{"id":123433,"date":"2026-06-19T19:48:19","date_gmt":"2026-06-19T19:48:19","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/123433\/"},"modified":"2026-06-19T19:48:19","modified_gmt":"2026-06-19T19:48:19","slug":"tour-de-france-vyhlizi-prazsky-start-tezit-by-z-nej-mohly-ceske-firmy","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/123433\/","title":{"rendered":"Tour de France vyhl\u00ed\u017e\u00ed pra\u017esk\u00fd start. T\u011b\u017eit by z n\u011bj mohly \u010desk\u00e9 firmy"},"content":{"rendered":"<p>Ka\u017ed\u00fd fanou\u0161ek silni\u010dn\u00ed <a href=\"https:\/\/www.e15.cz\/byznys\/cyklistika-jako-investorsky-vulgarismus-padle-bikero-naslo-kupce-zacal-zavod-s-casem-o-miliony-1431359\" rel=\"nofollow noopener\" target=\"_blank\">cyklistiky<\/a> zn\u00e1 z\u00e1b\u011bry na peloton stoupaj\u00edc\u00ed do ikonick\u00fdch kopc\u016f jako Alpe d\u2019Huez nebo Col du Galibier, kde tra\u0165 lemuj\u00ed statis\u00edce fanou\u0161k\u016f a\u00a0re\u017eie je dopl\u0148uje prost\u0159ihy na okoln\u00ed pam\u011btihodnosti. Sen o\u00a0tom, \u017ee z\u00e1b\u011bry na nejv\u011bt\u0161\u00ed jm\u00e9na sou\u010dasn\u00e9 mu\u017esk\u00e9 cyklistiky st\u0159\u00eddaj\u00ed v\u00fdhledy na Pra\u017esk\u00fd hrad \u010di Karl\u016fv most, dlouho pat\u0159il do kategorie utopick\u00fdch. Nyn\u00ed v\u0161ak z\u00edsk\u00e1v\u00e1 dosud nejjasn\u011bj\u0161\u00ed obrysy.<\/p>\n<p>Pra\u017esk\u00fd star Tour m\u00e1 \u0161anci<\/p>\n<p>\u00davodn\u00ed etapy nejslavn\u011bj\u0161\u00edho cyklistick\u00e9ho z\u00e1vodu sv\u011bta u\u017e proj\u00ed\u017ed\u011bly zem\u011bmi jako It\u00e1lie, Belgie nebo Nizozemsko, za t\u0159i roky by se k\u00a0nim mohlo p\u0159idat \u010cesko. Pracuje na tom skupina zalo\u017een\u00e1 p\u0159edchoz\u00ed vl\u00e1dou Petra Fialy, kter\u00e1 u\u017e z\u00e1stupc\u016fm po\u0159adatelsk\u00e9 agentury ASO p\u0159edstavila ofici\u00e1ln\u00ed kandidaturu. Navrhovan\u00fd start v\u00a0Praze m\u011bl v\u00a0Pa\u0159\u00ed\u017ei \u00fasp\u011bch, tehdej\u0161\u00ed p\u0159edseda N\u00e1rodn\u00ed sportovn\u00ed agentury Ond\u0159ej \u0160ebek kr\u00e1tce po listopadov\u00e9 sch\u016fzce zm\u00ednil, \u017ee pokud bude v\u016fle st\u00e1tu, \u0161ance na tuzemsk\u00fd Grand D\u00e9part je velk\u00e1.<\/p>\n<p>Situaci zdramatizoval n\u00e1stup nov\u00e9 vl\u00e1dy, kter\u00e1 ozn\u00e1mila \u0160ebkovo odvol\u00e1n\u00ed. Chv\u00edli nebylo jasn\u00e9, co to pro \u010deskou kandidaturu znamen\u00e1, \u0159e\u0161ily se jin\u00e9 priority. Karel Kov\u00e1\u0159, kter\u00fd \u0160ebka nahradil ve funkci p\u0159edsedy NSA i\u00a0v\u00a0\u010dele skupiny, n\u00e1sledn\u011b potvrdil, \u017ee Babi\u0161\u016fv kabinet m\u00e1 z\u00e1jem pokra\u010dovat. Samoz\u0159ejm\u011b za p\u0159edpokladu, \u017ee se na Grand D\u00e9part se\u017eenou pen\u00edze. Kolik p\u0159esn\u011b to bude, to se \u010de\u0161t\u00ed z\u00e1stupci teprve dozv\u011bd\u00ed p\u0159i dal\u0161\u00edch jedn\u00e1n\u00edch s\u00a0francouzskou stranou. Kov\u00e1\u0159 ale odhaduje, \u017ee pod p\u016fl miliardy to nebude.