolicky k\u00a0fotbalu vrac\u00ed.<\/p>\n<p class=\"e_bJ\">V dvojrozhovoru pro Seznam Zpr\u00e1vy je t\u00edm m\u00e9n\u011b v\u00fdmluvn\u011bj\u0161\u00edm, show pat\u0159\u00ed &#8211; te\u010f i\u00a0jindy &#8211; p\u0159edev\u0161\u00edm Ond\u0159eji Novotn\u00e9mu. Ale v\u00a0hlavn\u00ed roli je p\u0159ece n\u011bco jin\u00e9ho. Fotbal. A\u00a0mo\u017enosti, jak v\u00a0\u010cesku prov\u00e9st revoluci v\u00a0tom, jak se o\u00a0n\u011bm mluv\u00ed, s\u00a0\u010d\u00edm\u017e se samoz\u0159ejm\u011b poj\u00ed i\u00a0dal\u0161\u00ed vyd\u011bl\u00e1v\u00e1n\u00ed pen\u011bz.<\/p>\n<p>Ond\u0159ej Novotn\u00fd a\u00a0jeho vliv na \u010desk\u00fd sport | Sport SZSpolu s Pavolem Nerudou zalo\u017eili a vlastn\u00ed Oktagon, jasnou \u010deskou jedni\u010dku v MMA. Oktagon m\u00e1 za sebou p\u0159es 1100 profesion\u00e1ln\u00edch z\u00e1pas\u016f, za lo\u0148sk\u00fdch rok m\u011bl obrat 740 milion\u016f korun. Letos by v r\u00e1mci oslav deseti let od zalo\u017een\u00ed cht\u011bl p\u0159iv\u00edtat v publiku miliont\u00e9ho div\u00e1ka.Je majitelem podcastov\u00e9ho projektu YESS TV, pod n\u011bj\u017e spad\u00e1 Kudy b\u011b\u017e\u00ed zaj\u00edc, v\u00a0n\u011bm\u017e p\u016fsob\u00ed b\u00fdval\u00ed sportovn\u00ed novin\u00e1\u0159i Jan Podrou\u017eek a\u00a0Jan Vacek spolu s\u00a0n\u011bkdej\u0161\u00edm prvoligov\u00fdm hr\u00e1\u010dem Zde\u0148kem Folprechtem , v hokeji pak pod YESS TV pat\u0159\u00ed podcast Mist\u0159i sv\u011bta. Dohromady maj\u00ed p\u0159es 15 tis\u00edc plat\u00edc\u00edch \u010dlen\u016f a p\u0159es 110 tis\u00edc odb\u011bratel\u016f na YouTube.Pr\u00e1v\u011b podcasty Kudy b\u011b\u017e\u00ed zaj\u00edc, Zaj\u00edc ve druh\u00e9 lize anebo Druh\u00fd dotek Zde\u0148ka Folprechta budou slou\u017eit i jako z\u00e1klad pro novou televizi Ballcasterz.<\/p>\n<p class=\"e_bJ\">U\u017e ne podcast, u\u017e ne YouTube, ale vlastn\u00ed televize. Co to pro v\u00e1s znamen\u00e1?<\/p>\n<p class=\"e_bJ\">Ond\u0159ej Novotn\u00fd: To je pr\u00e1v\u011b ot\u00e1zka &#8211; co je dneska nejv\u00edc? Za m\u011b jde o\u00a0p\u0159irozen\u00fd v\u00fdvoj. Zjistilo se, \u017ee n\u011bkter\u00e9 form\u00e1ty funguj\u00ed t\u0159eba jen na ur\u010dit\u00fdch platform\u00e1ch, ale n\u011bco je dobr\u00e9 v\u0161ude. A\u00a0vypad\u00e1 to, \u017ee to je p\u0159\u00edpad nejv\u011bt\u0161\u00edho sportu, co\u017e fotbal je a\u00a0v\u017edycky bude. Kdy\u017e fotbalov\u00fd obsah funguje v\u0161ude, pro\u010d ho nedat tam, kde z\u00a0na\u0161eho pohledu chyb\u00ed a\u00a0kde m\u00e1 \u0161anci r\u016fst?<\/p>\n<p class=\"e_bJ\">Dobr\u00e1, ale je v\u00a0roce 2026\u00a0televize v\u00edc ne\u017e youtubov\u00fd kan\u00e1l?<\/p>\n<p class=\"e_bJ\">ON: D\u011bl\u00e1me to i\u00a0proto, abychom to zjistili. M\u016f\u017ee to pomoci v\u0161em. Mn\u011b jako majiteli nejv\u011bt\u0161\u00edch podcast\u016f v\u00a0\u010cesku i\u00a0kluk\u016fm, co do toho jdou s\u00a0n\u00e1mi. Chci, aby to u\u017e nebylo jenom na velk\u00fdch bar\u00e1c\u00edch, kde lidi \u010dasto naraz\u00ed velmi rychle na strop. L\u00edb\u00ed se mi, \u017ee autor\u016fm m\u016f\u017eeme p\u0159in\u00e9st \u010d\u00edsla a\u00a0taky pen\u00edze. A\u00a0l\u00edb\u00ed se mi v\u0161echno vyzkou\u0161et. Je to cukr\u00e1rna a\u00a0ty si d\u00e1v\u00e1\u0161 r\u016fzn\u00e9 z\u00e1kusky. N\u011bkter\u00fd ti chutn\u00e1, po n\u011bkter\u00e9m zk\u0159iv\u00ed\u0161 hubu.