{"id":121315,"date":"2026-06-18T04:41:11","date_gmt":"2026-06-18T04:41:11","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/121315\/"},"modified":"2026-06-18T04:41:11","modified_gmt":"2026-06-18T04:41:11","slug":"kropacek-poptavka-po-japonsku-roste-jih-evropy-bude-letos-praskat-ve-svech","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/121315\/","title":{"rendered":"Krop\u00e1\u010dek: Popt\u00e1vka po Japonsku roste, jih Evropy bude letos praskat ve \u0161vech"},"content":{"rendered":"<p>V\u00fdznamn\u00e1 ud\u00e1lost, kter\u00e1 upoutala pozornost cel\u00e9ho sv\u011bta, je pr\u00e1v\u011b v\u00a0pln\u00e9m proudu\u00a0\u2013 mistrovstv\u00ed sv\u011bta ve fotbale. Jak ovlivnil postup \u010desk\u00e9 reprezentace na turnaj po 20\u00a0letech prodej letenek?<\/p>\n<p class=\"c_bz\">Za b\u011b\u017en\u00fdch okolnost\u00ed by se to do prodej\u016f propsalo v\u00fdrazn\u011bji. Jen\u017ee vstupenky jsou drah\u00e9 a\u00a0m\u00edsta, kde se hraje, jsou od sebe daleko. Fanou\u0161ci se nejd\u0159\u00edve museli dostat do Guadalajary, pot\u00e9 do Atlanty a\u00a0nakonec do Mexico City. Tak\u017ee z\u00a0pohledu prodej\u016f v\u00a0\u010cesku zat\u00edm nevid\u00edme nic v\u00fdznamn\u00e9ho. <\/p>\n<p>Mysl\u00edte si, \u017ee by se situace zm\u011bnila, pokud by \u010desk\u00fd t\u00fdm postoupil d\u00e1le ve vy\u0159azovac\u00ed f\u00e1zi?<\/p>\n<p class=\"c_bz\">Hodn\u011b by z\u00e1le\u017eelo na tom, kde bychom hr\u00e1li. Pokud by to m\u00edsto bylo dob\u0159e dostupn\u00e9, dalo by se o\u010dek\u00e1vat, \u017ee by to mohlo zvednout vlnu z\u00e1jmu. Dostupnost dan\u00e9 destinace na to bude m\u00edt obrovsk\u00fd vliv. Ten \u0161ampion\u00e1t je daleko.<\/p>\n<p>Jak\u00e1 je zat\u00edm leto\u0161n\u00ed sezona v\u00a0\u010cesk\u00e9 republice a\u00a0co na ni m\u011blo nejv\u011bt\u0161\u00ed vliv?<\/p>\n<p class=\"c_bz\">Zat\u00edm, pokud se pod\u00edv\u00e1me na obdob\u00ed od ledna do konce kv\u011btna, byla sezona v\u00a0\u010cesk\u00e9 republice velmi siln\u00e1. Navzdory velk\u00fdm glob\u00e1ln\u00edm v\u00fdzv\u00e1m, kter\u00e9 sledujeme od konce \u00fanora, m\u00e1me v\u00fdborn\u00e9 v\u00fdsledky. \u010c\u00e1ste\u010dn\u011b je to d\u00e1no velmi solidn\u00ed rezerva\u010dn\u00ed z\u00e1kladnou ze za\u010d\u00e1tku roku. Ta n\u00e1m pomohla dos\u00e1hnout siln\u00e9ho prvn\u00edho \u010dtvrtlet\u00ed a\u00a0pozitivn\u00ed byly i\u00a0n\u00e1sleduj\u00edc\u00ed dva m\u011bs\u00edce.