{"id":130027,"date":"2026-06-26T08:34:07","date_gmt":"2026-06-26T08:34:07","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/130027\/"},"modified":"2026-06-26T08:34:07","modified_gmt":"2026-06-26T08:34:07","slug":"cinska-auta-poprve-ziskala-vic-nez-desetinu-evropskeho-trhu","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/130027\/","title":{"rendered":"\u010c\u00ednsk\u00e1 auta poprv\u00e9 z\u00edskala v\u00edc ne\u017e desetinu evropsk\u00e9ho trhu"},"content":{"rendered":"

\u010c\u00ednsk\u00e9 automobilky v Evrop\u011b poprv\u00e9 p\u0159ekro\u010dily desetiprocentn\u00ed pod\u00edl na trhu. Podle Bloombergu jim pom\u00e1h\u00e1 s\u00e1zka na hybridy, agresivn\u00ed ceny a bohat\u0161\u00ed v\u00fdbava, zat\u00edmco evropsk\u00e9 zna\u010dky d\u00e1l z\u00e1pas\u00ed s drahou elektromobilitou i opatrn\u00fdmi z\u00e1kazn\u00edky.<\/p>\n

\u010c\u00ednsk\u00e9 automobilky d\u00e1l zrychluj\u00ed v Evrop\u011b. Podle agentury Bloomberg<\/a> se jejich auta v kv\u011btnu poprv\u00e9 pod\u00edlela na nov\u00fdch n\u00e1kupech v regionu v\u00edce ne\u017e desetinou. Pom\u00e1h\u00e1 jim hlavn\u011b kombinace ni\u017e\u0161\u00ed ceny, bohat\u0161\u00ed v\u00fdbavy a rychl\u00e9 reakce na to, \u017ee evrop\u0161t\u00ed z\u00e1kazn\u00edci zat\u00edm necht\u011bj\u00ed p\u0159ech\u00e1zet v\u00fdhradn\u011b na \u010dist\u011b elektrick\u00e1 auta.<\/p>\n

Podle analytik\u016f spole\u010dnosti Dataforce z\u00edskaly \u010d\u00ednsk\u00e9 zna\u010dky v kv\u011btnu 11 procent evropsk\u00e9ho trhu. V\u00fdrazn\u011b jim pomohly hybridn\u00ed a plug-in hybridn\u00ed modely, nap\u0159\u00edklad SUV MG S9. \u010c\u00ednsk\u00e9 automobilky si p\u0159ipsaly t\u00e9m\u011b\u0159 \u010dtvrtinu v\u0161ech nov\u011b prodan\u00fdch hybrid\u016f a rostla tak\u00e9 popt\u00e1vka po jejich pln\u011b elektrick\u00fdch vozech.<\/p>\n

\t\t\"Tesla\"<\/p>\n

\t\tNov\u00e1 pracovn\u00ed m\u00edsta u Berl\u00edna. Tesla roz\u0161i\u0159uje svou jedinou evropskou gigafactory
\n\t\tZpr\u00e1vy z firem<\/a><\/p>\n

Tesla znovu \u0161lape na plyn v Evrop\u011b. V n\u011bmeck\u00e9 tov\u00e1rn\u011b u Berl\u00edna chce nabrat dal\u0161\u00edch 1000 lid\u00ed a od \u0159\u00edjna vyr\u00e1b\u011bt a\u017e 7500 elektromobil\u016f t\u00fddn\u011b. Vedle aut chyst\u00e1 i rozjezd v\u00fdroby bateriov\u00fdch \u010dl\u00e1nk\u016f.<\/p>\n

