{"id":117105,"date":"2026-06-14T04:30:17","date_gmt":"2026-06-14T04:30:17","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/117105\/"},"modified":"2026-06-14T04:30:17","modified_gmt":"2026-06-14T04:30:17","slug":"rozhovor-s-oliverem-stefanim-sefdesignerem-skody-epiq","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/117105\/","title":{"rendered":"Rozhovor s Oliverem Stefanim, \u0161\u00e9fdesign\u00e9rem \u0160kody Epiq"},"content":{"rendered":"

Prozradil n\u00e1m, jak p\u0159i vzniku auta spole\u010dn\u011b s\u00a0t\u00fdmem p\u0159istupovali k\u00a0d\u016fle\u017eit\u00fdm detail\u016fm. Tak\u00e9 n\u00e1m uk\u00e1zal detaily Epiqu, na kter\u00e9 je opravdu hrd\u00fd.<\/p>\n

<\/a><\/a><\/p>\n

Kdy\u017e se sv\u011btu p\u0159edstavila \u0160koda Epiq, jak\u00e9 to pro v\u00e1s bylo?<\/p>\n

C\u00edtil jsem se skv\u011ble a\u00a0byl jsem \u0161\u0165astn\u00fd. V\u00edte, je to takov\u00e9 moje dal\u0161\u00ed d\u00edt\u011b, z\u00e1rove\u0148 nejmlad\u0161\u00ed, a\u00a0nikdy nev\u00edte, jak ho ve\u0159ejnost p\u0159ijme a\u00a0jak se bude lidem l\u00edbit. Ale bylo vid\u011bt, \u017ee se jim opravdu l\u00edb\u00ed. Alespo\u0148 z\u00a0bezprost\u0159edn\u00edch reakc\u00ed lid\u00ed tady na m\u00edst\u011b premi\u00e9ry to bylo z\u0159ejm\u00e9.<\/p>\n

Jak\u00e9 byly va\u0161e pocity t\u011bsn\u011b p\u0159ed p\u0159edstaven\u00edm?<\/p>\n

Popravd\u011b ty posledn\u00ed t\u00fddny byly velmi vy\u010derp\u00e1vaj\u00edc\u00ed, proto\u017ee jak se bl\u00ed\u017eilo slavnostn\u00ed odhalen\u00ed, bylo to velmi hektick\u00e9 obdob\u00ed pln\u00e9 stresu. Ur\u010dit\u011b jste to tak\u00e9 n\u011bkdy za\u017eili, kdy\u017e se bl\u00ed\u017eil term\u00edn n\u011b\u010deho velk\u00e9ho a\u00a0d\u016fle\u017eit\u00e9ho. Te\u010f to ze m\u011b a\u00a0z cel\u00e9ho t\u00fdmu spadlo a\u00a0m\u00e1me velkou radost.<\/p>\n

\u0160koda Epiq naplno zosob\u0148uje vizi Modern Solid. Jak byste toto spojen\u00ed p\u0159elo\u017eil z\u00a0jazyka designu do jazyka b\u011b\u017en\u00e9ho \u0159idi\u010de?<\/p>\n

Oba tyto sv\u011bty jsou si velmi bl\u00edzk\u00e9. Na\u0161e strategie Modern Solid toti\u017e p\u0159edstavuje t\u0159i d\u016fle\u017eit\u00e9 pil\u00ed\u0159e. T\u011bmi jsou propracovanost, funk\u010dnost a\u00a0autenti\u010dnost. Kdy\u017e se zam\u011b\u0159\u00edme nap\u0159\u00edklad na funk\u010dnost, u\u00a0Epiqu najdeme spoustu prvk\u016f, kter\u00e9 tomu jdou naproti. M\u00e1me tradi\u010dn\u011b velk\u00fd zavazadlov\u00fd prostor a\u00a0velmi n\u00edzkou nakl\u00e1dac\u00ed hranu. To je pro z\u00e1kazn\u00edka velmi funk\u010dn\u00ed prvek, kter\u00fd ocen\u00ed p\u0159i ka\u017edodenn\u00edm pou\u017e\u00edv\u00e1n\u00ed, a\u00a0hlavn\u011b ve chv\u00edl\u00edch, kdy pot\u0159ebuje d\u00e1t n\u00e1kup do kufru.<\/p>\n

Foto: \u0160koda Auto<\/p>\n

\u0160koda Epiq vynik\u00e1 nejen ob\u0159\u00edm zavazadlov\u00fdm prostorem s\u00a0objemem 490\u00a0litr\u016f, ale tak\u00e9 se chlub\u00ed n\u00edzkou nakl\u00e1dac\u00ed hranou.<\/p>\n