<\/p>\n<p><a data-dot=\"atm-link\" target=\"_self\" href=\"https:\/\/www.novinky.cz\/clanek\/cestovani-santorini-pred-30-lety-primy-spoj-z-prahy-na-skyros-je-jako-teleport-do-minulosti-40583181\" class=\"c_N\" rel=\"nofollow noopener\"><img fetchpriority=\"high\" height=\"2304\" width=\"4096\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/06\/skyros.jpeg\" loading=\"eager\" decoding=\"sync\" class=\"c_t c_r\"\/><\/a><\/p>\n<p class=\"c_bz\">Z \u010desk\u00e9ho pohledu je d\u016fle\u017eit\u00fdm faktorem to, \u017ee v\u00fdpadky na Bl\u00edzk\u00e9m v\u00fdchod\u011b nezas\u00e1hly trh stejn\u00fdm zp\u016fsobem jako mo\u017en\u00e1 jinde, proto\u017ee tyto destinace pro n\u00e1s zde nejsou kl\u00ed\u010dov\u00fdmi linkami a\u00a0obsluhovali je p\u0159edev\u0161\u00edm jin\u00ed dopravci. Z\u00e1rove\u0148 omezen\u00e9 spojen\u00ed p\u0159es bl\u00edzkov\u00fdchodn\u00ed huby vytvo\u0159ilo nov\u00e9 p\u0159\u00edle\u017eitosti, proto\u017ee v\u00edce \u010desk\u00fdch cestuj\u00edc\u00edch za\u010dalo rezervovat lety do Asie p\u0159es alternativn\u00ed trasy, zejm\u00e9na do jihov\u00fdchodn\u00ed Asie a\u00a0tak\u00e9 do Japonska. V\u00a0d\u016fsledku toho vid\u00edme popt\u00e1vku a\u00a0rezervace, kter\u00e9 jsme ve stejn\u00e9m obdob\u00ed lo\u0148sk\u00e9ho roku nem\u011bli.<\/p>\n<p>Zas\u00e1hlo to tedy sp\u00ed\u0161e aerolinky v\u00a0regionu konfliktu\u2026<\/p>\n<p class=\"c_bz\">Je ale z\u00e1rove\u0148 t\u0159eba dodat, \u017ee tento pozitivn\u00ed dopad je pouze kr\u00e1tkodob\u00fd. V\u00a0letectv\u00ed je stabilita v\u017edy t\u00edm nejd\u016fle\u017eit\u011bj\u0161\u00edm a\u00a0\u017e\u00e1dn\u00fd konflikt nen\u00ed pro odv\u011btv\u00ed jako celek dobr\u00fd. Leteck\u00e9 spole\u010dnosti mus\u00ed rychle reagovat, upravovat trasy a\u00a0vyh\u00fdbat se rizikov\u00e9mu vzdu\u0161n\u00e9mu prostoru, stejn\u011b jako to d\u011blaj\u00ed v\u00a0p\u0159\u00edpad\u011b extr\u00e9mn\u00edho po\u010das\u00ed. Z\u00a0pohledu \u010desk\u00e9ho trhu se ale sezona zat\u00edm vyv\u00edjela velmi dob\u0159e.<\/p>\n<p>Kdy\u017e se ohl\u00e9dneme za prvn\u00ed \u010d\u00e1st\u00ed roku, kter\u00e9 destinace nahradily u\u00a0\u010desk\u00fdch cestovatel\u016f Bl\u00edzk\u00fd v\u00fdchod? Byl to Karibik?<\/p>\n<p class=\"c_bz\">Na karibsk\u00e9 destinace ji\u017e bylo trochu pozd\u011b, proto\u017ee lety u\u017e byly pln\u00e9. V\u00a0dob\u011b, kdy krize za\u010dala, jsme u\u017e m\u011bli siln\u00e9 rezervace a\u00a0mnoho destinac\u00ed bylo vyprod\u00e1no. Reagovali jsme v\u0161ak rychle a\u00a0kapacitu p\u016fvodn\u011b ur\u010denou pro Bl\u00edzk\u00fd v\u00fdchod jsme vyu\u017eili k\u00a0nav\u00fd\u0161en\u00ed spoj\u016f na tras\u00e1ch do \u010c\u00edny, Japonska a\u00a0v\u00fdchodn\u00ed Asie, kter\u00e9 se vyh\u00fdbaj\u00ed rizikov\u00fdm oblastem.