{"id":122582,"date":"2026-06-19T04:03:13","date_gmt":"2026-06-19T04:03:13","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/122582\/"},"modified":"2026-06-19T04:03:13","modified_gmt":"2026-06-19T04:03:13","slug":"jedno-tlacitko-a-zbozi-se-vraci-e-shopy-spousteji-novinku","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/122582\/","title":{"rendered":"Jedno tla\u010d\u00edtko a\u00a0zbo\u017e\u00ed se vrac\u00ed. E-shopy spou\u0161t\u011bj\u00ed novinku"},"content":{"rendered":"

Od p\u00e1tku 19.\u00a0\u010dervna by se \u010cesko m\u011blo za\u010d\u00edt \u0159\u00eddit nov\u00fdmi pravidly evropsk\u00e9 sm\u011brnice o\u00a0finan\u010dn\u00edch slu\u017eb\u00e1ch, kter\u00e1 zjednodu\u0161uje bezd\u016fvodn\u00e9 vracen\u00ed zbo\u017e\u00ed do 14\u00a0dn\u016f od n\u00e1kupu. Pr\u00e1v\u011b to je oblast, kde byly n\u011bkter\u00e9 e-shopy a\u017e moc kreativn\u00ed a\u00a0z\u00e1kazn\u00edk m\u011bl zbyte\u010dnou pr\u00e1ci se zji\u0161\u0165ov\u00e1n\u00edm podm\u00ednek odstoupen\u00ed od smlouvy.<\/p>\n

\u010cesko zat\u00edm sm\u011brnici nestihlo transponovat do legislativy. N\u00e1vrh z\u00e1kona, kter\u00fdm se m\u011bn\u00ed n\u011bkter\u00e9 z\u00e1kony v\u00a0souvislosti se smlouvami o\u00a0finan\u010dn\u00edch slu\u017eb\u00e1ch uzav\u00edran\u00fdmi na d\u00e1lku, le\u017e\u00ed v\u00a0Poslaneck\u00e9 sn\u011bmovn\u011b a\u00a0k projedn\u00e1v\u00e1n\u00ed ve druh\u00e9m \u010dten\u00ed se m\u016f\u017ee dostat nejd\u0159\u00edve 23.\u00a0\u010dervna. P\u0159esto e-shopy ne\u010dekaly a\u00a0s nadch\u00e1zej\u00edc\u00ed povinnost\u00ed se u\u017e \u010dasto vypo\u0159\u00e1daly.<\/p>\n

<\/a><\/p>\n

Co se m\u011bn\u00ed? Z\u00e1kazn\u00edk m\u00e1 ze z\u00e1kona pr\u00e1vo na odstoupen\u00ed od smlouvy bez d\u016fvodu do \u010dtrn\u00e1cti dn\u016f od p\u0159evzet\u00ed zbo\u017e\u00ed \u010di slu\u017eeb na internetu. V\u00a0praxi ale tuto mo\u017enost n\u011bkter\u00e9 e-shopy schov\u00e1valy nap\u0159\u00edklad do obchodn\u00edch podm\u00ednek nebo vy\u017eadovaly po z\u00e1kazn\u00edkovi n\u011bkter\u00e9 \u00fakony nad r\u00e1mec z\u00e1kona, jako je vypl\u0148ov\u00e1n\u00ed speci\u00e1ln\u00edch formul\u00e1\u0159\u016f.<\/p>\n

\u201eZ\u00e1kazn\u00edk ale p\u0159i odstoupen\u00ed od smlouvy a\u00a0vracen\u00ed zbo\u017e\u00ed v\u016fbec nem\u00e1 povinnost tisknout PDF formul\u00e1\u0159. M\u016f\u017ee klidn\u011b poslat e-mail nebo zavolat,\u201c vysv\u011btluje pr\u00e1vni\u010dka se specializac\u00ed na e-commerce Petra Dolej\u0161ov\u00e1.<\/p>\n

Evropsk\u00e1 unie cht\u011bla pr\u00e1vo na odstoupen\u00ed zjednodu\u0161it, aby z\u00e1kazn\u00edk nemusel slo\u017eit\u011b tisknout formul\u00e1\u0159e, hledat schovan\u00e9 informace na webu, v\u00a0e-mailech nebo u\u00a0z\u00e1kaznick\u00e9 podpory. \u0158\u00eddila se principem, aby odstoupen\u00ed nebylo t\u011b\u017e\u0161\u00ed ne\u017e samotn\u00fd n\u00e1kup.<\/p>\n

V praxi to nesm\u00ed znamenat, \u017ee sice e-shopy spust\u00ed tla\u010d\u00edtko na jednoduch\u00e9 odstoupen\u00ed od smlouvy, ale to bude op\u011bt n\u011bkde schov\u00e1no.<\/p>\n