<\/p>\n<p class=\"e_bJ\">Pom\u016f\u017ee to i\u00a0fotbalu? N\u011bkdo se j\u00edm c\u00edt\u00ed p\u0159esycen\u00fd.<\/p>\n<p class=\"e_bJ\">ON: Z\u00a0m\u00e9ho pohledu pom\u016f\u017ee, proto\u017ee ve fotbale je spousta talentu a\u00a0spousta zaj\u00edmav\u00fdch informac\u00ed, kter\u00e9 se norm\u00e1ln\u011b k\u00a0lidem nedostanou. A\u00a0televize je dnes po\u0159\u00e1d je\u0161t\u011b hlavn\u00ed m\u00e9dium. Ne ka\u017ed\u00fd v\u00a0\u010cesku se pod\u00edv\u00e1 na YouTube nebo si poslechne Spotify. My te\u010f doru\u010d\u00edme obsah, kter\u00fd do fotbalu po\u0161le daleko v\u00edc z\u00e1jmu, daleko v\u00edc pen\u011bz. Chceme spolupracovat klidn\u011b s\u00a0okresn\u00edmi dru\u017estvy, jako je Kn\u00edn a\u00a0dal\u0161\u00ed. A\u00a0jsme domluven\u00ed i\u00a0s FA\u010cR.<\/p>\n<p class=\"e_bJ\">Federace podporuje podcastov\u00fd projekt?<\/p>\n<p class=\"e_bJ\">ON: Kone\u010dn\u011b tam jsou lidi, kte\u0159\u00ed p\u0159em\u00fd\u0161lej\u00ed aspo\u0148 trochu modern\u011b, nekonven\u010dn\u011b. A\u00a0ti okam\u017eit\u011b \u0159ekli: Jo, proto\u017ee my obsah m\u00e1me, jenom se p\u0159es na\u0161e s\u00edt\u011b nedostane k\u00a0tolika lidem.<\/p>\n<p class=\"e_bJ\">Ale ned\u011bl\u00e1te to pro kr\u00e1sn\u00e9 o\u010di. \u010c\u00edm m\u00e1 televize vyd\u011bl\u00e1vat?<\/p>\n<p class=\"e_bJ\">ON: Logicky hlavn\u011b z\u00a0reklamy. Ale monetiza\u010dn\u00ed model je celkov\u011b zaj\u00edmav\u00fd, \u0159eknu to na p\u0159\u00edkladu Zaj\u00edce &#8211; \u010d\u00edm v\u00edc lid\u00ed n\u00e1s voln\u011b uvid\u00ed na YouTube, t\u00edm v\u00edc si jich koup\u00ed n\u00e1\u0161 zam\u010den\u00fd obsah. Ten m\u016f\u017eu v\u00a0televizi klidn\u011b pou\u0161t\u011bt taky, jen s\u00a0velk\u00fdm zpo\u017ed\u011bn\u00edm, co\u017e by m\u011b m\u011blo motivovat koupit si ho aktu\u00e1ln\u011b.<\/p>\n<p class=\"e_bJ\">Ladislav Navr\u00e1til: Dosah televiz\u00ed je po\u0159\u00e1d a\u017e desetkr\u00e1t v\u011bt\u0161\u00ed ne\u017e na YouTube. Na to m\u00e1me \u010d\u00edsla z\u00a0DVTV Extra, kdy jsme poprv\u00e9 vytvo\u0159ili takovou televizi a\u00a0p\u0159enesli do n\u00ed internetov\u00e9 tv\u016frce. Jako tv\u016frce v\u00e1s reklamn\u011b neu\u017eiv\u00ed YouTube, ale partnersk\u00e9 spolupr\u00e1ce, t\u00edm p\u00e1dem p\u0159etav\u00edte sledovanost na pen\u00edze. Tenhle ekosyst\u00e9m pom\u00e1h\u00e1me tvo\u0159it.<\/p>\n<p><img height=\"2731\"   width=\"4096\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/03\/ondrej-novotny-ladislav-navratil.jpeg\" loading=\"eager\" decoding=\"sync\" class=\"e_U e_S\"\/>Foto: Ballcasterz<\/p>\n<p class=\"e_bJ\">Ond\u0159ej Novotn\u00fd (vlevo) a\u00a0Ladislav Navr\u00e1til rozj\u00ed\u017ed\u011bj\u00ed novou fotbalovou televizi.<\/p>\n<p class=\"e_bJ\">A d\u00e1l? Um\u00edte prodat div\u00e1k\u016fm t\u0159eba merchandising?<\/p>\n<p class=\"e_bJ\">ON: U\u00a0Zaj\u00edce jsme schopn\u00ed vyprod\u00e1vat \u017eiv\u00e1 vystoupen\u00ed, te\u010f prod\u00e1v\u00e1me l\u00edstky do Pakulu pro 2700\u00a0lid\u00ed, budeme v\u00a0Ostrav\u011b v\u00a0Gongu. Tak si podcasty m\u016f\u017eou vytv\u00e1\u0159et svoji ekonomiku.<\/p>\n<p class=\"e_bJ\">Kuri\u00f3zn\u00ed, kdy\u017e se tak dlouho mluv\u00ed o\u00a0smrti televize.<\/p>\n<p class=\"e_bJ\">LN: Po\u0159\u00e1d je to nejmasov\u011bj\u0161\u00ed m\u00e9dium, u\u00a0n\u011bho\u017e lidi tr\u00e1v\u00ed t\u0159i a\u017e \u010dty\u0159i hodiny denn\u011b. Spoustu z\u00a0nich, v\u00a0\u010cesku p\u0159es t\u0159i miliony dom\u00e1cnost\u00ed.