{"id":125528,"date":"2026-06-22T07:16:12","date_gmt":"2026-06-22T07:16:12","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/125528\/"},"modified":"2026-06-22T07:16:12","modified_gmt":"2026-06-22T07:16:12","slug":"colours-of-ostrava-privezou-nejdrazsi-hvezdu-v-historii-festivalu","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/125528\/","title":{"rendered":"Colours of Ostrava p\u0159ivezou nejdra\u017e\u0161\u00ed hv\u011bzdu v\u00a0historii festivalu"},"content":{"rendered":"

Rozhovor si tak\u00e9 m\u016f\u017eete poslechnout v\u00a0audioverzi nebo st\u00e1hnout do podcastov\u00e9 aplikace.<\/p>\n

Colours of Ostrava vstupuj\u00ed do nov\u00e9 \u00e9ry – letos poprv\u00e9 povede kultovn\u00ed festival Filip Ko\u0161\u0165\u00e1lek. Mu\u017e, kter\u00fd na festivalu za\u010d\u00ednal u\u017e v\u00a0roce 2015\u00a0jako brig\u00e1dn\u00edk, se letos p\u0159edvede v\u00a0t\u00e9 nejvy\u0161\u0161\u00ed roli um\u011bleck\u00e9ho \u0159editele. Colours za\u010d\u00ednaj\u00ed 15.\u00a0\u010dervence<\/p>\n

\u201eP\u0159izp\u016fsobuji festival tomu, jak se m\u011bn\u00ed sv\u011bt kolem n\u00e1s, jak se m\u011bn\u00ed sv\u011bt kultury, hudby, byznysu i\u00a0spole\u010dnost jako takov\u00e1. Sna\u017e\u00edme se mo\u017en\u00e1 o\u00a0n\u011bco v\u00edce vych\u00e1zet vst\u0159\u00edc lidem a\u00a0plnit jejich sny. Dnes m\u00e1me obrovskou konkurenci nejenom v\u00a0\u010cesku, ale i\u00a0v r\u00e1mci Evropy a\u00a0sv\u011bta. Urvat si toho sv\u00e9ho n\u00e1v\u0161t\u011bvn\u00edka je pom\u011brn\u011b n\u00e1ro\u010dn\u00e9,\u201c popisuje v\u00a0Agend\u011b<\/a> Seznam Zpr\u00e1v Byznys<\/a> Filip Ko\u0161\u0165\u00e1lek.<\/p>\n

Lid\u00e9 podle n\u011bj cht\u011bj\u00ed vid\u011bt st\u00e1le v\u011bt\u0161\u00ed hv\u011bzdy a\u00a0z\u00e1rove\u0148 maj\u00ed st\u00e1le v\u00edce a\u00a0v\u00edce p\u0159\u00edle\u017eitost\u00ed je vid\u011bt na stadionech, v\u00a0hal\u00e1ch a\u00a0jin\u00fdch festivalech. \u201eA abychom t\u011bch n\u00e1v\u0161t\u011bvn\u00edk\u016f m\u011bli co nejv\u00edce, mus\u00edme p\u0159em\u00fd\u0161let, co lid\u00e9 cht\u011bj\u00ed vid\u011bt a\u00a0na jak\u00e9 hv\u011bzdy si koup\u00ed vstupenky.\u201c<\/p>\n

Bu\u010fme konkr\u00e9tn\u00ed, co jste letos nachystali, aby usp\u011bl pr\u00e1v\u011b v\u00e1\u0161 festival?<\/p>\n

Twenty One Pilots, kte\u0159\u00ed se k\u00a0n\u00e1m sice vracej\u00ed po \u010dty\u0159ech letech, ale za tu dobu vyrostli a\u00a0dneska jsou vlastn\u011b nejdra\u017e\u0161\u00ed kapela, kterou jsme kdy v\u00a0historii m\u011bli.<\/p>\n

Jak\u00e1 je cena za Twenty One Pilots?<\/p>\n

To \u0159\u00edct nemohu, ale jsou to vysok\u00e9 stovky tis\u00edc a\u017e miliony eur. D\u00e1le je to Teddy Swims, Lorde, oba interpreti maj\u00ed v\u00a0\u010cesku premi\u00e9ru. To je zase n\u011bco, co cht\u011bj\u00ed vid\u011bt v\u0161ichni a\u00a0je\u0161t\u011b nem\u011bli \u0161anci. Pak je to Moby, kter\u00fd je zp\u00e1tky v\u00a0\u010cesku po 17\u00a0letech, a\u00a0LP, kterou maj\u00ed r\u00e1di snad v\u0161ichni na sv\u011bt\u011b.<\/p>\n