Kdy\u017e se pod\u00edv\u00e1me dovnit\u0159 vozu, najdeme \u0159adu tla\u010d\u00edtek, kter\u00fdmi nastavujete klimatizaci a\u00a0dal\u0161\u00ed d\u016fle\u017eit\u00e9 funkce. Tla\u010d\u00edtka si nespletete, jsou velik\u00e1 tak akor\u00e1t. Spojuje se zde funk\u010dnost a\u00a0prakti\u010dnost.<\/p>\n

\u0160koda Epiq zvenku vypad\u00e1 v\u011bt\u0161\u00ed, ne\u017e ve skute\u010dnosti je. Z\u00e1rove\u0148 nab\u00edz\u00ed velkorys\u00fd prostor v\u00a0interi\u00e9ru. To je p\u0159esn\u011b to, co dok\u00e1\u017eeme ovlivnit designem i\u00a0na\u0161\u00ed strategi\u00ed, kter\u00e1 jde naproti z\u00e1kazn\u00edk\u016fm. Proto\u017ee ti miluj\u00ed prostor, a\u00a0to p\u0159esn\u011b od \u0160kodovek o\u010dek\u00e1vaj\u00ed.<\/p>\n

Co je na \u0160kod\u011b Epiq nov\u00e9ho proti p\u0159edchoz\u00edm model\u016fm?<\/p>\n

Kdy\u017e se na auto pod\u00edv\u00e1te detailn\u011bji zep\u0159edu, v\u0161imnete si, \u017ee ve sv\u011btlech m\u00e1 naho\u0159e charakteristick\u00fd prvek denn\u00edho sv\u00edcen\u00ed ve tvaru T, pod n\u00edm\u017e je um\u00edst\u011bn hlavn\u00ed sv\u011btlomet. Ten je integrovan\u00fd do horizont\u00e1ln\u00ed \u010dern\u00e9 linky p\u0159edn\u00ed \u010d\u00e1sti vozu. Objev\u00edte to a\u017e p\u0159i pozorn\u011bj\u0161\u00edm pohledu. Z\u00a0d\u00e1lky to vypad\u00e1, \u017ee se jedn\u00e1 o\u00a0jednolit\u00fd prvek. Ve skute\u010dnosti je v\u0161ak trojrozm\u011brn\u00fd. Museli jsme to tak navrhnout kv\u016fli prostupnosti sv\u011bteln\u00e9ho paprsku, ale jinak si toho ani nev\u0161imnete. Cel\u00e9 to p\u016fsob\u00ed jednodu\u0161e a\u00a0hezky. Na tento detail jsme v\u00a0designov\u00e9m t\u00fdmu opravdu py\u0161n\u00ed.<\/p>\n

Sv\u016fj \u00fa\u010del pln\u00ed i\u00a0zadn\u00ed sv\u00edtilny. Ty jsme posunuli hodn\u011b do stran, auto m\u00e1 potom sebev\u011bdom\u011bj\u0161\u00ed a\u00a0\u0161ir\u0161\u00ed postaven\u00ed.<\/p>\n

Foto: \u0160koda Auto<\/p>\n

Hlavn\u00ed sv\u011btlomet je integrovan\u00fd do horizont\u00e1ln\u00ed \u010dern\u00e9 linky. Objev\u00edte to ale a\u017e p\u0159i detailn\u00edm pohledu z\u00a0bl\u00edzka. <\/p>\n

Co z\u00a0tradi\u010dn\u00edch prvk\u016f v\u00a0Epiqu z\u016fstalo, aby lid\u00e9 na prvn\u00ed pohled poznali, \u017ee je to \u0161kodovka?<\/p>\n

Je to typick\u00e1 linie, kter\u00e1 je stejn\u00e1 pro v\u0161echny sou\u010dasn\u00e9 modely. Prostupuje zep\u0159edu do zadn\u00ed \u010d\u00e1sti vozu a\u00a0v\u0161imnete si j\u00ed p\u0159i pohledu z\u00a0boku. Tato linie spojuje v\u0161echna na\u0161e sou\u010dasn\u00e1 auta.<\/p>\n

Je n\u011bjak\u00fd prvek, kter\u00fd napov\u00edd\u00e1, jak budou vypadat p\u0159ipravovan\u00e9 modely?<\/p>\n

Pod\u00edvejte se na C sloupek karoserie, to je typick\u00fd p\u0159\u00edklad, kam jsme design posunuli. Jedna strana t\u00e9to linie je velmi strm\u00e1, zat\u00edmco ta druh\u00e1 je dynamick\u00e1. Strm\u00e1 linie je ur\u010dena pro cestuj\u00edc\u00ed uvnit\u0159, aby jim poskytla pohodln\u00fd v\u00fdhled. Cel\u00e9 dohromady to pak tvo\u0159\u00ed p\u011bkn\u00fd kontrast, a\u00a0to v\u00a0designu chceme. Pro zv\u00fdrazn\u011bn\u00ed efektu zde najdete je\u0161t\u011b logo \u0160koda. A\u00a0takov\u00e9 d\u016fle\u017eit\u00e9 detaily naleznete i\u00a0na n\u011bkter\u00fdch dal\u0161\u00edch modelech, kter\u00e9 teprve p\u0159ijdou.<\/p>\n