<\/p>\n<p class=\"e_bJ\">Co budete d\u011blat? Novina\u0159inu? Show? N\u011bco jin\u00e9ho?<\/p>\n<p class=\"e_bJ\">ON: M\u016f\u017ee tam b\u00fdt podcast zalo\u017een\u00fd na spekulac\u00edch nebo i\u00a0na nesmyslech, fotbalov\u00fd Monty Python &#8211; kdy\u017e bude m\u00edt div\u00e1ky, a\u00a0to my d\u00edky technologii hned zjist\u00edme, tak a\u0165 \u017eije! Fotbalov\u00e9 r\u00e1dio, nekone\u010dn\u00fd fotbalov\u00fd kan\u00e1l. A\u00a0taky mo\u017enost srovn\u00e1vat. Mimochodem, krom\u011b Kudy b\u011b\u017e\u00ed zaj\u00edc tam budou des\u00edtky dal\u0161\u00edch tv\u016frc\u016f. Pokud si n\u011bkdo \u0159ekne, \u017ee oni jsou lep\u0161\u00ed a\u00a0my jsme vypatlanci, i\u00a0to je \u00fapln\u011b v\u00a0pohod\u011b.<\/p>\n<p class=\"e_bJ\">Mluvil jste o\u00a0zapojen\u00ed FA\u010cR. Co kluby?<\/p>\n<p class=\"e_bJ\">ON: D\u016fle\u017eit\u00e9 podle m\u011b je, \u017ee jim d\u00e1v\u00e1me prostor a\u00a0trochu je do toho i\u00a0nut\u00edme. Proto\u017ee jakmile tam jin\u00fd klub za\u010dne p\u016fsobit, velmi rychle zjist\u00ed, \u017ee to funguje, \u017ee se o\u00a0fotbale bude v\u00edc mluvit. Co\u017e v\u00e1s donut\u00ed d\u011blat lep\u0161\u00ed obsah, d\u00e1t pr\u00e1ci dal\u0161\u00edm mlad\u00fdm lidem, kte\u0159\u00ed to um\u00ed s\u00a0kamerou, na s\u00edt\u00edch. A\u00a0nau\u010dit se tento sv\u011bt vyu\u017e\u00edvat.<\/p>\n<p class=\"e_bJ\">Kdy\u017e dnes Sparta chce odprezentovat rozhovor s\u00a0Tom\u00e1\u0161em Rosick\u00fdm, d\u00e1 ho logicky na sv\u00e9 kan\u00e1ly. Je v\u00e1\u0161 c\u00edl, aby to ud\u011blala v\u00fdhledov\u011b u\u00a0v\u00e1s?<\/p>\n<p class=\"e_bJ\">ON: Sparta samoz\u0159ejm\u011b je specifick\u00e9 prost\u0159ed\u00ed. (sm\u011bje se)<\/p>\n<p class=\"e_bJ\">Ch\u00e1pu, ale obecn\u011b &#8211; je to va\u0161e meta? Aby u\u00a0v\u00e1s mluvili nejen Rosick\u00fd, ale klidn\u011b Tvrd\u00edk, Strnad, zkr\u00e1tka nejv\u011bt\u0161\u00ed hr\u00e1\u010di?<\/p>\n<p class=\"e_bJ\">ON: Pro m\u011b ur\u010dit\u011b ano, pro n\u011b ur\u010dit\u011b ne &#8211; ale v\u00a0tuhle chv\u00edli a\u00a0jen proto, \u017ee to z\u00a0m\u00e9ho pohledu nech\u00e1pou. Co\u017e nemysl\u00edm v\u016fbec zle. Tom\u00e1\u0161 Rosick\u00fd ur\u010dit\u011b rozum\u00ed v\u00edc ne\u017e j\u00e1 tomu, jak\u00fdm zp\u016fsobem z\u00edskat hr\u00e1\u010de, proto\u017ee j\u00e1 to nikdy ned\u011blal a\u00a0on v\u00a0tom \u017eije. Ale ur\u010dit\u011b rozum\u00edm v\u00edc tomu, jak \u00fasp\u011b\u0161n\u011b postavit n\u011bco, co funguje ve sv\u011bt\u011b multim\u00e9di\u00ed. V\u011bci, kter\u00e9 vytv\u00e1\u0159\u00edm, jsou \u00fasp\u011b\u0161n\u00e9, a\u00a0to z\u00a0n\u011bjak\u00e9ho d\u016fvodu. V\u00a0r\u00e1mci PR, marketingu a\u00a0propojov\u00e1n\u00ed sv\u011bt\u016f d\u00e1v\u00e1me v\u0161em \u0161anci se toho z\u00fa\u010dastnit a\u00a0sb\u00edrat v\u00edc fanou\u0161k\u016f.<\/p>\n<p><a data-dot=\"mol-article-card-media\" aria-hidden=\"true\" tabindex=\"-1\" href=\"https:\/\/www.seznamzpravy.cz\/clanek\/sport-prelomova-smlouva-pro-oktagon-nikdo-tomu-v-nemecku-neuveri-rika-novotny-267128\" class=\"e_m h_ma\" rel=\"nofollow noopener\" target=\"_blank\"><img height=\"1687\"   width=\"3000\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/03\/4862.jpeg\" loading=\"eager\" decoding=\"sync\" class=\"e_U e_S\"\/><\/a><\/p>\n<p class=\"e_bJ\">Jak se dnes \u0159\u00edk\u00e1, win-win?