Jak je to vlastn\u011b velk\u00e1 akce, co se t\u00fd\u010de \u010d\u00edsel, lid\u00ed, kapel\u2026<\/p>\n

Kapacita are\u00e1lu je 53\u00a0000\u00a0lid\u00ed. My ka\u017ed\u00fd rok opravdu stav\u00edme na ty \u010dty\u0159i dny m\u011bsto festivalu. Pro p\u0159edstavu, na festivalu je 360\u00a0prodejn\u00edch m\u00edst, restaurac\u00ed a\u00a0obchod\u016f, pracuje tam p\u011bt\u00a0tis\u00edc lid\u00ed. Jsou za barem, stav\u00ed p\u00f3dia a\u00a0podobn\u011b. Cel\u00fd rok se o\u00a0festival star\u00e1 t\u00fdm \u010dty\u0159iceti lid\u00ed, tak\u017ee to extr\u00e9mn\u011b nabobtn\u00e1. Obrat festivalu je 300\u00a0milion\u016f.<\/p>\n

Tedy v\u00edc ne\u017e v\u00a0lo\u0148sk\u00e9m roce?<\/p>\n

Ka\u017ed\u00fd rok n\u00e1m drahne a\u00a0zlep\u0161uje se. Jde to ruku v\u00a0ruce.<\/p>\n

<\/a>Hlavn\u00ed hv\u011bzdy st\u00e1ly stovky tis\u00edc dolar\u016f. Dnes stoj\u00ed miliony <\/p>\n

Kter\u00fd z\u00a0t\u011bch n\u00e1klad\u016f meziro\u010dn\u011b vyrostl nejv\u00edc?<\/p>\n

N\u00e1klady rostou nap\u0159\u00ed\u010d. Cena pr\u00e1ce, technologi\u00ed, raketov\u011b rostou honor\u00e1\u0159e kapel. Je\u0161t\u011b p\u0159ed pandemi\u00ed jsme m\u011bli headlinery, kte\u0159\u00ed st\u00e1li maxim\u00e1ln\u011b 300, 400\u00a0tis\u00edc eur. Dnes jsme v\u00a0milionech. Na p\u0159\u00edjmov\u00e9 str\u00e1nce se ale sna\u017e\u00edme dr\u017eet vstupn\u00e9 dole, aby si festival mohl u\u017e\u00edt ka\u017ed\u00fd. A\u00a0to jde tak trochu proti sob\u011b.<\/p>\n

V tuto chv\u00edli se \u010dty\u0159i dny festivalu prod\u00e1vaj\u00ed za 3790\u00a0korun, tedy o\u00a0100\u00a0korun v\u00edc ne\u017e loni.<\/p>\n

Zhruba tak, cena nen\u00ed zdra\u017eena tak v\u00fdrazn\u011b, jako se zvy\u0161uj\u00ed n\u00e1klady.<\/p>\n

M\u016f\u017ee b\u00fdt festival ziskov\u00fd?<\/p>\n

Kdy\u017e se d\u011bl\u00e1 dob\u0159e, m\u011bl by b\u00fdt, ale nep\u0159edstavujte si to jako miliardov\u00fd byznys. Festival je schopn\u00fd vyd\u011blat, mar\u017ee nen\u00ed velk\u00e1, ale nejvy\u0161\u0161\u00ed mar\u017ee je pr\u00e1v\u011b v\u00a0t\u011bch hodnot\u00e1ch, kter\u00e9 p\u0159in\u00e1\u0161\u00ed do spole\u010dnosti. Propojuje lidi a\u00a0m\u016f\u017ee to b\u00fdt i\u00a0platforma pro dal\u0161\u00ed byznys. Samotn\u00fd festival nemus\u00ed b\u00fdt to hlavn\u00ed, co generuje finance, ale kdy\u017e mus\u00ed u\u017eivit t\u00fdm, mus\u00ed to b\u00fdt udr\u017eiteln\u00e9.<\/p>\n