<\/p>\n<p class=\"c_bz\">Nav\u00fd\u0161ili jsme tak\u00e9 kapacitu do Jihoafrick\u00e9 republiky a\u00a0\u010d\u00e1ste\u010dn\u011b do z\u00e1padn\u00edch destinac\u00ed. Siln\u00fd r\u016fst zaznamenala St\u0159edn\u00ed a\u00a0Ji\u017en\u00ed Amerika. Ve St\u0159edn\u00ed Americe si vedly obzvl\u00e1\u0161\u0165 dob\u0159e Lima a\u00a0San Jos\u00e9, zat\u00edmco v\u00a0Ji\u017en\u00ed Americe byly nejsiln\u011bj\u0161\u00edmi destinacemi Buenos Aires, S\u00e3o Paulo a\u00a0Rio de Janeiro.<\/p>\n<p class=\"c_bz\">Pokud lze letos v\u00a0l\u00e9t\u011b n\u011bco o\u010dek\u00e1vat, je to velk\u00fd n\u00e1vrat ji\u017en\u00ed Evropy. \u0160pan\u011blsko, Portugalsko a\u00a0dal\u0161\u00ed p\u0159\u00edmo\u0159sk\u00e9 destinace v\u00a0ji\u017en\u00ed Evrop\u011b se stanou jak\u00fdmsi \u201ebezpe\u010dn\u00fdm p\u0159\u00edstavem\u201c pro cestovatele, bude tam plno.<\/p>\n<p>A co Spojen\u00e9 st\u00e1ty?<\/p>\n<p class=\"c_bz\">Pokud ponech\u00e1me stranou v\u00fdvoj posledn\u00edch m\u011bs\u00edc\u016f, Spojen\u00e9 st\u00e1ty z\u016fst\u00e1vaj\u00ed zdaleka nejv\u011bt\u0161\u00edm a\u00a0nejd\u016fle\u017eit\u011bj\u0161\u00edm trhem pro skupinu Air France-KLM a\u00a0spole\u010dnost Delta. V\u017edy byly kl\u00ed\u010dovou prioritou d\u00edky sv\u00e9mu obrovsk\u00e9mu potenci\u00e1lu\u00a0\u2013 a\u0165 u\u017e jde o\u00a0firemn\u00ed cesty, volno\u010dasov\u00e9 cestov\u00e1n\u00ed nebo individu\u00e1ln\u00ed cestovatele. Tento trh v\u017edy poh\u00e1n\u011bl na\u0161e podnik\u00e1n\u00ed a\u00a0pokra\u010duje v\u00a0tom i\u00a0nad\u00e1le. Dokonce otev\u00edr\u00e1me novou linku z\u00a0Pa\u0159\u00ed\u017ee do Las Vegas.<\/p>\n<p class=\"c_bz\">Prod\u00e1v\u00e1me letenky s\u00a0odletem ze Spojen\u00fdch st\u00e1t\u016f, Kanady a\u00a0Mexika. V\u00a0d\u016fsledku toho se lety st\u00e1le v\u00edce pln\u00ed z\u00a0druh\u00e9 strany Atlantiku. Mimochodem, pro \u010desk\u00e9 cestovatele je na\u0161\u00ed jednozna\u010dn\u011b nejv\u00fdznamn\u011bj\u0161\u00ed d\u00e1lkovou destinac\u00ed New York. Nab\u00edz\u00edme p\u0159ibli\u017en\u011b 14\u00a0let\u016f denn\u011b, kombinovan\u011b z\u00a0na\u0161ich hub\u016f v\u00a0Pa\u0159\u00ed\u017ei a\u00a0Amsterdamu a\u00a0tak\u00e9 p\u0159\u00edm\u00fd let z\u00a0Prahy, kter\u00fd provozujeme spole\u010dn\u011b s\u00a0Delta Air Lines.<\/p>\n<p>Jak dlouho dop\u0159edu vyhodnocujete v\u00fdkonnost jednotliv\u00fdch linek? Jak\u00fd p\u0159ehled u\u017e m\u00e1te o\u00a0nadch\u00e1zej\u00edc\u00ed zimn\u00ed d\u00e1lkov\u00e9 sezon\u011b?