{"id":120001,"date":"2026-06-16T18:01:14","date_gmt":"2026-06-16T18:01:14","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/120001\/"},"modified":"2026-06-16T18:01:14","modified_gmt":"2026-06-16T18:01:14","slug":"valka-s-iranem-jako-katalyzator-zmen-lufthansa-prekope-system-svych-letu","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/120001\/","title":{"rendered":"V\u00e1lka s\u00a0\u00cdr\u00e1nem jako katalyz\u00e1tor zm\u011bn. Lufthansa p\u0159ekope syst\u00e9m sv\u00fdch let\u016f"},"content":{"rendered":"

Leteck\u00e1 spole\u010dnost Lufthansa kv\u016fli v\u00e1lce s\u00a0\u00cdr\u00e1nem ukon\u010dila provoz dce\u0159in\u00fdch aerolinek Cityline a\u00a0z pl\u00e1n\u016f pro leto\u0161n\u00ed l\u00e9to vy\u0161krtala na 20\u00a0tis\u00edc let\u016f. T\u00edm ale zm\u011bny v\u00a0koncernu teprve za\u010d\u00ednaj\u00ed. Dopravce, pod kter\u00e9ho spadaj\u00ed i\u00a0spole\u010dnosti Eurowings, Swiss \u010di ITA Airways, toti\u017e hodl\u00e1 v\u00fdrazn\u011b omezit svou nab\u00eddku.<\/p>\n

\u201ePro na\u0161i skupinu ned\u00e1v\u00e1 smysl, aby ka\u017ed\u00e9 leti\u0161t\u011b propojovala se v\u0161emi z\u00a0na\u0161ich \u0161esti kl\u00ed\u010dov\u00fdch uzl\u016f,\u201c \u0159ekl den\u00edku Handelsblatt obchodn\u00ed \u0159editel Lufthansy Dieter Vranckx. Podle n\u011bj aerolinky na provozu krat\u0161\u00edch let\u016f \u010dasto prod\u011bl\u00e1vaj\u00ed, a\u00a0mnoho z\u00a0nich tak nem\u00e1 smysl udr\u017eovat.<\/p>\n

\u201eZtr\u00e1ty na kr\u00e1tk\u00fdch tras\u00e1ch oslabuj\u00ed zisky, kter\u00fdch dosahujeme na d\u00e1lkov\u00fdch spoj\u00edch. To zkr\u00e1tka nen\u00ed udr\u017eiteln\u00e9,\u201c dodal k\u00a0tomu Vranckx.<\/p>\n

Koncern m\u00e1 \u0161est leteck\u00fdch uzl\u016f, kam z\u00a0evropsk\u00fdch metropol\u00ed sv\u00e1\u017e\u00ed cestuj\u00edc\u00ed, aby p\u0159esedli na dal\u0161\u00ed spoje. Vedle Frankfurtu nad Mohanem a\u00a0Mnichova, kter\u00e9 jsou takzvan\u00fdmi huby vlajkov\u00e9 zna\u010dky Lufthansa, se k\u00a0tomu p\u0159id\u00e1vaj\u00ed i\u00a0z\u00e1kladny jeho dce\u0159in\u00fdch spole\u010dnost\u00ed. <\/p>\n

Swiss operuje z\u00a0Curychu, ITA Airways z\u00a0\u0158\u00edma, Austrian Airlines z\u00a0V\u00eddn\u011b a\u00a0Brussels Airlines z\u00a0belgick\u00e9ho hlavn\u00edho m\u011bsta.<\/p>\n

<\/a><\/p>\n

Z dosavadn\u00edho p\u0159\u00edstupu t\u011b\u017e\u00ed i\u00a0Praha. S\u00a0v\u00fdjimkou ITA Airways toti\u017e sv\u00e1\u017e\u00ed cestuj\u00edc\u00ed z\u00a0leti\u0161t\u011b V\u00e1clava Havla do sv\u00fdch hub\u016f v\u0161echny v\u00fd\u0161e zm\u00edn\u011bn\u00e9 aerolinky. U\u00a0n\u011bkter\u00fdch to p\u0159itom nemus\u00ed d\u00e1vat smysl, proto\u017ee nenab\u00edz\u00ed dostatek n\u00e1vazn\u00fdch spoj\u016f.<\/p>\n

\u201e\u017d\u00e1dn\u00e9 z\u00a0p\u0159estupn\u00edch leti\u0161\u0165 nem\u00e1 pro d\u00e1lkov\u00e9 linky tak siln\u00e9 ekonomick\u00e9 z\u00e1zem\u00ed a\u00a0sp\u00e1dovou oblast, jako nap\u0159\u00edklad Lond\u00fdn nebo Pa\u0159\u00ed\u017e,\u201c okomentoval to pro Handelsblatt Gerald Wissel z\u00a0poradensk\u00e9 firmy Airborne Consulting.<\/p>\n