<\/p>\n<p>Ot\u00e1zkou zat\u00edm z\u016fst\u00e1v\u00e1, kdo to zaplat\u00ed. V\u00a0zahrani\u010d\u00ed se \u00fa\u010det d\u011bl\u00ed mezi st\u00e1t, regiony a\u00a0radnice, kter\u00e9 se o\u00a0pr\u016fjezd pelotonu mnohdy p\u0159etahuj\u00ed. Podle P\u0159emysla Nov\u00e1ka z\u00a0agentury Petr \u010cech Sport, kter\u00fd se jako \u010dlen pracovn\u00ed skupiny od po\u010d\u00e1tku na mo\u017en\u00e9m \u010desk\u00e9m Grand D\u00e9part pod\u00edl\u00ed, se i\u00a0u\u00a0n\u00e1s \u0159e\u0161\u00ed v\u00fdznamn\u00e9 zapojen\u00ed St\u0159edo\u010desk\u00e9ho nebo Jiho\u010desk\u00e9ho kraje a\u00a0Prahy. Karel Kov\u00e1\u0159 v\u0161ak dod\u00e1v\u00e1, \u017ee pod\u00edl st\u00e1tu bude muset b\u00fdt vy\u0161\u0161\u00ed, proto\u017ee velk\u00e1 \u010d\u00e1st dan\u00ed kv\u016fli p\u0159erozd\u011blov\u00e1n\u00ed kon\u010d\u00ed v\u00a0centr\u00e1ln\u00edm rozpo\u010dtu. Jen st\u00e1tn\u00ed kasa ov\u0161em z\u00e1vod neuhrad\u00ed. \u201eIde\u00e1ln\u011b by asi polovina pen\u011bz m\u011bla j\u00edt z\u00a0jin\u00fdch zdroj\u016f. Krom\u011b kraj\u016f a\u00a0men\u0161\u00edch p\u0159\u00edsp\u011bvk\u016f od obc\u00ed nebo pam\u00e1tek, kter\u00e9 se do z\u00e1b\u011br\u016f dostanou, tak\u00e9 od \u010desk\u00fdch firem. Bez nich se organizace tak velk\u00e9 akce neobejde,\u201c upozor\u0148uje \u0161\u00e9f NSA.<\/p>\n<p>P\u0159\u00edle\u017eitosti v logistice, doprav\u011b, ubytov\u00e1n\u00ed nebo gastronomii<\/p>\n<p>Bez zapojen\u00ed soukrom\u00e9ho byznysu se vrcholov\u00e1 cyklistika neobejde nikde na sv\u011bt\u011b. Loga sponzor\u016f obsadila jak dresy z\u00e1vodn\u00edk\u016f, tak i\u00a0trat\u011b, jimi\u017e proj\u00ed\u017ed\u011bj\u00ed. Z\u00a0t\u011bch \u010desk\u00fdch je s\u00a0Tour de France jedno spojen\u00e9 velmi siln\u011b: vozy mladoboleslavsk\u00e9 \u0160kody Auto doprov\u00e1zej\u00edc\u00ed peloton nejlep\u0161\u00edch cyklist\u016f sv\u011bta jsou u\u017e tradi\u010dn\u00edm obr\u00e1zkem, spolupr\u00e1ce trv\u00e1 p\u0159es 20 let. \u201eDlouholet\u00e9 partnerstv\u00ed s\u00a0tak ikonickou sportovn\u00ed ud\u00e1lost\u00ed je pro n\u00e1s kl\u00ed\u010dov\u00e9,\u201c \u0159\u00edk\u00e1 metodik sponzoringu a\u00a0kooperace automobilky Luk\u00e1\u0161 Shon a\u00a0mo\u017en\u00e9 tuzemsk\u00e9 zapojen\u00ed v\u00edt\u00e1: \u201eMy\u0161lenka p\u0159iv\u00e9st z\u00e1vod do \u010ceska je nesm\u00edrn\u011b siln\u00e1 a\u00a0inspiruj\u00edc\u00ed, jsme p\u0159ipraveni b\u00fdt aktivn\u00edm partnerem a\u00a0podpo\u0159it \u0161ance na\u0161\u00ed zem\u011b.\u201c Firmy jsou podle n\u011bj p\u0159irozenou sou\u010d\u00e1st\u00ed organizace Tour. Automobilka poskytuje a\u017e 250\u00a0voz\u016f, u\u017e tradi\u010dn\u011b sponzoruje zelen\u00fd trikot pro l\u00eddra bodovac\u00ed klasifikace a\u00a0dod\u00e1v\u00e1 tak\u00e9 k\u0159i\u0161\u0165\u00e1lov\u00e9 trofeje, kter\u00e9 po n\u00e1ro\u010dn\u00e9m t\u0159\u00edt\u00fddenn\u00edm etap\u00e1ku zvedaj\u00ed nad hlavu v\u00edt\u011bzov\u00e9 v\u0161ech trikot\u016f.<\/p>\n<p>Ocen\u011bn\u00ed nesou dal\u0161\u00ed \u010deskou stopu: u\u017e dvan\u00e1ct let je vyr\u00e1b\u00ed novoborsk\u00fd Lasvit. \u201eDesign vznik\u00e1 ve spolupr\u00e1ci s\u00a0Peterem Olahem ze \u0160kody Design, v\u00a0Lasvitu pak trofej d\u00e1l rozpracov\u00e1v\u00e1me, vyv\u00edj\u00edme prototypy a\u00a0zaji\u0161\u0165ujeme fin\u00e1ln\u00ed v\u00fdrobu v\u00a0na\u0161\u00ed skl\u00e1rn\u011b Ajeto,\u201c popisuje zakladatel zna\u010dky Leon Jakimi\u010d, kter\u00fd o\u00a0cyklistice \u0159\u00edk\u00e1, \u017ee pro n\u011bj je jedn\u00edm z\u00a0nejkr\u00e1sn\u011bj\u0161\u00edch sport\u016f. \u201eJe v\u00a0n\u00ed vytrvalost, soust\u0159ed\u011bn\u00ed, rytmus i\u00a0pokora. Na Tour de France m\u011b fascinuje, \u017ee spojuje extr\u00e9mn\u00ed v\u00fdkon s\u00a0emoc\u00ed a\u00a0kr\u00e1sou. Nen\u00ed to jen z\u00e1vod, ale siln\u00fd lidsk\u00fd p\u0159\u00edb\u011bh. A\u00a0trofej je symbolem v\u00edt\u011bzstv\u00ed, v\u016fle a\u00a0cesty, kter\u00e1 k\u00a0n\u011bmu vedla.