Foto: Vivantis<\/p>\n

Tla\u010d\u00edtko na odstoupen\u00ed od smlouvy pro registrovan\u00e9 z\u00e1kazn\u00edky. \u0158e\u0161en\u00ed e-shopu Vivantis.cz.<\/p>\n

\u201eZ\u00e1kon zamezuje, aby byla funkce skryt\u00e1. Tla\u010d\u00edtko by m\u011blo b\u00fdt jednodu\u0161e dohledateln\u00e9. Nesm\u00ed nastat situace, kdy ho bude z\u00e1kazn\u00edk slo\u017eit\u011b hledat jako dnes informace o\u00a0tom, jak uplatnit sv\u00e9 pr\u00e1vo,\u201c uvedla Dolej\u0161ov\u00e1.<\/p>\n

Tla\u010d\u00edtko do layoutu sv\u00fdch e-shop\u016f u\u017e zabudovaly velc\u00ed hr\u00e1\u010di z\u00a0\u0159ad poskytovatel\u016f e-shopov\u00fdch platforem a\u00a0n\u00e1stroj\u016f pro vratky, nap\u0159\u00edklad Shoptet, Upgates a\u00a0Retino, ale i\u00a0n\u011bkter\u00e9 dal\u0161\u00ed velk\u00e9 internetov\u00e9 obchody, jako je Allegro a\u00a0Vivantis.<\/p>\n

\u0158e\u0161en\u00ed je v\u011bt\u0161inou pom\u011brn\u011b jednoduch\u00e9, by\u0165 nen\u00ed na jeden, \u010dasto ani dva kliky, jak leckdo nazna\u010doval.<\/p>\n

Foto: Vivantis.cz<\/p>\n

Krok 2: z\u00e1kazn\u00edk vybere, kter\u00e9 zbo\u017e\u00ed vr\u00e1t\u00ed, zad\u00e1 bankovn\u00ed \u00fa\u010det, kam chce poslat pen\u00edze, a\u00a0klikem vytvo\u0159\u00ed odstoupen\u00ed.<\/p>\n

Nap\u0159\u00edklad obchod s\u00a0parf\u00e9my Vivantis m\u00e1 tla\u010d\u00edtko pro odstoupen\u00ed od smlouvy integrovan\u00e9 do z\u00e1kaznick\u00e9ho \u00fa\u010dtu, kde je spot\u0159ebitel p\u0159ihl\u00e1\u0161en, ale nab\u00edz\u00ed tak\u00e9 verzi pro neregistrovan\u00e9. V\u00a0historii objedn\u00e1vky z\u00e1kazn\u00edk vybere konkr\u00e9tn\u00ed objedn\u00e1vku, klikne na \u201eodstoupit od smlouvy\u201c, v\u00a0dal\u0161\u00edm okn\u011b navol\u00ed konkr\u00e9tn\u00ed zbo\u017e\u00ed k\u00a0vr\u00e1cen\u00ed, m\u016f\u017ee vybrat d\u016fvod vr\u00e1cen\u00ed, vyp\u00ed\u0161e \u010d\u00edslo bankovn\u00edho \u00fa\u010dtu pro vr\u00e1cen\u00ed pen\u011bz a\u00a0klikne na tla\u010d\u00edtko \u201evytvo\u0159it odstoupen\u00ed\u201c. Na dal\u0161\u00ed obrazovce se dozv\u00ed, kam m\u00e1 bal\u00edk s\u00a0vratkou poslat. Z\u00e1silku mus\u00ed ozna\u010dit vygenerovan\u00fdm \u010d\u00edslem a\u00a0sv\u00fdm jm\u00e9nem.<\/p>\n

Z\u00e1rove\u0148 v\u0161ak e-shop zachoval starou mo\u017enost vracen\u00ed zbo\u017e\u00ed, kdy z\u00e1kazn\u00edk do z\u00e1silky p\u0159id\u00e1 vyti\u0161t\u011bn\u00fd a\u00a0vypln\u011bn\u00fd PDF formul\u00e1\u0159.<\/p>\n

Foto: Vivantis.cz<\/p>\n

Krok 3: V\u00a0tomto kroku z\u00e1kazn\u00edk z\u00edsk\u00e1 \u010d\u00edslo, kter\u00fdm ozna\u010d\u00ed bal\u00edk, a\u00a0tak\u00e9 adresu pro zasl\u00e1n\u00ed vratky.<\/p>\n

