{"id":133591,"date":"2026-06-30T00:36:34","date_gmt":"2026-06-30T00:36:34","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/133591\/"},"modified":"2026-06-30T00:36:34","modified_gmt":"2026-06-30T00:36:34","slug":"laka-vas-vybudovat-byznys-pro-deti-manzele-masatovi-to-dokazali-je-to-horska-draha","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/133591\/","title":{"rendered":"L\u00e1k\u00e1 v\u00e1s vybudovat byznys pro d\u011bti? Man\u017eel\u00e9 Ma\u0161\u00e1tovi to dok\u00e1zali: \u201eJe to horsk\u00e1 dr\u00e1ha!\u201c"},"content":{"rendered":"

Na za\u010d\u00e1tku nebyl siln\u00fd byznys pl\u00e1n, naopak. \u201eByli jsme nejd\u0159\u00edv klienty The Little Gym v\u00a0Amsterdamu. Za\u017eili jsme program na vlastn\u00edch d\u011btech, vid\u011bli jsme, jak je rozv\u00edjel, a\u00a0postupn\u011b jsme si za\u010dali \u0159\u00edkat, \u017ee by bylo kr\u00e1sn\u00e9 p\u0159in\u00e9st koncept i\u00a0do \u010cesk\u00e9 republiky, kde nic takov\u00e9ho neexistovalo,\u201c vzpom\u00ednaj\u00ed Jana a\u00a0David Ma\u0161\u00e1tovi.<\/p>\n

Nebyl to ale n\u00e1pad, kter\u00fd by se zrodil p\u0159es noc. \u201eZr\u00e1l v\u00a0n\u00e1s asi sedm let. A\u00a0potom to opravdu p\u0159i\u0161lo. D\u011bti u\u017e \u0161ly do \u0161koly, trochu se n\u00e1m uvolnily ruce a\u00a0z\u00e1rove\u0148 jsme c\u00edtili, \u017ee kdy\u017e to neud\u011bl\u00e1me te\u010f, mo\u017en\u00e1 u\u017e nikdy.\u201c<\/p>\n

Fran\u0161\u00edza: jistota i\u00a0omezen\u00ed<\/p>\n

M\u00edsto vlastn\u00edho konceptu si vybrali fran\u0161\u00edzu\u00a0\u2013 ale ne proto, \u017ee by hledali jednodu\u0161\u0161\u00ed cestu. \u201eCht\u011bli jsme pr\u00e1v\u011b The Little Gym. Poznali jsme ho jako rodi\u010de a\u00a0necht\u011bli jsme otev\u0159\u00edt \u201an\u011bjak\u00e9 cvi\u010den\u00ed pro d\u011bti\u2018, ale pr\u00e1v\u011b tento konkr\u00e9tn\u00ed program.\u201c<\/p>\n

Fran\u0161\u00edza<\/a> je skv\u011bl\u00fd zp\u016fsob podnik\u00e1n\u00ed v\u00a0tom, \u017ee nemus\u00edte vym\u00fd\u0161let \u00fapln\u00fd z\u00e1klad produktu; kupujete si know-how, kter\u00e9 vznikalo des\u00edtky let. \u201eKdybychom to m\u011bli stav\u011bt od nuly, tedy metodiku, propracovan\u00e9 osnovy, syst\u00e9m lekc\u00ed, \u0161kolen\u00ed instruktor\u016f, trvalo by n\u00e1m to roky a\u00a0ud\u011blali bychom pravd\u011bpodobn\u011b spoustu chyb.\u201c<\/p>\n

Na druhou stranu to znamen\u00e1 i\u00a0jasn\u00e1 pravidla. \u201eMus\u00edte dodr\u017eovat brand identitu, styl komunikace, barvy, vizu\u00e1l. Pro n\u011bkoho to m\u016f\u017ee b\u00fdt svazuj\u00edc\u00ed. Ale vybudovat silnou zna\u010dku od nuly je extr\u00e9mn\u011b n\u00e1ro\u010dn\u00e9, dlouh\u00e9 a\u00a0n\u00e1kladn\u00e9.\u201c Nicm\u00e9n\u011b i\u00a0fran\u0161\u00edza d\u00e1v\u00e1 prostor pro vlastn\u00ed realizaci: lok\u00e1ln\u00ed marketing, v\u00fdb\u011br t\u00fdmu, extern\u00ed \u0161kolen\u00ed\u2026 Nemus\u00edte vym\u00fd\u0161let core produkt a\u00a0p\u0159itom st\u00e1le budujete vlastn\u00ed podnik\u00e1n\u00ed.<\/p>\n

