{"id":141794,"date":"2026-07-08T10:52:11","date_gmt":"2026-07-08T10:52:11","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/141794\/"},"modified":"2026-07-08T10:52:11","modified_gmt":"2026-07-08T10:52:11","slug":"stellantis-ozivuje-tradicni-italskou-znacku-nechce-at-ji-vlada-vnuti-cinanum","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/141794\/","title":{"rendered":"Stellantis o\u017eivuje tradi\u010dn\u00ed italskou zna\u010dku. Nechce, a\u0165 ji vl\u00e1da vnut\u00ed \u010c\u00ed\u0148an\u016fm"},"content":{"rendered":"

O\u017eivov\u00e1n\u00ed tradi\u010dn\u00edch zna\u010dek posledn\u00ed dobou v\u00edd\u00e1me docela \u010dasto, obvykle za t\u00edm ale nestoj\u00ed velik\u00fd koncern. Te\u010f se n\u011bco takov\u00e9ho chyst\u00e1 u Stellantisu, m\u00e1 to ale dosti neobvykl\u00fd a ryze modern\u00ed d\u016fvod.<\/p>\n

V roce 1955 vznikla v It\u00e1lii nov\u00e1 automobilov\u00e1 zna\u010dka Autobianchi. St\u00e1l za n\u00ed v\u00fdrobce j\u00edzdn\u00edch kol Bianchi (kter\u00fd ale d\u0159\u00edve vyr\u00e1b\u011bl i osobn\u00ed a n\u00e1kladn\u00ed vozy), producent pneumatik Pirelli a tak\u00e9 automobilka Fiat. Prvotinou se stal malink\u00fd model Bianchina, kter\u00fd vyu\u017eil techniku Fiatu 500, ale s velmi odli\u0161n\u00fdmi karoseriemi.<\/p>\n

Vyu\u017eit\u00ed techniky Fiatu se stalo pro Autobianchi typick\u00e9 a m\u011bly ji v\u0161echny budouc\u00ed modely. N\u00e1sleduj\u00edc\u00ed Stellina byla inovativn\u00ed pou\u017eit\u00edm karoserie ze sklolamin\u00e1tu, stala se toti\u017e prvn\u00edm italsk\u00fdm vozem z tohoto materi\u00e1lu. Autobianchi Primula zase bylo prvn\u00edm vozem Fiatu s pohonem p\u0159edn\u00edch kol a motorem nap\u0159\u00ed\u010d.<\/p>\n

V roce 1968 Bianchi prodalo sv\u016fj pod\u00edl ve zna\u010dce Fiatu, kter\u00fd Autobianchi sv\u011b\u0159il pod veden\u00ed Lancie. U\u017e n\u00e1sleduj\u00edc\u00ed rok byly uvedeny dva nov\u00e9 modely, A111 a A112. Prvn\u00ed byl velk\u00fdm \u010dty\u0159dve\u0159ov\u00fdm sedanem se z\u00e1kladem v p\u0159edchoz\u00ed Primule. Na trhu ale vydr\u017eel jen t\u0159i roky.<\/p>\n

To A112 se do\u010dkala mnohem v\u011bt\u0161\u00edho \u00fasp\u011bchu. Malink\u00fd t\u0159\u00eddve\u0159ov\u00fd hatchback s technikou Fiatu 127 za svou existenci pro\u0161el osmi modernizacemi a ve v\u00fdrob\u011b se udr\u017eel do roku 1986. Dohromady se jej vyrobilo 1.254.178 kus\u016f a od roku 1972 Autobianchi jin\u00fd model ani nenab\u00edzelo. Na trhu m\u011bla A112 pozici uprost\u0159ed mezi lidov\u00fdm Fiatem a luxusn\u00ed Lanci\u00ed, kter\u00e1 ale podobn\u011b mal\u00e9 auto v nab\u00eddce nem\u011bla. Velk\u00e1 \u010d\u00e1st A112 se prodala i na exportn\u00edch trz\u00edch, p\u0159edev\u0161\u00edm v Evrop\u011b.<\/p>\n

\"Autobianchi<\/a>Autobianchi Primula (1964\u20131970): Pr\u016fkopn\u00edk motoru nap\u0159\u00ed\u010d a pohonu p\u0159edn\u00edch kol<\/a><\/p>\n

Jen\u017ee u\u017e koncem 70. let si Fiat uv\u011bdomil, \u017ee komplikovan\u00fd n\u00e1zev a jedin\u00fd model v nab\u00eddce nen\u00ed ide\u00e1ln\u00ed strategie pro export, a A112 tak na mnoha trz\u00edch dostala loga Lancie. Je\u0161t\u011b v\u00edce se to uplatnilo na n\u00e1stupci postaven\u00e9m na technice Fiatu Panda, kter\u00fd se v It\u00e1lii, Francii, Portugalsku a Japonsku jmenoval Autobianchi Y10, na v\u0161ech ostatn\u00edch trz\u00edch u\u017e byl ale prod\u00e1v\u00e1n jako Lancia.<\/p>\n

Udr\u017eov\u00e1n\u00ed zna\u010dky pro jeden v\u016fz a p\u00e1r trh\u016f nakonec veden\u00ed Fiatu p\u0159estalo pova\u017eovat za efektivn\u00ed. V roce 1989 se auto p\u0159ejmenovalo na Lancii na v\u0161ech exportn\u00edch trz\u00edch a v It\u00e1lii zna\u010dka zcela skon\u010dila v roce 1996, kdy skon\u010dila v\u00fdroba Y10. N\u00e1stupce pojmenovan\u00fd Lancia Y u\u017e toti\u017e zna\u010dku Autobianchi nenesl ani v It\u00e1lii.<\/p>\n

