{"id":116572,"date":"2026-06-13T11:43:13","date_gmt":"2026-06-13T11:43:13","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/116572\/"},"modified":"2026-06-13T11:43:13","modified_gmt":"2026-06-13T11:43:13","slug":"varum-vladne-bezhotovostni-euforie-festivalovy-rej-prinasi-do-kraje-stovky-milionu","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/116572\/","title":{"rendered":"Var\u016fm vl\u00e1dne bezhotovostn\u00ed euforie. Festivalov\u00fd rej p\u0159in\u00e1\u0161\u00ed do kraje stovky milion\u016f"},"content":{"rendered":"

Mezin\u00e1rodn\u00ed filmov\u00fd festival<\/a>\u00a0v Karlov\u00fdch Varech ka\u017edoro\u010dn\u011b p\u0159il\u00e1k\u00e1 statis\u00edce lid\u00ed a pro tamn\u00ed ekonomiku znamen\u00e1 p\u0159\u00ednos kolem 600 milion\u016f korun. V\u00fdznam akce potvrzuj\u00ed i data o karetn\u00edch transakc\u00edch<\/a>.\u00a0Jejich objem v kraji b\u011bhem lo\u0148sk\u00e9ho \u010dervence meziro\u010dn\u011b vzrostl o v\u00edce ne\u017e p\u011btinu na 227 milion\u016f korun.\u00a0<\/p>\n

Za r\u016fstem p\u0159itom nestoj\u00ed jen vy\u0161\u0161\u00ed po\u010det n\u00e1v\u0161t\u011bvn\u00edk\u016f. \u201eN\u00e1v\u0161t\u011bvnost neroste stejn\u00fdm tempem jako objem plateb. Lid\u00e9 b\u011bhem pobytu utr\u00e1cej\u00ed v\u00edce a v\u00fdznamnou roli hraje i rostouc\u00ed pod\u00edl zahrani\u010dn\u00edch turist\u016f, kte\u0159\u00ed jsou zvykl\u00ed platit bezhotovostn\u011b,\u201c vysv\u011btluje Ond\u0159ej Holoubek ze spole\u010dnosti Global Payments.\u00a0<\/p>\n

\u201eN\u00e1r\u016fst nelze vysv\u011btlit pouze vy\u0161\u0161\u00edm po\u010dtem n\u00e1v\u0161t\u011bvn\u00edk\u016f. Po\u010det prodan\u00fdch vstupenek roste jen m\u00edrn\u011b, zat\u00edmco objem karetn\u00edch transakc\u00ed vysko\u010dil o v\u00edce ne\u017e 20 procent. Lid\u00e9 dnes jednodu\u0161e utr\u00e1cej\u00ed v\u00edce a digit\u00e1ln\u00ed platby jim to usnad\u0148uj\u00ed,\u201c dodal.\u00a0<\/p>\n

Kv\u011btnov\u00fd pr\u016fzkum spole\u010dnosti Visa<\/a>\u00a0mezi tis\u00edcovkou respondent\u016f ukazuje, \u017ee digit\u00e1ln\u00ed placen\u00ed se na festivalech st\u00e1v\u00e1 standardem. T\u00e9m\u011b\u0159 dv\u011b t\u0159etiny n\u00e1v\u0161t\u011bvn\u00edk\u016f o\u010dek\u00e1vaj\u00ed mo\u017enost zaplatit kartou nebo mobilem a pro \u0159adu z nich jde o stejn\u011b d\u016fle\u017eitou slu\u017ebu jako rychl\u00e9 odbaven\u00ed nebo kvalitn\u00ed z\u00e1zem\u00ed. Pr\u00e1v\u011b rostouc\u00ed popt\u00e1vka po bezhotovostn\u00edch platb\u00e1ch se n\u00e1sledn\u011b prom\u00edt\u00e1 i do tr\u017eeb obchodn\u00edk\u016f a po\u0159adatel\u016f.\u00a0<\/p>\n

Cizinci u\u017e bankomaty nehledaj\u00ed<\/p>\n

V\u00fdznamnou \u010d\u00e1st spot\u0159eby tvo\u0159\u00ed zahrani\u010dn\u00ed host\u00e9. Ti jsou zvykl\u00ed hradit n\u00e1kupy kartou nebo telefonem a hotovost u sebe \u010dasto v\u016fbec nenos\u00ed. \u201eZahrani\u010dn\u00ed turist\u00e9 u\u017e necht\u011bj\u00ed \u0159e\u0161it sm\u011bnu m\u011bny ani hledat bankomaty. Pokud obchodn\u00edk nenab\u00edz\u00ed platbu kartou, m\u016f\u017ee o \u010d\u00e1st z\u00e1kazn\u00edk\u016f p\u0159ij\u00edt,\u201c \u0159ekl Holoubek. Jen dr\u017eitel\u00e9 zahrani\u010dn\u00edch karet utratili loni v \u010dervenci v l\u00e1ze\u0148sk\u00e9m m\u011bst\u011b v\u00edce ne\u017e 32 milion\u016f korun. Pr\u016fm\u011brn\u00e1 \u00fatrata dosahovala t\u00e9m\u011b\u0159 dvou tis\u00edc korun.\u00a0<\/p>\n

