{"id":116332,"date":"2026-06-13T06:10:18","date_gmt":"2026-06-13T06:10:18","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/116332\/"},"modified":"2026-06-13T06:10:18","modified_gmt":"2026-06-13T06:10:18","slug":"chorvatsko-citelne-zdrazuje-vlada-zada-byznys-o-snizeni-cen","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/116332\/","title":{"rendered":"Chorvatsko citeln\u011b zdra\u017euje. Vl\u00e1da \u017e\u00e1d\u00e1 byznys o sn\u00ed\u017een\u00ed cen"},"content":{"rendered":"

Za\u010d\u00edn\u00e1 letn\u00ed sezona na Jadranu. I letos ji p\u0159edch\u00e1zely \u010detn\u00e9 ot\u00e1zky na t\u00e9ma toho, zda se d\u0159\u00edve pom\u011brn\u011b levn\u00e1 dovolenkov\u00e1 destinace nakonec nestala p\u0159\u00edli\u0161 drahou<\/a>\u00a0v porovn\u00e1n\u00ed s dal\u0161\u00edmi oblastmi St\u0159edomo\u0159\u00ed.\u00a0<\/p>\n

Chorvatsk\u00fd ministr turismu a sportu Ton\u010di Glavina proto ned\u00e1vno vyzval podnikatele<\/a> v cestovn\u00edm ruchu k plo\u0161n\u00e9mu zlevn\u011bn\u00ed o deset a\u017e dvacet procent. Argumentoval mimo jin\u00e9 \u010d\u00e1ste\u010dn\u00fdm naru\u0161en\u00edm leteck\u00e9 dopravy<\/a> v d\u016fsledku \u00fatok\u016f na \u00cdr\u00e1n. To komplikuje p\u0159\u00edlety nap\u0159\u00edklad Australan\u016fm, kte\u0159\u00ed pat\u0159\u00ed do prvn\u00ed des\u00edtky nej\u010dast\u011bj\u0161\u00edch zahrani\u010dn\u00edch n\u00e1v\u0161t\u011bvn\u00edk\u016f slovutn\u00e9ho Dubrovn\u00edku<\/a>.\u00a0<\/p>\n

\u017d\u00e1dn\u00fd d\u016fvod zlev\u0148ovat?<\/p>\n

Podle chorvatsk\u00e9ho podnikatelsk\u00e9ho svazu UGP ale takov\u00e1 v\u00fdzva nem\u00e1 oporu v ekonomick\u00e9 realit\u011b prudce rostouc\u00edch n\u00e1klad\u016f, kter\u00fdm byznysmeni \u010del\u00ed. Meziro\u010dn\u00ed m\u00edra inflace v Chorvatsku p\u0159esahuje p\u011bt procent, r\u016fst cen slu\u017eeb je sedmiprocentn\u00ed<\/a>.\u00a0<\/p>\n

\n\t\t\t\tAnketa\n\t\t\t<\/p>\n

\n\t\t\t\tVyraz\u00edte letos na dovolenou do Chorvatska?\n\t\t\t<\/p>\n

Jak u\u017e nav\u00edc za\u010d\u00e1tkem jara uvedl \u0161\u00e9f<\/a>\u00a0tamn\u00ed Asociace hoteli\u00e9r\u016f Bernard Zenzerovi\u0107, v\u011bt\u0161ina hotel\u016f navzdory zdra\u017eov\u00e1n\u00ed zaznamenala stejn\u00fd, ba dokonce vy\u0161\u0161\u00ed po\u010det rezervac\u00ed ne\u017e loni. Provozovatel\u00e9 zvy\u0161uj\u00ed ceny ubytov\u00e1n\u00ed pov\u011bt\u0161inou o t\u0159i a\u017e \u0161est procent, dodal.\u00a0<\/p>\n