A jsou Colours udr\u017eiteln\u00e9?<\/p>\n

Mysl\u00edm, \u017ee ano, sm\u011b\u0159ujeme k\u00a0tomu, ale je to extr\u00e9mn\u011b rizikov\u00fd byznys. Rozhoduje ka\u017ed\u00e1 hodina, kdy festivalov\u00fd are\u00e1l funguje, bary a\u00a0st\u00e1nky jedou\u2026 Kdy\u017e v\u00e1m za\u010dne pr\u0161et, lid\u00e9 p\u0159estanou konzumovat pit\u00ed i\u00a0j\u00eddlo a\u00a0v tu chv\u00edli se tr\u017eby propadaj\u00ed. Tohle je p\u0159edem naprosto nep\u0159edv\u00eddateln\u00e9. Ten buffer rozpo\u010dtu nen\u00ed tak velk\u00fd, tak\u017ee jsme z\u00e1visl\u00ed na po\u010das\u00ed, okolnostech a\u00a0t\u0159eba i\u00a0na sv\u011btov\u00e9m d\u011bn\u00ed.<\/p>\n

Kdy\u017e se pod\u00edv\u00e1me na p\u0159\u00edjem, co d\u011bl\u00e1 nejv\u00edc? Vstupenky, gastro, partne\u0159i?<\/p>\n

Jsou to takov\u00e9 t\u0159etiny, i\u00a0kdy\u017e ta cena vstupenek letos z\u016fstala tam kde byla\u00a0\u2013 tam si moc nepom\u016f\u017eeme, tak\u017ee se mus\u00edme op\u0159\u00edt o\u00a0partnery. M\u00e1m z\u00a0toho obrovskou radost, \u017ee n\u00e1s podporuj\u00ed, \u017ee vid\u00ed potenci\u00e1l v\u00a0tom vlo\u017eit pen\u00edze do festivalov\u00e9ho byznysu, co\u017e jim potom m\u016f\u017ee p\u0159in\u00e9st i\u00a0dal\u0161\u00ed zisky.<\/p>\n

Te\u010f, m\u00e9n\u011b ne\u017e m\u011bs\u00edc p\u0159ed festivalem, u\u017e je v\u0161e hotov\u00e9 a\u00a0jasn\u00e9?<\/p>\n

P\u0159\u00edpravy prob\u00edhaj\u00ed cel\u00fd rok nonstop a\u00a0my u\u017e te\u010f p\u0159ipravujeme ro\u010dn\u00edk 27.\u00a0Spousta v\u011bc\u00ed se ale p\u0159ipravit ned\u00e1. T\u00edm, jak festival nabobtn\u00e1 v\u00a0posledn\u00edch dnech, spousta informac\u00ed p\u0159ich\u00e1z\u00ed na posledn\u00ed chv\u00edli. T\u0159eba u\u00a0kapel, kter\u00e9 p\u0159ij\u00ed\u017ed\u011bj\u00ed, teprve zji\u0161\u0165ujeme, kdy p\u0159ijedou, kolik jich bude a\u00a0podobn\u011b. No a\u00a0kdy\u017e vezmete, \u017ee s\u00a0headlinerem m\u016f\u017ee p\u0159ijet t\u0159eba 70\u00a0a\u017e 80\u00a0lid\u00ed, tak i\u00a0t\u011bch 20\u00a0a\u017e 30\u00a0pokoj\u016f v\u00e1m ud\u011bl\u00e1 \u010d\u00e1ru p\u0159es rozpo\u010det.<\/p>\n

<\/a>S hlavn\u00ed hv\u011bzdou m\u016f\u017ee p\u0159ijet i\u00a080\u00a0lid\u00ed <\/p>\n

S jak\u00fdmi dal\u0161\u00edmi n\u00e1klady se mus\u00ed po\u010d\u00edtat u\u00a0hlavn\u00edch hv\u011bzd?<\/p>\n

Jsou to ubytov\u00e1n\u00ed, doprava, honor\u00e1\u0159, kter\u00fd je nejdra\u017e\u0161\u00ed. Jsou to ale z\u00e1le\u017eitosti jako takzvan\u00fd \u201ehospitality rider\u201c co\u017e je to, co se kapel\u00e1m chyst\u00e1 v\u00a0backstage.<\/p>\n