nst<\/p>\n

\tP\u0159e\u010d\u00edst \u010dl\u00e1nek<\/a><\/p>\n

V\u00edce v\u00fdbavy za stejn\u00e9 pen\u00edze<\/p>\n

\u201e\u010c\u00ednsk\u00e9 automobilky brzy rozpoznaly, \u017ee evrop\u0161t\u00ed z\u00e1kazn\u00edci je\u0161t\u011b nejsou p\u0159ipraveni p\u0159ej\u00edt pln\u011b na elektromobily, a podle toho upravily sv\u00e9 portfolio, rychleji ne\u017e v\u011bt\u0161ina zaveden\u00fdch z\u00e1padn\u00edch v\u00fdrobc\u016f,\u201c uvedl analytik Dataforce Julian Litzinger. Hlavn\u00edm d\u016fvodem jejich r\u016fstu je ale podle n\u011bj hodnota. \u010c\u00ednsk\u00e9 zna\u010dky dok\u00e1\u017eou z\u00e1kazn\u00edk\u016fm za stejnou cenu nab\u00eddnout v\u00edc v\u00fdbavy, v\u00fdkonu i prostoru ne\u017e \u0159ada zaveden\u00fdch evropsk\u00fdch konkurent\u016f.<\/p>\n

Litzinger to ukazuje na srovn\u00e1n\u00ed dvou sedmim\u00edstn\u00fdch SUV. Kupuj\u00edc\u00ed \u010d\u00ednsk\u00e9ho MG S9 podle n\u011bj proti Volkswagenu Tayron u\u0161et\u0159\u00ed a z\u00e1rove\u0148 z\u00edskaj\u00ed vy\u0161\u0161\u00ed v\u00fdkon, ani\u017e by t\u00edm utrp\u011bla kvalita vozu.<\/p>\n

Evropa jako d\u016fle\u017eit\u00e9 odbyti\u0161t\u011b<\/p>\n

V\u00fdrobci jako BYD nebo SAIC Motor, jeho\u017e p\u016fvodn\u011b britsk\u00e1 zna\u010dka MG vede prodeje \u010d\u00ednsk\u00fdch aut v Evrop\u011b, se do regionu tla\u010d\u00ed st\u00e1le agresivn\u011bji. Evropa je pro n\u011b d\u016fle\u017eit\u00fdm odbyti\u0161t\u011bm v dob\u011b, kdy na dom\u00e1c\u00edm \u010d\u00ednsk\u00e9m trhu vznik\u00e1 p\u0159ebytek aut a prodeje klesaj\u00ed. Spot\u0159ebu v \u010c\u00edn\u011b brzd\u00ed krize na trhu s bydlen\u00edm i nejist\u00e1 situace na pracovn\u00edm trhu.<\/p>\n

Evropsk\u00e1 unie se sna\u017e\u00ed chr\u00e1nit dom\u00e1c\u00ed automobilky, jako jsou Volkswagen, Stellantis nebo Renault. Dodate\u010dn\u00e1 cla zaveden\u00e1 v roce 2024 se ale vztahuj\u00ed pouze na pln\u011b elektrick\u00e1 auta vyroben\u00e1 v \u010c\u00edn\u011b. Hybridy maj\u00ed ni\u017e\u0161\u00ed obchodn\u00ed bari\u00e9ry, a pr\u00e1v\u011b proto jejich dod\u00e1vky rostou rychleji ne\u017e u \u010dist\u011b bateriov\u00fdch voz\u016f.<\/p>\n

\u010c\u00ednsk\u00e9 automobilky nav\u00edc t\u011b\u017e\u00ed z dom\u00e1c\u00edch subvenc\u00ed, levn\u011bj\u0161\u00edch pozemk\u016f a v\u00fdhodn\u00e9ho financov\u00e1n\u00ed, co\u017e jim sni\u017euje n\u00e1klady. V\u00fdhodou pro n\u011b m\u016f\u017ee b\u00fdt i evropsk\u00e1 podpora. V N\u011bmecku nap\u0159\u00edklad vl\u00e1da spustila nov\u00fd dota\u010dn\u00ed program pro bezemisn\u00ed vozidla za t\u0159i miliardy eur. Vedle elektromobil\u016f se vztahuje i na plug-in hybridy a vozy s prodlu\u017eova\u010dem dojezdu.<\/p>\n

