{"id":131964,"date":"2026-06-28T09:02:10","date_gmt":"2026-06-28T09:02:10","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/131964\/"},"modified":"2026-06-28T09:02:10","modified_gmt":"2026-06-28T09:02:10","slug":"nejvetsi-jihokorejsky-e-shop-je-na-lovu-v-cesku","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/131964\/","title":{"rendered":"Nejv\u011bt\u0161\u00ed jihokorejsk\u00fd e-shop je na lovu v \u010cesku"},"content":{"rendered":"

\u201eKorejsk\u00fd Amazon\u201c za\u010dal lovit v \u010cesku. Tamn\u00ed e-commerce gigant Coupang, kter\u00fd m\u00e1 t\u0159ikr\u00e1t v\u00edce aktivn\u00edch z\u00e1kazn\u00edk\u016f ne\u017e \u010cesko obyvatel, hled\u00e1 pro sv\u00e9 internetov\u00e9 tr\u017ei\u0161t\u011b \u010desk\u00e9 zna\u010dky. Informaci potvrdila kancel\u00e1\u0159 CzechTrade<\/a>, kter\u00e1 pro jihokorejskou technologickou firmu pom\u00e1h\u00e1 \u010desk\u00e9 v\u00fdrobce a distributory hledat.<\/p>\n

\u201e\u010cesk\u00e9 v\u00fdrobky maj\u00ed na tomto trhu v\u00fdbornou pov\u011bst zejm\u00e9na d\u00edky kvalit\u011b, originalit\u011b a d\u016frazu na zpracov\u00e1n\u00ed. P\u0159\u00edm\u00e9 setk\u00e1n\u00ed s n\u00e1kupn\u00edm t\u00fdmem spole\u010dnosti Coupang p\u0159edstavuje pro \u010desk\u00e9 firmy jedine\u010dnou p\u0159\u00edle\u017eitost ov\u011b\u0159it si potenci\u00e1l sv\u00fdch produkt\u016f,\u201c komentuje Kry\u0161tof Rygl, \u0159editel zahrani\u010dn\u00ed kancel\u00e1\u0159e CzechTrade v Soulu.<\/p>\n

V Ji\u017en\u00ed Koreji podle n\u011bj dlouhodob\u011b roste z\u00e1jem o kvalitn\u00ed evropsk\u00e9 zna\u010dky. Korej\u0161t\u00ed spot\u0159ebitel\u00e9 vn\u00edmaj\u00ed jako bezpe\u010dn\u00e9, d\u016fv\u011bryhodn\u00e9 a inovativn\u00ed.<\/p>\n

\"\u010ce\u0161i<\/a>\u010ce\u0161i vykoupili Temu. Po\u010det levn\u00fdch z\u00e1silek z \u010c\u00edny letos prudce stoupl, te\u010f je n\u00e1kup\u016fm za p\u00e1r korun konec<\/a><\/p>\n

Coupang (n\u00e1zev slo\u017een\u00fd ze slov kupon a citoslovce pro prasknut\u00ed) u\u017e za sebou m\u00e1 \u010desk\u00fd sourcing day. Podle informac\u00ed e15 se ho \u00fa\u010dastnili z\u00e1stupci zhruba t\u0159\u00ed des\u00edtek tuzemsk\u00fdch spole\u010dnost\u00ed. Coupang v \u010cesk\u00e9 republice hled\u00e1 pr\u00e9miov\u00e9 potraviny a n\u00e1poje, zdravou v\u00fd\u017eivu, dopl\u0148ky stravy, kosmetiku, pot\u0159eby pro dom\u00e1c\u00ed mazl\u00ed\u010dky, sportovn\u00ed vybaven\u00ed nebo designov\u00e9 a lifestylov\u00e9 produkty.<\/p>\n

