![](\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/06\/1782311412_378_fotbal-reprezentace-ms.jpeg\")
<\/a><\/p>\n\u201eCel\u00e9 je to p\u0159\u00edb\u011bh l\u00e1sky,\u201c pov\u00ed Aline Franco, d\u00e1ma v\u00a0upraven\u00e9m kost\u00fdmku, jak se na Mexi\u010danku slu\u0161\u00ed.<\/p>\n
V zemi tequily, piva Corona anebo pon\u011bkud exotick\u00e9 p\u00e1lenky mezcal je tohle velk\u00e1 v\u00fdjimka. Ale \u010ce\u0161i, p\u0159esn\u011bji Moravan\u00e9, to zkou\u0161ej\u00ed. Rozhodli se toti\u017e vyslat sv\u00e1 v\u00edna do zem\u011b o\u00a0130\u00a0milionech obyvatel, kde st\u0159edn\u00ed t\u0159\u00edda bohatne a\u00a0spot\u0159eba n\u00e1poje z\u00a0hrozn\u016f roste.<\/p>\n
Ob\u0159\u00ed Mexiko toti\u017e sk\u00fdt\u00e1 ob\u0159\u00ed p\u0159\u00edle\u017eitosti. \u201ePotenci\u00e1ln\u00edch klient\u016f je tu velk\u00e9 mno\u017estv\u00ed,\u201c p\u0159ik\u00fdvne Aline Franco. A\u00a0Tereza V\u00edtkov\u00e1, kter\u00e1 vede zahrani\u010dn\u00ed kancel\u00e1\u0159 CzechTrade Mexiko, ji dopl\u0148uje: \u201eMexi\u010dan\u00e9 jsou nav\u00edc velmi otev\u0159en\u00fd n\u00e1rod, kter\u00fd hled\u00e1 nov\u00e9 z\u00e1\u017eitky a\u00a0chut\u011b. My jsme pro n\u011b exotick\u00e1 volba. Ka\u017ed\u00fd zde zn\u00e1 italsk\u00e1 a\u00a0\u0161pan\u011blsk\u00e1 v\u00edna, ale z\u00a0\u010ceska? V\u00a0tomto vid\u00edme velk\u00fd potenci\u00e1l.\u201c<\/p>\n
![](\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/06\/mexiko-vino.jpeg\")
Foto: archiv<\/p>\n
Mexick\u00e9 d\u00e1my, kter\u00e9 stoj\u00ed za expanz\u00ed moravsk\u00e9ho v\u00edna do sv\u00e9 vlasti.<\/p>\n
S l\u00e1skou to souvis\u00ed n\u00e1sledovn\u011b. Aline Franco pracuje v\u00a0rodinn\u00e9 firm\u011b Pasi\u00f3n Idea-Lista. Tu vede jej\u00ed sestra, kter\u00e1 si vzala partnerku p\u016fvodem z\u00a0\u010ceska. \u201eA do va\u0161\u00ed zem\u011b se zamilovaly. Do jej\u00edch uli\u010dek, do majest\u00e1tnosti Prahy i\u00a0do \u010desk\u00e9 p\u0159\u00edrody a\u00a0klimatu. Co\u017e se odr\u00e1\u017e\u00ed ve v\u00edn\u011b,\u201c vysv\u011btluje Aline. \u201eProto maj\u00ed va\u0161e v\u00edna unik\u00e1tn\u00ed chu\u0165. A\u00a0tu jsme se sem rozhodly p\u0159iv\u00e9st.\u201c<\/p>\n
S Mexikem si na\u0161inec v\u00edno zrovna nespoj\u00ed, omluvou je, \u017ee jde o\u00a0z\u00e1le\u017eitost starou u\u017e p\u016fl tis\u00edcilet\u00ed. Kdy\u017e \u0160pan\u011bl\u00e9\u00a0za\u010dali dob\u00fdvat jednu zemi kontinentu za druhou, padla i\u00a0mocn\u00e1 \u0159\u00ed\u0161e Azt\u00e9k\u016f. A\u00a0pr\u00e1v\u011b zde, v\u00a0dne\u0161n\u00edm Mexiku, v\u00a016.\u00a0stolet\u00ed vys\u00e1zeli prvn\u00ed \u0159\u00e1dky hrozn\u016f v\u00a0Latinsk\u00e9 Americe.<\/p>\n
Fotbalov\u00e1 hore\u010dka<\/p>\n