Nejv\u011bt\u0161\u00ed n\u00e1r\u016fst prodej\u016f v N\u011bmecku po spu\u0161t\u011bn\u00ed programu podle t\u00fdden\u00edku WirtschaftsWoche zaznamenaly pr\u00e1v\u011b \u010d\u00ednsk\u00e9 zna\u010dky MG a BYD. Jejich prodeje m\u011bly vzr\u016fst v pr\u016fm\u011bru o 50 a\u017e 75 procent.<\/p>\n

Evrop\u0161t\u00ed v\u00fdrobci mezit\u00edm nar\u00e1\u017eej\u00ed na probl\u00e9my p\u0159i p\u0159echodu k elektromobil\u016fm. \u010c\u00e1st z nich tla\u010d\u00ed na zm\u00edrn\u011bn\u00ed unijn\u00edch emisn\u00edch c\u00edl\u016f, proto\u017ee z\u00e1kazn\u00edci se k drah\u00fdm bateriov\u00fdm aut\u016fm stav\u011bj\u00ed opatrn\u011b a vad\u00ed jim i nerovnom\u011brn\u00e1 dob\u00edjec\u00ed infrastruktura.<\/p>\n

\t\t\"Peaq<\/p>\n

\t\tPeaq m\u00ed\u0159\u00ed do prodeje. Nejv\u011bt\u0161\u00ed elektromobil \u0160kody bude st\u00e1t od 1,15 milionu
\n\t\tZpr\u00e1vy z firem<\/a><\/p>\n

Nov\u00fd elektrick\u00fd obr od \u0160kody m\u00e1 cenu. Peaq startuje na 1,15 milionu korun a ve vrcholn\u00e9 v\u00fdbav\u011b se dostane p\u0159es 1,5 milionu. Automobilka s\u00e1z\u00ed na sedm m\u00edst, dojezd a\u017e 630 kilometr\u016f a snahu ubr\u00e1nit dom\u00e1c\u00ed trh p\u0159ed s\u00edl\u00edc\u00ed \u010d\u00ednskou konkurenc\u00ed.<\/p>\n

\u010cTK<\/p>\n

\tP\u0159e\u010d\u00edst \u010dl\u00e1nek<\/a><\/p>\n

Podle analytika Citigroup Haralda Hendrikse m\u00e1 unijn\u00ed politika o\u010dek\u00e1vateln\u00fd dopad: dom\u00e1c\u00ed v\u00fdrobci \u010del\u00ed tvrd\u00e9 regulaci, zat\u00edmco zahrani\u010dn\u00ed konkurenti nenesou stejnou n\u00e1kladovou z\u00e1t\u011b\u017e. EU by podle n\u011bj m\u011bla sv\u016fj automobilov\u00fd pr\u016fmysl chr\u00e1nit podobn\u011b jako evropskou ocel.<\/p>\n

Brusel u\u017e podle n\u011bmeck\u00e9ho listu Handelsblatt p\u0159ipravuje roz\u0161\u00ed\u0159en\u00ed dodate\u010dn\u00fdch cel tak\u00e9 na \u010d\u00ednsk\u00e1 hybridn\u00ed auta.<\/p>\n

Tlak na Evropu<\/p>\n

Tlak na evropsk\u00e9 automobilky p\u0159itom roste z v\u00edce stran. Tr\u00e1p\u00ed je vysok\u00e9 ceny energi\u00ed a pr\u00e1ce, slab\u00fd dom\u00e1c\u00ed trh, americk\u00e1 cla i sl\u00e1bnouc\u00ed prodeje v \u010c\u00edn\u011b. BMW minul\u00fd t\u00fdden uvedlo, \u017ee letos m\u016f\u017ee m\u00edt z v\u00fdroby aut jen minim\u00e1ln\u00ed v\u00fdnosy.<\/p>\n