<\/p>\n<p class=\"c_bz\">U\u017e na tom aktivn\u011b pracujeme. Nyn\u00ed je polovina \u010dervna, tak\u017ee m\u00e1me nastaven\u00e9 z\u00e1kladn\u00ed rezervace. Rezervace pro velk\u00e9 touroper\u00e1tory a\u00a0v\u011bt\u0161\u00ed skupiny u\u017e byly dokon\u010deny, kapacity potvrzeny a\u00a0alokace stanoveny. <\/p>\n<p class=\"c_bz\">Pl\u00e1nujeme p\u0159ibli\u017en\u011b 11\u00a0m\u011bs\u00edc\u016f dop\u0159edu. Neo\u010dek\u00e1v\u00e1me z\u00e1sadn\u00ed zm\u011bny, ale pro \u010desk\u00e9 cestovatele p\u0159ijdou i\u00a0dobr\u00e9 zpr\u00e1vy. Do na\u0161\u00ed pa\u0159\u00ed\u017esk\u00e9 s\u00edt\u011b se vrac\u00ed Punta Cana v\u00a0Dominik\u00e1nsk\u00e9 republice.<\/p>\n<p>Osv\u011bd\u010den\u00e1 klasika je zp\u011bt\u2026<\/p>\n<p class=\"c_bz\">P\u0159esn\u011b tak. Linku jsme p\u0159ed dv\u011bma lety pozastavili, ale letos v\u00a0zim\u011b jsme ji na p\u0159ibli\u017en\u011b dva a\u00a0p\u016fl m\u011bs\u00edce znovu zavedli. Uk\u00e1zala se jako velmi \u00fasp\u011b\u0161n\u00e1, tak\u017ee nyn\u00ed bude v\u00a0provozu od konce listopadu do konce b\u0159ezna.<\/p>\n<p class=\"c_bz\">Lid\u00e9 se m\u011b \u010dasto ptaj\u00ed, kam \u010de\u0161t\u00ed cestovatel\u00e9 l\u00e9taj\u00ed nej\u010dast\u011bji. Kdy\u017e jsem p\u0159ed 23\u00a0lety nastoupil do spole\u010dnosti, \u010desk\u00e9mu trhu dominovala Havana, kterou cht\u011blo nav\u0161t\u00edvit obrovsk\u00e9 mno\u017estv\u00ed lid\u00ed. O\u00a0n\u011bkolik let pozd\u011bji se na seznam p\u0159idala Dominik\u00e1nsk\u00e1 republika. Tyto dv\u011b destinace se staly tradi\u010dn\u00edmi karibsk\u00fdmi favority pro cestovatele m\u00ed\u0159\u00edc\u00ed do resort\u016f. Kuba u\u017e dnes nen\u00ed v\u00fdznamn\u00fdm hr\u00e1\u010dem, ale Punta Cana za\u017e\u00edv\u00e1 renesanci.<\/p>\n<p>Kdybyste m\u011bl doporu\u010dit jednu karibskou destinaci s\u00a0nejlep\u0161\u00edm pom\u011brem ceny a\u00a0kvality, kter\u00e1 by to byla?<\/p>\n<p class=\"c_bz\">Pro Air France jsou dlouhodob\u00fdmi favority Martinik a\u00a0Guadeloupe. Osobn\u011b bych si vybral Guadeloupe. Je to jedna z\u00a0m\u00fdch obl\u00edben\u00fdch destinac\u00ed. Nab\u00edz\u00ed karibsk\u00e9 pl\u00e1\u017ee, hory, sopku, de\u0161tn\u00fd prales i\u00a0vodop\u00e1dy, a\u00a0p\u0159itom st\u00e1le funguje podle evropsk\u00fdch pravidel.<\/p>\n<p class=\"c_bz\">Guadeloupe byl nav\u00edc d\u0159\u00edv pro \u010deskou klientelu trochu h\u016f\u0159e dostupn\u00fd, proto\u017ee \u010d\u00e1st let\u016f operovala z\u00a0leti\u0161t\u011b Orly a\u00a0mnoha lidem se necht\u011blo p\u0159ej\u00ed\u017ed\u011bt Pa\u0159\u00ed\u017e z\u00a0leti\u0161t\u011b na leti\u0161t\u011b. Te\u010f u\u017e se v\u0161e operuje v\u00a0r\u00e1mci hubu leti\u0161t\u011b CDG. Je to ale sp\u00ed\u0161 destinace pro individu\u00e1ln\u00ed cestuj\u00edc\u00ed. Je to o\u00a0tom p\u016fj\u010dit si auto, pronajmout bungalov a\u00a0jezdit po ostrov\u011b. Nejsou tam velk\u00e9 nadn\u00e1rodn\u00ed resorty. Pro n\u011bkoho v\u00fdhoda, pro jin\u00e9ho nev\u00fdhoda.