{"id":138518,"date":"2026-07-04T17:11:17","date_gmt":"2026-07-04T17:11:17","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/138518\/"},"modified":"2026-07-04T17:11:17","modified_gmt":"2026-07-04T17:11:17","slug":"zorka-a-mira-hejdovi-ve-varech-instagram-zavrit-nemuzeme-je-to-soucast-nasi-prace","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/138518\/","title":{"rendered":"Zorka a\u00a0M\u00edra Hejdovi ve Varech: Instagram zav\u0159\u00edt nem\u016f\u017eeme, je to sou\u010d\u00e1st na\u0161\u00ed pr\u00e1ce"},"content":{"rendered":"

Festival je sv\u00e1tkem filmu a\u00a0sch\u00e1zej\u00ed se tu hlavn\u011b herci. Vy jste ale byli v\u00a0p\u00e1tek na \u010derven\u00e9m koberci. Jak jste se tam dostali?<\/p>\n

Zorka: Mysl\u00edm, \u017ee u\u017e je to n\u011bjak\u00fd p\u00e1tek, co se na \u010derven\u00e9m koberci neukazuj\u00ed jenom herci. Nebyli jsme tam sami \u201eneherci\u201c, tak\u017ee se nec\u00edt\u00edme zas tak zvl\u00e1\u0161tn\u011b. D\u011bje se to i\u00a0ve sv\u011bt\u011b. Samoz\u0159ejm\u011b je to festival v\u011bnovan\u00fd filmu, kinematografii, herc\u016fm, re\u017eis\u00e9r\u016fm a\u00a0v\u0161em, kte\u0159\u00ed se v\u00a0tomhle sv\u011bt\u011b pohybuj\u00ed. Ale pokud se m\u00e1 roz\u0161\u00ed\u0159it pov\u011bdom\u00ed o\u00a0filmu, festivalu nebo podobn\u00fdch akc\u00edch, objevuj\u00ed se tam i\u00a0lid\u00e9, kte\u0159\u00ed s\u00a0filmem p\u0159\u00edmo nemaj\u00ed co do \u010din\u011bn\u00ed.<\/p>\n

\u0158\u00edkala jste, \u017ee je pot\u0159eba d\u00e1vat prostor influencer\u016fm, ale my jsme po\u0159\u00e1d hlavn\u011b moder\u00e1to\u0159i, za co\u017e jsme r\u00e1di. J\u00e1 tady ve Varech \u010dasto tak\u00e9 moderuju. Letos se to nepovedlo, proto\u017ee jsem v\u00a0tuhle dobu m\u011bla b\u00fdt na nat\u00e1\u010den\u00ed mimo \u010cesko, tak\u017ee jsem v\u0161echny hezk\u00e9 nab\u00eddky odm\u00edtla. Jsem ale r\u00e1da, \u017ee tu nakonec m\u016f\u017eeme b\u00fdt a\u00a0u\u017e\u00edt si atmosf\u00e9ru festivalu, kter\u00e1 je v\u017edycky naprosto jedine\u010dn\u00e1.<\/p>\n

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Zorka je na \u010derven\u00fd koberec zvykl\u00e1. Jak ses tam c\u00edtil ty, M\u00edro?<\/p>\n

M\u00edra: Marek Eben to v\u010dera \u0159ekl moc hezky. Mluvil o\u00a0tom, \u017ee je pot\u0159eba roz\u0161i\u0159ovat okruh t\u011bch, kte\u0159\u00ed miluj\u00ed film, a\u00a0\u017ee ka\u017ed\u00fd, kdo n\u011bco nat\u00e1\u010d\u00ed, st\u0159\u00edh\u00e1, publikuje nebo sleduje, je vlastn\u011b sou\u010d\u00e1st\u00ed filmov\u00e9ho sv\u011bta. Ta my\u0161lenka m\u011b hodn\u011b zaujala.<\/p>\n