\u010cesko po 20\u00a0letech postoupilo na fotbalov\u00e9 mistrovstv\u00ed sv\u011bta a\u00a0dva z\u00e1pasy z\u00e1kladn\u00ed skupiny sehraje v\u00a0mexick\u00fdch m\u011bstech Guadalajara a\u00a0Mexico City. Je bezpe\u010dn\u00e9 se sem vydat?<\/a> A\u00a0co Mexiko nab\u00edz\u00ed na opl\u00e1tku? Report\u00e9r Seznam Zpr\u00e1v Miroslav N\u011bm\u00fd vyrazil do zem\u011b, aby popsal, co zde \u010dek\u00e1 n\u00e1rodn\u00ed t\u00fdm i\u00a0fanou\u0161ky, pro\u010d do Mexika m\u00ed\u0159\u00ed st\u00e1le v\u00edce \u010desk\u00fdch firem a\u00a0jak siln\u00fd odkaz tu zanechali V\u011bra \u010c\u00e1slavsk\u00e1, Pavel Nedv\u011bd<\/a> \u010di Tom\u00e1\u0161 Garrigue Masaryk.<\/p>\n \u201eVozili s\u00a0sebou na lod\u00edch dobytek i\u00a0z\u00e1kladn\u00ed plodiny, mezi n\u011b\u017e v\u00edno tehdy pat\u0159ilo,\u201c vysv\u011btluje Aline Franco. \u201eTestovali, kde se vinice uchyt\u00ed – a\u00a0v\u00edno se skute\u010dn\u011b p\u011bstovalo po cel\u00e9m Mexiku. I\u00a0vzhledem k\u00a0s\u00edle, jakou m\u011bla katolick\u00e1 c\u00edrkev, to \u0161lo ruku v\u00a0ruce. Jen\u017ee to cel\u00e9 z\u00e1sadn\u011b naru\u0161ila mexick\u00e1 revoluce. Mnoho vina\u0159stv\u00ed bylo za n\u00ed vyp\u00e1leno, zni\u010deno.\u201c<\/p>\n Mexiko se v\u00a0roce 1910\u00a0cht\u011blo osvobodit od v\u0161ech star\u00fdch po\u0159\u00e1dk\u016f, co\u017e odnesly i\u00a0starobyl\u00e9 kusy r\u00e9vy; nejen Francouz nad takovou p\u0159edstavou zapl\u00e1\u010de, z\u00a0poklad\u016f p\u0159\u00edrody tehdy zbyl jen popel.<\/p>\n Nyn\u00ed se mexick\u00e9 vina\u0159stv\u00ed vr\u00e1tilo t\u0159eba do regionu Quer\u00e9taro, severn\u011b od metropole Mexico City. Kv\u016fli specifick\u00e9mu podlo\u017e\u00ed tam r\u00e9va nezako\u0159en\u00ed tak hluboko jako jinde, takov\u00fd terroir se s\u00a0p\u0159i\u010dten\u00edm vysok\u00e9 nadmo\u0159sk\u00e9 v\u00fd\u0161ky (1880\u00a0metr\u016f) t\u00edm sp\u00ed\u0161 odr\u00e1\u017e\u00ed na chuti. Sv\u00e9 vinice tu m\u00e1 t\u0159eba \u0161pan\u011blsk\u00fd obr Freixenet.<\/p>\n \u201ePosledn\u00ed roky je vina\u0159sk\u00e1 turistika v\u00a0m\u00f3d\u011b,\u201c dod\u00e1v\u00e1 Tereza V\u00edtkov\u00e1. \u201eNab\u00edzej\u00ed spoustu z\u00e1\u017eitk\u016f, jak v\u00edno poznat, a\u00a0to nejen degustace se sommeli\u00e9ry, ale i\u00a0v\u00fdletn\u00ed vl\u00e1\u010dky po vinic\u00edch. V\u00a0n\u011bkter\u00fdch vina\u0159sk\u00fdch oblastech najdete lok\u00e1ln\u00ed s\u00fdr\u00e1rny. Moc cizinc\u016f v\u00a0t\u011bchto oblastech neuvid\u00edte, ale region\u00e1ln\u00ed vina\u0159sk\u00e1 turistika je v\u00a0Mexiku ohromn\u011b na vzestupu. Nab\u00eddkou z\u00e1\u017eitkov\u00fdch slu\u017eeb v\u00e1s um\u00ed pohltit.