Foto: \u0160koda Auto<\/p>\n

V\u00fdrazn\u00fdm designov\u00fdm prvkem je dynamick\u00fd C sloupek.<\/p>\n

Co v\u00e1s vedlo k\u00a0tak z\u00e1sadn\u00edmu n\u00e1vratu fyzick\u00fdch ovl\u00e1dac\u00edch prvk\u016f?<\/p>\n

Nikdy jsme je \u00fapln\u011b neopustili. V\u017edy n\u00e1m \u0161lo o\u00a0komfort a\u00a0prakti\u010dnost prostoru pro cestuj\u00edc\u00ed a\u00a0\u0159idi\u010de. V\u00edme, jak je obt\u00ed\u017en\u00e9 naj\u00edt nebo trefit to spr\u00e1vn\u00e9 m\u00edsto na displeji, kdy\u017e se auto pohybuje. A\u00a0co teprve, kdy\u017e jedete po kostk\u00e1ch. Pr\u00e1v\u011b proto n\u00e1m z\u00e1le\u017e\u00ed na tom, aby byla ergonomie interi\u00e9ru opravdu na vysok\u00e9 \u00farovni a\u00a0aby prakti\u010dnost Epiqu odpov\u00eddala o\u010dek\u00e1v\u00e1n\u00ed z\u00e1kazn\u00edk\u016f.<\/p>\n

<\/a><\/p>\n

Jak se zm\u011bnila pr\u00e1ce design\u00e9ra v\u00a0\u00e9\u0159e elektromobility?<\/p>\n

Sice u\u017e nem\u00e1me zep\u0159edu m\u0159\u00ed\u017eku chladi\u010de, co\u017e byl v\u00fdrazn\u00fd prvek v\u00a0jedine\u010dnosti jednotliv\u00fdch zna\u010dek a\u00a0model\u016f aut, ale nen\u00ed to zase takov\u00fd probl\u00e9m. My tu m\u0159\u00ed\u017eku chladi\u010de a\u017e tak moc nepot\u0159ebujeme. Sp\u00ed\u0161 te\u010f klademe d\u016fraz na aerodynamiku vozu a\u00a0tam se d\u00e1 v\u00a0designu hodn\u011b posunout. Nav\u00edc n\u00e1s \u010dek\u00e1 spousta novinek, a\u0165 u\u017e jde o\u00a0elektromobily nebo auta se spalovac\u00edm motorem. A\u00a0na to se moc t\u011b\u0161\u00edm.<\/p>\n

Oliver Stefani<\/p>\n

Oliver Stefani je \u0161\u00e9fdesign\u00e9r \u0160kodovky od roku 2017.\u00a0Do Mlad\u00e9 Boleslavi p\u0159i\u0161el z\u00a0Volkswagenu, kde st\u00e1l u\u00a0zrodu model\u016f up!<\/a>, Passat CC<\/a> nebo ID Buzz<\/a>. Jeho p\u0159\u00edchod do \u0160kody p\u0159inesl posun designov\u00e9ho jazyka zna\u010dky sm\u011brem k\u00a0v\u011bt\u0161\u00ed emocionalit\u011b, dynami\u010dnosti a\u00a0k elektrifikovan\u00e9 estetice nazvan\u00e9 Modern Solid.<\/p>\n

Foto: \u0160koda Auto<\/p>\n

Oliver Stefani je \u0161\u00e9fdesign\u00e9rem \u0160kodovky ji\u017e od roku 2017.<\/p>\n","protected":false},"excerpt":{"rendered":"Prozradil n\u00e1m, jak p\u0159i vzniku auta spole\u010dn\u011b s\u00a0t\u00fdmem p\u0159istupovali k\u00a0d\u016fle\u017eit\u00fdm detail\u016fm. Tak\u00e9 n\u00e1m uk\u00e1zal detaily Epiqu, na kter\u00e9…\n","protected":false},"author":2,"featured_media":117106,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[12],"tags":[67,68,335,10573,133,32957,1819,317,2895],"class_list":["post-117105","post","type-post","status-publish","format-standard","has-post-thumbnail","category-byznys","tag-business","tag-byznys","tag-design","tag-designeri","tag-elektromobily-ev","tag-oliver-stefani","tag-rozhovory","tag-skoda-auto","tag-skoda-epiq"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116746585963805193","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/117105","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=117105"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/117105\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/117106"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=117105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=117105"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=117105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}