\u201c<\/p>\n<p>\u0160edes\u00e1t centimetr\u016f vysok\u00e9 a \u010dty\u0159i kilogramy v\u00e1\u017e\u00edc\u00ed trofeje pro v\u00edt\u011bze jednotliv\u00fdch sout\u011b\u017e\u00ed Tour de France navrhuje \u0160koda DESIGN a z k\u0159i\u0161\u0165\u00e1lov\u00e9ho skla je vyr\u00e1b\u00ed spole\u010dnost Lasvit v Nov\u00e9m Boru. | Zdroj: \u0160koda DESIGN<\/p>\n<p>Luk\u00e1\u0161 Shon je p\u0159esv\u011bd\u010den\u00fd, \u017ee z\u00a0tuzemsk\u00e9ho startu by mohly t\u011b\u017eit i\u00a0dal\u0161\u00ed \u010desk\u00e9 firmy, proto\u017ee se zv\u00fd\u0161\u00ed popt\u00e1vka po slu\u017eb\u00e1ch spojen\u00fdch s\u00a0organizac\u00ed z\u00e1vodu, po logistice, doprav\u011b, ubytov\u00e1n\u00ed nebo gastronomii. P\u016fvodn\u011b to vypadalo, \u017ee \u010cesko jako lok\u00e1ln\u00ed organiz\u00e1tor nedok\u00e1\u017ee zprost\u0159edkovat p\u0159\u00edm\u00e9 partnerstv\u00ed, nakonec ale budou podm\u00ednky p\u0159\u00edzniv\u011bj\u0161\u00ed. \u201ePodle ASO bude zapojen\u00ed m\u00edstn\u00edch firem za ur\u010dit\u00fdch podm\u00ednek mo\u017en\u00e9, jen nesm\u00ed b\u00fdt v\u00a0konfliktu s\u00a0ofici\u00e1ln\u00edmi partnery z\u00e1vodu,\u201c upozor\u0148uje P\u0159emysl Nov\u00e1k z\u00a0agentury Petr \u010cech Sport, je\u017e tak\u00e9 na z\u00e1klad\u011b licence od ASO po\u0159\u00e1d\u00e1 tuzemsk\u00fd amat\u00e9rsk\u00fd z\u00e1vod L\u2019Etape Czech Republic by Tour de France, kter\u00fd startuje u\u017e tuto sobotu. I\u00a0v\u00a0n\u011bm se anga\u017euje \u0160koda Auto, je jeho gener\u00e1ln\u00edm partnerem. Podle Karla Kov\u00e1\u0159e z\u00a0NSA m\u016f\u017ee podnikatelsky d\u00e1vat smysl i\u00a0doprovodn\u00fd program. \u201eNa trati a\u00a0v\u00a0jej\u00edm okol\u00ed tr\u00e1v\u00ed cel\u00e9 dny desetitis\u00edce a\u017e statis\u00edce lid\u00ed,\u201c p\u0159ipom\u00edn\u00e1.<\/p>\n<p>\u010cesk\u00e9 firmy cht\u011bj\u00ed b\u00fdt u\u00a0toho<\/p>\n<p>Z\u00e1jem \u010desk\u00e9ho byznysu o\u00a0cyklistiku trv\u00e1 u\u017e del\u0161\u00ed dobu. Nap\u0159\u00edklad s\u00e1zkov\u00e1 spole\u010dnost Allwyn je posledn\u00ed \u010dty\u0159i roky gener\u00e1ln\u00edm partnerem \u010desk\u00e9ho cyklistick\u00e9ho z\u00e1vodu Czech Tour. \u201eD\u016fle\u017eit\u00e9 je pro n\u00e1s to, \u017ee z\u00e1vod p\u0159iv\u00e1\u017e\u00ed sv\u011btovou cyklistiku k\u00a0\u010desk\u00fdm fanou\u0161k\u016fm,\u201c \u0159\u00edk\u00e1 mana\u017eerka sponzoringu a\u00a0CSR Dominika N\u011bmcov\u00e1. Tak\u00e9 ona potvrzuje, \u017ee m\u00edstn\u00ed etapa Tour de France je ten typ projektu, u\u00a0n\u011bho\u017e by jako zna\u010dka cht\u011bli b\u00fdt: \u201eStart v\u00a0\u010cesku by byl bez nads\u00e1zky obrovsk\u00fdm miln\u00edkem.\u201c<\/p>\n<p>\u201eV\u00a0\u010cesku jezd\u00ed na kole a\u017e dv\u011b t\u0159etiny populace nap\u0159\u00ed\u010d v\u0161emi generacemi, v\u00a0tom je obrovsk\u00e1 s\u00edla,\u201c \u0159\u00edk\u00e1 Petr Mat\u011bjovsk\u00fd, marketingov\u00fd \u0159editel skupiny Direct, kter\u00e1 je jedn\u00edm z\u00a0hlavn\u00edch partner\u016f \u010desk\u00e9 L\u2019Etape. Skupina zv\u00e1\u017e\u00ed i\u00a0zapojen\u00ed do Grand D\u00e9part. \u201eTour de France je ikonick\u00e1 zna\u010dka, kter\u00e1 p\u0159esahuje samotn\u00fd sport, je symbolem v\u00fdkonu, vytrvalosti a\u00a0siln\u00e9 komunity. To jsou hodnoty, kter\u00e9 jsou n\u00e1m bl\u00edzk\u00e9.\u201c<\/p>\n<p><a class=\"article-card__image\" data-ac-image=\"\" href=\"https:\/\/www.e15.cz\/zahranicni\/tadej-jonas-a-205-skodovek-proc-s-ceskymi-vozy-na-tour-de-france-jezdi-take-prives-pro-kone-1417240\" title=\"Tadej, Jonas a\u00a0205 \u0161kodovek. Pro\u010d s\u00a0\u010desk\u00fdmi vozy na Tour de France jezd\u00ed tak\u00e9 p\u0159\u00edv\u011bs pro kon\u011b?