My jsme u\u017e p\u0159ed n\u011bkolika lety za\u017eili \u010derven\u00fd koberec na filmov\u00e9m festivalu v\u00a0Ben\u00e1tk\u00e1ch. Prvn\u00ed my\u0161lenka, kter\u00e1 \u010dlov\u011bka napadne, kdy\u017e se tam objev\u00ed, je: \u201ePro\u010d jsem tady vlastn\u011b j\u00e1?\u201c A\u00a0pak si uv\u011bdom\u00edte, \u017ee v\u00e1s pozvali, tak jdete.<\/p>\n

Foto: David Ryne\u0161, Novinky<\/p>\n

M\u00edra a\u00a0Zorka Hejdovi v\u00a0Seznam festivalov\u00e9m studiu<\/p>\n

Ten z\u00e1\u017eitek je fenomen\u00e1ln\u00ed. Mysl\u00edm, \u017ee i\u00a0lid\u00e9, kte\u0159\u00ed jsou na to zvykl\u00ed, maj\u00ed v\u00a0tu chv\u00edli hus\u00ed k\u016f\u017ei. \u010clov\u011bk za\u017e\u00edv\u00e1 euforii z\u00a0cel\u00e9ho toho d\u011bn\u00ed. Nen\u00ed to jen o\u00a0tom, \u017ee se n\u011bkdo na \u010derven\u00fd koberec d\u00edv\u00e1 a\u00a0p\u0159edstavuje si, jak\u00e9 to asi je. I\u00a0kdy\u017e tam stoj\u00edte, tak tomu trochu nev\u011b\u0159\u00edte.<\/p>\n

V\u00e1s pozval hlavn\u00ed partner festivalu. Co to pro v\u00e1s pracovn\u011b znamen\u00e1?<\/p>\n

Zorka: T\u00edm, \u017ee se tahle spolupr\u00e1ce net\u00fdk\u00e1 moderov\u00e1n\u00ed konkr\u00e9tn\u00edho eventu nebo akce, je to sp\u00ed\u0161 o\u00a0zachycen\u00ed atmosf\u00e9ry. M\u00e1me ji p\u0159en\u00e9st lidem, kte\u0159\u00ed n\u00e1s sleduj\u00ed, dostat je na festival skrze soci\u00e1ln\u00ed s\u00edt\u011b a\u00a0uk\u00e1zat jim t\u0159eba i\u00a0trochu z\u00e1kulis\u00ed. Z\u00e1rove\u0148 se t\u00edm zvy\u0161uje pov\u011bdom\u00ed o\u00a0festivalu.<\/p>\n

Kdy\u017e je spolupr\u00e1ce nav\u00e1zan\u00e1 na partnerstv\u00ed, je na\u0161\u00edm \u00fakolem lidem p\u0159edstavit i\u00a0program, kter\u00fd tady konkr\u00e9tn\u00ed partner m\u00e1. Partner, se kter\u00fdm jsme tu my, tady m\u00e1, jak \u0159\u00edkaj\u00ed, sv\u011bt pln\u00fd z\u00e1bavy. A\u00a0opravdu to tak je. Je tu spousta n\u00e1v\u0161t\u011bvn\u00edk\u016f, kte\u0159\u00ed cht\u011bj\u00ed ty dny n\u011bjak str\u00e1vit, za\u017e\u00edt unik\u00e1tn\u00ed v\u011bci, potkat se a\u00a0u\u017e\u00edt si atmosf\u00e9ru festivalu. Od toho jsme tady my, abychom jim \u0159ekli, \u017ee to v\u0161echno tu je a\u00a0\u017ee to mohou za\u017e\u00edt spole\u010dn\u011b s\u00a0n\u00e1mi.<\/p>\n

Ur\u010dit\u011b ale m\u00e1te r\u00e1di filmy. M\u00e1te v\u016fbec v\u00a0pl\u00e1nu se na n\u011bjak\u00fd dostat?<\/p>\n

M\u00edra: J\u00e1 to \u0159eknu jinak. Kdykoliv si pust\u00edme televizi, Zorka \u0159\u00edk\u00e1: \u201eJ\u00e9, to je m\u016fj obl\u00edben\u00fd film! To je kr\u00e1sn\u00e1 n\u00e1hodi\u010dka.\u201c<\/p>\n