<\/p>\n<p>Kdy\u017e vylet\u011bly ceny ropy, ceny na pump\u00e1ch narostly v\u00a0podstat\u011b neprodlen\u011b. Jak to bylo v\u00a0letectv\u00ed?<\/p>\n<p class=\"c_bz\">Dopad byl viditeln\u00fd i\u00a0v letectv\u00ed, ale ne tak okam\u017eit\u011b jako u\u00a0\u010derpac\u00edch stanic. Zat\u00edmco ceny paliv u\u00a0pump reagovaly b\u011bhem n\u011bkolika dn\u016f, leteck\u00e9 spole\u010dnosti pot\u0159ebuj\u00ed o\u00a0n\u011bco v\u00edce \u010dasu, proto\u017ee cenov\u00fd model je mnohem slo\u017eit\u011bj\u0161\u00ed. V\u00a0na\u0161em p\u0159\u00edpad\u011b trvalo zhruba t\u0159i t\u00fddny, ne\u017e se vy\u0161\u0161\u00ed n\u00e1klady na palivo za\u010daly prom\u00edtat do cen letenek. Nejprve jsme pot\u0159ebovali zjistit, zda jde pouze o\u00a0kr\u00e1tkodob\u00fd v\u00fdkyv, nebo o\u00a0trvalej\u0161\u00ed situaci.<\/p>\n<p class=\"c_bz\">Z pohledu \u010desk\u00e9ho trhu to neznamenalo n\u00e1hl\u00fd skok v\u0161ech tarif\u016f p\u0159es noc. Ceny letenek se tvo\u0159\u00ed dynamicky a\u00a0z\u00e1vis\u00ed na trase, popt\u00e1vce a\u00a0na\u010dasov\u00e1n\u00ed rezervace. Palivo tvo\u0159\u00ed v\u00fdznamnou \u010d\u00e1st na\u0161ich n\u00e1klad\u016f a\u00a0jeho pod\u00edl v\u00fdrazn\u011b vzrostl\u00a0\u2013 z\u00a0p\u0159ibli\u017en\u011b \u010dtvrtiny provozn\u00edch n\u00e1klad\u016f na zhruba 40\u00a0a\u017e 45\u00a0procent. To je z\u00e1sadn\u00ed zm\u011bna, ale dopad na ceny letenek se li\u0161\u00ed podle destinace.<\/p>\n<p>Tak\u017ee se ned\u00e1 \u0159\u00edct, \u017ee letenky zdra\u017eily t\u0159eba o\u00a020\u00a0procent. Jedna linka tak a\u00a0dal\u0161\u00ed jinak\u2026<\/p>\n<p class=\"c_bz\">Ano, vy\u0161\u0161\u00ed ceny paliva ovlivnily ceny letenek, ale postupn\u011bj\u0161\u00edm a\u00a0nerovnom\u011brn\u011bj\u0161\u00edm zp\u016fsobem, ne\u017e by lid\u00e9 mohli o\u010dek\u00e1vat p\u0159i srovn\u00e1n\u00ed s\u00a0\u010derpac\u00edmi stanicemi. V\u00a0\u010cesk\u00e9 republice cestuj\u00edc\u00ed sp\u00ed\u0161e vid\u011bli rozd\u00edln\u00e9 dopady na jednotliv\u00fdch tras\u00e1ch ne\u017e jedno plo\u0161n\u00e9 zdra\u017een\u00ed nap\u0159\u00ed\u010d celou nab\u00eddkou.<\/p>\n<p>Jak\u00fd je aktu\u00e1ln\u00ed stav udr\u017eiteln\u00e9ho leteck\u00e9ho paliva SAF? Nem\u016f\u017ee u\u017e pomoci kompenzovat rostouc\u00ed n\u00e1klady na palivo?