\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" alt=\"Tadej, Jonas a\u00a0205 \u0161kodovek. Pro\u010d s\u00a0\u010desk\u00fdmi vozy na Tour de France jezd\u00ed tak\u00e9 p\u0159\u00edv\u011bs pro kon\u011b?\" title=\"Tadej, Jonas a\u00a0205 \u0161kodovek. Pro\u010d s\u00a0\u010desk\u00fdmi vozy na Tour de France jezd\u00ed tak\u00e9 p\u0159\u00edv\u011bs pro kon\u011b?\" class=\"\" data-magazine=\"\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/06\/9123033.jpg\" loading=\"lazy\" style=\"aspect-ratio: 328 \/ 184\"\/><\/a><a class=\"article-card__title-link line-limit-3\" data-ac-title=\"\" href=\"https:\/\/www.e15.cz\/zahranicni\/tadej-jonas-a-205-skodovek-proc-s-ceskymi-vozy-na-tour-de-france-jezdi-take-prives-pro-kone-1417240\" title=\"Tadej, Jonas a\u00a0205 \u0161kodovek. Pro\u010d s\u00a0\u010desk\u00fdmi vozy na Tour de France jezd\u00ed tak\u00e9 p\u0159\u00edv\u011bs pro kon\u011b?\" rel=\"nofollow noopener\" target=\"_blank\">Tadej, Jonas a\u00a0205 \u0161kodovek. Pro\u010d s\u00a0\u010desk\u00fdmi vozy na Tour de France jezd\u00ed tak\u00e9 p\u0159\u00edv\u011bs pro kon\u011b?<\/a><\/p>\n<p>U\u00a0\u010desk\u00e9ho startu Tour nechce chyb\u011bt ani dal\u0161\u00ed z\u00a0hlavn\u00edch partner\u016f \u010desk\u00e9 L\u2019Etape, spole\u010dnost Veolia, je\u017e se pod\u00edl\u00ed na doprovodn\u00fdch akc\u00edch, kde se zam\u011b\u0159uje p\u0159edev\u0161\u00edm na d\u011btsk\u00e9 publikum, a\u00a0do amat\u00e9rsk\u00e9ho z\u00e1vodu zapojuje i\u00a0sv\u00e9 zam\u011bstnance. \u201eV\u00a0na\u0161\u00ed skupin\u011b je mnoho cyklist\u016f a\u00a0cyklistek, proto jsme p\u0159ed t\u0159emi lety zalo\u017eili intern\u00ed t\u00fdm. Jeho \u010dlenov\u00e9 si v aplikaci\u00a0 Strava zaznamen\u00e1vaj\u00ed pohybov\u00e9 aktivity, ti nejlep\u0161\u00ed pak vyhraj\u00ed startovn\u00e9 na L\u2019Etape,\u201c \u0159\u00edk\u00e1 mana\u017eerka korpor\u00e1tn\u00ed komunikace Kate\u0159ina Moravcov\u00e1.<\/p>\n<p>Z\u00e1jem projevuj\u00ed i\u00a0dal\u0161\u00ed firmy mimo cyklistick\u00fd sv\u011bt \u2013 od Pra\u017esk\u00e9 energetiky, je\u017e nyn\u00ed prod\u00e1v\u00e1 elektrokola a\u00a0k\u00a0oblasti tak m\u00e1 o\u00a0n\u011bco bl\u00ed\u017e, p\u0159es Penta Fund a\u017e po Nadaci PPF. \u201eDlouhodob\u011b podporujeme projekty, kter\u00e9 vyv\u00e1\u017eej\u00ed \u010desk\u00fd talent do sv\u011bta, nebo naopak p\u0159in\u00e1\u0161ej\u00ed to nejlep\u0161\u00ed ze sv\u011bta k\u00a0n\u00e1m. L\u2019Etape by Tour de France to p\u0159esn\u011b spl\u0148uje, proto\u017ee vyu\u017e\u00edv\u00e1 know-how nejslavn\u011bj\u0161\u00edho cyklistick\u00e9ho z\u00e1vodu sv\u011bta, stav\u00ed na kr\u00e1s\u00e1ch \u010desk\u00e9 krajiny a\u00a0p\u0159in\u00e1\u0161\u00ed v\u00fdjime\u010dn\u00fd silni\u010dn\u00ed z\u00e1vod, kter\u00fd u\u00a0n\u00e1s nem\u00e1 obdoby,\u201c popisuje \u0159editelka pro neziskov\u00e9 projekty Jana Tomas Sedl\u00e1\u010dkov\u00e1 s\u00a0t\u00edm, \u017ee z\u00e1vodu se ka\u017edoro\u010dn\u011b z\u00fa\u010dastn\u00ed p\u0159ibli\u017en\u011b stovka zam\u011bstnanc\u016f skupiny PPF.