\u201c<\/p>\n Ona sama v\u00a0zemi \u017eije p\u0159es osm let, m\u00e1 mexick\u00e9ho man\u017eela a\u00a0jakkoli moment\u00e1ln\u011b vyhl\u00ed\u017e\u00ed hlavn\u011b fotbalov\u00fd st\u0159et sv\u00e9 druh\u00e9 vlasti s\u00a0\u010ceskem, jej\u00edm prvo\u0159ad\u00fdm \u00fakolem je za CzechTrade podpora \u010desk\u00e9ho exportu. A\u00a0tak se potk\u00e1v\u00e1me v\u00a0modern\u00ed coworkingov\u00e9 budov\u011b v\u00a0Mexico City a\u00a0na stole jsou produkty vina\u0159stv\u00ed Lahofer, Vina\u0159stv\u00ed Ludwig, Hab\u00e1nsk\u00e9 sklepy a\u00a0V\u00edno Mikulov.<\/p>\n Kdy hraj\u00ed \u010ce\u0161i a\u00a0v\u00fdsledky na MS ve fotbale 2026Datum \/ \u010casKdeKdoV\u00fdsledekP\u00e1tek 12. 6. \/ 4:00GuadalajaraJi\u017en\u00ed Korea \u2013 \u010cESKO2:1<\/a>\u010ctvrtek 18. 6. \/ 18:00Atlanta\u010cESKO\u2013JAR1:1<\/a>\u010ctvrtek 25. 6. \/ 3:00Mexico City\u010cESKO\u2013MexikoTabulka z\u00e1kladn\u00ed skupiny A Po\u0159ad\u00edZem\u011bZSB1.Mexiko23:062.Ji\u017en\u00ed Korea22:233.\u010cESKO22:314.Jihoafrick\u00e1 republika21:31<\/p>\n Pasi\u00f3n Idea-Lista je dov\u00e1\u017e\u00ed jako pr\u00e9miov\u00e9 produkty. S\u00a0p\u0159esv\u011bd\u010den\u00edm, \u017ee jsou hodn\u011b jin\u00e1 ne\u017e v\u00edna z\u00a0tradi\u010dn\u00edch evropsk\u00fdch vina\u0159sk\u00fdch velmoc\u00ed \u010di z\u00a0jihoamerick\u00e9ho Chile – a\u00a0odli\u0161nost a\u00a0originalita se dnes po\u010d\u00edtaj\u00ed. Proto jsou moravsk\u00e1 v\u00edna v\u00a0Mexico City k\u00a0dost\u00e1n\u00ed v\u00a0pr\u00e9miov\u00fdch vinot\u00e9k\u00e1ch, hotelov\u00fdch barech \u010di restaurac\u00edch.<\/p>\n Terezu V\u00edtkovou nejd\u0159\u00edve oslovila Leslie Franco, sestra Aline, a\u00a0p\u0159edstavila j\u00ed pl\u00e1n dovozu \u010desk\u00e9ho v\u00edna do Mexika. Pot\u00e9 se CzechTrade obr\u00e1til na z\u00e1jemce ve vlasti, n\u00e1sledovaly degustace v\u00a0Mexiku, d\u016fkladn\u00e1 anal\u00fdza trhu. A\u00a0a\u017e ne\u010dekan\u011b velk\u00fd z\u00e1jem.<\/p>\n \u201eP\u0159ihl\u00e1silo se velk\u00e9 mno\u017estv\u00ed vina\u0159\u016f,\u201c vzpom\u00edn\u00e1 Tereza V\u00edtkov\u00e1, nebo\u0165 sv\u011bt zrovna sev\u0159ela pandemie covidu: \u201eV\u0161ichni m\u011bli pln\u00e9 sklady, proto\u017ee v\u00a0\u010cesku bylo v\u0161e zav\u0159en\u00e9, zat\u00edmco v\u00a0Mexiku bary a\u00a0restaurace fungovaly v\u00a0omezen\u00e9m re\u017eimu. Kdy\u017e pandemie pominula a\u00a0byznys v\u00a0Evrop\u011b, v\u010detn\u011b Slovenska a\u00a0\u010ceska, byl obnoven, spousta vina\u0159\u016f p\u0159estala na popt\u00e1vku z\u00a0Mexika reagovat.\u201c<\/p>\n V\u00fd\u0161e uveden\u00e1 vina\u0159stv\u00ed to ale s\u00a0exportem deset tis\u00edc kilometr\u016f daleko stejn\u011b zkusila.<\/p>\n Mexi\u010dan\u00e9 r\u00e1di objevuj\u00ed nov\u00e9 chut\u011b. I\u00a0ve v\u00edn\u011b. Proto to tam zkou\u0161ej\u00ed moravsk\u00e1 vina\u0159stv\u00ed.