V okol\u00ed V\u00eddn\u011b \u010di Curychu zkr\u00e1tka ne\u017eije dost lid\u00ed na to, aby to u\u017eivilo d\u00e1lkov\u00e9 trasy a\u00a0svoz cestuj\u00edc\u00edch odjinud je jedin\u00fdm mo\u017en\u00fdm \u0159e\u0161en\u00edm. V\u00a0o\u010d\u00edch Lufthansy ale st\u00e1le dra\u017e\u0161\u00edm a\u00a0podle mana\u017eera Vranckxe tak dnes u\u017e neudr\u017eiteln\u00fdm.<\/p>\n

Lufthansa<\/p>\n

Jeden z\u00a0nejv\u011bt\u0161\u00edch leteck\u00fdch koncern\u016f v\u00a0Evrop\u011b. Vedle stejnojmenn\u00e9 aerolinky pod n\u011bj mj. spadaj\u00ed spole\u010dnosti Eurowings, Swiss, Austrian Airlines \u010di Brussels Airlines. Z\u00e1rove\u0148 m\u00e1 v\u00fdznamn\u00fd pod\u00edl i\u00a0ve vlajkov\u00e9m italsk\u00e9m dopravci ITA Airways.<\/p>\n

Koncern m\u00e1 sv\u00e9 hlavn\u00ed z\u00e1kladny (tzv. huby) ve Frankfurtu nad Mohanem a\u00a0v Mnichov\u011b. Dohromady zam\u011bstn\u00e1v\u00e1 p\u0159es sto\u00a0tis\u00edc lid\u00ed. Krom\u011b provozu aerolinek se soust\u0159ed\u00ed i\u00a0na pozemn\u00ed leti\u0161tn\u00ed slu\u017eby, jako je servis letadel.<\/p>\n

Lufthansa ned\u00e1vno sjednotila \u0159\u00edzen\u00ed jednotliv\u00fdch aerolinek a\u00a0jejich priority nyn\u00ed ur\u010duje centr\u00e1la. C\u00edlem je, aby se nab\u00eddka spole\u010dnost\u00ed nep\u0159ekr\u00fdvala a\u00a0jejich letov\u00e9 pl\u00e1ny se l\u00e9pe dopl\u0148ovaly. Koncern chce nam\u00edsto objemu s\u00e1zet na kvalitu. A\u00a0l\u00e1kat co nejv\u00edc cestuj\u00edc\u00edch, kte\u0159\u00ed jsou ochotn\u00ed p\u0159ipl\u00e1cet za lep\u0161\u00ed slu\u017eby.<\/p>\n

Centralizace \u0159\u00edzen\u00ed se koncernu osv\u011bd\u010dila u\u017e p\u00e1r m\u011bs\u00edc\u016f potom, co ji zah\u00e1jil. Po vypuknut\u00ed v\u00e1lky na Bl\u00edzk\u00e9m v\u00fdchod\u011b p\u0159esm\u011broval velkou \u010d\u00e1st sv\u00fdch kapacit do jin\u00fdch region\u016f a\u00a0nab\u00eddl dodate\u010dn\u00e9 spoje na jih Evropy, do Latinsk\u00e9 Ameriky \u010di na jihov\u00fdchod Asie.<\/p>\n

<\/a><\/p>\n

Aerolinka z\u00e1rove\u0148 omezuje po\u010det sv\u00fdch letuschopn\u00fdch stroj\u016f, aby dos\u00e1hla v\u011bt\u0161\u00ed efektivity, a\u00a0roz\u0161i\u0159uje svou pr\u00e9miovou nab\u00eddku.<\/p>\n

Firma se p\u0159es dce\u0159inou zna\u010dku Eurowings dlouho sna\u017eila konkurovat n\u00edzkon\u00e1kladov\u00fdm dopravc\u016fm. Irsk\u00e9mu dopravci Ryanair se ale v\u00a0posledn\u00edch m\u011bs\u00edc\u00edch mimo\u0159\u00e1dn\u011b da\u0159ilo a\u00a0spole\u010dnost z\u00edskala v\u00fdrazn\u00fd n\u00e1skok p\u0159ed ostatn\u00edmi.<\/p>\n