M\u016f\u017eou to b\u00fdt r\u016fzn\u00e9 drah\u00e9 lahve alkoholu, ale \u010d\u00edm d\u00e1l t\u00edm v\u00edce je to sp\u00ed\u0161 zdrav\u00e1 strava. Tak\u017ee lok\u00e1ln\u00ed potraviny, t\u0159eba Moby si letos veze sv\u00e9ho kucha\u0159e, kter\u00e9mu mus\u00edme p\u0159ipravit kuchy\u0148, kde bude va\u0159it striktn\u011b veganskou stravu. V\u00a0lednici, kterou tam m\u00e1, nesm\u011blo b\u00fdt p\u0159edt\u00edm maso. Tohle jsou tak\u00e9 n\u011bjak\u00e9 n\u00e1klady.<\/p>\n

Pak to jsou po\u017eadavky na dopravu. \u010casto i\u00a0tady b\u00fdv\u00e1 po\u017eadavek na dopravu z\u00a0leti\u0161t\u011b n\u011bjak\u00fdm lep\u0161\u00edm autem. Nebo je po\u017eadavek na auto s\u00a0nepr\u016fst\u0159eln\u00fdmi skly. John Newman si jednou p\u0159\u00e1l v\u016fz, kter\u00fd v\u00a0\u010cesku nebyl dostupn\u00fd. Kdy\u017e jsme zji\u0161\u0165ovali pro\u010d, uk\u00e1zalo se, \u017ee m\u00e1 p\u0159es dva\u00a0metry a\u00a0do oby\u010dejn\u00e9ho auta se nevejde. I\u00a0toto se nast\u0159\u00e1d\u00e1, proto\u017ee na festivalu vystupuje 150\u00a0interpret\u016f a\u00a0z\u00a0nich 20\u00a0a\u017e 30\u00a0z\u00a0t\u00e9 sv\u011btov\u00e9 top class, kter\u00e1 m\u00e1 sv\u00e9 po\u017eadavky.<\/p>\n

Kdy\u017e se pod\u00edv\u00e1me na tu historii festivalu, kdo byl dosud nejv\u011bt\u0161\u00ed hv\u011bzdou?<\/p>\n

Ka\u017ed\u00fd rok to p\u0159ekon\u00e1v\u00e1me a\u00a0ne v\u017edycky to mus\u00ed b\u00fdt headliner, kter\u00fd je nejv\u011bt\u0161\u00edm p\u00edsmem na plak\u00e1t\u011b. V\u00a0tom jsou Colours unik\u00e1tn\u00ed. Samoz\u0159ejm\u011b ale mus\u00edm zm\u00ednit Imagine Dragons, kte\u0159\u00ed u\u00a0n\u00e1s vystupovali v\u00a0roce 2017\u00a0a\u00a0festival vyprodali. Rosal\u00eda, \u0161pan\u011blsk\u00e1 zp\u011bva\u010dka, kter\u00e1 dnes nem\u00e1 probl\u00e9m vyprodat festivaly a\u00a0stadiony, u\u00a0n\u00e1s zav\u00edrala stage a\u00a0bylo tam 15\u00a0000\u00a0lid\u00ed.<\/p>\n

Sedm p\u0159esn\u011b serv\u00edrovan\u00fdch \u00fast\u0159ic <\/p>\n

Kdo z\u00a0t\u011bch hv\u011bzd m\u011bl zat\u00edm nejv\u011bt\u0161\u00ed hv\u011bzdn\u00e9 man\u00fdry?<\/p>\n

Mysl\u00edm, \u017ee Grace Jones. Je to b\u00fdval\u00e1 modelka, zp\u011bva\u010dka, \u00fa\u017easn\u00e1 show, spoustu kost\u00fdm\u016f a\u00a0spousta stravovac\u00edch n\u00e1vyk\u016f, kter\u00e9 byly komplikovan\u00e9. Nap\u0159\u00edklad pot\u0159ebovala p\u0159esn\u011b sedm \u00fast\u0159ic, kter\u00e9 p\u0159ed n\u00ed otv\u00edr\u00e1 \u0161\u00e9fkucha\u0159. I\u00a0s t\u00edm se dok\u00e1\u017eeme poprat, proto\u017ee v\u00edme, \u017ee hv\u011bzdy to pot\u0159ebuj\u00ed.<\/p>\n

