{"id":130554,"date":"2026-06-26T16:35:18","date_gmt":"2026-06-26T16:35:18","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/130554\/"},"modified":"2026-06-26T16:35:18","modified_gmt":"2026-06-26T16:35:18","slug":"ferrari-ma-noveho-sefa-marketingu-a-obchodu-nastupuje-v-nelehke-dobe","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/130554\/","title":{"rendered":"Ferrari m\u00e1 nov\u00e9ho \u0161\u00e9fa marketingu a\u00a0obchodu, nastupuje v\u00a0nelehk\u00e9 dob\u011b"},"content":{"rendered":"<p class=\"c_bz\">Automobilka Ferrari si po ned\u00e1vn\u00e9m p\u0159edstaven\u00ed sv\u00e9ho prvn\u00edho elektromobilu Luce pro\u0161la n\u00e1ro\u010dn\u00fdm obdob\u00edm, kdy negativn\u00ed reakce trhu dokonce do\u010dasn\u011b sn\u00ed\u017eily jej\u00ed hodnotu. Situaci nav\u00edc p\u0159\u00edli\u0161 neprosp\u00edvaj\u00ed ani spekulace ohledn\u011b vlivu po\u0159\u00edzen\u00ed elektrick\u00e9ho modelu na vztahy mezi zna\u010dkou a\u00a0d\u016fle\u017eit\u00fdmi z\u00e1kazn\u00edky, kter\u00e9 mus\u00ed opakovan\u011b vyvracet.<\/p>\n<p class=\"c_bz\">V takto nelehk\u00e9 dob\u011b do automobilky nastupuje nov\u00fd \u0161\u00e9f marketingu a\u00a0obchodu, kter\u00fdm se st\u00e1v\u00e1 Massimiliano Di Silvestre. Ten p\u0159ich\u00e1z\u00ed ze zna\u010dky BMW, ve kter\u00e9 str\u00e1vil bezm\u00e1la 20\u00a0let a\u00a0vypracoval se a\u017e na pozici prezidenta a\u00a0gener\u00e1ln\u00edho \u0159editele italsk\u00e9ho zastoupen\u00ed. P\u0159ed n\u011bkolika t\u00fddny v\u0161ak ozn\u00e1mil odchod.<\/p>\n<p><img fetchpriority=\"high\" height=\"2304\"   width=\"4096\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/05\/1779870792_ferrari-luce-elektromobil.jpeg\" loading=\"eager\" decoding=\"sync\" class=\"c_t c_r\"\/>Foto: Ferrari<\/p>\n<p class=\"c_bz\">Ferrari Luce, prvn\u00ed elektromobil zna\u010dky<\/p>\n<p class=\"c_bz\">Pozici \u0159editele marketingu a\u00a0obchodu Ferrari p\u0159edt\u00edm dlouh\u00fdch \u0161estn\u00e1ct let zast\u00e1val Enrico Galliera, kter\u00fd v\u0161ak m\u011bl automobilce ji\u017e p\u0159ed del\u0161\u00ed dobou ozn\u00e1mit \u00famysl odej\u00edt a\u00a0ve sv\u00e9 kari\u00e9\u0159e se vydat nov\u00fdm sm\u011brem.<\/p>\n<p class=\"c_bz\">\u201eS pot\u011b\u0161en\u00edm v\u00edt\u00e1m Massimiliana ve spole\u010dnosti Ferrari. Jeho mezin\u00e1rodn\u00ed zku\u0161enosti a\u00a0v\u016fd\u010d\u00ed schopnosti budou v\u00fdznamn\u00fdm p\u0159\u00ednosem p\u0159i veden\u00ed spole\u010dnosti do dal\u0161\u00ed f\u00e1ze r\u016fstu,\u201c dodal st\u00e1vaj\u00edc\u00ed prezident zna\u010dky Ferrari Benedetto Vigna, kter\u00fd bude jeho p\u0159\u00edm\u00fdm nad\u0159\u00edzen\u00fdm.<\/p>\n<p><a data-dot=\"atm-link\" target=\"_self\" href=\"https:\/\/www.novinky.cz\/clanek\/ekonomika-akcie-ferrari-po-predstaveni-elektromobilu-padaji-40580218\" class=\"c_N\" rel=\"nofollow noopener\"><img height=\"2304\" width=\"4096\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/05\/1779989834_806_ferrari-luce-elektromobil.jpeg\" loading=\"eager\" decoding=\"sync\" class=\"c_t c_r\"\/><\/a><a data-dot=\"atm-link\" target=\"_self\" href=\"https:\/\/www.novinky.cz\/clanek\/auto-elektromobil-zakaznikum-vnucovat-nebudeme-zni-z-ferrari-40584380\" class=\"c_N\" rel=\"nofollow noopener\"><img height=\"2160\" width=\"3840\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/06\/ferrari-luce-elektromobil.jpeg\" loading=\"eager\" decoding=\"sync\" class=\"c_t c_r\"\/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Automobilka Ferrari si po ned\u00e1vn\u00e9m p\u0159edstaven\u00ed sv\u00e9ho prvn\u00edho elektromobilu Luce pro\u0161la n\u00e1ro\u010dn\u00fdm obdob\u00edm, kdy negativn\u00ed reakce trhu dokonce&hellip;\n","protected":false},"author":2,"featured_media":130555,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[12],"tags":[67,68,5316,2323,849],"class_list":["post-130554","post","type-post","status-publish","format-standard","has-post-thumbnail","category-byznys","tag-business","tag-byznys","tag-ferrari","tag-marketing","tag-obchod"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116817384193743927","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/130554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=130554"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/130554\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/130555"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=130554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=130554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=130554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}