<\/p>\n<p class=\"c_bz\">SAF je a\u00a0bude z\u00e1kladn\u00edm kamenem dekarbonizace letectv\u00ed v\u00a0nadch\u00e1zej\u00edc\u00edch desetilet\u00edch. Z\u00e1rove\u0148 ale mus\u00edme b\u00fdt realisti\u010dt\u00ed, pokud jde o\u00a0rozsah t\u00e9to v\u00fdzvy. Dnes je SAF st\u00e1le t\u0159ikr\u00e1t a\u017e \u010dty\u0159ikr\u00e1t dra\u017e\u0161\u00ed ne\u017e konven\u010dn\u00ed fosiln\u00ed leteck\u00fd petrolej. Jeho roz\u0161i\u0159ov\u00e1n\u00ed tedy nen\u00ed jen technologickou v\u00fdzvou. Je to tak\u00e9 v\u00fdzva pr\u016fmyslov\u00e1, finan\u010dn\u00ed a\u00a0politick\u00e1. Kl\u00ed\u010dov\u00e9 je dostat se do stavu, kdy bude SAF nab\u00edzeno aerolink\u00e1m v\u00a0takov\u00e9 cenov\u00e9 hladin\u011b, kter\u00e1 bude udr\u017eiteln\u00e1. <\/p>\n<p>Pozorujete na \u010desk\u00e9m trhu n\u011bjak\u00e9 specifick\u00e9 trendy?<\/p>\n<p class=\"c_bz\">Ano, n\u011bkolik. Jedn\u00edm z\u00a0nejv\u00fdrazn\u011bj\u0161\u00edch je to, \u017ee lid\u00e9 rezervuj\u00ed bl\u00ed\u017ee k\u00a0datu odletu ne\u017e d\u0159\u00edve. Cestovatel\u00e9 si d\u00e1vaj\u00ed v\u00edce \u010dasu na rozhodnut\u00ed, jsou flexibiln\u011bj\u0161\u00ed a\u00a0\u010dasto p\u0159esn\u011b v\u011bd\u00ed, co cht\u011bj\u00ed. Z\u00e1rove\u0148 se jim to ale m\u016f\u017ee vymst\u00edt, proto\u017ee ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f jim d\u0159\u00edv\u011bj\u0161\u00ed rezervace st\u00e1le d\u00e1v\u00e1 v\u011bt\u0161\u00ed \u0161anci naj\u00edt ni\u017e\u0161\u00ed cenu.<\/p>\n<p class=\"c_bz\">Dal\u0161\u00ed d\u016fle\u017eitou charakteristikou \u010desk\u00e9ho trhu je siln\u00e1 cenov\u00e1 citlivost. \u010ce\u0161t\u00ed cestovatel\u00e9 se velmi soust\u0159ed\u00ed na pom\u011br ceny a\u00a0hodnoty. Z\u016fst\u00e1vaj\u00ed cenov\u011b citliv\u011bj\u0161\u00ed ne\u017e z\u00e1kazn\u00edci v\u00a0n\u011bkter\u00fdch z\u00e1padoevropsk\u00fdch trz\u00edch, jako je Francie, N\u011bmecko nebo Spojen\u00e9 kr\u00e1lovstv\u00ed. Z\u00e1rove\u0148 ale st\u00e1le o\u010dek\u00e1vaj\u00ed vysok\u00fd standard slu\u017eeb, tak\u017ee tato kombinace je pom\u011brn\u011b specifick\u00e1: cht\u011bj\u00ed kvalitu, ale za co nejni\u017e\u0161\u00ed cenu.<\/p>\n<p>Ale asi se najdou i\u00a0tac\u00ed, kte\u0159\u00ed si p\u0159iplat\u00ed\u2026<\/p>\n<p class=\"c_bz\">Jist\u011b, roste i\u00a0popt\u00e1vka po pr\u00e9miov\u00fdch kabin\u00e1ch na d\u00e1lkov\u00fdch tras\u00e1ch, zejm\u00e9na po premium economy a\u00a0v men\u0161\u00ed m\u00ed\u0159e po business class. V\u00edce cestuj\u00edc\u00edch si uv\u011bdomuje hodnotu vy\u0161\u0161\u00edho komfortu na del\u0161\u00edch cest\u00e1ch. N\u011bkte\u0159\u00ed u\u017e prost\u011b poznali, jak\u00e9 to je vystoupit v\u00a0Buenos Aires vyspal\u00ed, odpo\u010dat\u00ed a\u00a0rovnou pokra\u010dovat v\u00a0pracovn\u00edm programu nebo volno\u010dasov\u00fdch pl\u00e1nech. Premium economy je obzvl\u00e1\u0161\u0165 siln\u011b rostouc\u00ed segment, proto\u017ee nab\u00edz\u00ed rovnov\u00e1hu mezi pohodl\u00edm a\u00a0dostupnost\u00ed, kter\u00e1 oslovuje mnoho \u010desk\u00fdch z\u00e1kazn\u00edk\u016f.