Byznysmeni ale prost\u0159ednictv\u00edm sv\u00e9ho svazu vzk\u00e1zali, \u017ee necht\u011bj\u00ed o zlev\u0148ov\u00e1n\u00ed sly\u0161et t\u0159eba ani kv\u016fli dal\u0161\u00edm indici\u00edm toho, \u017ee trh nem\u00e1 s jejich cenotvorbou a\u017e tak velk\u00fd probl\u00e9m. Leti\u0161t\u011b v Dubrovn\u00edku nap\u0159\u00edklad b\u011bhem Velikonoc odbavilo o 13 procent v\u00edce turist\u016f ne\u017e loni.\u00a0<\/p>\n

Vl\u00e1dn\u00ed odhady celkov\u00e9 sezony v Chorvatsku po\u010d\u00edtaj\u00ed s 22 miliony p\u0159\u00edjezd\u016f a s p\u0159\u00edjmy v cestovn\u00edm ruchu p\u0159es 15,5 miliardy eur. Lo\u0148sk\u00e1 \u010d\u00edsla dos\u00e1hla 21,8 milionu p\u0159\u00edjezd\u016f a 15,3 miliardy eur tr\u017eeb.\u00a0<\/p>\n

\u010cesk\u00e1 p\u0159\u00edze\u0148 trv\u00e1, i d\u00edky \u00cdr\u00e1nu<\/p>\n

P\u0159\u00edze\u0148 zat\u00edm Chorvatsku zachov\u00e1vaj\u00ed i \u010ce\u0161i, by\u0165 loni si jich dovolenou u Jadranu v hlavn\u00ed sezon\u011b odpustilo p\u0159es deset tis\u00edc v porovn\u00e1n\u00ed s obdob\u00edm o rok d\u0159\u00edve. Celkem Chorvatsko v roce 2025 nav\u0161t\u00edvilo 780 tis\u00edc \u010cech\u016f<\/a>.\u00a0Vyj\u00e1d\u0159en\u00ed cestovn\u00edch kancel\u00e1\u0159\u00ed ale nazna\u010duj\u00ed, \u017ee se m\u00edrn\u00fd propad popularity Jadranu alespo\u0148 pro leto\u0161n\u00ed rok zastavil.\u00a0<\/p>\n

\u201eZ\u00e1jem \u010desk\u00fdch klient\u016f o dovolenou v Chorvatsku z\u016fst\u00e1v\u00e1 meziro\u010dn\u011b na stejn\u00e9 \u00farovni,\u201c uv\u00e1d\u00ed mluv\u010d\u00ed \u010cedoku Kl\u00e1ra Div\u00ed\u0161kov\u00e1 s t\u00edm, \u017ee r\u016fst tamn\u00edch cen se projevil \u010d\u00e1ste\u010dnou prom\u011bnou slo\u017een\u00ed z\u00e1kazn\u00edk\u016f. \u201eChorvatsko se st\u00e1le v\u00edce profiluje jako destinace pro bonitn\u011bj\u0161\u00ed z\u00e1kazn\u00edky, kte\u0159\u00ed vyhled\u00e1vaj\u00ed kvalitn\u011bj\u0161\u00ed hotely a slu\u017eby.\u201c\u00a0<\/p>\n

V letech 2022 a\u017e 2025 zdra\u017eila dovolen\u00e1 u Jadranu o pades\u00e1t procent, zat\u00edmco v \u0158ecku nebo \u0160pan\u011blsku sotva o dvacet, p\u0159ipomn\u011bl loni<\/a> britsk\u00fd Daily Express. \u201eBu\u010fme realisti\u010dt\u00ed, nab\u00eddka cestovn\u00edho ruchu v Chorvatsku nen\u00ed tak v\u00fdjime\u010dn\u00e1, aby od\u016fvod\u0148ovala vy\u0161\u0161\u00ed ceny ne\u017e v \u0158ecku, \u0160pan\u011blsku nebo Portugalsku,\u201c varoval v t\u00e9to souvislosti<\/a>\u00a0ji\u017e d\u0159\u00edve tehdej\u0161\u00ed chorvatsk\u00fd ministr financ\u00ed Marko Primorac.\u00a0<\/p>\n