<\/p>\n<p class=\"e_bJ\">ON: Z\u00a0m\u00e9ho pohledu stoprocentn\u00ed win-win. Tohle ch\u00e1pe Ondra Kania, kter\u00e9mu se na za\u010d\u00e1tku taky v\u0161ichni sm\u00e1li a\u00a0my jsme naopak \u0159\u00edkali: D\u011bl\u00e1 to dob\u0159e. I\u00a0kdy\u017e jasn\u011b, n\u011bkter\u00e9 v\u011bci p\u0159et\u00e1hne\u0161, i\u00a0j\u00e1 \u010dasto p\u0159etahuju.<\/p>\n<p class=\"e_bJ\">D\u011bl\u00e1 tohle Kania s\u00a0Libercem l\u00edp ne\u017e fotbal?<\/p>\n<p class=\"e_bJ\">ON: To bych ne\u0159ekl. By\u0165 se o\u00a0tom samoz\u0159ejm\u011b m\u016f\u017eeme bavit, ale z\u00a0m\u00e9ho pohledu si na d\u011bl\u00e1n\u00ed fotbalu zaplatil lidi, kte\u0159\u00ed to maj\u00ed d\u011blat za n\u011bj. D\u016fle\u017eit\u00e9 je, \u017ee se v\u00ed o\u00a0n\u011bm i\u00a0o Liberci, \u017ee ud\u011blali b\u011bhem roku a\u00a0p\u016fl klub, kter\u00fd lidi \u0159e\u0161\u00ed, i\u00a0kdy\u017e nejsp\u00ed\u0161 nevyjmenuj\u00ed z\u00e1kladn\u00ed sestavu, j\u00e1 taky ne. Ale v\u011bd\u00ed, \u017ee tam je Kania, kter\u00fd n\u011bjak mluv\u00ed a\u00a0klub n\u011bjak prezentuje, a\u00a0kv\u016fli tomu je Liberec zaj\u00edm\u00e1. Tak\u017ee to ud\u011blal dob\u0159e.<\/p>\n<p class=\"e_bJ\">Kdo z\u00a0klub\u016f tohle ch\u00e1pe? A\u00a0kdo bude pracovat s\u00a0v\u00e1mi?<\/p>\n<p class=\"e_bJ\">ON: To si je\u0161t\u011b nech\u00e1me pro sebe, jedn\u00e1n\u00ed prob\u00edhaj\u00ed. Ale nem\u00e1m strach, \u017ee by n\u011bkdo nebyl in. Slavia to samoz\u0159ejm\u011b d\u011bl\u00e1 dob\u0159e a\u00a0ur\u010dit\u011b bude in, v\u011b\u0159\u00edm, \u017ee i\u00a0Ban\u00edk a\u00a0dal\u0161\u00ed kluby. Ve druh\u00e9 lize jsou Zbrojovka a\u00a0Artis, kte\u0159\u00ed cht\u011bj\u00ed j\u00edt nahoru a\u00a0ch\u00e1pou to. Pod\u00edvejte se na fotbalov\u00e9 p\u0159\u00edb\u011bhy od dob covidu, od Sunderlandu p\u0159es Wrexham anebo slavn\u00fd Banana Baseball, o\u00a0n\u011bm\u017e fraje\u0159i, kte\u0159\u00ed u\u00a0n\u00e1s vlastn\u00ed fotbalov\u00e9 t\u00fdmy, \u010dasto ani nebudou v\u011bd\u011bt, \u017ee existuje. My nab\u00edz\u00edme: Oproti tomu, co celkov\u011b investujete do va\u0161ich klub\u016f, si u\u00a0n\u00e1s za p\u00e1r korun m\u016f\u017eete n\u011bco vyzkou\u0161et a\u00a0b\u011bhem p\u00e1r m\u011bs\u00edc\u016f uvid\u00edte, co funguje, a\u00a0co ne, na co se lidi d\u00edvaj\u00ed, jestli metrika d\u00e1v\u00e1 smysl, jestli se v\u00e1m p\u0159es QR k\u00f3dy prod\u00e1vaj\u00ed l\u00edstky. Cokoli.<\/p>\n<p class=\"e_bJ\">A kdy\u017e se to u\u00a0v\u00e1s kluby nau\u010d\u00ed a\u00a0za\u010dnou si to d\u011blat samy?<\/p>\n<p class=\"e_bJ\">ON: S\u00a0p\u00e1nem Bohem, b\u011b\u017ete si. Technologii si sami neud\u011blaj\u00ed, je unik\u00e1tn\u00ed. S\u00edla t\u00e9 v\u011bci je podobn\u00e1, jako kdy\u017e jsme vyrobili Oktagon. Tehdy jsme v\u0161em \u0159ekli: Svezte se na tom. N\u011bkter\u00fdm lidem se to nebude ur\u010dit\u011b dob\u0159e poslouchat, ale d\u00edky n\u00e1m existuje Clash of the Stars, RFA a\u00a0dal\u0161\u00ed v\u011bci. My jsme rozjeli vlnu, zvedli z\u00e1jem, dali jsme to lidem. Z\u00a0hlavn\u00edho proudu se v\u017edycky od\u0161t\u011bpuj\u00ed dal\u0161\u00ed v\u011bci a\u00a0na nich cel\u00fd ekosyst\u00e9m dok\u00e1\u017ee r\u016fst. P\u0159irozen\u00e9 je i\u00a0to, \u017ee ti n\u011bkdo za\u010dne okop\u00e1vat kotn\u00edky. A\u00a0je to do jist\u00e9 m\u00edry v\u00a0pohod\u011b, dokud to nen\u00ed p\u0159es \u010d\u00e1ru. Jsem otev\u0159en\u00fd konkuren\u010dn\u00edmu boji, jen mus\u00ed m\u00edt n\u011bjak\u00e1 pravidla slu\u0161nosti.