<\/p>\n<p>\u201eMus\u00edme jen uzav\u0159\u00edt silnice, maxim\u00e1ln\u011b je trochu opravit\u201c<\/p>\n<p>\u0158editel tuzemsk\u00e9 L\u2019Etape P\u0159emysl Nov\u00e1k vid\u00ed pra\u017esk\u00fd start jako p\u0159\u00edle\u017eitost k\u00a0pos\u00edlen\u00ed n\u00e1rodn\u00edho sebev\u011bdom\u00ed, je\u017e podle n\u011bj v\u00a0\u010cesku st\u00e1le chyb\u00ed. \u201eP\u0159itom kdy\u017e se vrhneme do organizace sportovn\u00ed akce, trh\u00e1me div\u00e1ck\u00e9 rekordy a\u00a0skl\u00edz\u00edme mezin\u00e1rodn\u00ed \u00fasp\u011bch,\u201c upozor\u0148uje s\u00a0odkazem na p\u0159edlo\u0148sk\u00e9 mistrovstv\u00ed sv\u011bta v\u00a0ledn\u00edm hokeji. \u201eNav\u00edc pro z\u00e1vod nemus\u00edme budovat multifunk\u010dn\u00ed haly ani sportovi\u0161t\u011b, nevznikaj\u00ed \u201ab\u00edl\u00ed sloni\u2018, kter\u00e9 je t\u0159eba draze udr\u017eovat. Mus\u00edme jen uzav\u0159\u00edt silnice, maxim\u00e1ln\u011b je trochu opravit,\u201c podot\u00fdk\u00e1 s\u00a0p\u0159esv\u011bd\u010den\u00edm, \u017ee \u010cesko je v\u00a0mnoha ohledech l\u00e9pe p\u0159ipraven\u00e9 ne\u017e tradi\u010dn\u00ed cyklistick\u00e9 velmoci.<\/p>\n<p>Petr \u010cech a cyklista Zden\u011bk \u0160tibar na startu t\u0159et\u00edho ro\u010dn\u00edku cyklistick\u00e9ho z\u00e1vodu L&#8217;Etape Czech Republic by Tour de France, dne 10. \u010dervna 2023 v Praze. | Zdroj: Vlastimil Vacek, Profimedia.cz<\/p>\n<p>Legend\u00e1rn\u00ed z\u00e1vod by v\u0161ak nem\u011bl znamenat jen v\u00fddaje, jako u\u00a0v\u011bt\u0161iny podobn\u00fdch velmi nav\u0161t\u011bvovan\u00fdch akc\u00ed jej zpravidla prov\u00e1z\u00ed tak\u00e9 finan\u010dn\u00ed p\u0159\u00ednos zejm\u00e9na do rozpo\u010dt\u016f kraj\u016f a\u00a0obc\u00ed i\u00a0m\u00edstn\u00edm soukromn\u00edk\u016fm. S\u00e1z\u00ed se p\u0159edev\u0161\u00edm na povzbuzen\u00ed cestovn\u00edho ruchu. \u201eTour de France sleduj\u00ed miliardy lid\u00ed po cel\u00e9m sv\u011bt\u011b, Grand D\u00e9part by \u010cesku zajistil skv\u011blou reklamu a\u00a0z\u00e1sadn\u011b nakopl turistick\u00fd ruch,\u201c v\u011b\u0159\u00ed Roman Kreuziger, desetin\u00e1sobn\u00fd \u00fa\u010dastn\u00edk Star\u00e9 d\u00e1my \u2013 jak se z\u00e1vodu, jeho\u017e prvn\u00ed ro\u010dn\u00edk se jel u\u017e v\u00a0roce 1903, p\u0159ezd\u00edv\u00e1 \u2013 a\u00a0nyn\u011bj\u0161\u00ed sportovn\u00ed \u0159editel World Tour cyklistick\u00e9 st\u00e1je Bahrain Victorious, kter\u00fd je rovn\u011b\u017e podepsan\u00fd pod \u010deskou kandidaturou.<\/p>\n<p>Coby vzor \u00fasp\u011bchu se uv\u00e1d\u00ed italsk\u00fd region Emilia-Romagna, j\u00edm\u017e proch\u00e1zely \u00favodn\u00ed etapy p\u0159edlo\u0148sk\u00e9 Tour. \u201eDopadov\u00e1 studie univerzity v\u00a0Parm\u011b ukazuje, \u017ee p\u0159\u00ednos byl oproti investici asi \u010dty\u0159iadvacetin\u00e1sobn\u00fd,\u201c vypo\u010d\u00edt\u00e1v\u00e1 P\u0159emysl Nov\u00e1k. Region investoval v\u00a0p\u0159epo\u010dtu zhruba 124 milion\u016f korun a\u00a0s\u00a0okam\u017eit\u00fdm efektem se vr\u00e1tily p\u0159ibli\u017en\u011b t\u0159i miliardy. \u201eJen v\u00a0regionu Emilia-Romagna sledovalo etapy t\u00e9m\u011b\u0159 jeden a\u00a0p\u016fl milionu lid\u00ed, \u0159ada z\u00a0nich se tam ubytovala, nav\u0161t\u011bvovala obchody a\u00a0restaurace.\u201c<\/p>\n<p>Zmi\u0148ovan\u00e1 \u010d\u00edsla nejsp\u00ed\u0161 ocen\u00ed i\u00a0ti, jim\u017e cyklistika nic ne\u0159\u00edk\u00e1. Nezapom\u00ednejme v\u0161ak, \u017ee \u0159e\u010d je o\u00a0It\u00e1lii, kde jsou kola sou\u010d\u00e1st\u00ed n\u00e1rodn\u00ed identity stejn\u011b jako fotbal, barevn\u00e9 vespy v\u00a0ulic\u00edch nebo \u0161\u00e1lek siln\u00e9ho espressa. Na z\u00e1vodn\u00edky proj\u00ed\u017ed\u011bj\u00edc\u00ed historick\u00fdmi m\u011bsty i\u00a0okoln\u00ed krajinou se p\u0159ijeli pod\u00edvat p\u0159edev\u0161\u00edm Italov\u00e9 z\u00a0ostatn\u00edch re\u00adgion\u016f a\u00a0vyd\u011blan\u00e9 miliony zaplatili z\u00a0velk\u00e9 \u010d\u00e1sti sami. Jinak tomu bylo v\u00a0D\u00e1nsku, kde se v\u00a0roce 2022 jely \u00favodn\u00ed t\u0159i etapy Tour de France. Zat\u00edmco celkov\u00e9 ve\u0159ejn\u00e9 n\u00e1klady \u010dinily v\u00a0p\u0159epo\u010dtu zhruba 300 milion\u016f korun, p\u0159\u00ednosy dos\u00e1hly t\u00e9m\u011b\u0159 2,5 miliardy. A\u00a0zahrani\u010dn\u00ed turist\u00e9 p\u0159ij\u00ed\u017ed\u011bj\u00edc\u00ed zejm\u00e9na ze \u0160v\u00e9dska, Velk\u00e9 Brit\u00e1nie, Francie nebo z\u00a0N\u011bmecka do nich p\u0159isp\u011bli zhruba t\u0159etinou.