\u201eNov\u00fd zp\u016fsob vracen\u00ed zbo\u017e\u00ed je i\u00a0pro n\u00e1s krok dop\u0159edu. Z\u00e1kazn\u00edci \u010dasto zabalili zbo\u017e\u00ed, poslali n\u00e1m to a\u00a0nenapsali tam v\u016fbec nic, tak\u017ee jsme potom museli slo\u017eit\u011b dohled\u00e1vat zbo\u017e\u00ed t\u0159eba za posledn\u00ed m\u011bs\u00edc a\u00a0r\u016fzn\u00fdm zp\u016fsobem, nap\u0159\u00edklad p\u0159es podac\u00ed \u010d\u00edslo, slo\u017eit\u011b zji\u0161\u0165ovat, od koho to je,\u201c popsal technologick\u00fd \u0159editel Vivantis.cz Martin Dvo\u0159\u00e1\u010dek.<\/p>\n

Velmi podobn\u011b m\u00e1 tla\u010d\u00edtko vy\u0159e\u0161en tv\u016frce e-shop\u016f Shoptet a\u00a0s n\u00edm i\u00a0tis\u00edce men\u0161\u00edch tuzemsk\u00fdch internetov\u00fdch obchod\u016f. Funkcionalitu zapnul 12.\u00a0\u010dervna v\u00a0\u010cesk\u00e9 republice, na Slovensku i\u00a0na dal\u0161\u00edch trz\u00edch, kde p\u016fsob\u00ed.<\/p>\n

Foto: Shoptet<\/p>\n

\u0158e\u0161en\u00ed Shoptetu. Odstoupit lze ve dvou kroc\u00edch. V\u00a0prvn\u00edm kroku (na sn\u00edmku) z\u00e1kazn\u00edk vybere objedn\u00e1vku, z\u00a0n\u00ed\u017e chce polo\u017eku vr\u00e1tit. Ve druh\u00e9m kroku navol\u00ed konkr\u00e9tn\u00ed polo\u017eku a\u00a0odstoupen\u00ed potvrd\u00ed.<\/p>\n

\u201eP\u0159esto\u017ee legislativa zat\u00edm nen\u00ed schv\u00e1lena, vid\u00edme, \u017ee e-shopa\u0159i t\u00e9ma aktivn\u011b \u0159e\u0161\u00ed a\u00a0u\u017e te\u010f a\u00a0n\u00e1m chod\u00ed mnoho dotaz\u016f, jak se na novou povinnost spr\u00e1vn\u011b p\u0159ipravit. Ze zku\u0161enosti v\u00edme, \u017ee i\u00a0v\u011bt\u0161\u00ed e-shopy st\u00e1le \u0159e\u0161\u00ed reklamace a\u00a0vratky p\u0159es e-mail a\u00a0tabulky v\u00a0Excelu,\u201c \u0159\u00edk\u00e1 obchodn\u00ed \u0159editel Shoptetu Ond\u0159ej Buben.<\/p>\n

Typick\u00fdmi nedostatky v\u00a0praxi jsou podle n\u011bj chyb\u011bj\u00edc\u00ed odkazy v\u00a0navigaci, tiskov\u00e9 formul\u00e1\u0159e m\u00edsto online procesu, nefunk\u010dnost na mobilech nebo nep\u0159ehledn\u00e1 telefonn\u00ed linka s\u00a0automatem.<\/p>\n

Prodejce elektroniky Datart zat\u00edm jednodu\u0161\u0161\u00ed online slu\u017ebu spustil u\u00a0registrovan\u00fdch z\u00e1kazn\u00edk\u016f. \u201eZ\u00e1kazn\u00edk nemus\u00ed vyhled\u00e1vat formul\u00e1\u0159e nebo kontaktovat z\u00e1kaznickou linku\u00a0\u2013 p\u0159\u00edslu\u0161n\u00e1 funkce je snadno dostupn\u00e1 v\u00a0souvislosti s\u00a0jeho objedn\u00e1vkou,\u201c popsal mana\u017eer e-commerce V\u00e1clav B\u00f6hm. U\u017eivatelsk\u00e9 rozhran\u00ed se v\u0161ak je\u0161t\u011b m\u016f\u017ee m\u011bnit v\u00a0n\u00e1vaznosti na fin\u00e1ln\u00ed implementaci a\u00a0legislativn\u00ed v\u00fdklad.<\/p>\n","protected":false},"excerpt":{"rendered":"Od p\u00e1tku 19.\u00a0\u010dervna by se \u010cesko m\u011blo za\u010d\u00edt \u0159\u00eddit nov\u00fdmi pravidly evropsk\u00e9 sm\u011brnice o\u00a0finan\u010dn\u00edch slu\u017eb\u00e1ch, kter\u00e1 zjednodu\u0161uje bezd\u016fvodn\u00e9…\n","protected":false},"author":2,"featured_media":122583,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[12],"tags":[5390,67,68,5103],"class_list":["post-122582","post","type-post","status-publish","format-standard","has-post-thumbnail","category-byznys","tag-allegro","tag-business","tag-byznys","tag-e-commerce"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116774791262429504","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/122582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=122582"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/122582\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/122583"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=122582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=122582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=122582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}