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Zorka: J\u00e1 m\u00e1m filmy moc r\u00e1da a\u00a0jsem pom\u011brn\u011b nen\u00e1ro\u010dn\u00e1, tak\u017ee se mi l\u00edb\u00ed leccos. Na v\u0161em si najdu n\u011bco hezk\u00e9ho nebo inspirativn\u00edho. V\u010dera jsme vid\u011bli zahajovac\u00ed sn\u00edmek a\u00a0t\u011b\u0161\u00edme se i\u00a0na dal\u0161\u00ed filmy. V\u00a0noci, asi ve dv\u011b r\u00e1no, jsem dostala zaj\u00edmav\u00e9 upozorn\u011bn\u00ed na film s\u00a0n\u00e1zvem Mouchy. Nedostala jsem \u00fapln\u011b p\u0159esn\u00fd p\u0159ehled o\u00a0tom, o\u00a0\u010dem film je, ale pr\u00fd je super, tak\u017ee Mouchy jsou pr\u00fd dobr\u00e9. Pak jsem zaregistrovala je\u0161t\u011b film Kes, kter\u00fd mi byl tak\u00e9 hodn\u011b doporu\u010dov\u00e1n. V\u011b\u0159\u00edm, \u017ee se na n\u011bjak\u00fd film dostaneme.<\/p>\n

U\u017e jsme mluvili o\u00a0tom, \u017ee jste influence\u0159i a\u00a0vytv\u00e1\u0159\u00edte obsah na soci\u00e1ln\u00ed s\u00edt\u011b. Zorko, ty m\u00e1\u0161 t\u00e9m\u011b\u0159 400\u00a0tis\u00edc sleduj\u00edc\u00edch, M\u00edra o\u00a0n\u011bco m\u00e9n\u011b. Je to v\u00e1\u0161 hlavn\u00ed zdroj p\u0159\u00edjm\u016f?<\/p>\n

M\u00edra: V\u00a0principu ur\u010dit\u011b nen\u00ed. Pro n\u00e1s to v\u017edycky byl sp\u00ed\u0161 dopln\u011bk, kter\u00fd vznikl z\u00a0toho, \u017ee tu pr\u00e1ci stejn\u011b d\u011bl\u00e1me. J\u00e1 funguju hlavn\u011b jako moder\u00e1tor a\u00a0producent televizn\u00edch po\u0159ad\u016f. Kdy\u017e n\u011bco nato\u010d\u00edte, potom se to st\u0159\u00edh\u00e1 a\u00a0dne\u0161n\u00ed sv\u011bt funguje tak, \u017ee se ty v\u011bci mus\u00ed ukazovat na co nejv\u00edce m\u00edstech.<\/p>\n

Kdy\u017e vyjde \u010dl\u00e1nek, je ide\u00e1ln\u00ed, kdy\u017e ho potom n\u011bkdo p\u0159esd\u00edl\u00ed na s\u00edt\u00edch. Takhle to dnes funguje. \u00dakolem je, aby se obsah \u0161\u00ed\u0159il r\u016fzn\u00fdmi cestami co nejv\u00edc. Proto se ze zp\u011bv\u00e1k\u016f, herc\u016f a\u00a0dal\u0161\u00edch lid\u00ed postupem \u010dasu st\u00e1vaj\u00ed trochu influence\u0159i. <\/p>\n