<\/p>\n \u201ePro Mexi\u010dany, kte\u0159\u00ed v\u00edno neznaj\u00ed, jsou ta va\u0161e a\u017e p\u0159\u00edli\u0161 such\u00e1,\u201c \u0159\u00edk\u00e1 Aline Franco. \u201eAle pr\u00e1v\u011b takov\u00e1 chu\u0165 ty znalej\u0161\u00ed uchvacuje. Je to n\u011bco \u00fapln\u011b jin\u00e9ho,\u201c dod\u00e1v\u00e1 s\u00a0t\u00edm, \u017ee postupn\u011b k\u00a0b\u00edl\u00fdm v\u00edn\u016fm p\u0159id\u00e1vali i\u00a0\u0161umiv\u00e1 a\u00a0jako posledn\u00ed \u010derven\u00e1.<\/p>\n V Mexiku obecn\u011b plat\u00ed: \u010d\u00edm d\u0159\u00edv sem zkus\u00edte byznysov\u011b zam\u00ed\u0159it, t\u00edm v\u011bt\u0161\u00ed je p\u0159\u00edpadn\u00e1 \u0161ance. Konkurence je aktivn\u00ed a\u00a0ani lok\u00e1ln\u00ed trh nesp\u00ed. Quer\u00e9taro je srdcem mexick\u00e9ho vina\u0159stv\u00ed, jeho motorem pak Baja California, domov a\u017e 80\u00a0procent mexick\u00e9 produkce. Ale r\u00e9va se p\u011bstuje u\u017e v\u00a017\u00a0feder\u00e1ln\u00edch st\u00e1tech.<\/p>\n \u201eV\u00edno je toti\u017e z\u00a0byznysov\u00e9ho hlediska atraktivn\u011bj\u0161\u00ed ne\u017e klasick\u00e9 zem\u011bd\u011blstv\u00ed. Mnohdy je doprov\u00e1zeno nemovitostn\u00edm developmentem, tak\u017ee si nap\u0159\u00edklad m\u016f\u017eete koupit d\u016fm ve vinic\u00edch, kde to vypad\u00e1 jako v\u00a0Tosk\u00e1nsku, co\u017e je velmi zaj\u00edmav\u00fd koncept,\u201c dod\u00e1v\u00e1 Tereza V\u00edtkov\u00e1.<\/p>\n V\u00edno je v\u00a0Mexiku z\u00a0byznysov\u00e9ho hlediska atraktivn\u011bj\u0161\u00ed ne\u017e klasick\u00e9 zem\u011bd\u011blstv\u00ed. Mnohdy je doprov\u00e1zeno nemovitostn\u00edm developmentem.<\/p>\n Dv\u011b t\u0159etiny v\u00edna tvo\u0159\u00ed import. Z\u00e1rove\u0148 se i\u00a0zde \u0159e\u0161\u00ed tot\u00e9\u017e, co v\u00a0\u010cesku a\u00a0obecn\u011b v\u00a0Evrop\u011b: nastupuj\u00edc\u00ed generace sni\u017euje spot\u0159ebu alkoholu.<\/p>\n \u201ePokles je velk\u00fd, mluv\u00ed se a\u017e o\u00a0polovi\u010dn\u00edm,\u201c p\u0159itak\u00e1 Aline Franco. \u201eMlad\u00ed lid\u00e9 mysl\u00ed jinak, zam\u011b\u0159uj\u00ed se v\u00edc na sv\u00e9 fyzick\u00e9 i\u00a0du\u0161evn\u00ed zdrav\u00ed. V\u00a0tomto ohledu m\u00e1 v\u00edno v\u00a0porovn\u00e1n\u00ed s\u00a0jin\u00fdmi druhy alkoholu v\u00fdhodu.\u201c<\/p>\n A to p\u0159i p\u0159esunu od kvantity ke kvalit\u011b. V\u00a0pravlasti tequily to maj\u00ed levn\u00e9 p\u00e1lenky \u010d\u00edm d\u00e1l nahnut\u011bj\u0161\u00ed, ale d\u00e1t si k\u00a0ob\u011bdu deci \u0161pi\u010dkov\u00e9ho v\u00edna je jin\u00e1 z\u00e1le\u017eitost. \u201eProto je lep\u0161\u00ed dov\u00e1\u017eet n\u011bco exkluzivn\u011bj\u0161\u00edho. A\u00a0mezi na\u0161imi klienty zat\u00edm generace Z\u00a0tolik nen\u00ed. Tvo\u0159\u00ed ji sp\u00ed\u0161 ti, kdo v\u00edno pij\u00ed dlouhodob\u011b a\u00a0maj\u00ed ho r\u00e1di,\u201c dod\u00e1v\u00e1 Mexi\u010danka miluj\u00edc\u00ed zemi ve st\u0159edn\u00ed Evrop\u011b.