Podobn\u00fd v\u00fdvoj sleduj\u00ed i po\u0159adatel\u00e9 dal\u0161\u00edch velk\u00fdch akc\u00ed. Festival Beats for Love<\/a> funguje u\u017e t\u0159et\u00edm rokem bez hotovosti. \u201eNaprost\u00e1 v\u011bt\u0161ina transakc\u00ed u\u017e neprob\u00edh\u00e1 prost\u0159ednictv\u00edm platebn\u00edch karet, ale p\u0159es mobiln\u00ed telefony a chytr\u00e9 hodinky. O\u010dek\u00e1v\u00e1me, \u017ee tento trend bude d\u00e1l s\u00edlit,\u201c uvedl zakladatel festivalu Kamil Rudolf<\/a>.\u00a0Podle n\u011bj n\u00e1v\u0161t\u011bvn\u00edci st\u00e1le v\u00edce vyu\u017e\u00edvaj\u00ed digit\u00e1ln\u00ed platebn\u00ed n\u00e1stroje a klasick\u00e9 plastov\u00e9 karty postupn\u011b ustupuj\u00ed do pozad\u00ed.\u00a0\u00a0<\/p>\n

\"O<\/a>O headlinery soupe\u0159\u00ed tis\u00edce festival\u016f, ceny rostou o stovky procent, \u0159\u00edk\u00e1 \u0159editel Beats for Love<\/a>Karty zvy\u0161uj\u00ed obrat obchodn\u00edk\u016f<\/p>\n

P\u0159echod na bezhotovostn\u00ed placen\u00ed se prom\u00edt\u00e1 tak\u00e9 do v\u00fdsledk\u016f podnikatel\u016f. Zku\u0161enosti spole\u010dnosti Visa ukazuj\u00ed, \u017ee po zaveden\u00ed akceptace karet \u010dasto p\u0159ich\u00e1z\u00ed citeln\u00e9 zv\u00fd\u0161en\u00ed obratu. \u201eKdy\u017e jsme se ptali podnikatel\u016f, kte\u0159\u00ed za\u010dali p\u0159ij\u00edmat karty, uv\u00e1d\u011bli v pr\u016fm\u011bru zhruba dvacetiprocentn\u00ed n\u00e1r\u016fst tr\u017eeb. Lid\u00e9 nejsou omezeni \u010d\u00e1stkou, kterou maj\u00ed v pen\u011b\u017eence, a utr\u00e1cej\u00ed v\u00edce,\u201c uvedl Josef Kun\u010dar, \u0159editel divize akcepta\u010dn\u00ed s\u00edt\u011b Visa pro \u010cesko, Slovensko a Ma\u010farsko.\u00a0<\/p>\n

Stejn\u00fd efekt je patrn\u00fd i na velk\u00fdch kulturn\u00edch akc\u00edch. Pokud z\u00e1kazn\u00edk nem\u016f\u017ee vyu\u017e\u00edt preferovan\u00fd zp\u016fsob \u00fahrady, \u010d\u00e1st pl\u00e1novan\u00fdch n\u00e1kup\u016f jednodu\u0161e neuskute\u010dn\u00ed. Ekonomick\u00fd efekt festivalu nekon\u010d\u00ed u po\u0159adatele. Profituj\u00ed z n\u011bj restaurace, hotely i dal\u0161\u00ed slu\u017eby v regionu. \u201eB\u011bhem dev\u00edti dn\u016f p\u0159ijede do Karlov\u00fdch Var\u016f zhruba 400 tis\u00edc lid\u00ed. Pen\u00edze neutr\u00e1cej\u00ed pouze ve festivalov\u00fdch z\u00f3n\u00e1ch, ale hlavn\u011b v restaurac\u00edch, hotelech a dal\u0161\u00edch slu\u017eb\u00e1ch. Pr\u00e1v\u011b tam z\u016fst\u00e1vaj\u00ed stovky milion\u016f korun,\u201c uvedl \u0159editel produkce festivalu Petr Lintimer.\u00a0<\/p>\n