\u201eChorvatsko si ale mezi \u010desk\u00fdmi turisty dlouhodob\u011b dr\u017e\u00ed velmi silnou pozici, a to i v leto\u0161n\u00edm roce,\u201c vysv\u011btluje mluv\u010d\u00ed Invie Ji\u0159ina Ekrt Jiru\u0161kov\u00e1. \u201eV sou\u010dasnosti z\u00e1rove\u0148 sledujeme, \u017ee \u010d\u00e1st klient\u016f preferuje bli\u017e\u0161\u00ed a dob\u0159e dostupn\u00e9 evropsk\u00e9 destinace. Nejde v\u0161ak pouze o Chorvatsko, ale obecn\u011b o zem\u011b dosa\u017eiteln\u00e9 autem nebo kr\u00e1tk\u00fdm letem. Pro n\u011bkter\u00e9 cestovatele je d\u016fle\u017eit\u00fdm faktorem pocit kontroly nad cestou a mo\u017enost flexibiln\u011b reagovat na p\u0159\u00edpadn\u00e9 zm\u011bny,\u201c d\u00e1v\u00e1 Ekrt Jiru\u0161kov\u00e1 popularitu Jadranu do souvislosti s turbulentn\u00ed situac\u00ed<\/a>\u00a0na Bl\u00edzk\u00e9m v\u00fdchod\u011b a hrozbou dal\u0161\u00edho zdra\u017eov\u00e1n\u00ed letenek kv\u016fli n\u00e1r\u016fstu ceny kerosinu.\u00a0<\/p>\n

\u201eMysl\u00edm, \u017ee trend, kter\u00fd letos v l\u00e9t\u011b v Evrop\u011b uvid\u00edte, je, \u017ee lid\u00e9 za\u010dnou dovolenou tr\u00e1vit doma<\/a>,\u201c\u00a0prohl\u00e1sil proto p\u0159ed \u010dasem CNBC \u0161\u00e9f Ryanairu Michael O\u2019Leary.\u00a0\u201eVid\u00edme, jak se<\/a>\u00a0lid\u00e9 odkl\u00e1n\u011bj\u00ed od cestov\u00e1n\u00ed na Bl\u00edzk\u00fd v\u00fdchod nebo od dlouh\u00fdch let\u016f ke krat\u0161\u00edm tras\u00e1m,\u201c dodal O\u2019Leary.\u00a0<\/p>\n

VIDEO:\u00a0Sice nad\u00e1v\u00e1me, ale \u017eijeme v\u00a0nejbohat\u0161\u00ed \u00e9\u0159e na\u0161ich d\u011bjin, \u0159\u00edk\u00e1 \u0161\u00e9f rozpo\u010dtov\u00e9 rady Hampl v po\u0159adu FLOW<\/a>:\u00a0<\/p>\n

\"Video<\/p>\n

\n\t\t\t\tFLOW: Vl\u00e1da ordinuje ekonomice pivo a b\u016f\u010dek, riskujeme infarkt, \u0159\u00edk\u00e1 \u0161\u00e9f rozpo\u010dtov\u00e9 rady Hampl \u2022 e15\n\t\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"Za\u010d\u00edn\u00e1 letn\u00ed sezona na Jadranu. I letos ji p\u0159edch\u00e1zely \u010detn\u00e9 ot\u00e1zky na t\u00e9ma toho, zda se d\u0159\u00edve pom\u011brn\u011b…\n","protected":false},"author":2,"featured_media":116333,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[11],"tags":[24434,536,1222,1471,686,32851,5826,13179,4377,9487,54,1364,53,52],"class_list":["post-116332","post","type-post","status-publish","format-standard","has-post-thumbnail","category-svet","tag-cedok","tag-cestovani","tag-chorvatsko","tag-dovolena","tag-inflace","tag-invia","tag-jadran","tag-leto","tag-prazdniny","tag-stredozemni-more","tag-svet","tag-turismus","tag-world","tag-world-news"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116741316495783923","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/116332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=116332"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/116332\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/116333"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=116332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=116332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=116332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}