{"id":135259,"date":"2026-07-01T13:18:11","date_gmt":"2026-07-01T13:18:11","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/135259\/"},"modified":"2026-07-01T13:18:11","modified_gmt":"2026-07-01T13:18:11","slug":"kretinskeho-sparta-sazi-na-pivo-od-ceskeho-napojarskeho-obra","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/135259\/","title":{"rendered":"K\u0159et\u00ednsk\u00e9ho Sparta s\u00e1z\u00ed na pivo od \u010desk\u00e9ho n\u00e1poj\u00e1\u0159sk\u00e9ho obra"},"content":{"rendered":"

Velk\u00e1 jm\u00e9na \u010desk\u00e9ho fotbalu a n\u00e1poj\u00e1\u0159sk\u00e9ho pr\u016fmyslu<\/a> se spojuj\u00ed. Dlouhodobou partnerskou smlouvu ozn\u00e1mily AC Sparta Praha a Plze\u0148sk\u00fd Prazdroj. Partnerstv\u00ed za\u010dne platit novou ligovou sezonou, kter\u00e1 za\u010d\u00edn\u00e1 ofici\u00e1ln\u011b dnes, 1. \u010dervence. Na tribun\u00e1ch v Epet ar\u00e9n\u011b se tak bude \u010depovat Velkopopovick\u00fd Kozel 10\u00b0 a nealkoholick\u00e9 n\u00e1poje z nab\u00eddky Prazdroje. V uplynul\u00e9 sezon\u011b 2025\/26 se na ve\u0159ejn\u00fdch st\u00e1nc\u00edch \u201ena Spart\u011b\u201c\u00a0\u010depoval Staropramen 10.<\/p>\n

Plze\u0148sk\u00fd pivovar<\/a> nav\u00fd\u0161\u00ed po\u010det pivn\u00edch tank\u016f i celkov\u00e9 mno\u017estv\u00ed m\u00edst, kde si fanou\u0161ci budou moci objednat \u010depovan\u00e9 pivo. Na m\u00edst\u011b sou\u010dasn\u00e9ho stanu VIP Club vznikne nov\u00e1 Kozlovna, jedin\u00e1 v \u010cesku s p\u0159\u00edm\u00fdm v\u00fdhledem na Pra\u017esk\u00fd hrad, kter\u00e1 m\u00e1 slou\u017eit i jako m\u00edsto pro firemn\u00ed eventy.<\/p>\n

\u201eFanou\u0161k\u016fm p\u0159ineseme spojen\u00edm zna\u010dek Sparty a Velkopopovick\u00e9ho Kozla krom\u011b zm\u011bny na v\u00fd\u010depu i atraktivn\u00ed aktivace mimo n\u00e1\u0161 stadion. M\u00e1me tak ty nejlep\u0161\u00ed p\u0159edpoklady pro aktivn\u00ed dlouholet\u00e9 partnerstv\u00ed,\u201c\u00a0domn\u00edv\u00e1 se Tom\u00e1\u0161 K\u0159ivda, gener\u00e1ln\u00ed \u0159editel Sparty.<\/p>\n

AC Sparta Praha a Plze\u0148sk\u00fd Prazdroj<\/p>\n

Sparta si vybrala zna\u010dku piva i na z\u00e1klad\u011b v\u00fdzkumu agentury Ipsos. Z n\u011bj m\u00e1 vych\u00e1zet, \u017ee je Velkopopovick\u00fd Kozel druhou nejobl\u00edben\u011bj\u0161\u00ed pivn\u00ed zna\u010dkou<\/a> v Praze i ve St\u0159edn\u00edch \u010cech\u00e1ch, tedy regionech, odkud p\u0159ij\u00ed\u017ed\u00ed p\u0159ev\u00e1\u017en\u00e1 \u010d\u00e1st fanou\u0161k\u016f na stadion.<\/p>\n

