{"id":115186,"date":"2026-06-12T05:54:09","date_gmt":"2026-06-12T05:54:09","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/115186\/"},"modified":"2026-06-12T05:54:09","modified_gmt":"2026-06-12T05:54:09","slug":"ceske-sady-starnou-a-mizi-po-tisicich","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/115186\/","title":{"rendered":"\u010cesk\u00e9 sady st\u00e1rnou a\u00a0miz\u00ed po tis\u00edc\u00edch"},"content":{"rendered":"<p class=\"c_bz\">\u201eNes\u00e1z\u00ed se nov\u00e9 sady. P\u011bstitel\u00e9 necht\u011bj\u00ed vyr\u00e1b\u011bt produkci, kterou nedovedou neztr\u00e1tov\u011b prodat,\u201c \u0159ekl p\u0159edseda Ovocn\u00e1\u0159sk\u00e9 unie \u010cesk\u00e9 republiky Martin Ludv\u00edk na konferenci V\u00fdzvy \u010desk\u00fdch p\u011bstitel\u016f po\u010d\u00e1tkem \u010dervna.<\/p>\n<p class=\"c_bz\">P\u011bstov\u00e1n\u00ed ovoce je investice na mnoho let dop\u0159edu. Nov\u00fd sad neza\u010dne vyd\u011bl\u00e1vat hned\u00a0\u2013 z\u00e1le\u017e\u00ed na druhu ovoce, ale u\u00a0jablon\u00ed se \u010dek\u00e1 i\u00a0deset let na plnou sklize\u0148. P\u011bstitel p\u0159itom mus\u00ed po\u010d\u00edtat s\u00a0rizikem po\u010das\u00ed, cen i\u00a0odbytu. \u0158ada z\u00a0nich proto obnovu nebo roz\u0161i\u0159ov\u00e1n\u00ed sad\u016f odkl\u00e1d\u00e1 nebo nech\u00e1v\u00e1 b\u00fdt \u00fapln\u011b.<\/p>\n<p class=\"c_bz\">Nejviditeln\u011bj\u0161\u00ed je probl\u00e9m u\u00a0jablek. Tuzem\u0161t\u00ed p\u011bstitel\u00e9 nedok\u00e1\u017eou cenov\u011b konkurovat Polsku\u00a0\u2013 polsk\u00e1 jablka vykupuj\u00ed \u0159et\u011bzce zhruba o\u00a0dvacet procent levn\u011bji ne\u017e od \u010desk\u00fdch p\u011bstitel\u016f. Kdy\u017e obchodn\u00edci sleduj\u00ed p\u0159edev\u0161\u00edm cenu, \u010desk\u00e9 ovoce se dost\u00e1v\u00e1 pod tlak. \u201eU jablek do\u0161lo k\u00a0nejv\u011bt\u0161\u00ed redukci. Pades\u00e1t procent jablek se k\u00a0n\u00e1m dov\u00e1\u017e\u00ed, ka\u017ed\u00e9 t\u0159et\u00ed je polsk\u00e9,\u201c uvedl Ludv\u00edk.<\/p>\n<p><a data-dot=\"atm-link\" target=\"_self\" href=\"https:\/\/www.novinky.cz\/clanek\/ekonomika-sadarum-pomrzlo-ovoce-ceny-zrejme-porostou-hlavne-u-jablek-40579109\" class=\"c_N\" rel=\"nofollow noopener\"><img fetchpriority=\"high\" height=\"1080\" width=\"1920\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/06\/mraz-sad.jpeg\" loading=\"eager\" decoding=\"sync\" class=\"c_t c_r\"\/><\/a><\/p>\n<p class=\"c_bz\">P\u0159itom z\u00e1kazn\u00edci o\u00a0dom\u00e1c\u00ed produkci z\u00e1jem maj\u00ed\u00a0\u2013 ale jen u\u00a0vybran\u00fdch druh\u016f. \u201eV n\u011bkter\u00fdch kategori\u00edch vid\u00edme silnou popt\u00e1vku po \u010desk\u00e9 produkci. T\u00fdk\u00e1 se to nap\u0159\u00edklad jahod, malin, bor\u016fvek nebo ryb\u00edzu i\u00a0v\u011bt\u0161iny zeleniny. Pr\u00e1v\u011b tady jsou z\u00e1kazn\u00edci ochotni si za dom\u00e1c\u00ed p\u016fvod a\u00a0kvalitu p\u0159iplatit,\u201c \u0159ekl prezident Svazu obchodu a\u00a0cestovn\u00edho ruchu Tom\u00e1\u0161 Prouza.<\/p>\n<p class=\"c_bz\">Podobn\u00fd trend popisuje internetov\u00fd prodejce Rohl\u00edk. V\u00a0sezon\u011b tvo\u0159\u00ed \u010desk\u00e1 produkce a\u017e polovinu obratu jeho kategorie ovoce a\u00a0zeleniny. Prodej \u010desk\u00fdch jahod od Farmy R\u00e1je\u010dek mu letos meziro\u010dn\u011b narostl o\u00a0v\u00edce ne\u017e sto procent. <\/p>\n<p class=\"c_bz\">\u201eZ\u00e1kazn\u00edk nen\u00ed p\u0159ek\u00e1\u017ekou podpory \u010desk\u00fdch farm\u00e1\u0159\u016f. Naopak. Kdy\u017e m\u00e1 jasnou informaci o\u00a0p\u016fvodu a\u00a0\u010derstvosti, \u010deskou produkci aktivn\u011b vyhled\u00e1v\u00e1,\u201c uvedla gener\u00e1ln\u00ed \u0159editelka Rohl\u00edku Miroslava Vopatov\u00e1.