<\/p>\n<p class=\"e_bJ\">Fotbal je obrovsk\u00fd fenom\u00e9n, ale je v\u00a0\u010cesku dost kvalitn\u00edch podcast\u016f na celou televizi?<\/p>\n<p class=\"e_bJ\">ON: Mysl\u00edm, \u017ee je. Pro srovn\u00e1n\u00ed: kdy\u017e m\u00e1te televizn\u00ed kan\u00e1l pro d\u011bti, tak sta\u010d\u00ed m\u00e9n\u011b ne\u017e 400\u00a0pr\u00e9miov\u00fdch hodin na kan\u00e1l, kter\u00fd vys\u00edl\u00e1 celoro\u010dn\u011b a\u00a024\/7.<\/p>\n<p class=\"e_bJ\">LN: Filmov\u00e9 kan\u00e1ly pou\u017e\u00edvaj\u00ed pades\u00e1t titul\u016f, kter\u00e9 m\u011bs\u00ed\u010dn\u011b to\u010d\u00ed s\u00a0obm\u011bnou 20\u00a0a\u017e 30\u00a0procent. My se dost\u00e1v\u00e1me na pades\u00e1t titul\u016f t\u00fddn\u011b. A\u00a0ohromn\u011b d\u016fle\u017eit\u00e1 je aktu\u00e1lnost. To je s\u00a0jin\u00fdmi televizemi nesrovnateln\u00e9.<\/p>\n<p class=\"e_bJ\">ON: Ka\u017edou sobotu a\u00a0ned\u011bli se obsah s\u00e1m vytvo\u0159\u00ed a\u00a0ty u\u017e ho jenom mus\u00ed\u0161 zpracovat. Do toho ve st\u0159edu Liga mistr\u016f, ve \u010dtvrtek Evropsk\u00e1 a\u00a0Konferen\u010dn\u00ed liga, reprezentace, ob\u010das v\u00a0t\u00fddnu Premier League. Ka\u017ed\u00fd si tam najde svoje. Plus se m\u016f\u017eeme za\u010d\u00edt bavit o\u00a0Slovensku, o\u00a0ni\u017e\u0161\u00edch sout\u011b\u017e\u00edch. Ty p\u0159en\u00e1\u0161\u00ed \u010d\u00edm d\u00e1l v\u011bt\u0161\u00ed po\u010det televiz\u00ed.<\/p>\n<p class=\"e_bJ\">LN: Nav\u00edc je tenhle rok mistrovstv\u00ed sv\u011bta, tak\u017ee jsme si spu\u0161t\u011bn\u00ed nemohli napl\u00e1novat l\u00edp.<\/p>\n<p>Vys\u00edl\u00e1m od z\u00e1chodk\u016f na amsterdamsk\u00e9m leti\u0161ti a\u00a0lidi to miluj\u00ed, proto\u017ee do toho d\u00e1m p\u0159\u00edb\u011bh.<\/p>\n<p>Ond\u0159ej Novotn\u00fd<\/p>\n<p class=\"e_bJ\">Jak\u00e9 m\u00e1te ve fotbalov\u00e9 cukr\u00e1rn\u011b n\u00e1roky na kvalitu? N\u011bkdo chce jen nejdra\u017e\u0161\u00ed \u010dokol\u00e1du, jin\u00fd oby\u010dejnou rumovou pralinku.<\/p>\n<p class=\"e_bJ\">ON: Lidi se m\u011b v\u017edycky ptaj\u00ed, jak maj\u00ed za\u010d\u00edt, co v\u0161echno pot\u0159ebuj\u00ed. Na to \u0159\u00edk\u00e1m: Hele, j\u00e1 vys\u00edl\u00e1m od z\u00e1chodk\u016f na amsterdamsk\u00e9m leti\u0161ti a\u00a0lidi to miluj\u00ed, proto\u017ee do toho d\u00e1m p\u0159\u00edb\u011bh. V\u00a0uvozovk\u00e1ch se py\u0161n\u00edm t\u00edm, \u017ee m\u00e1m nejhor\u0161\u00ed zvuk, nejhor\u0161\u00ed obraz, ale nejv\u011bt\u0161\u00ed \u010d\u00edsla. Nechci \u0159\u00edct, \u017ee to je n\u00e1vod. Jen tvrd\u00edm, \u017ee B\u016fh je obsah, nikoliv forma.<\/p>\n<p class=\"e_bJ\">ON: Forma je stra\u0161n\u011b mil\u00e1. Jen\u017ee i\u00a0kdy\u017e m\u00e1\u0161 nejlep\u0161\u00ed mo\u017en\u00e9 studio a\u00a0v n\u011bm moder\u00e1tora na nic, p\u0159estane m\u011b to bavit tak za p\u011bt minut. A\u00a0v \u010cesku nem\u00e1\u0161 studio jako ESPN, kde virtu\u00e1ln\u011b b\u011bhaj\u00ed s\u00a0balonem na h\u0159i\u0161ti p\u0159\u00edmo mezi hr\u00e1\u010di americk\u00e9ho fotbalu. K\u00a0tomu p\u0159id\u00e1vaj\u00ed skv\u011bl\u00e9 experty, um\u00ed to fantasticky prodat. Tak\u017ee mus\u00edte m\u00edt zaj\u00edmav\u00fd obsah, ale m\u016f\u017ee fungovat i\u00a0na rozpadl\u00e9m obrazu a\u00a0se \u0161patn\u00fdm zvukem. Kdy\u017e v\u00e1m poposko\u010d\u00ed \u010d\u00edsla, m\u016f\u017eete zabojovat o\u00a0v\u00edc pen\u011bz a\u00a0taky t\u00edm dostat \u0161anci b\u00fdt kvalitn\u011bj\u0161\u00ed. To je d\u016fvod, pro\u010d jsem ode\u0161el z\u00a0m\u00e9di\u00ed. Dost\u00e1val jsem po\u0159\u00e1d stejn\u00e9 prachy, ide\u00e1ln\u011b za daleko v\u00edc pr\u00e1ce. Co\u017e je syst\u00e9m, v\u00a0n\u011bm\u017e bu\u010f chce\u0161 b\u00fdt, nebo nechce\u0161.