Miliony na startu a\u00a0dlouh\u00e1 cesta k\u00a0otev\u0159en\u00ed<\/p>\n

Jedna z\u00a0nejv\u011bt\u0161\u00edch iluz\u00ed? \u017de za\u010d\u00e1tek nen\u00ed tak n\u00e1ro\u010dn\u00fd. The Little Gym neprod\u00e1v\u00e1 licenci automaticky, ale ud\u011bluje ji. Z\u00e1jemce tedy mus\u00ed proj\u00edt kandid\u00e1tsk\u00fdm procesem. Nen\u00ed to tak, \u017ee si \u010dlov\u011bk jen koup\u00ed licenci a\u00a0otev\u0159e pobo\u010dku.<\/p>\n

\u201eV na\u0161ich podm\u00ednk\u00e1ch je pot\u0159eba po\u010d\u00edtat s\u00a0investic\u00ed zhruba 5\u00a0a\u017e 7\u00a0milion\u016f korun na jednu pobo\u010dku, \u010d\u00e1st je mo\u017en\u00e9 financovat \u00fav\u011brem, ale v\u00edce ne\u017e polovina by m\u011bla b\u00fdt z\u00a0vlastn\u00edch zdroj\u016f. Kandid\u00e1tsk\u00fd proces trv\u00e1 zhruba rok a\u00a0potom mus\u00edte p\u0159i\u010d\u00edst dal\u0161\u00edch 6\u00a0a\u017e 8\u00a0m\u011bs\u00edc\u016f na p\u0159\u00edpravu pobo\u010dky.\u201c<\/p>\n

Sou\u010d\u00e1st\u00ed investice je licence na 10\u00a0let a\u00a0teritori\u00e1ln\u00ed exkluzivita, d\u00e1le certifikovan\u00e9 vybaven\u00ed t\u011blocvi\u010dny, stavebn\u00ed \u00fapravy prostoru, IT, n\u00e1bytek, \u00favodn\u00ed marketing a\u00a0dal\u0161\u00ed provozn\u00ed vybaven\u00ed. Cel\u00fd proces je tedy b\u011bh na dlouhou tra\u0165\u00a0\u2013 finan\u010dn\u011b i\u00a0ment\u00e1ln\u011b.<\/p>\n

Ekonomika je ne\u00faprosn\u00e1. \u201eNejv\u011bt\u0161\u00ed n\u00e1klad jsou mzdy: zhruba 50\u00a0procent. Druhou z\u00e1sadn\u00ed polo\u017ekou je n\u00e1jem.\u201c Do \u010dern\u00fdch \u010d\u00edsel se nedostanete hned. \u201eMy jsme u\u00a0prvn\u00ed pobo\u010dky break-evenu dos\u00e1hli zhruba po 24\u00a0m\u011bs\u00edc\u00edch. Nov\u011bj\u0161\u00ed pobo\u010dky, kde u\u017e byla zna\u010dka zn\u00e1m\u011bj\u0161\u00ed, to zvl\u00e1dly kolem 12\u00a0m\u011bs\u00edc\u016f.\u201c<\/p>\n

Foto: TheLittleGym<\/p>\n

Jana a\u00a0David Ma\u0161\u00e1tovi: \u201eToto podnik\u00e1n\u00ed rozhodn\u011b nen\u00ed pro n\u011bkoho, kdo nem\u00e1 r\u00e1d d\u011bti nebo komu vad\u00ed d\u011btsk\u00fd k\u0159ik. Ten hluk, energie a\u00a0neust\u00e1l\u00e9 hem\u017een\u00ed\u00a0\u2013 to mus\u00edte m\u00edt opravdu r\u00e1di.\u201cFoto: TheLittleGym<\/p>\n