P\u0159esn\u011b do takov\u00e9ho segmetu pat\u0159\u00ed i v tuzemsku vyr\u00e1b\u011bn\u00e1 \u010dokol\u00e1da bez palmov\u00e9ho oleje a dal\u0161\u00edch p\u0159\u00edsad od spole\u010dnosti Steiner & Kovarik<\/a>. Firma m\u00e1 i vlastn\u00ed plant\u00e1\u017e v Bol\u00edvii a jej\u00ed produkty putuj\u00ed u\u017e dnes do \u0159ady zem\u00ed. \u201eJi\u017en\u00ed Korea n\u00e1s l\u00e1k\u00e1, proto\u017ee v\u00edme, \u017ee maj\u00ed r\u00e1di \u010desk\u00e9 produkty a v oblasti roste z\u00e1jem o pr\u00e9miov\u00e9 zbo\u017e\u00ed. Z\u00e1rove\u0148 d\u011blat byznys v Asii nen\u00ed \u00fapln\u011b jednoduch\u00e9, nejde to nap\u0159\u00edmo podobn\u011b jako v USA. Jsme te\u010f ve f\u00e1zi seznamov\u00e1n\u00ed se, dali jsem jim na\u0161i \u010dokol\u00e1du ochutnat a v\u011b\u0159\u00edm, \u017ee ud\u011bl\u00e1me dobrou dohodu,\u201d \u0159\u00edk\u00e1 Mark\u00e9ta Svobodov\u00e1, retail mana\u017eerka z \u010dokol\u00e1dovny Steiner & Kovarik.<\/p>\n

Ji\u017en\u00ed Korea pat\u0159\u00ed mezi nejv\u00fdznamn\u011bj\u0161\u00ed obchodn\u00ed partnery \u010cesk\u00e9 republiky mimo Evropskou unii. Vz\u00e1jemn\u00e1 obchodn\u00ed v\u00fdm\u011bna dosahuje p\u0159ibli\u017en\u011b 6 miliard dolar\u016f a oproti minul\u00e9mu roku vzrostla o 31 procent.<\/p>\n

\"Temu<\/a>Temu a Shein dus\u00ed ru\u010dn\u011b vyr\u00e1b\u011bnou galanterii maminek z Ji\u010d\u00edna. Asie zaplavuje trh \u0161unty<\/a><\/p>\n

Samotn\u00fd korejsk\u00fd e-commerce trh pat\u0159\u00ed podle studie spole\u010dnosti Koisra ke sv\u011btov\u00e9 \u0161pi\u010dce. Je \u010dtvrt\u00fd nejv\u011bt\u0161\u00ed na sv\u011bt\u011b a v p\u0159epo\u010dtu na obyvatele prvn\u00ed, s hodnotou 3 749 dolar\u016f na osobu. V\u011bt\u0161ina prodej\u016f prob\u00edh\u00e1 p\u0159es on-line tr\u017ei\u0161t\u011b a mezi t\u011bmi vedla v dubnu 2026 pr\u00e1v\u011b platforma Coupang s 33,30 miliony unik\u00e1tn\u00edch n\u00e1v\u0161t\u011bvn\u00edk\u016f, n\u00e1sledovaly 11st se 7,70 miliony, Naver Shopping se 7,52 miliony a Gmarket s 6,90 miliony.<\/p>\n

\u201eJi\u017en\u00ed Korea p\u0159edstavuje z pohledu e-commerce mimo\u0159\u00e1dn\u011b dynamick\u00fd a technologicky vysp\u011bl\u00fd trh s vysokou kupn\u00ed silou a n\u00e1ro\u010dn\u00fdm, ale loaj\u00e1ln\u00edm z\u00e1kazn\u00edkem. \u010cesk\u00e9 firmy zde mohou usp\u011bt zejm\u00e9na d\u00edky d\u016frazu na kvalitu, originalitu a siln\u00fd p\u0159\u00edb\u011bh zna\u010dky,\u201d doplnil gener\u00e1ln\u00ed \u0159editel agentury CzechTrade Rudolf Klep\u00e1\u010dek.<\/p>\n