<\/p>\n<p>Je ot\u00e1zka, jestli m\u00e1 \u010cesko \u0161anci dos\u00e1hnout na rozm\u011bry italsk\u00e9ho nebo d\u00e1nsk\u00e9ho sc\u00e9n\u00e1\u0159e, podporovatel\u00e9 tuzemsk\u00e9ho Grand D\u00e9part jsou v\u0161ak pevn\u011b p\u0159esv\u011bd\u010deni o\u00a0tom, \u017ee usp\u011bje. \u201eV\u00a0historii start\u016f Tour de France se nikdy nestalo, \u017ee by se vlo\u017een\u00e9 prost\u0159edky nevr\u00e1tily alespo\u0148 desetin\u00e1sobn\u011b,\u201c uv\u00e1d\u00ed Nov\u00e1k. Krom\u011b okam\u017eit\u00e9ho p\u0159\u00ednosu, a\u00a0to nejen finan\u010dn\u00edho, ale i\u00a0medi\u00e1ln\u00edho, je podle n\u011bj podstatn\u00e9, \u017ee z\u00e1jem o\u00a0m\u00edsto z\u00e1vodu trv\u00e1 i\u00a0l\u00e9ta pot\u00e9, co j\u00edm peloton projel. \u201eLid\u00e9 vyhled\u00e1vaj\u00ed lokality, kter\u00fdmi Tour de France vedla, a\u00a0cht\u011bj\u00ed si je sami projet,\u201c \u0159\u00edk\u00e1 \u0159editel \u010desk\u00e9 L\u2019Etape. Potenci\u00e1l tohoto efektu m\u011b\u0159ili pr\u00e1v\u011b v\u00a0regionu Emilia-Romagna a\u00a0mo\u017enou hodnotu vytvo\u0159enou n\u00e1v\u0161t\u011bvn\u00edky, kte\u0159\u00ed oblast objevili prost\u0159ednictv\u00edm televizn\u00edho p\u0159enosu, odhadli na v\u00edc ne\u017e p\u011bt miliard korun. Ve zna\u010dn\u00e9 p\u0159evaze se na n\u011bm m\u011bli pod\u00edlet n\u00e1v\u0161t\u011bvn\u00edci ze zahrani\u010d\u00ed.<\/p>\n<p>Cyklistika je v tuzemsku na vzestupu<\/p>\n<p>\u010cesko nejsp\u00ed\u0161 nelze na rozd\u00edl od It\u00e1lie nebo D\u00e1nska ozna\u010dit za tradi\u010dn\u00ed cyklistickou velmoc, z\u00e1jem o\u00a0tento sport zde v\u0161ak v\u00a0posledn\u00edch letech v\u00fdznamn\u011b roste. \u201eT\u0159i ze \u010dty\u0159 \u010cech\u016f se ozna\u010duj\u00ed za cyklisty a\u00a0miluj\u00ed cyklistiku i\u00a0jako fanou\u0161ci. U\u017e to nen\u00ed jen z\u00e1liba \u00fazk\u00e9ho kruhu skaln\u00edch p\u0159\u00edznivc\u016f, ale celospole\u010densk\u00fd fenom\u00e9n,\u201c je p\u0159esv\u011bd\u010den Roman Kreuziger.<\/p>\n<p>A\u00a0potvrzuje to i\u00a0d\u011bn\u00ed kolem amat\u00e9rsk\u00e9ho z\u00e1vodu L\u2019Etape. Pod hlavi\u010dkou Tour de France se po\u0159\u00e1d\u00e1 ve v\u00edce ne\u017e 25 zem\u00edch na sv\u011bt\u011b, tuzemsk\u00e1 va\u00adrianta v\u0161ak pat\u0159\u00ed co do po\u010dtu \u00fa\u010dastn\u00edk\u016f k\u00a0nejv\u011bt\u0161\u00edm. \u201e\u010cesk\u00e1 L\u2019Etape je t\u0159ikr\u00e1t v\u011bt\u0161\u00ed ne\u017e slovinsk\u00e1 nebo \u0161pan\u011blsk\u00e1 a\u00a0skoro dvakr\u00e1t v\u011bt\u0161\u00ed ne\u017e italsk\u00e1. To je pom\u011brn\u011b jasn\u00e1 zpr\u00e1va o\u00a0tom, jak je tu cyklistika obl\u00edben\u00e1,\u201c \u0159\u00edk\u00e1 P\u0159emysl Nov\u00e1k, \u0159editel z\u00e1vodu, a\u00a0v\u00a0souvislosti s\u00a0jeho po\u010d\u00e1tkem v\u00a0roce 2021 p\u0159ipom\u00edn\u00e1, \u017ee ud\u00e1losti podobn\u00e9ho form\u00e1tu dok\u00e1\u017eou p\u0159it\u00e1hnout ke sportu dal\u0161\u00ed fanou\u0161ky: \u201ePrvn\u00ed L\u2019Etape startovalo na Strahov\u011b p\u0159esn\u011b 40 let po mistrovstv\u00ed sv\u011bta v\u00a0silni\u010dn\u00ed cyklistice. Spousta lid\u00ed \u0159\u00edkala, \u017ee se tam byli jako mal\u00ed pod\u00edvat a\u00a0d\u00edky tomu dnes sami jezd\u00ed.