<\/p>\n<p class=\"c_bz\">Pokud jde o\u00a0destinace, sledujeme jasn\u00fd rezerva\u010dn\u00ed trend sm\u011brem k\u00a0Japonsku. V\u00a0posledn\u00edm roce a\u00a0p\u016fl popt\u00e1vka z\u00a0\u010cesk\u00e9 republiky v\u00fdrazn\u011b roste, a\u00a0to jak do Tokia, tak i\u00a0do \u00d3saky.<\/p>\n<p>Existuje n\u011bjak\u00e9 obecn\u00e9 pravidlo, kdy by si cestovatel\u00e9 v\u00a0\u010cesk\u00e9 republice m\u011bli kupovat letenky?<\/p>\n<p class=\"c_bz\">Obecn\u011b plat\u00ed, \u017ee pokud cestovatel\u00e9 v\u011bd\u00ed, kdy a\u00a0kam cht\u011bj\u00ed jet, je obvykle lep\u0161\u00ed rezervovat d\u0159\u00edve ne\u017e \u010dekat. To plat\u00ed zejm\u00e9na pro vyt\u00ed\u017een\u00e1 cestovn\u00ed obdob\u00ed, jako jsou letn\u00ed pr\u00e1zdniny, V\u00e1noce nebo jin\u00e9 \u0161pi\u010dkov\u00e9 term\u00edny, kdy je popt\u00e1vka vysok\u00e1 a\u00a0ceny maj\u00ed tendenci r\u016fst s\u00a0bl\u00ed\u017e\u00edc\u00edm se odletem. Jakmile si letenku zajist\u00edte, m\u00e1te tak\u00e9 jistotu sv\u00fdch cestovn\u00edch pl\u00e1n\u016f a\u00a0jste chr\u00e1n\u011bni p\u0159ed pozd\u011bj\u0161\u00edm zv\u00fd\u0161en\u00edm ceny v\u00a0r\u00e1mci stejn\u00e9 rezervace.<\/p>\n<p class=\"c_bz\">Z\u00e1rove\u0148 plat\u00ed, \u017ee cenotvorba letenek nen\u00ed jednoduch\u00e1 a\u00a0neexistuje univerz\u00e1ln\u00ed pravidlo, kter\u00e9 by fungovalo v\u00a0ka\u017ed\u00e9m jednotliv\u00e9m p\u0159\u00edpad\u011b. Ceny ovliv\u0148uje kombinace faktor\u016f, v\u010detn\u011b trasy, sezony, \u00farovn\u011b popt\u00e1vky, aktivity konkurence a\u00a0celkov\u00e9ho rezerva\u010dn\u00edho v\u00fdvoje konkr\u00e9tn\u00edho letu. Proto mohou cestovatel\u00e9 n\u011bkdy vid\u011bt odli\u0161n\u00fd v\u00fdvoj cen i\u00a0v r\u00e1mci stejn\u00e9 s\u00edt\u011b. Z\u00a0pohledu \u010desk\u00e9ho trhu, kde jsou z\u00e1kazn\u00edci obecn\u011b velmi cenov\u011b citliv\u00ed a\u00a0\u010dasto pe\u010dliv\u011b porovn\u00e1vaj\u00ed mo\u017enosti, z\u016fst\u00e1v\u00e1 na\u010dasov\u00e1n\u00ed d\u016fle\u017eit\u00e9. Pokud n\u011bkdo nen\u00ed flexibiln\u00ed a\u00a0m\u00e1 pevn\u011b dan\u00e9 term\u00edny, je v\u010dasn\u00e1 rezervace obvykle nejbezpe\u010dn\u011bj\u0161\u00ed strategi\u00ed.