\u010cesko nen\u00ed v Evrop\u011b zdaleka prvn\u00ed zem\u00ed, kde hled\u00e1 pro jihokorejsk\u00e9 z\u00e1kazn\u00edky exotick\u00e9 zbo\u017e\u00ed. Podobn\u00fd krok u\u017e firma u\u010dinila v N\u011bmecku, Velk\u00e9 Brit\u00e1nii, Francii a naposledy v It\u00e1lii, odkud p\u0159ivedla na svou platformu 75 italsk\u00fdch zna\u010dek, nap\u0159\u00edklad producenty oliv, m\u00f3da \u010di kosmetiky. \u201eDoposud se n\u00e1\u0161 glob\u00e1ln\u00ed p\u0159\u00edm\u00fd sourcing soust\u0159edil hlavn\u011b na USA, \u010c\u00ednu a Japonsko. Nyn\u00ed ale strategicky roz\u0161i\u0159ujeme na\u0161e kapacity do Evropy, abychom korejsk\u00fdm z\u00e1kazn\u00edk\u016fm zajistili p\u0159\u00edstup k prov\u011b\u0159en\u00fdm evropsk\u00fdm pr\u00e9miov\u00fdm zna\u010dk\u00e1m s garanc\u00ed kvality,\u201d popsala firma v ofici\u00e1ln\u00edch zpr\u00e1v\u00e1ch v roce 2025 svou strategii.<\/p>\n

Coupang se kv\u016fli n\u00ed spojil s logistick\u00fdm obrem ACI Express, aby vy\u0159e\u0161il nejv\u011bt\u0161\u00ed bolest p\u0159eshrani\u010dn\u00edho obchodu, tedy drah\u00e9 a pomal\u00e9 po\u0161tovn\u00e9. Evrop\u0161t\u00ed prodejci mohou vyu\u017e\u00edvat sb\u011brn\u00e1 logistick\u00e1 centra v Evrop\u011b, odkud ACI Express letecky doru\u010duje zbo\u017e\u00ed p\u0159\u00edmo do Koreje za zv\u00fdhodn\u011bn\u00e9 tarify a s odpu\u0161t\u011bn\u00edm \u010d\u00e1sti poplatk\u016f za objemovou hmotnost.<\/p>\n

Paradoxn\u00ed je, \u017ee strategie je p\u0159\u00edmou odpov\u011bd\u00ed na podobnou bolest \u010desk\u00fdch e-shop\u016f, tedy n\u00e1let levn\u00fdch tr\u017ei\u0161\u0165<\/a> z \u010c\u00edny, jako je Temu \u010di AliExpress, kter\u00e9 zaplavuj\u00ed korejsk\u00fd trh levn\u00fdm asijsk\u00fdm zbo\u017e\u00edm. Coupang na to reaguje opa\u010dnou strategi\u00ed: s\u00e1z\u00ed na budov\u00e1n\u00ed presti\u017ee, kvality a bezpe\u010dnosti, kterou pro korejsk\u00e9ho z\u00e1kazn\u00edka symbolizuj\u00ed pr\u00e1v\u011b zna\u010dky z Evropy a \u010cesk\u00e9 republiky.<\/p>\n","protected":false},"excerpt":{"rendered":"\u201eKorejsk\u00fd Amazon\u201c za\u010dal lovit v \u010cesku. Tamn\u00ed e-commerce gigant Coupang, kter\u00fd m\u00e1 t\u0159ikr\u00e1t v\u00edce aktivn\u00edch z\u00e1kazn\u00edk\u016f ne\u017e \u010cesko…\n","protected":false},"author":2,"featured_media":131965,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[12],"tags":[67,68,42,35798,35797,106,1544,4471,849,965,3849,113],"class_list":["post-131964","post","type-post","status-publish","format-standard","has-post-thumbnail","category-byznys","tag-business","tag-byznys","tag-cesko","tag-coupang","tag-czechtrade","tag-evropa","tag-jizni-korea","tag-luxus","tag-obchod","tag-strategie","tag-temu","tag-usa"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116826927680688436","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/131964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=131964"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/131964\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/131965"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=131964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=131964"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=131964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}