Prostor nen\u00ed jen hezk\u00e1 herna <\/p>\n

Dal\u0161\u00ed v\u00fdzva je naj\u00edt vhodn\u00fd prostor. \u201ePot\u0159ebujete p\u0159\u00edzem\u00ed, dobr\u00fd p\u0159\u00edstup pro ko\u010d\u00e1rek, denn\u00ed sv\u011btlo, mo\u017enost pohodln\u00e9ho \u010dek\u00e1n\u00ed pro rodi\u010de, spln\u011bn\u00ed v\u0161ech norem, hygienick\u00fdch i\u00a0po\u017e\u00e1rn\u00edch.\u201c D\u016fle\u017eit\u00e1 je i\u00a0dopravn\u00ed dostupnost. \u201eModern\u00ed rodi\u010de \u010dasto vyu\u017e\u00edvaj\u00ed MHD\u00a0\u2013 necht\u011bj\u00ed \u0159e\u0161it parkov\u00e1n\u00ed a\u00a0mysl\u00ed ekologicky.\u201c Ka\u017ed\u00fd detail p\u0159itom stoj\u00ed \u010das i\u00a0pen\u00edze. A\u00a0stavebn\u00ed \u00fapravy b\u00fdvaj\u00ed mnohdy nep\u0159edv\u00eddatelnou polo\u017ekou.<\/p>\n

Siln\u00fd t\u00fdm je z\u00e1klad<\/p>\n

Pokud n\u011bco rozhoduje o\u00a0\u00fasp\u011bchu, jsou to lid\u00e9. \u201eInstruktor mus\u00ed m\u00edt d\u011bti opravdu r\u00e1d. Bez toho to nejde.\u201c Naj\u00edt vhodn\u00e9 lidi ale nen\u00ed jednoduch\u00e9. V\u00fdb\u011br je v\u00edcekolov\u00fd: od CV p\u0159es osobn\u00ed setk\u00e1n\u00ed a\u017e po zku\u0161ebn\u00ed sm\u011bnu. \u201eTeprve tam se \u010dasto uk\u00e1\u017ee, jestli je to opravdu pr\u00e1ce pro n\u011b.\u201c A\u00a0t\u00edm to nekon\u010d\u00ed.<\/p>\n

\u201eZ\u00e1kladn\u00ed tr\u00e9nink trv\u00e1 6\u00a0a\u017e 8\u00a0t\u00fddn\u016f. Ale ne\u017e je \u010dlov\u011bk p\u0159ipraven\u00fd v\u00e9st lekce samostatn\u011b, m\u016f\u017ee to trvat p\u016fl roku a\u017e rok. M\u00e1me celosv\u011btov\u00fd syst\u00e9m \u0161kolen\u00ed, kde ka\u017ed\u00fd instruktor studuje z\u00a0tr\u00e9ninkov\u00fdch materi\u00e1l\u016f, fotek, p\u0159ehled\u016f a\u00a0vide\u00ed. Postupn\u011b pln\u00ed jednotliv\u00e9 \u00farovn\u011b a\u00a0rozv\u00edj\u00ed sv\u00e9 dovednosti krok za krokem. I\u00a0to je velk\u00e1 v\u00fdhoda fran\u0161\u00edzy\u00a0\u2013 takov\u00fd \u0161kol\u00edc\u00ed syst\u00e9m bychom sami stav\u011bli roky.\u201c<\/p>\n