Jak moc dop\u0159edu \u0159e\u0161\u00edte nejv\u011bt\u0161\u00ed hv\u011bzdy? A\u00a0je pravda, \u017ee na Mobyho jste \u010dekali osm\u00a0let?<\/p>\n

M\u016f\u017ee to b\u00fdt. To, aby kapela p\u0159ijela do \u010ceska, je v\u00fdsledek dlouhodob\u00fdch kontakt\u016f. Ostr\u00e1 f\u00e1ze za\u010d\u00edn\u00e1 ve chv\u00edli, kdy d\u00e1me finan\u010dn\u00ed nab\u00eddku za kapelu a\u00a0za\u010dne se natvrdo jednat. Moby ale 17\u00a0let nevyrazil na turn\u00e9 a\u00a0tam jsme byli ka\u017ed\u00fd rok n\u011bkolikr\u00e1t v\u00a0kontaktu s\u00a0jeho agentem.<\/p>\n

Ale i\u00a0kdy\u017e to vypad\u00e1 nad\u011bjn\u011b, m\u016f\u017ee se pak st\u00e1t, \u017ee um\u011blec nedod\u011bl\u00e1 album, nebo se rozhodne pro jin\u00fd trh ne\u017e Evropu. Ale je to nonstop pr\u00e1ce zalo\u017een\u00e1 na kontaktech a\u00a0vztaz\u00edch.<\/p>\n

To nem\u016f\u017eu \u0159\u00edct, ale m\u016f\u017eu \u0159\u00edct to, \u017ee u\u017e te\u010f p\u0159ipravujeme program na rok 2027\u00a0a\u00a0bude to op\u011bt skv\u011bl\u00e9.<\/p>\n

I t\u0159i tis\u00edce\u00a0l\u00edstk\u016f rozhodnou o\u00a0cel\u00e9 ekonomice festivalu<\/p>\n

Po\u010d\u00edt\u00e1te s\u00a0t\u00edm, \u017ee se prodaj\u00ed v\u0161echny l\u00edstky? Nebo s\u00a0kolika n\u00e1v\u0161t\u011bvn\u00edky po\u010d\u00edt\u00e1te?<\/p>\n

Vstupenky se prod\u00e1vaj\u00ed skv\u011ble, st\u00e1le jsou k\u00a0dispozici, ale o\u010dek\u00e1v\u00e1me, \u017ee se budou vyprod\u00e1vat sm\u011brem k\u00a0festivalu. Vyprodan\u00fd festival je fajn, ale nese to s\u00a0sebou i\u00a0spoustu rizik jako je p\u0159epln\u011bnost are\u00e1lu.<\/p>\n

A kolik lid\u00ed pot\u0159ebujete, aby byl festival ziskov\u00fd?<\/p>\n

Rozhodli jsme se neud\u00e1vat n\u00e1v\u0161t\u011bvnost, ale opravdu o\u00a0tom \u00fasp\u011bchu \u010di ne\u00fasp\u011bchu rozhoduj\u00ed t\u0159eba t\u0159i\u00a0tis\u00edce vstupenek, kter\u00e9 bu\u010f jsou, nebo nejsou.<\/p>\n

Agenda<\/p>\n

\u010ctvrthodinka o\u00a0byznysu z\u00a0prvn\u00ed ruky. Rozhovory s\u00a0top l\u00eddry \u010desk\u00e9ho byznysu, zakladateli firem, odborn\u00edky.<\/p>\n

Od pond\u011bl\u00ed do \u010dtvrtka na SZ Byznys a\u00a0ve v\u0161ech podcastov\u00fdch aplikac\u00edch.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozhovor si tak\u00e9 m\u016f\u017eete poslechnout v\u00a0audioverzi nebo st\u00e1hnout do podcastov\u00e9 aplikace. Colours of Ostrava vstupuj\u00ed do nov\u00e9 \u00e9ry…\n","protected":false},"author":2,"featured_media":125529,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[7],"tags":[43,42,9837,41,40,9838,84,34697,34695,34696],"class_list":["post-125528","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cesko","tag-ceska-republika","tag-cesko","tag-colours-of-ostrava","tag-czech-republic","tag-czechia","tag-festivaly","tag-hudba","tag-imagine-dragons","tag-moby","tag-twenty-one-pilots"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116792537011438280","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/125528","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=125528"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/125528\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/125529"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=125528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=125528"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=125528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}