Finan\u010dn\u00ed parametry spolupr\u00e1ce partne\u0159i nekomentuj\u00ed, stejn\u011b jako budouc\u00ed cenu \u010depovan\u00fdch p\u016fllitr\u016f. Zdlouhav\u00e9 \u010dek\u00e1n\u00ed ve front\u00e1ch, na kter\u00e9 si fanou\u0161ci st\u011b\u017euj\u00ed, m\u00e1 vy\u0159e\u0161it nov\u00e1 technologie, mimo jin\u00e9 objemn\u011bj\u0161\u00ed pivn\u00ed potrub\u00ed nebo takzvan\u00e9 beer pointy. Tedy st\u00e1nky, kde lze dostat pouze a jen pivo a \u010depovan\u00fd nealkoholick\u00fd Birell Pomelo&Grep.<\/p>\n

Na stadionu bude k dispozici zhruba 36 m\u00edst, kde bude mo\u017en\u00e9 si objednat \u010depovan\u00e9 pivo. Z\u00a0toho 14 z\u00a0nich bude m\u00edt k\u00a0dispozici pivn\u00ed tanky, tedy o \u010dty\u0159i v\u00edc ne\u017e d\u0159\u00edve. Tankov\u00e9 pivo bude dostupn\u00e9 ve v\u0161ech sektorech v\u010detn\u011b sektor\u016f pro dom\u00e1c\u00ed vlajkono\u0161e a hosty.<\/p>\n

\"AAA<\/a>AAA Auto \u010dek\u00e1 nov\u00e1 \u00e9ra, K\u0159et\u00ednsk\u00fd chce od autobazaru rychlej\u0161\u00ed r\u016fst<\/a><\/p>\n

\u201eKozel je tradi\u010dn\u00ed pivo ze st\u0159edo\u010desk\u00fdch Velk\u00fdch Popovic, nav\u00edc je \u00fazce spjat\u00fd i s\u00a0Prahou, odkud poch\u00e1zel jeho zakladatel Franti\u0161ek Ringhoffer. Fanou\u0161ci se mohou od nov\u00e9 sezony t\u011b\u0161it na \u0159adu pivn\u00edch novinek, v\u00edce m\u00edst s\u00a0\u010depovan\u00fdm pivem, novou v\u00fd\u010depn\u00ed technologii, a dokonce i pivn\u00ed stany p\u0159ed stadionem,\u201c uv\u00e1d\u00ed Ladislav Kol\u00e1\u0159, mana\u017eer sponzorstv\u00ed v Prazdroji.<\/p>\n

\u201eKvalita piva je pro n\u00e1s z\u00e1sadn\u00ed. Chceme, aby si fanou\u0161ci na stadionu vychutnali pivo nejv\u00edce, jak to jde. Proto jsme instalovali nov\u00e9 v\u00fdkonn\u011bj\u0161\u00ed chladi\u010de piva, kter\u00e9 zvl\u00e1dnou vysokou z\u00e1t\u011b\u017e b\u011bhem n\u00e1poru fanou\u0161k\u016f p\u0159ed z\u00e1pasem a o p\u0159est\u00e1vce. Dojde tak\u00e9 k roz\u0161\u00ed\u0159en\u00ed pr\u016fm\u011bru pivn\u00edho veden\u00ed, co\u017e zajist\u00ed rychlej\u0161\u00ed pr\u016ftok a krat\u0161\u00ed \u010dek\u00e1n\u00ed na pivo,\u201c popisuje pivn\u00ed novinky na stadionu Vojt\u011bch Homolka, vrchn\u00ed obchodn\u00ed sl\u00e1dek Plze\u0148sk\u00e9ho Prazdroje.<\/p>\n","protected":false},"excerpt":{"rendered":"Velk\u00e1 jm\u00e9na \u010desk\u00e9ho fotbalu a n\u00e1poj\u00e1\u0159sk\u00e9ho pr\u016fmyslu se spojuj\u00ed. Dlouhodobou partnerskou smlouvu ozn\u00e1mily AC Sparta Praha a Plze\u0148sk\u00fd…\n","protected":false},"author":2,"featured_media":135260,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[30],"tags":[1198,326,5924,3747,1470,98,99,36316],"class_list":["post-135259","post","type-post","status-publish","format-standard","has-post-thumbnail","category-praha","tag-ac-sparta-praha","tag-fotbal","tag-partner","tag-pilsner-urquell","tag-pivo","tag-prague","tag-praha","tag-velkopopovicky-kozel"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116844921588889606","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/135259","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=135259"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/135259\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/135260"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=135259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=135259"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=135259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}