\u201c<\/p>\n<p>Profesion\u00e1ln\u00ed z\u00e1vod Czech Tour aspiruje dostat se do kategorie World Tour<\/p>\n<p>\u010cesko a\u00a0\u010de\u0161t\u00ed fanou\u0161ci maj\u00ed ostatn\u011b p\u0159\u00edmou a\u00a0pravidelnou zku\u0161enost i\u00a0s\u00a0profesio\u00adn\u00e1ln\u00ed mu\u017eskou cyklistikou nejvy\u0161\u0161\u00ed \u00farovn\u011b. Letos se u\u017e poosmn\u00e1ct\u00e9 pojede etapov\u00fd z\u00e1vod Czech Tour, kter\u00e9ho se pravideln\u011b \u00fa\u010dastn\u00ed tak\u00e9 velk\u00e9 cyklistick\u00e9 st\u00e1je. V\u00a0\u017eeb\u0159\u00ed\u010dku Mezin\u00e1rodn\u00ed cyklistick\u00e9 unie (UCI) nyn\u00ed posko\u010dil do druh\u00e9 nejvy\u0161\u0161\u00ed kategorie ProSeries, v\u00fd\u0161 u\u017e je jen World Tour, kam se \u0159ad\u00ed nejpresti\u017en\u011bj\u0161\u00ed sv\u011btov\u00e9 z\u00e1vody, z\u00a0evropsk\u00fdch vedle Tour de France t\u0159eba Giro d\u2019Italia. Na tuto kategorii si mysl\u00ed i\u00a0organiz\u00e1to\u0159i Czech Tour. Podle Roberta Kol\u00e1\u0159e, \u0161\u00e9fa z\u00e1vodu, m\u00edstop\u0159edsedy \u010cesk\u00e9ho svazu cyklistiky a\u00a0dal\u0161\u00edho z\u00a0\u010dlen\u016f skupiny usiluj\u00edc\u00ed o\u00a0tuzemsk\u00fd Grand D\u00e9part, si \u010cesko s\u00a0po\u0159\u00e1d\u00e1n\u00edm z\u00e1vodu takov\u00e9to \u00farovn\u011b bez probl\u00e9m\u016f porad\u00ed. \u201eU\u017e loni n\u00e1s deleg\u00e1ti UCI chv\u00e1lili, \u017ee minim\u00e1ln\u011b z\u00a0hlediska zabezpe\u010den\u00ed trat\u011b jsme na \u00farovni World Tour z\u00e1vod\u016f,\u201c p\u0159ipom\u00edn\u00e1 Kol\u00e1\u0159.<\/p>\n<p><a class=\"article-card__image\" data-ac-image=\"\" href=\"https:\/\/www.e15.cz\/byznys\/deprese-ceskeho-cyklobyznysu-si-vybira-dan-mel-to-byt-lovebrand-ted-nesplaci-miliony-1425464\" title=\"Deprese \u010desk\u00e9ho cyklobyznysu si vyb\u00edr\u00e1 da\u0148. M\u011bl to b\u00fdt lovebrand, te\u010f nespl\u00e1c\u00ed miliony\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" alt=\"Deprese \u010desk\u00e9ho cyklobyznysu si vyb\u00edr\u00e1 da\u0148. M\u011bl to b\u00fdt lovebrand, te\u010f nespl\u00e1c\u00ed miliony\" title=\"Deprese \u010desk\u00e9ho cyklobyznysu si vyb\u00edr\u00e1 da\u0148. M\u011bl to b\u00fdt lovebrand, te\u010f nespl\u00e1c\u00ed miliony\" class=\"\" data-magazine=\"\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/06\/6176116.jpg\" loading=\"lazy\" style=\"aspect-ratio: 328 \/ 184\"\/><\/a><a class=\"article-card__title-link line-limit-3\" data-ac-title=\"\" href=\"https:\/\/www.e15.cz\/byznys\/deprese-ceskeho-cyklobyznysu-si-vybira-dan-mel-to-byt-lovebrand-ted-nesplaci-miliony-1425464\" title=\"Deprese \u010desk\u00e9ho cyklobyznysu si vyb\u00edr\u00e1 da\u0148. M\u011bl to b\u00fdt lovebrand, te\u010f nespl\u00e1c\u00ed miliony\" rel=\"nofollow noopener\" target=\"_blank\">Deprese \u010desk\u00e9ho cyklobyznysu si vyb\u00edr\u00e1 da\u0148. M\u011bl to b\u00fdt lovebrand, te\u010f nespl\u00e1c\u00ed miliony<\/a><\/p>\n<p>V\u0161echny tyto zpr\u00e1vy podporuj\u00edc\u00ed cyklistick\u00e9 renom\u00e9 \u010ceska mohou pomoci k\u00a0tomu, aby tuzemsk\u00fd Grand D\u00e9part p\u0159estal b\u00fdt pouh\u00fdm snem. A\u00a0sly\u0161\u00ed na n\u011b tak\u00e9 francouz\u0161t\u00ed po\u0159adatel\u00e9. Krom\u011b dobr\u00e9 dostupnosti z\u00a0okoln\u00edch zem\u00ed, kdy v\u00a0dojezdov\u00e9 vzd\u00e1lenosti Prahy \u017eije p\u0159es 