Zorka: Je to neodmysliteln\u00e1 sou\u010d\u00e1st na\u0161\u00ed pr\u00e1ce. Pokud se pt\u00e1\u0161, jestli je to hlavn\u00ed p\u0159\u00edjem, tak moment\u00e1ln\u011b ne. Posledn\u00edch p\u00e1r let d\u011bl\u00e1m r\u00e1dio, moderuju akce a\u00a0dv\u011b velk\u00e9 televizn\u00ed reality show, tak\u017ee ne. Nezast\u00edr\u00e1m ale, \u017ee byla doba, kdy jsem si \u0159\u00edkala, \u017ee je vlastn\u011b zvl\u00e1\u0161tn\u00ed, \u017ee moderuju a\u00a0moderuju, ale Instagram mi vyd\u011bl\u00e1v\u00e1 v\u00edc. Dnes u\u017e to tak nen\u00ed. Nicm\u00e9n\u011b to, \u017ee soci\u00e1ln\u00ed s\u00edt\u011b jsou sou\u010d\u00e1st\u00ed na\u0161\u00ed pr\u00e1ce a\u00a0\u017ee jsou ur\u010dit\u00fdm zdrojem p\u0159\u00edjm\u016f, a\u00a0ne mal\u00fdm, nen\u00ed \u017e\u00e1dn\u00e9 tajemstv\u00ed.<\/p>\n

Dok\u00e1\u017ee\u0161 nazna\u010dit, co znamen\u00e1 \u201enemal\u00fd\u201c zdroj p\u0159\u00edjm\u016f?<\/p>\n

Zorka: Je to hodn\u011b individu\u00e1ln\u00ed. Nechci kolem toho d\u011blat \u017e\u00e1dn\u00e9 tajemstv\u00ed, u\u017e jsem to n\u011bkolikr\u00e1t zmi\u0148ovala. T\u011b\u017eko se o\u00a0tom mluv\u00ed sp\u00ed\u0161 proto, \u017ee je to hodn\u011b neuchopiteln\u00e9. Spolupr\u00e1ce na Instagramu maj\u00ed r\u016fzn\u00fd rozsah. N\u011bkter\u00e9 jsou dlouhodob\u00e9, jin\u00e9 jednor\u00e1zov\u00e9, tak\u017ee se ned\u00e1 \u0159\u00edct, \u017ee za jednu spolupr\u00e1ci je tolik a\u00a0tolik. Z\u00e1le\u017e\u00ed na obsahu konkr\u00e9tn\u00ed kampan\u011b. Ale u\u00a0v\u011bt\u0161\u00edch propojen\u00ed se zna\u010dkou se m\u016f\u017eeme bavit i\u00a0v \u0159\u00e1du statis\u00edc\u016f.<\/p>\n

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M\u00e1te obrovskou masu lid\u00ed, kterou m\u016f\u017eete ovlivnit. Z\u00e1rove\u0148 ale na s\u00edt\u00edch p\u0159ich\u00e1zej\u00ed i\u00a0negativn\u00ed koment\u00e1\u0159e. Je to pro v\u00e1s tlak? M\u00e1te v\u016f\u010di tomu n\u011bjakou obranu?<\/p>\n

Zorka: Podle m\u011b reaguju tak na jeden koment\u00e1\u0159 z\u00a0tis\u00edce. Kdy\u017e u\u017e reaguju, mus\u00ed m\u011b n\u011bkdo opravdu zaujmout t\u00edm, co nap\u00ed\u0161e. Obrann\u00e9 mechanismy moc nejsou. D\u00e1 se na to zvyknout, ale sp\u00ed\u0161 m\u011b mrz\u00ed, kam se doba posunula. Ne tolik v\u016f\u010di mn\u011b osobn\u011b, ale obecn\u011b. Mrz\u00ed m\u011b, \u017ee m\u00e1 n\u011bkdo pot\u0159ebu chodit na soci\u00e1ln\u00ed s\u00edt\u011b jen proto, aby plival jed, n\u011bkoho po\u0161pinil nebo mu napsal n\u011bco zl\u00e9ho.<\/p>\n