<\/p>\n<p class=\"e_bJ\">V \u010cesku d\u011blaj\u00ed fotbal O2, Canal Plus, \u010cT. Berete je jako konkurenci?<\/p>\n<p class=\"e_bJ\">ON: My nejsme jejich konkurence, my jsme jejich \u010d\u00edslo nav\u00edc. Pokud se n\u011bkdo bude d\u00edvat na n\u00e1\u0161 kan\u00e1l p\u0159es t\u00fdden, tak se pravd\u011bpodobn\u011b o\u00a0v\u00edkendu pod\u00edv\u00e1 na fotbal u\u00a0nich. Kdy\u017e m\u011b napadlo za\u010d\u00edt d\u011blat Zaj\u00edce z\u00a0druh\u00e9 ligy, musel jsem k\u00a0tomu kluky trochu p\u0159emlouvat, ale \u0159\u00edkal jsem: To bude m\u00edt \u010d\u00edsla. Kdy\u017e se pod\u00edv\u00e1te na za\u010d\u00e1tek na\u0161eho vys\u00edl\u00e1n\u00ed a\u00a0na kontinu\u00e1ln\u00ed n\u00e1r\u016fst prodan\u00fdch l\u00edstk\u016f na druhou ligu, tak to nen\u00ed n\u00e1hoda.<\/p>\n<p class=\"e_bJ\">Po\u010dkejte, v\u00e1\u017en\u011b je tam p\u0159\u00edm\u00e1 souvislost?<\/p>\n<p class=\"e_bJ\">ON: Za m\u011b je to velk\u00e1 sou\u010d\u00e1st n\u00e1r\u016fstu. Za\u010dalo n\u00e1s sledovat 25\u00a0a\u017e 30\u00a0tis\u00edc lid\u00ed t\u00fddn\u011b na v\u0161ech platform\u00e1ch a\u00a0kdy\u017e jen deset procent z\u00a0toho p\u0159etav\u00edte v\u00a0pravideln\u00e9 n\u00e1v\u0161t\u011bvn\u00edky druh\u00e9 ligy, je to pro ni citeln\u00fd n\u00e1r\u016fst, v\u017edy\u0165 n\u011bkde chod\u00ed na stadiony p\u011bt set div\u00e1k\u016f. Zbrojovka to ch\u00e1pe, ch\u00e1pe to Opava, \u00dast\u00ed. \u017de kdy\u017e nenechaj\u00ed obsah jen na sv\u00fdch s\u00edt\u00edch, m\u016f\u017eou do n\u011bj vlo\u017eit cokoli. Slevu, merch, prodej l\u00edstk\u016f p\u0159es QR k\u00f3d.<\/p>\n<p class=\"e_bJ\">LN: Technologicky by to mo\u017en\u00e9 bylo, postupn\u011b t\u00edmto sm\u011brem m\u00ed\u0159\u00edme. Je\u0161t\u011b bych se vr\u00e1til k\u00a0tomu, \u017ee nejsme konkurence, ale dopln\u011bk. My jsme projekt zalo\u017eili pr\u00e1v\u011b s\u00a0t\u00edm, \u017ee m\u00e1me r\u00e1di fotbal, jen\u017ee ten hlavn\u00ed se hraje \u010dty\u0159i hodiny po dva dny v\u00a0t\u00fddnu. A\u00a0to je m\u00e1lo. Co pob\u011b\u017e\u00ed na fotbalov\u00e9m kan\u00e1lu p\u0159es v\u0161edn\u00ed den? Nic. Tohle m\u00e1 vyplnit mezeru, aby \u0159et\u011bz nespadl. Udr\u017eet pozornost &#8211; a\u00a0dal\u0161\u00ed vybudovat.<\/p>\n<p>My jsme projekt zalo\u017eili s\u00a0t\u00edm, \u017ee m\u00e1me r\u00e1di fotbal, jen\u017ee ten hlavn\u00ed se hraje \u010dty\u0159i hodiny po dva dny v\u00a0t\u00fddnu. A\u00a0to je m\u00e1lo. Co pob\u011b\u017e\u00ed na fotbalov\u00e9m kan\u00e1lu p\u0159es v\u0161edn\u00ed den? Nic. Tohle m\u00e1 vyplnit mezeru.