{"id":137001,"date":"2026-07-03T07:22:22","date_gmt":"2026-07-03T07:22:22","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/137001\/"},"modified":"2026-07-03T07:22:22","modified_gmt":"2026-07-03T07:22:22","slug":"tradice-googlu-pokracuje-v-cesku-opet-nezaplatil-skoro-zadne-dane-z-prijmu-trzby-posila-pres-irsko","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/137001\/","title":{"rendered":"Tradice Googlu pokra\u010duje, v \u010cesku op\u011bt nezaplatil skoro \u017e\u00e1dn\u00e9 dan\u011b z p\u0159\u00edjmu. Tr\u017eby pos\u00edl\u00e1 p\u0159es Irsko"},"content":{"rendered":"

\u010cesk\u00e1 pobo\u010dka jedn\u00e9 z\u00a0nejv\u011bt\u0161\u00edch spole\u010dnost\u00ed sv\u011bta pokra\u010duje ve sv\u00e9m tradi\u010dn\u00edm fungov\u00e1n\u00ed a\u00a0op\u011bt u\u00a0n\u00e1s neodvedla<\/a> skoro \u017e\u00e1dn\u00e9 dan\u011b z\u00a0p\u0159\u00edjmu. Tuzemsk\u00e9 zastoupen\u00ed Googlu se podobn\u011b jako dal\u0161\u00ed glob\u00e1ln\u00ed spole\u010dnosti spol\u00e9h\u00e1 na pobo\u010dku v\u00a0Irsku, p\u0159es kterou proud\u00ed re\u00e1ln\u00e9 p\u0159\u00edjmy od z\u00e1kazn\u00edk\u016f. Irsk\u00e1 vl\u00e1da firm\u00e1m nab\u00edz\u00ed v\u00fdhodn\u00e9 da\u0148ov\u00e9 podm\u00ednky, tak\u017ee je evropsk\u00fdm centrem nejenom pro Google, ale i\u00a0Apple, Metu a\u00a0dal\u0161\u00ed. \u010cesk\u00e1 pobo\u010dka slou\u017e\u00ed jako podp\u016frn\u00e1 organizace, jej\u00ed\u017e p\u0159\u00edjmy v\u00a0podstat\u011b odpov\u00eddaj\u00ed n\u00e1klad\u016fm na zam\u011bstnance.<\/p>\n

\n\t\t\t\tAnketa\n\t\t\t<\/p>\n

\n\t\t\t\tMysl\u00edte si, \u017ee by firmy jako Google m\u011bly platit v\u00edce dan\u00ed v zem\u00edch, kde skute\u010dn\u011b vyd\u011bl\u00e1vaj\u00ed?\n\t\t\t<\/p>\n

Google Czech Republic ve finan\u010dn\u00edm roce 2025 podle \u00fa\u010detn\u00ed z\u00e1v\u011brky vyk\u00e1zal tr\u017eby 609\u00a0milion\u016f korun, meziro\u010dn\u011b o\u00a0n\u011bco m\u00e9n\u011b. V\u011bt\u0161ina z\u00a0toho \u0161la na osobn\u00ed n\u00e1klady 69\u00a0zam\u011bstnanc\u016f, zbytek na n\u00e1jem a\u00a0dal\u0161\u00ed re\u017eii. \u010cist\u00fd zisk se dostal na 39,9\u00a0milionu korun. Da\u0148 z\u00a0p\u0159\u00edjmu \u010dinila 18,3\u00a0milionu korun. Zdej\u0161\u00ed Google podobn\u00e1 \u010d\u00edsla reportuje<\/a> dlouhodob\u011b, nap\u0159\u00edklad p\u0159ede dv\u011bma roky \u010dinila da\u0148 z\u00a0p\u0159\u00edjmu 11,6milionu, rok pot\u00e9 22\u00a0milion\u016f korun.<\/p>\n

Re\u00e1ln\u00e9 tr\u017eby Googlu<\/a> z\u00a0na\u0161eho trhu jdou dle odhad\u016f do vysok\u00fdch miliard. Odk\u00e1zat lze na v\u00fdsledky Seznamu, nejv\u011bt\u0161\u00ed tuzemsk\u00e9 internetov\u00e9 firmy a\u00a0hlavn\u00edho konkurenta americk\u00e9ho kolosu. Seznam v\u00a0roce 2025 vyk\u00e1zal tr\u017eby 6,5\u00a0miliardy korun se ziskem p\u0159ed zdan\u011bn\u00edm 1,3\u00a0miliardy korun. Da\u0148 z\u00a0p\u0159\u00edjmu za lo\u0148sk\u00fd rok zat\u00edm nen\u00ed zn\u00e1m\u00e1, \u00fa\u010detn\u00ed z\u00e1v\u011brka je\u0161t\u011b nen\u00ed k\u00a0dispozici, ov\u0161em rok p\u0159edt\u00edm Seznam odvedl 241\u00a0milion\u016f korun.<\/p>\n

\"\u010cesk\u00fd<\/a>\u010cesk\u00fd T-Mobile op\u011bt pos\u00edl\u00e1 do N\u011bmecka miliardov\u00e9 zisky. Oper\u00e1tor z\u00e1rove\u0148 stabiln\u011b investuje<\/a><\/p>\n

Je pravd\u011bpodobn\u00e9, \u017ee Google v\u00a0\u010cesku vytv\u00e1\u0159\u00ed tr\u017eby je\u0161t\u011b v\u011bt\u0161\u00ed ne\u017e Seznam<\/a>, zdej\u0161\u00ed z\u00e1kazn\u00edci jeho produkty (zad\u00e1v\u00e1n\u00ed reklamy, platby za cloud \u010di p\u0159edplatn\u00e9 YouTube a\u00a0podobn\u011b) pou\u017e\u00edvaj\u00ed i\u00a0v\u00a0r\u00e1mci glob\u00e1ln\u00ed \u010dinnosti.<\/p>\n