Dnes r\u00e1no jsem otev\u0159ela Instagram a\u00a0pod v\u0161emi p\u0159\u00edsp\u011bvky, kde m\u011b n\u011bkdo ozna\u010dil, psal jeden pr\u00e1zdn\u00fd \u00fa\u010det hejty. \u0158\u00edkala jsem si, \u017ee u\u017e m\u00e1m profesion\u00e1ln\u00ed hejtry, \u017ee je to neuv\u011b\u0159iteln\u00e9. Asi je to sou\u010d\u00e1st toho, co d\u011bl\u00e1me, ale mrz\u00ed m\u011b, \u017ee to lid\u00e9 maj\u00ed zapot\u0159eb\u00ed. J\u00e1 takov\u00e1 nejsem a\u00a0m\u016f\u017eu odp\u0159\u00eds\u00e1hnout, \u017ee jsem nikdy ne\u0161la na n\u011b\u010d\u00ed profil proto, abych mu napsala, \u017ee vypad\u00e1 hrozn\u011b nebo \u017ee n\u011bco d\u011bl\u00e1 \u0161patn\u011b. Pro\u010d bych to d\u011blala?<\/p>\n

Foto: David Ryne\u0161, Novinky<\/p>\n

M\u00edra a\u00a0Zorka Hejdovi v\u00a0Seznam festivalov\u00e9m studiu<\/p>\n

M\u00edra: Kdy\u017e jsem produkoval po\u0159ad Limuz\u00edna, kter\u00fd b\u011b\u017eel patn\u00e1ct let, ka\u017ed\u00fd t\u00fdden p\u0159i\u0161el host a\u00a0\u010dasto vypr\u00e1v\u011bl, \u017ee o\u00a0n\u011bm vy\u0161el n\u011bjak\u00fd \u010dl\u00e1nek, n\u011bkdo ho po\u0161pinil a\u00a0on m\u00e1 pot\u0159ebu j\u00edt do televize, aby se mohl br\u00e1nit. Dnes se to posunulo. V\u011bt\u0161ina zp\u011bv\u00e1k\u016f, herc\u016f nebo medi\u00e1ln\u011b aktivn\u00edch lid\u00ed m\u00e1 soci\u00e1ln\u00ed s\u00edt\u011b i\u00a0proto, aby m\u011bli mo\u017enost se br\u00e1nit a\u00a0komunikovat p\u0159\u00edmo s\u00a0lidmi.<\/p>\n

Z\u00e1rove\u0148 se t\u00edm trochu zm\u011bnila forma televizn\u00edch po\u0159ad\u016f. Lid\u00e9 u\u017e do nich nechod\u00ed tolik z\u00a0pot\u0159eby obhajovat se, ale sp\u00ed\u0161 s\u00a0radost\u00ed p\u0159edstavit nov\u00e9 v\u011bci. To je zm\u011bna, kterou za ty roky hodn\u011b vn\u00edm\u00e1m.<\/p>\n

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M\u00edro, posledn\u00ed dobou se v\u011bnuje\u0161 t\u00e9mat\u016fm bydlen\u00ed a\u00a0investov\u00e1n\u00ed. Rad\u00ed\u0161 lidem, nebo jak bys tu svou roli popsal?<\/p>\n

M\u00edra: Tady bych byl s\u00a0v\u00fdrazem \u201eradit\u201c opatrn\u00fd. Radit n\u011bkomu s\u00a0investicemi je stra\u0161n\u011b nebezpe\u010dn\u00e9, v\u017edycky je to riziko. Provozujeme televizi o\u00a0bydlen\u00ed a\u00a0architektu\u0159e a\u00a0sou\u010d\u00e1st\u00ed toho je, \u017ee lid\u00e9 maj\u00ed z\u00e1jem kupovat byty, a\u0165 u\u017e v\u00a0\u010cesku, nebo u\u00a0mo\u0159e.<\/p>\n