Nejrychleji \u010d\u00ednsk\u00e9 zna\u010dky rostou ve Spojen\u00e9m kr\u00e1lovstv\u00ed, It\u00e1lii a \u0160pan\u011blsku, za\u010d\u00ednaj\u00ed ale z\u00edsk\u00e1vat pozice tak\u00e9 ve Francii a N\u011bmecku. V Brit\u00e1nii, kter\u00e1 na \u010d\u00ednsk\u00e1 auta neuvaluje zvl\u00e1\u0161tn\u00ed cla, rychle p\u0159ib\u00fdv\u00e1 zna\u010dek BYD, MG, Omoda nebo Jaecoo. SUV Jaecoo 7 od Chery Automobile bylo v kv\u011btnu \u010dtvrt\u00fdm nejprod\u00e1van\u011bj\u0161\u00edm modelem v zemi a pomohlo dostat pod\u00edl \u010d\u00ednsk\u00fdch automobilek nad 16 procent.<\/p>\n

\u010c\u00edn\u0161t\u00ed v\u00fdrobci z\u00e1rove\u0148 posiluj\u00ed snahu vybudovat si v Evrop\u011b vlastn\u00ed v\u00fdrobn\u00ed z\u00e1kladnu. D\u011bje se tak v dob\u011b, kdy evrop\u0161t\u00ed konkurenti bojuj\u00ed s nadbyte\u010dn\u00fdmi kapacitami i tlakem na ziskovost.<\/p>\n

VY\u0160EL LETN\u00cd NEWSTREAM CLUB\u00a0<\/p>\n

S\u00e1zky na r\u016fst \u010ceska se vypl\u00e1cej\u00ed. Potvrzuj\u00ed to lid\u00e9 r\u016fzn\u00fdch obor\u016f a z\u00e1jm\u016f, s nimi\u017e se m\u016f\u017eete potkat p\u0159i \u010dten\u00ed aktu\u00e1ln\u00edho vyd\u00e1n\u00ed magaz\u00ednu Newstream CLUB. \u010cesko m\u00e1 toti\u017e ob\u0159\u00ed potenci\u00e1l, kter\u00fd se da\u0159\u00ed \u010d\u00edm d\u00e1l v\u00edce vyu\u017e\u00edvat. Plat\u00ed to pro investory, glob\u00e1ln\u00ed i lok\u00e1ln\u00ed firmy, ale tak\u00e9 pro tuzemsk\u00fd realitn\u00ed trh. Jak se na vln\u011b z\u00e1jmu sv\u00e9zt, porad\u00ed letn\u00ed vyd\u00e1n\u00ed magaz\u00ednu.<\/p>\n

Na ob\u00e1lce magaz\u00ednu jsou sourozenci se Sara a Teo Sandevovi, kte\u0159\u00ed pat\u0159\u00ed ke generaci, kter\u00e1 u\u017e nemus\u00ed volit mezi p\u016fvodem a zem\u00ed, kde vyrostla. Ona jde hereckou cestou, on spojuje fotbal, studium a rodinn\u00fd byznys. Oba ale dob\u0159e v\u011bd\u00ed, \u017ee jejich nejv\u011bt\u0161\u00ed v\u00fdhodou je pr\u00e1v\u011b mix \u010desk\u00e9ho z\u00e1zem\u00ed a balk\u00e1nsk\u00fdch ko\u0159en\u016f.<\/p>\n