Google chce zm\u011bnu da\u0148ov\u00fdch zvyklost\u00ed<\/p>\n

\u010cesk\u00fd Google poskytuje slu\u017eby v\u00a0oblasti marketingu a\u00a0podpory pro evropskou centr\u00e1lu v\u00a0Irsku. Jin\u00fdmi slovy se star\u00e1 o\u00a0to, aby na na\u0161em trhu byl vid\u011bt a\u00a0z\u00e1kazn\u00edci se m\u011bli na koho obr\u00e1tit. Podobn\u011b to funguje v\u00a0p\u0159\u00edpad\u011b Google Cloudu, jednoho z\u00a0nejv\u011bt\u0161\u00edch cloud\u016f planety. Pobo\u010dka tak\u00e9 \u0159e\u0161\u00ed v\u00fdzkum a\u00a0v\u00fdvoj pro americkou centr\u00e1lu, jde hlavn\u011b o\u00a0lokalizace produkt\u016f a\u00a0spolupr\u00e1ce s\u00a0\u010deskou v\u00fdvoj\u00e1\u0159skou komunitou. Marketing a\u00a0podpora ale tvo\u0159\u00ed v\u011bt\u0161\u00ed \u010d\u00e1st aktivit.<\/p>\n

\"Majitel<\/a>Majitel Seznamu Luka\u010dovi\u010d m\u00e1 dal\u0161\u00ed rostouc\u00ed byznys. Windy se bl\u00ed\u017e\u00ed p\u016fl miliard\u011b a generuje zisk<\/a><\/p>\n

Google u\u017e v minulosti uvedl, \u017ee by p\u0159iv\u00edtal zm\u011bnu mezin\u00e1rodn\u00edch da\u0148ov\u00fdch zvyklost\u00ed. Firma plat\u00ed asi 80\u00a0procent dan\u011b z\u00a0p\u0159\u00edjmu pr\u00e1vnick\u00fdch osob v\u00a0domovsk\u00fdch USA. Mezin\u00e1rodn\u00ed da\u0148ov\u00e9 smlouvy podle Googlu historicky p\u0159isuzuj\u00ed men\u0161\u00ed \u010d\u00e1st zisk\u016f zem\u00edm, kde se v\u00fdrobky a\u00a0slu\u017eby spot\u0159ebov\u00e1vaj\u00ed, a\u00a0v\u011bt\u0161inu da\u0148ov\u00fdch p\u0159\u00edjm\u016f nech\u00e1vaj\u00ed domovsk\u00fdm st\u00e1t\u016fm.<\/p>\n

\u201eDlouhodob\u011b podporujeme snahy o\u00a0aktualizaci mezin\u00e1rodn\u00edch da\u0148ov\u00fdch pravidel s\u00a0c\u00edlem dos\u00e1hnout syst\u00e9mu, v\u00a0n\u011bm\u017e se v\u00edce pr\u00e1v na zdan\u011bn\u00ed p\u0159esouv\u00e1 do zem\u00ed, kde se v\u00fdrobky a\u00a0slu\u017eby spot\u0159ebov\u00e1vaj\u00ed. V\u00fdvoz z\u00a0USA v\u010detn\u011b \u0159ady technologi\u00ed by tak mohl b\u00fdt zat\u00ed\u017een vy\u0161\u0161\u00ed dan\u00ed z\u00a0p\u0159\u00edjmu v\u00a0zahrani\u010d\u00ed, zat\u00edmco zahrani\u010dn\u00ed spole\u010dnosti vyv\u00e1\u017eej\u00edc\u00ed do USA by platily v\u00edce do americk\u00e9 st\u00e1tn\u00ed pokladny,\u201c uvedl Karan Bhatia, viceprezident Googlu pro regulaci a\u00a0vl\u00e1dn\u00ed z\u00e1le\u017eitosti.<\/p>\n

Google spad\u00e1 pod mate\u0159sk\u00fd holding Alphabet<\/a>. Jeho tr\u017en\u00ed hodnota na burze Nasdaq \u010din\u00ed 4,3\u00a0bilionu dolar\u016f. Ro\u010dn\u00ed p\u0159\u00edjmy p\u0159esahuj\u00ed 400\u00a0miliard dolar\u016f s\u00a0r\u016fstem o\u00a015\u00a0procent. \u010cist\u00fd zisk si loni p\u0159ipsal p\u0159es 30\u00a0procent a\u00a0p\u0159es\u00e1hl 132\u00a0miliard dolar\u016f.<\/p>\n","protected":false},"excerpt":{"rendered":"\u010cesk\u00e1 pobo\u010dka jedn\u00e9 z\u00a0nejv\u011bt\u0161\u00edch spole\u010dnost\u00ed sv\u011bta pokra\u010duje ve sv\u00e9m tradi\u010dn\u00edm fungov\u00e1n\u00ed a\u00a0op\u011bt u\u00a0n\u00e1s neodvedla skoro \u017e\u00e1dn\u00e9 dan\u011b z\u00a0p\u0159\u00edjmu.…\n","protected":false},"author":2,"featured_media":137002,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[12],"tags":[67,68,1668,466,36602,36603,949,36604,7192,113,231],"class_list":["post-137001","post","type-post","status-publish","format-standard","has-post-thumbnail","category-byznys","tag-business","tag-byznys","tag-dan","tag-google","tag-google-cloud-platform","tag-google-czech-republic","tag-irsko","tag-karan-bhatia","tag-seznam-cz","tag-usa","tag-youtube"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116854846070251038","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/137001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=137001"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/137001\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/137002"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=137001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=137001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=137001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}