<\/p>\n<p>Ond\u0159ej Novotn\u00fd<\/p>\n<p class=\"e_bJ\">LN: Kdy\u017e jsme p\u0159i\u0161li za Ondrou poprv\u00e9, moc se mu to l\u00edbilo, ale sedl si do k\u0159esla a\u00a0\u0159ekl: Kluci, to smrd\u00ed jako hrozn\u011b moc pr\u00e1ce. A\u00a0je to tak. Technologicky to zvl\u00e1d\u00e1me, provozujeme p\u0159es deset kan\u00e1l\u016f, z\u00a0tohoto pohledu je to jen jeden z\u00a0dal\u0161\u00edch projekt\u016f. Ale rozjet v\u0161echno okolo? T\u011bch m\u00edtink\u016f, co mus\u00ed\u0161 ud\u011blat, partner\u016f, co mus\u00ed\u0161 obej\u00edt\u2026 Spousta pr\u00e1ce, jen jinde, ne\u017e by \u010dlov\u011bk \u010dekal. Ud\u011blali jsme revoluci v\u00a0tom, \u017ee um\u00edme provozovat kan\u00e1l bez jedin\u00e9ho \u010dlov\u011bka, bez odbavovac\u00edho pracovi\u0161t\u011b, m\u00e1me realtimov\u00e1 data. Ale ano, m\u011bl jsi pravdu, Ondro. Bohu\u017eel.<\/p>\n<p class=\"e_bJ\">St\u00e1lo to v\u00edc pen\u011bz, nebo \u010dasu, kter\u00fd m\u00e1 tak\u00e9 vysokou hodnotu?<\/p>\n<p class=\"e_bJ\">ON: Pot\u0159eba byl i\u00a0fyzick\u00fd kapit\u00e1l. Je hezk\u00e9, jak to L\u00e1\u010fa pop\u00ed\u0161e, ale j\u00e1 pot\u0159ebuju \u010dlov\u011bka, kter\u00fd v\u0161echno koordinuje, nalije tam obsah, bude na to d\u00e1vat pozor, dal\u0161\u00edch deset lid\u00ed b\u011bh\u00e1 a\u00a0za\u010d\u00edn\u00e1 vypr\u00e1v\u011bt n\u00e1\u0161 p\u0159\u00edb\u011bh. Ke mn\u011b m\u00e1 n\u011bkdo vztah velmi pozitivn\u00ed a\u00a0jin\u00fd negativn\u00ed, tak\u017ee n\u011bkomu nen\u00ed p\u0159\u00edjemn\u00e9 se bavit se mnou, zat\u00edmco jin\u00ed to cht\u011bj\u00ed \u0159e\u0161it zase jenom se mnou.<\/p>\n<p class=\"e_bJ\">ON: M\u016fj t\u00fdm na podcasty m\u00e1 p\u0159ibli\u017en\u011b 15\u00a0lid\u00ed.<\/p>\n<p class=\"e_bJ\">LN: N\u00e1s je v\u00a0Tiviu skoro \u010dty\u0159icet a\u00a0na Ballcasterz jsme museli spojit dva t\u00fdmy, abychom to zvl\u00e1dli v\u00a0t\u00e9to rychlosti. Licenci jsme pod\u00e1vali v\u00a0lednu, to u\u017e jsme v\u011bd\u011bli, co chceme, bavili jsme se s\u00a0nejv\u011bt\u0161\u00edmi partnery, s\u00a0tv\u016frci. A\u00a0te\u010f tu sed\u00edme v\u00a0\u00fanoru. Je to fi\u010d\u00e1k.<\/p>\n<p class=\"e_bJ\">ON: A\u00a0j\u00e1 jsem ready vys\u00edlat.<\/p>\n<p class=\"e_bJ\">LN: Ono to bude nab\u00edhat, partne\u0159i v\u00a0distribuci nebo oper\u00e1to\u0159i n\u011bkdy pot\u0159ebuj\u00ed trochu v\u00edc \u010dasu, aby si v\u0161echno vyladili na svoj\u00ed stran\u011b, zn\u00e1me to z\u00a0DVTV Extra. Ale do mistrovstv\u00ed sv\u011bta jsme v\u00a0nejlep\u0161\u00ed form\u011b.<\/p>\n<p class=\"e_bJ\">\u0160lo by to bez technologick\u00e9ho z\u00e1zem\u00ed Tivia?<\/p>\n<p class=\"e_bJ\">ON: Ur\u010dit\u011b ne. Nebo p\u0159esn\u011bji: \u0160lo by to, v\u0161echno jde, ale ne v\u00a0m\u00e9m sv\u011bt\u011b. M\u011b by to v\u016fbec nezaj\u00edmalo.<\/p>\n<p class=\"e_bJ\">LN: Pod\u00edvejte se, kolik televiz\u00ed vzniklo za posledn\u00ed obdob\u00ed, od OK TV, A11\u00a0a\u00a0spousty dal\u0161\u00edch projekt\u016f, kolik jich p\u0159e\u017eilo a\u00a0dal\u0161\u00ed velk\u00e9 mno\u017estv\u00ed stanic zaniklo. Proto\u017ee to d\u011blali postaru, jako dvacet, t\u0159icet let nazp\u011bt. Z\u00a0m\u00e9ho pohledu u\u017e to takhle nejde. \u010c\u00edsla jsou v\u0161echno a\u00a0my je m\u00e1me okam\u017eit\u011b. \u017d\u00e1dn\u00e9 peoplemetry, kter\u00e9 sice funguj\u00ed dob\u0159e velk\u00fdm televiz\u00edm, ale co dal\u0161\u00edch 140\u00a0kan\u00e1l\u016f na trhu? Kdy\u017e neum\u00ed monetizovat, um\u0159ou. My \u017eijeme, proto\u017ee jsme to vy\u0159e\u0161ili.<\/p>\n<p class=\"e_bJ\">Na jak\u00fd dosah m\u00ed\u0159\u00edte?