My nechceme radit, ale ukazovat \u00faskal\u00ed, proto\u017ee o\u00a0rizic\u00edch se moc nemluv\u00ed. V\u0161ichni \u0159\u00edkaj\u00ed, \u017ee u\u00a0mo\u0159e je kr\u00e1sn\u011b, kupte si tam byt a\u00a0bude v\u00e1m vyd\u011bl\u00e1vat hodn\u011b pen\u011bz. Jen\u017ee je tam spousta prom\u011bnn\u00fdch. Pokud o\u00a0nich \u010dlov\u011bk nev\u00ed, m\u016f\u017ee velmi snadno nalet\u011bt. Beru to tedy sp\u00ed\u0161 jako otev\u00edr\u00e1n\u00ed t\u00e9mat, kter\u00e1 jsou podle m\u011b kl\u00ed\u010dov\u00e1. Kdy\u017e si n\u011bkdo koup\u00ed nap\u0159\u00edklad apartm\u00e1n ve \u0160pan\u011blsku, m\u011bl by v\u011bd\u011bt, \u017ee pokud nebude m\u00edt licenci, nem\u016f\u017ee ho pronaj\u00edmat. V\u011bt\u0161ina lid\u00ed to p\u0159itom v\u016fbec nev\u00ed.<\/p>\n

Zorka: Celkov\u011b vn\u00edm\u00e1m, \u017ee se na\u0161e pr\u00e1ce za posledn\u00edch p\u011bt let hodn\u011b prom\u011bnila. Soci\u00e1ln\u00ed s\u00edt\u011b jsou jej\u00ed ned\u00edlnou sou\u010d\u00e1st\u00ed. Kdybych si z\u00edtra \u0159ekla, \u017ee Instagram zav\u0159u, tak nemohu. Nen\u00ed to jen o\u00a0spoluprac\u00edch nebo partnerstv\u00edch s\u00a0klienty. Je to i\u00a0z\u00e1vazek v\u016f\u010di televiz\u00edm. Moderuju show a\u00a0sou\u010d\u00e1st\u00ed m\u00e9 pr\u00e1ce je d\u011blat j\u00ed PR a\u00a0b\u00fdt tv\u00e1\u0159\u00ed toho projektu.<\/p>\n

V\u0161echno se dnes odehr\u00e1v\u00e1 na s\u00edt\u00edch, ka\u017ed\u00fd m\u00e1 n\u00e1zor a\u00a0ka\u017ed\u00fd k\u0159i\u010d\u00ed do sv\u011bta, co si o\u00a0kom mysl\u00ed. Mus\u00edm se proto soust\u0159edit na to, abych se opravdu v\u011bnovala sv\u00e9 pr\u00e1ci, kter\u00e1 m\u011b po\u0159\u00e1d moc bav\u00ed. A\u0165 u\u017e je to r\u00e1dio, nebo televizn\u00ed projekty. \u010casto ale skl\u00edz\u00edte jen reakce na to, jak jste vypadala, co jste m\u011bla na sob\u011b, jestli jste byla tlust\u00e1 nebo m\u00ed\u0148 tlust\u00e1, proto\u017ee huben\u00e1 pro ty lidi nejste nikdy. U\u010d\u00edm se to filtrovat a\u00a0p\u0159ipom\u00ednat si, \u017ee moje pr\u00e1ce tkv\u00ed v\u00a0n\u011b\u010dem jin\u00e9m a\u00a0\u017ee je po\u0159\u00e1d kr\u00e1sn\u00e1.<\/p>\n

Na cel\u00fd rozhovor se m\u016f\u017eete pod\u00edvat ve videu v\u00a0\u00favodu \u010dl\u00e1nku.<\/p>\n

<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Festival je sv\u00e1tkem filmu a\u00a0sch\u00e1zej\u00ed se tu hlavn\u011b herci. Vy jste ale byli v\u00a0p\u00e1tek na \u010derven\u00e9m koberci. Jak…\n","protected":false},"author":2,"featured_media":138519,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[14],"tags":[79,4572,1819,36781,36677,80,22103],"class_list":["post-138518","post","type-post","status-publish","format-standard","has-post-thumbnail","category-zabava","tag-entertainment","tag-mezinarodni-filmovy-festival-karlovy-vary-kviff","tag-rozhovory","tag-seznam-festivalove-studio","tag-thermal","tag-zabava","tag-zora-hejdova"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116862824638867792","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/138518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=138518"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/138518\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/138519"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=138518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=138518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=138518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}