D\u011bti vs. rodi\u010de: kdo je n\u00e1ro\u010dn\u011bj\u0161\u00ed?<\/p>\n

Podnik\u00e1n\u00ed pro d\u011bti m\u00e1 jedno z\u00e1sadn\u00ed specifikum. \u201eNositelem slu\u017eby je d\u00edt\u011b, ale pl\u00e1tcem je rodi\u010d.\u201c A\u00a0pr\u00e1v\u011b rodi\u010de maj\u00ed vysok\u00e1 o\u010dek\u00e1v\u00e1n\u00ed. \u201eCht\u011bj\u00ed pro sv\u00e9 d\u00edt\u011b to nejlep\u0161\u00ed. My se sna\u017e\u00edme b\u00fdt maxim\u00e1ln\u011b otev\u0159en\u00ed. Rodi\u010de vid\u00ed p\u0159es prosklenou st\u011bnu cel\u00e9 lekce, dost\u00e1vaj\u00ed zp\u011btnou vazbu, vysv\u011btlujeme, co a\u00a0pro\u010d d\u011bl\u00e1me. Snaha o\u00a0otev\u0159enost, informovanost a\u00a0spr\u00e1vn\u00e1 o\u010dek\u00e1v\u00e1n\u00ed jsou v\u00a0na\u0161em prost\u0159ed\u00ed naprosto z\u00e1sadn\u00ed.\u201c Nesm\u00edrn\u011b d\u016fle\u017eit\u00e9 je tak\u00e9 partnerstv\u00ed: \u201eRodi\u010d pro n\u00e1s nen\u00ed soupe\u0159, ale partner v\u00a0rozvoji d\u00edt\u011bte.\u201c<\/p>\n

Podle man\u017eel\u016f Ma\u0161\u00e1tov\u00fdch je nejv\u011bt\u0161\u00ed chyba podcenit n\u00e1ro\u010dnost. \u201eJe to horsk\u00e1 dr\u00e1ha. Nahoru, dol\u016f\u00a0\u2013 a\u00a0n\u011bkdy opravdu prudce.\u201c A\u00a0hlavn\u011b: nen\u00ed to jen byznys. \u201eBudujete opravdov\u00e9 vztahy s\u00a0d\u011btmi, s\u00a0rodi\u010di. Nen\u00ed to n\u011bco, co rozjedete a\u00a0pak od toho odejdete. Je to z\u00e1vazek.\u201c<\/p>\n

P\u0159es v\u0161echny v\u00fdzvy ale mluv\u00ed o\u00a0sv\u00e9 pr\u00e1ci s\u00a0nad\u0161en\u00edm. \u201eUv\u011bdom\u00edte si, \u017ee to, co jste vybudovali, ovliv\u0148uje stovky a\u00a0tis\u00edce d\u011bt\u00ed. A\u00a0to je pocit, kv\u016fli kter\u00e9mu to cel\u00e9 d\u00e1v\u00e1 smysl.\u201c<\/p>\n

Projekt Mluvte o\u00a0pen\u011bz\u00edch! na Pro\u017eeny.cz<\/p>\n

Seri\u00e1l pro \u017eeny o\u00a0financ\u00edch. Na str\u00e1nk\u00e1ch Pro\u017eeny.cz<\/a> se v\u00a0projektu Mluvte o\u00a0pen\u011bz\u00edch!<\/a> dlouhodob\u011b zab\u00fdv\u00e1me hospoda\u0159en\u00edm \u010desk\u00fdch rodin a\u00a0v podcastu i\u00a0\u010dl\u00e1nc\u00edch konzultujeme se zku\u0161en\u00fdmi odborn\u00edky r\u016fzn\u00e1 finan\u010dn\u00ed t\u00e9mata, kter\u00e1 se t\u00fdkaj\u00ed b\u011b\u017en\u00fdch dom\u00e1c\u00edch rozpo\u010dt\u016f (\u00faspory v\u00a0dom\u00e1cnosti, spo\u0159en\u00ed na d\u016fchod, tvorba pen\u011b\u017en\u00ed rezervy, drobn\u00e9 investice, d\u011blen\u00ed majetku p\u0159i rozvodu\u2026). <\/p>\n","protected":false},"excerpt":{"rendered":"Na za\u010d\u00e1tku nebyl siln\u00fd byznys pl\u00e1n, naopak. \u201eByli jsme nejd\u0159\u00edv klienty The Little Gym v\u00a0Amsterdamu. Za\u017eili jsme program…\n","protected":false},"author":2,"featured_media":133592,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[12],"tags":[67,68,36058,1404,2360,703,884,3241,34929],"class_list":["post-133591","post","type-post","status-publish","format-standard","has-post-thumbnail","category-byznys","tag-business","tag-byznys","tag-cesti-podnikatele","tag-fransiza-franchise","tag-jak-na-to","tag-penize","tag-podcast-mluvte-o-penezich","tag-podnikani","tag-pro-deti"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116836262650818308","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/133591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=133591"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/133591\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/133592"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=133591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=133591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=133591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}