Aktu\u00e1ln\u00ed vyd\u00e1n\u00ed se v\u011bnuje pr\u00e1v\u011b s\u00e1zk\u00e1m na \u010cesko z\u00a0mnoha pohled\u016f: z\u00a0pohledu investor\u016f drobn\u00fdch i institucion\u00e1ln\u00edch, ale i z\u00a0pohledu lid\u00ed, kte\u0159\u00ed se sna\u017e\u00ed zemi posunout d\u00e1l. K\u00a0nim pat\u0159\u00ed nap\u0159\u00edklad Petr Dvo\u0159\u00e1k, kter\u00fd sh\u00e1n\u00ed soukrom\u00e9 prost\u0159edky na spolufinancov\u00e1n\u00ed stavby nov\u00e9 pra\u017esk\u00e9 filharmonie, nebo investor Marek Dospiva.<\/p>\n

\u010cesko se tak\u00e9 st\u00e1v\u00e1 \u010d\u00edm d\u00e1l v\u011bt\u0161\u00edm l\u00e1kadlem pro zahrani\u010dn\u00ed firmy, kter\u00e9 zde maj\u00ed v\u00fdvojov\u00e1 centra. D\u016fvod\u016f je cel\u00e1 \u0159ada, ale kl\u00ed\u010dov\u00e9 jsou pro glob\u00e1ln\u00ed firmy t\u0159i v\u011bci: vhodn\u00e1 geografick\u00e1 poloha, bezpe\u010dnost, a hlavn\u011b siln\u00e9 technick\u00e9 z\u00e1zem\u00ed, d\u00edky kter\u00e9mu tu mohou pracovat na nejpokro\u010dilej\u0161\u00edch inovac\u00edch.<\/p>\n

To potvrzuje nap\u0159\u00edklad \u0161\u00e9f glob\u00e1ln\u00ed technologick\u00e9 spole\u010dnosti Everpure Charlie Giancarlo, kter\u00fd p\u016fsobil v\u00a0nejv\u011bt\u0161\u00edch firm\u00e1ch sv\u011bta, st\u00e1l u zrodu internetu a nyn\u00ed se v\u011bnuje datov\u00fdm \u00falo\u017ei\u0161t\u00edm. Rozhovor s n\u00edm tak\u00e9 p\u0159in\u00e1\u0161\u00ed letn\u00ed vyd\u00e1n\u00ed magaz\u00ednu Newstream CLUB.\u00a0<\/p>\n

A rostouc\u00ed z\u00e1jem nadn\u00e1rodn\u00edch firem o mo\u017enost p\u016fsobit v\u00a0\u010cesku potvrzuje tak\u00e9 Toma\u0301s\u030c Partsch z\u00a0CTP, kter\u00fd vysv\u011btluje, jak se z\u00a0Brna st\u00e1v\u00e1 evropsk\u00e9 Silicon Valley.<\/p>\n

Dvan\u00e1ct\u00e9 vyd\u00e1n\u00ed \u010dtvrtletn\u00edku Newstream CLUB je v prodeji, distribuci zaji\u0161\u0165uje Send. Digit\u00e1ln\u00ed verzi magaz\u00ednu lze zakoupit p\u0159\u00edmo na newstream.cz.<\/p>\n","protected":false},"excerpt":{"rendered":"\u010c\u00ednsk\u00e9 automobilky v Evrop\u011b poprv\u00e9 p\u0159ekro\u010dily desetiprocentn\u00ed pod\u00edl na trhu. Podle Bloombergu jim pom\u00e1h\u00e1 s\u00e1zka na hybridy, agresivn\u00ed…\n","protected":false},"author":2,"featured_media":130028,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[3],"tags":[8620,2556,202,2558,35481,373,109,108,106,2932,35482,1351],"class_list":["post-130027","post","type-post","status-publish","format-standard","has-post-thumbnail","category-evropa","tag-automobilky","tag-byd","tag-cina","tag-cinske-automobilky","tag-cinske-elektromobily","tag-eu","tag-europa","tag-europe","tag-evropa","tag-mg","tag-prodeje-aut","tag-volkswagen"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116815492945512828","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/130027","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=130027"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/130027\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/130028"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=130027"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=130027"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=130027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}