50 milion\u016f obyvatel Evropy, je zaujala i\u00a0trasa. M\u011bla by zahrnovat nejen pra\u017esk\u00fd start, ale i\u00a0pr\u016fjezd K\u0159ivokl\u00e1tskem, \u010cesk\u00fdmi Bud\u011bjovicemi nebo jiho\u010deskou \u010d\u00e1st\u00ed \u0160umavy. \u201eV\u00a0tom je cyklistika unik\u00e1tn\u00ed. Um\u00ed p\u0159edstavit kr\u00e1sy zem\u011b zp\u016fsobem, kter\u00fd jin\u00e9 z\u00e1vody odehr\u00e1vaj\u00edc\u00ed se v\u00a0ar\u00e9n\u00e1ch nebo na okruz\u00edch neum\u011bj\u00ed,\u201c \u0159\u00edk\u00e1 p\u0159edseda NSA Karel Kov\u00e1\u0159.<\/p>\n<p>\u010cesku konkuruje i Poga\u010darova domovina<\/p>\n<p>Zda to bude jako argument pro jedn\u00e1n\u00ed se st\u00e1tem a\u00a0dal\u0161\u00edmi z\u00fa\u010dastn\u011bn\u00fdmi sta\u010dit, uk\u00e1\u017eou n\u00e1sleduj\u00edc\u00ed m\u011bs\u00edce. Tak jako tak se \u010cesko bude muset popasovat s\u00a0konkurenc\u00ed, p\u0159i\u010dem\u017e tou nejv\u011bt\u0161\u00ed pro rok 2029 z\u016fst\u00e1v\u00e1 Slovinsko. Podobn\u011b jako tuzemsk\u00e9 aspirace za\u0161ti\u0165uje Roman Kreuziger, kter\u00fd se na nejslavn\u011bj\u0161\u00edm etapov\u00e9m z\u00e1vod\u011b um\u00edstil \u010dty\u0159ikr\u00e1t v\u00a0elitn\u00ed top des\u00edtce, stav\u00ed i\u00a0tato zem\u011b na slavn\u00e9m cyklistick\u00e9m jm\u00e9n\u011b: na \u00fa\u0159aduj\u00edc\u00edm mistru sv\u011bta a\u00a0\u010dty\u0159n\u00e1sobn\u00e9m v\u00edt\u011bzi z\u00e1vodu Tadeji Poga\u010darovi.<\/p>\n<p>Hl\u00e1s\u00ed se v\u0161ak tak\u00e9 N\u011bmecko, je\u017e po vzoru \u010ceska upravilo t\u00e9ma kandidatury, kterou nyn\u00ed op\u00edr\u00e1 o\u00a0\u010dty\u0159ic\u00e1t\u00e9 v\u00fdro\u010d\u00ed p\u00e1du \u017eelezn\u00e9 opony. \u010cesko od za\u010d\u00e1tku s\u00e1z\u00ed na stejn\u00fd historick\u00fd okam\u017eik a\u00a0jeho argumentem pro pra\u017esk\u00fd Grand D\u00e9part je p\u0159ipom\u00ednka sametov\u00e9 revoluce.<\/p>\n<p>Navzdory siln\u00e9 konkurenci \u010dlenov\u00e9 p\u0159\u00edpravn\u00e9 skupiny v\u011b\u0159\u00ed, \u017ee pra\u017esk\u00fd start Tour de France m\u00e1 zcela re\u00e1l\u00adn\u00e9 \u0161ance na \u00fasp\u011bch. Ot\u00e1zkou pro n\u011b ani nen\u00ed, jestli \u010cesko Grand D\u00e9partu dos\u00e1hne, jako sp\u00ed\u0161 kdy k\u00a0n\u011bmu dojde. Rozhodnout by se m\u011blo u\u017e v\u00a0p\u0159\u00ed\u0161t\u00edm roce.<\/p>\n","protected":false},"excerpt":{"rendered":"Ka\u017ed\u00fd fanou\u0161ek silni\u010dn\u00ed cyklistiky zn\u00e1 z\u00e1b\u011bry na peloton stoupaj\u00edc\u00ed do ikonick\u00fdch kopc\u016f jako Alpe d\u2019Huez nebo Col du&hellip;\n","protected":false},"author":2,"featured_media":123434,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[15],"tags":[42,4967,19624,607,34316,9375,99,94,93,14212,34317],"class_list":["post-123433","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sport","tag-cesko","tag-cyklistika","tag-czech-tour","tag-italie","tag-karel-kovar","tag-narodni-sportovni-agentura","tag-praha","tag-sport","tag-sports","tag-tour-de-france","tag-uci-world-tour"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116778507317211397","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/123433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=123433"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/123433\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/123434"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=123433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=123433"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=123433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}