<\/p>\n<p class=\"e_bJ\">LN: V\u0161echny na\u0161e televize d\u011bl\u00e1me se stejnou my\u0161lenkou &#8211; aby m\u011bly maxim\u00e1ln\u00ed dosah, neschov\u00e1v\u00e1me je do vy\u0161\u0161\u00edch tarif\u016f. Proto\u017ee v\u017edycky \u0159\u00edk\u00e1m, \u017ee televize je pro sledovanost a\u00a0p\u0159edplatn\u00e9 pro pen\u00edze. Ty dv\u011b v\u011bci se kr\u00e1sn\u011b dopl\u0148uj\u00ed a\u00a0jedna bez druh\u00e9 nefunguje. Tak\u017ee chceme b\u00fdt v\u0161ude, to je odpov\u011b\u010f. Po\u010d\u00edt\u00e1me s\u00a0p\u011bti miliony dom\u00e1cnost\u00ed v\u00a0\u010ceskoslovensku. Nebude to samoz\u0159ejm\u011b hned, mus\u00edme ud\u011blat dal\u0161\u00ed pr\u00e1ci, abychom v\u0161echny p\u0159esv\u011bd\u010dili, \u017ee n\u00e1\u0161 kan\u00e1l maj\u00ed m\u00edt v\u00a0nab\u00eddce.<\/p>\n<p class=\"e_bJ\">Co bude d\u00e1l? Vlastn\u00ed televize s\u00a0fotbalov\u00fdmi p\u0159enosy?<\/p>\n<p class=\"e_bJ\">ON: I\u00a0to jde, ale\u2026 Vymyslel jsem n\u011bkolik kan\u00e1l\u016f, kter\u00e9 by mohly fungovat, ale pak to v\u017edycky nedopadlo p\u0159esn\u011b v\u00a0momentu, kdy to mus\u00edte za\u010d\u00edt \u0159e\u0161it s\u00a0velk\u00fdmi psy. Nen\u00ed to m\u016fj sen nebo n\u011bco, na co bych se soust\u0159edil.<\/p>\n<p class=\"e_bJ\">ON: V\u00a0nejbli\u017e\u0161\u00ed dob\u011b ur\u010dit\u011b ne. Z\u00e1le\u017e\u00ed na kluc\u00edch, jak moc to je jejich touha, ale ono to nen\u00ed v\u016fbec jednoduch\u00e9. N\u011bkter\u00e9 v\u011bci je podle m\u011b dobr\u00e9 nep\u0159eh\u0159\u00e1t, jinak se p\u0159ej\u00ed.<\/p>\n<p class=\"e_bJ\">Zaj\u00edc v\u00a0lize, ve druh\u00e9 lize, v\u00a0evropsk\u00fdch poh\u00e1rech, \u017eiv\u00e9 akce, te\u010f televize\u2026 Nen\u00ed v\u00e1\u0161 fotbalov\u00fd t\u00fdm na limitu?<\/p>\n<p class=\"e_bJ\">ON: V\u016fbec! Z\u00a0m\u00e9ho pohledu se v\u00e1l\u00ed. (sm\u011bje se) P\u0159i v\u0161\u00ed \u00fact\u011b k\u00a0nim jsou v\u00a0tomhle hodn\u011b daleko za mnou. Oni se stali lidmi, kter\u00fdmi jsme my v\u017edycky cht\u011bli b\u00fdt: super placen\u00fdmi novin\u00e1\u0159i, co maj\u00ed \u010das v\u00e1let se v\u00a0tom, co je nejv\u00edc bav\u00ed, a\u00a0proto jsou tak dob\u0159e informovan\u00ed. V\u00a0t\u00e9 cukr\u00e1rn\u011b jsou 24\/7.\u00a0Ne jako j\u00e1, kter\u00fd si fotbal mus\u00edm dostudov\u00e1vat.<\/p>\n","protected":false},"excerpt":{"rendered":"Byl to jedin\u00fd moment v\u00a0\u00fanoru, kdy vym\u011bnil Dominik\u00e1nskou republiku za milovanou Ostravu. Ond\u0159ej Novotn\u00fd nat\u00e1\u010d\u00ed v\u00a0r\u00e1mci sv\u00e9 pestr\u00e9&hellip;\n","protected":false},"author":2,"featured_media":11498,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[68,1177,6782,2323,3036,789,94,93,47],"class_list":{"0":"post-11497","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sport","8":"tag-byznys","9":"tag-chance-liga-fotbal","10":"tag-fotbalova-asociace-cr-facr","11":"tag-marketing","12":"tag-ondrej-novotny","13":"tag-podcast","14":"tag-sport","15":"tag-sports","16":"tag-televize"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/11497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=11497"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/11497\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/11498"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=11497"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=11497"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=11497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}