Ryanair si v\u00a0Evrop\u011b vybudoval n\u00e1skok<\/p>\n

Zat\u00edmco jin\u00e9 firmy kv\u016fli zdra\u017een\u00ed paliv ve velk\u00e9m \u0161krtaly lety, Ryanair se d\u00edky jejich \u00fastupu dostal k\u00a0v\u00fdhodn\u011bj\u0161\u00edm slot\u016fm (tedy p\u0159ist\u00e1vac\u00edm pr\u00e1v\u016fm s\u00a0pevn\u011b stanoven\u00fdmi \u010dasy) na kl\u00ed\u010dov\u00fdch leti\u0161t\u00edch a\u00a0svou nab\u00eddku naopak roz\u0161i\u0159oval.<\/p>\n

Jeho tr\u017en\u00ed pod\u00edl t\u00edm v\u00fdrazn\u011b stoupl a\u00a0firma dosahuje rekordn\u00edch zisk\u016f. Kv\u016fli inflaci nav\u00edc z\u00edskaal i\u00a0cestuj\u00edc\u00ed, kte\u0159\u00ed se low-cost dopravc\u016fm d\u0159\u00edve vyh\u00fdbali.<\/p>\n

Eurowings se z\u0159ejm\u011b do p\u0159\u00edm\u00e9ho boje s\u00a0irskou aerolinkou pou\u0161t\u011bt nehodlaj\u00ed. Dce\u0159in\u00e1 firma Lufthansy se chce soust\u0159edit na atraktivn\u00ed destinace, kter\u00e9 vyhled\u00e1vaj\u00ed p\u0159edev\u0161\u00edm N\u011bmci, jako je nap\u0159\u00edklad ostrov Mallorca. Z\u00e1rove\u0148 p\u0159ipou\u0161t\u00ed, \u017ee m\u016f\u017ee j\u00edt s\u00a0cenami letenek je\u0161t\u011b nahoru. A\u00a0to zrovna u\u00a0spoj\u016f, kter\u00e9 jsou z\u00a0pohledu firmy rentabiln\u00ed a\u00a0je po nich vysok\u00e1 popt\u00e1vka.<\/p>\n

<\/a><\/p>\n

\u0160\u00e9f Eurowings Max Kownatzki to vysv\u011btluje t\u00edm, \u017ee spole\u010dnosti v\u00fdrazn\u011b vzrostly n\u00e1klady hned u\u00a0n\u011bkolika polo\u017eek. Vedle ceny kerosinu za to m\u016f\u017eou i\u00a0vy\u0161\u0161\u00ed dan\u011b a\u00a0poplatky a\u00a0zhruba polovina t\u00e9to n\u00e1kladov\u00e9 z\u00e1t\u011b\u017ee se m\u00e1 p\u0159en\u00e9st na cestuj\u00edc\u00ed.<\/p>\n

Na rozd\u00edl od Ryanairu, kter\u00fd m\u00e1 mimo\u0159\u00e1dn\u00e9 zisky a\u00a0letos v\u00a0kv\u011btnu splatil zbytky sv\u00fdch dluh\u016f, je situace n\u011bmeck\u00e9ho konkurenta mnohem k\u0159eh\u010d\u00ed.<\/p>\n

\u201eEurowings si vedou dob\u0159e. Pokud bude v\u0161e pokra\u010dovat stejn\u011b jako dote\u010f, tak budou i\u00a0letos hospoda\u0159it se ziskem,\u201c \u0159ekl Kownatzki za\u010d\u00e1tkem \u010dervna Handelsblattu. A\u00a0nep\u0159\u00edmo t\u00edm nazna\u010dil, \u017ee c\u00edlem t\u011bchto aerolinek je hlavn\u011b dr\u017eet se v\u00a0\u010dern\u00fdch \u010d\u00edslech.<\/p>\n

Snaha dohnat konkurenci, kter\u00e1 m\u00e1 agresivn\u00ed cenovou politiku, u\u017e pro koncern Lufthansa nem\u00e1 takovou prioritu.<\/p>\n","protected":false},"excerpt":{"rendered":"Leteck\u00e1 spole\u010dnost Lufthansa kv\u016fli v\u00e1lce s\u00a0\u00cdr\u00e1nem ukon\u010dila provoz dce\u0159in\u00fdch aerolinek Cityline a\u00a0z pl\u00e1n\u016f pro leto\u0161n\u00ed l\u00e9to vy\u0161krtala na…\n","protected":false},"author":2,"featured_media":120002,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[12],"tags":[6797,67,68,2888,939,2900,375,7200,10658],"class_list":["post-120001","post","type-post","status-publish","format-standard","has-post-thumbnail","category-byznys","tag-aerolinie","tag-business","tag-byznys","tag-letecka-doprava","tag-letectvi","tag-lufthansa","tag-nemecko","tag-ryanair","tag-swiss-international-air-lines"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116761099486759484","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/120001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=120001"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/120001\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/120002"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=120001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=120001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=120001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}