<\/p>\n<p>Pokud jim ale nez\u00e1le\u017e\u00ed na konkr\u00e9tn\u00ed destinaci, pevn\u00e9m datu a\u00a0poohl\u00ed\u017e\u00ed se po v\u00fdhodn\u00e9 nab\u00eddce, m\u016f\u017ee se vyplatit po\u010dkat, ne?<\/p>\n<p class=\"c_bz\">Trh je velmi dynamick\u00fd. Siln\u00e1 popt\u00e1vka po destinaci, velk\u00e1 ud\u00e1lost, omezen\u00e1 dostupnost nebo zm\u011bny v\u00a0konkuren\u010dn\u00edm prost\u0159ed\u00ed mohou ceny ovlivnit. Na druhou stranu, pokud se popt\u00e1vka vyv\u00edj\u00ed jinak, ne\u017e se o\u010dek\u00e1valo, mohou se ob\u010das pozd\u011bji objevit atraktivn\u00ed nab\u00eddky. To jsou ale sp\u00ed\u0161e v\u00fdjimky ne\u017e pravidlo. Pro v\u011bt\u0161inu cestovatel\u016f v\u00a0\u010cesk\u00e9 republice je nejprakti\u010dt\u011bj\u0161\u00ed rada jednoduch\u00e1: pokud m\u00e1te jasn\u00e9 cestovn\u00ed pl\u00e1ny a\u00a0vid\u00edte cenu, kter\u00e1 odpov\u00edd\u00e1 va\u0161emu rozpo\u010dtu, obvykle je rozumn\u00e9 ji rezervovat, m\u00edsto abyste \u010dekali a\u00a0doufali v\u00a0lep\u0161\u00ed cenu. V\u011bt\u0161inou nep\u0159ijde.<\/p>\n<p><a data-dot=\"atm-link\" target=\"_self\" href=\"https:\/\/www.novinky.cz\/clanek\/cestovani-ceska-nasla-pred-lety-vysneny-domov-v-dubaji-s-jeji-laskou-k-mestu-neotrasly-ani-vybuchy-raket-40581080\" class=\"c_N\" rel=\"nofollow noopener\"><img height=\"1536\" width=\"2731\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/06\/1781757671_481_dubaj.jpeg\" loading=\"eager\" decoding=\"sync\" class=\"c_t c_r\"\/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"V\u00fdznamn\u00e1 ud\u00e1lost, kter\u00e1 upoutala pozornost cel\u00e9ho sv\u011bta, je pr\u00e1v\u011b v\u00a0pln\u00e9m proudu\u00a0\u2013 mistrovstv\u00ed sv\u011bta ve fotbale. Jak ovlivnil postup&hellip;\n","protected":false},"author":2,"featured_media":121316,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[12],"tags":[16152,67,68,10698,939,1364],"class_list":["post-121315","post","type-post","status-publish","format-standard","has-post-thumbnail","category-byznys","tag-air-france","tag-business","tag-byznys","tag-interview","tag-letectvi","tag-turismus"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116769278182572944","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/121315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=121315"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/121315\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/121316"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=121315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=121315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=121315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}