Po\u0159adatel\u00e9 festival\u016f ale upozor\u0148uj\u00ed, \u017ee dopady bezhotovostn\u00edch plateb nejsou v\u017edy jednozna\u010dn\u00e9. \u201eNemysl\u00edm si, \u017ee by elektronick\u00e9 platby automaticky znamenaly v\u00fdrazn\u011b vy\u0161\u0161\u00ed tr\u017eby. P\u0159in\u00e1\u0161ej\u00ed naopak i nov\u00e9 n\u00e1klady, nap\u0159\u00edklad v oblasti odm\u011b\u0148ov\u00e1n\u00ed person\u00e1lu, kter\u00fd u\u017e nepob\u00edr\u00e1 spropitn\u00e9 v hotovosti,\u201c uvedl Rudolf. P\u0159\u00ednos bezhotovostn\u00edho syst\u00e9mu podle n\u011bj spo\u010d\u00edv\u00e1 p\u0159edev\u0161\u00edm v rychlosti odbaven\u00ed, komfortu n\u00e1v\u0161t\u011bvn\u00edk\u016f a jednodu\u0161\u0161\u00edm provozu cel\u00e9 akce.\u00a0<\/p>\n

Termin\u00e1ly pomohl roz\u0161\u00ed\u0159it i st\u00e1t<\/p>\n

Prom\u011bnu platebn\u00edch n\u00e1vyk\u016f reflektuje tak\u00e9 ve\u0159ejn\u00fd sektor. Prost\u0159ednictv\u00edm programu \u010cesko plat\u00ed kartou z\u00edskali podnikatel\u00e9 od roku 2020 v\u00edce ne\u017e 55 tis\u00edc termin\u00e1l\u016f. \u201ePo\u010det karetn\u00edch transakc\u00ed se za posledn\u00edch p\u011bt let v\u00edce ne\u017e zdvojn\u00e1sobil. St\u00e1le v\u011bt\u0161\u00ed \u010d\u00e1st z nich se uskute\u010d\u0148uje prost\u0159ednictv\u00edm mobiln\u00edch telefon\u016f nebo chytr\u00fdch hodinek,\u201c uvedl Pavel Vinkler z ministerstva pr\u016fmyslu a obchodu<\/a>.\u00a0<\/p>\n

Program pat\u0159\u00ed k nej\u00fasp\u011b\u0161n\u011bj\u0161\u00edm projekt\u016fm zam\u011b\u0159en\u00fdm na digitalizaci drobn\u00e9ho podnik\u00e1n\u00ed. Od jeho spu\u0161t\u011bn\u00ed p\u0159ibylo v \u010cesku p\u0159es 70 tis\u00edc nov\u00fdch za\u0159\u00edzen\u00ed umo\u017e\u0148uj\u00edc\u00edch p\u0159ij\u00edmat bezhotovostn\u00ed platby.\u00a0<\/p>\n

Tak\u00e9 po\u0159adatel\u00e9 velk\u00fdch akc\u00ed se p\u0159ipravuj\u00ed na dal\u0161\u00ed v\u00fdvoj platebn\u00edch technologi\u00ed. \u201eB\u011bhem n\u011bkolika let pravd\u011bpodobn\u011b \u00fapln\u011b zmiz\u00ed plastov\u00e9 karty a v\u011bt\u0161ina plateb bude prob\u00edhat prost\u0159ednictv\u00edm mobiln\u00edch telefon\u016f nebo dal\u0161\u00edch elektronick\u00fdch za\u0159\u00edzen\u00ed. V\u00fdvoj v t\u00e9to oblasti je mimo\u0159\u00e1dn\u011b rychl\u00fd,\u201c dodal Rudolf.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Mezin\u00e1rodn\u00ed filmov\u00fd festival\u00a0v Karlov\u00fdch Varech ka\u017edoro\u010dn\u011b p\u0159il\u00e1k\u00e1 statis\u00edce lid\u00ed a pro tamn\u00ed ekonomiku znamen\u00e1 p\u0159\u00ednos kolem 600 milion\u016f…\n","protected":false},"author":2,"featured_media":116573,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[14],"tags":[42,79,10879,25774,726,3551,29184,2912,7148,22862,80],"class_list":["post-116572","post","type-post","status-publish","format-standard","has-post-thumbnail","category-zabava","tag-cesko","tag-entertainment","tag-festival","tag-hotove-penize","tag-karlovy-vary","tag-mezinarodni-filmovy-festival-karlovy-vary","tag-mobilni-telefon","tag-platba","tag-transakce","tag-visa","tag-zabava"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116742625877188108","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/116572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=116572"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/116572\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/116573"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=116572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=116572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=116572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}