<\/p>\n Nep\u0159edstavujte si ale kv\u016fli tomu Mexiko jako oblast v\u00a0dobrovoln\u00e9 prohibici, naopak. Mexiko \u201epa\u0159\u00ed\u201c r\u00e1do a\u00a0\u010dasto. Nejen kdy\u017e n\u00e1rod d\u00fdch\u00e1 fotbalov\u00fdm \u0161ampion\u00e1tem, i\u00a0v b\u011b\u017en\u00e9 v\u00edkendy, ba ve v\u0161edn\u00ed dny.<\/p>\n \u201eCo\u017e je p\u0159esn\u011b projev jejich otev\u0159en\u00e9 mysli,\u201c \u0159\u00edk\u00e1 Tereza V\u00edtkov\u00e1 s\u00a0t\u00edm, \u017ee k\u00a0vina\u0159stv\u00ed pat\u0159\u00ed i\u00a0degusta\u010dn\u00ed ve\u010de\u0159e, gastrofestivaly i\u00a0svatby. To byznys diverzifikuje a\u00a0t\u00edm p\u00e1dem rostou i\u00a0mo\u017enosti zahrani\u010dn\u00edch vina\u0159\u016f – v\u010detn\u011b t\u011bch \u010desk\u00fdch.<\/p>\n L\u00e1ska k\u00a0\u010cesku by nav\u00edc mohla pokro\u010dit je\u0161t\u011b d\u00e1l. K\u00a0nejtypi\u010dt\u011bj\u0161\u00edmu alkoholu.<\/p>\n \u201eS ministerstvem zem\u011bd\u011blstv\u00ed a\u00a0velvyslanectv\u00edm se sna\u017e\u00edme v\u00a0Mexiku promovat \u010desk\u00e9 pivo. Ale nejen jako n\u00e1poj, ale i\u00a0ingredience a\u00a0s t\u00edm spojen\u00e9 technologie. Klidn\u011b by tak n\u011bkter\u00fd z\u00a0velk\u00fdch mexick\u00fdch lok\u00e1ln\u00edch pivovar\u016f mohl va\u0159it z\u00a0\u010desk\u00fdch surovin nebo pou\u017e\u00edvat \u010desk\u00e9 know-how,\u201c uzav\u00edr\u00e1 Tereza V\u00edtkov\u00e1. \u201eDistributorky \u010desk\u00fdch v\u00edn se opravdu sna\u017e\u00ed a\u00a0cht\u011bj\u00ed expandovat. A\u00a0n\u00e1m by se v\u00fdhledov\u011b l\u00edbilo do Mexika p\u0159iv\u00e9st i\u00a0v\u00edce zna\u010dek \u010desk\u00e9ho piva.\u201c<\/p>\n","protected":false},"excerpt":{"rendered":"\/Od zvl\u00e1\u0161tn\u00edho zpravodaje v\u00a0Mexiku\/ Kdo nevid\u011bl, neuv\u011b\u0159\u00ed. Tolik fotbalov\u00fdch dres\u016f, tolik v\u00e1\u0161n\u011b, tolik nad\u0161en\u00ed, tolik hukotu v\u00a0ulic\u00edch. Mexiko…\n","protected":false},"author":2,"featured_media":128335,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[15],"tags":[68,2700,1475,1275,94,93,1104],"class_list":["post-128334","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sport","tag-byznys","tag-export","tag-mexiko","tag-mistrovstvi-sveta-ve-fotbale","tag-sport","tag-sports","tag-vino"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116805568158035577","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/128334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=128334"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/128334\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/128335"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=128334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=128334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=128334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![](\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/06\/mexiko-vino.mpo.jpeg\")
Foto: archiv<\/p>\n