<\/p>\n<p>Ovocn\u00e1\u0159i pot\u0159ebuj\u00ed stabiln\u00ed odb\u011bratele<\/p>\n<p class=\"c_bz\">Pro samotn\u00e9 p\u011bstitele je kl\u00ed\u010dov\u00e1 jistota odbytu. Farma Proch\u00e1zka Semice, kter\u00e1 p\u011bstuje brambory, cibuli nebo ko\u0161\u0165\u00e1lovou zeleninu, prod\u00e1v\u00e1 p\u0159es Rohl\u00edk p\u0159ibli\u017en\u011b t\u0159etinu sv\u00e9 produkce. <\/p>\n<p class=\"c_bz\">\u201eVelk\u00fd a\u00a0stabiln\u00ed odb\u011bratel je pro n\u00e1s jednodu\u0161\u0161\u00ed ne\u017e des\u00edtky mal\u00fdch odb\u011br\u016f,\u201c \u0159\u00edk\u00e1 majitel Jan Proch\u00e1zka. U\u00a0Farmy R\u00e1je\u010dek hraje zase roli rychlost distribuce. \u201eM\u016f\u017eeme vyb\u00edrat odr\u016fdy podle chuti, ne jen podle toho, jak dlouho vydr\u017e\u00ed v\u00a0logistice,\u201c dodal jej\u00ed majitel Mat\u011bj Sklen\u00e1\u0159.<\/p>\n<p class=\"c_bz\">Reagovat na pokles po\u010dtu jablon\u00ed p\u0159esunem k\u00a0drobn\u00e9mu ovoci\u00a0\u2013 jahod\u00e1m, ostru\u017ein\u00e1m, angre\u0161tu nebo rakytn\u00edku nen\u00ed podle expert\u016f snadn\u00e9. Vy\u017eadovalo by to zna\u010dnou investici, budov\u00e1n\u00ed odbytu od nuly a\u00a0jin\u00fd typ pr\u00e1ce: drobn\u00e9 ovoce ur\u010den\u00e9 k\u00a0p\u0159\u00edm\u00e9 konzumaci se ned\u00e1 skl\u00edzet mechanicky, pot\u0159ebuje ru\u010dn\u00ed sb\u011br a\u00a0rychlou distribuci. <\/p>\n<p class=\"c_bz\">Nav\u00edc\u00a0i\u00a0zmi\u0148ovan\u00e9 bobuloviny jsou zraniteln\u00e9\u00a0\u2013 letos je po\u0161kodily pozdn\u00ed jarn\u00ed mraz\u00edky, stejn\u011b jako ovocn\u00e9 stromy. <\/p>\n<p><a data-dot=\"atm-link\" target=\"_self\" href=\"https:\/\/www.novinky.cz\/clanek\/ekonomika-lonska-sklizen-ovoce-byla-proti-predlonsku-trojnasobna-40557178\" class=\"c_N\" rel=\"nofollow noopener\"><img height=\"1687\" width=\"3000\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/06\/gHIbX.jpeg\" loading=\"eager\" decoding=\"sync\" class=\"c_t c_r\"\/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"\u201eNes\u00e1z\u00ed se nov\u00e9 sady. P\u011bstitel\u00e9 necht\u011bj\u00ed vyr\u00e1b\u011bt produkci, kterou nedovedou neztr\u00e1tov\u011b prodat,\u201c \u0159ekl p\u0159edseda Ovocn\u00e1\u0159sk\u00e9 unie \u010cesk\u00e9 republiky&hellip;\n","protected":false},"author":2,"featured_media":115187,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[10],"tags":[17,21,16,4226,23555,1137,18,19,22,65,20],"class_list":["post-115186","post","type-post","status-publish","format-standard","has-post-thumbnail","category-zpravy","tag-headlines","tag-hlavni-udalosti","tag-news","tag-obchodni-retezce","tag-ovoce","tag-prodej","tag-top-news","tag-top-stories","tag-udalosti-dne","tag-zelenina","tag-zpravy"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116735591347738021","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/115186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=115186"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/115186\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/115187"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=115186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=115186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=115186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}