Cel\u00e9 dek\u00e1dy upadala zna\u010dka v zapomn\u011bn\u00ed, loni se ale na internetu objevily spekulace o z\u00e1m\u011bru italsk\u00e9 vl\u00e1dy ji o\u017eivit. V prosinci 2023 tam byl toti\u017e schv\u00e1len z\u00e1kon, kter\u00fd umo\u017e\u0148uje st\u00e1tu p\u0159evz\u00edt tradi\u010dn\u00ed zna\u010dky, kter\u00e9 nebyly vyu\u017eity alespo\u0148 p\u011bt let. Dokonce se v italsk\u00e9m tisku objevily zpr\u00e1vy o tom, \u017ee si italsk\u00e1 vl\u00e1da stihla zaregistrovat nov\u00e1 loga jak pro Autobianchi, tak dal\u0161\u00ed zaniklou zna\u010dku Innocenti. Podle m\u00e9di\u00ed m\u011bla tyto zna\u010dky vl\u00e1da nab\u00eddnout \u010d\u00ednsk\u00fdm automobilk\u00e1m s podm\u00ednkou, \u017ee nov\u00e9 modely budou vyr\u00e1b\u011bt p\u0159\u00edmo v It\u00e1lii.<\/p>\n

\"Zam\u00ed\u0159\u00ed<\/a>Zam\u00ed\u0159\u00ed tradi\u010dn\u00ed italsk\u00e9 zna\u010dky do \u010d\u00ednsk\u00fdch rukou? Vlastn\u011b to d\u00e1v\u00e1 smysl<\/a><\/p>\n

To samoz\u0159ejm\u011b nen\u00ed Stellantisu po chuti, u\u017e proto, \u017ee s lok\u00e1ln\u00ed v\u00fdrobou \u010d\u00ednsk\u00fdch voz\u016f m\u00e1 sv\u00e9 rozs\u00e1hl\u00e9 pl\u00e1ny a nepot\u0159ebuje dal\u0161\u00ed konkurenci. V\u0161e zm\u00edn\u011bn\u00e9 byly jen spekulace m\u00e9di\u00ed na z\u00e1klad\u011b pochybn\u00fdch \u00fanik\u016f, dost mo\u017en\u00e1 ale byly zalo\u017eeny na pravd\u011b. V posledn\u00edch t\u00fddnech se toti\u017e n\u011bkolikr\u00e1t poda\u0159ilo zachytit maskovan\u00e9 prototypy Fiatu Panda, na kter\u00e9m jsou loga Autobianchi.<\/p>\n

Pravd\u011bpodobn\u011b ne na m\u00edst\u011b klasick\u00fdch log Fiatu, ale zachyceny byly na spodn\u00ed \u010d\u00e1sti zadn\u00edch dve\u0159\u00ed, i s velk\u00fdm n\u00e1pisem Autobianchi. Je tak z\u0159ejm\u00e9, \u017ee se Stellantis nechyst\u00e1 p\u0159idat do sv\u00e9ho rozs\u00e1hl\u00e9ho portfolia dal\u0161\u00ed zna\u010dku, ale leg\u00e1ln\u011b si udr\u017eet pr\u00e1va na Autobianchi co nejjednodu\u0161\u0161\u00edm zp\u016fsobem.<\/p>\n

N\u011bkdy brzy se tak pravd\u011bpodobn\u011b objev\u00ed nov\u00e1 edice sta\u0159i\u010dk\u00e9ho Fiatu Panda t\u0159et\u00ed generace, dnes u\u017e zn\u00e1m\u00e9ho jako Pandina, v limitovan\u00e9 edici Autobianchi. T\u00e9m\u011b\u0159 ur\u010dit\u011b jen na italsk\u00e9m trhu, \u017e\u00e1dn\u00fd jin\u00fd u\u017e si p\u016fvodn\u00ed zna\u010dku snad ani nepamatuje. Prodeje mohou b\u00fdt Stellantisu ukraden\u00e9, na dal\u0161\u00edch p\u011bt let ale bude m\u00edt vlastnictv\u00ed ochrann\u00e9 zn\u00e1mky jist\u00e9. A dost mo\u017en\u00e1 to \u010dek\u00e1 i Innocenti, kter\u00e9 bylo zru\u0161eno v roce 1997 a zna\u010dku dnes tak\u00e9 vlastn\u00ed Stellantis.<\/p>\n

\"Video<\/p>\n

\n\t\t\t\tAutobianchi A112 Runabout (1969) \u2022 Carrozzieri Italiani\/YouTube\n\t\t\t<\/p>\n

Zdroj:\u00a0Quattroruote, zdroj foto: Stellantis, auto.cz, zdroj videa: Stellantis<\/p>\n","protected":false},"excerpt":{"rendered":"O\u017eivov\u00e1n\u00ed tradi\u010dn\u00edch zna\u010dek posledn\u00ed dobou v\u00edd\u00e1me docela \u010dasto, obvykle za t\u00edm ale nestoj\u00ed velik\u00fd koncern. Te\u010f se n\u011bco…\n","protected":false},"author":2,"featured_media":141795,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[12],"tags":[37326,67,68,2992,12349,14216,27499,800],"class_list":["post-141794","post","type-post","status-publish","format-standard","has-post-thumbnail","category-byznys","tag-autobianchi","tag-business","tag-byznys","tag-fiat","tag-fiat-grande-panda","tag-fiat-panda","tag-lancia","tag-stellantis"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116883983479986179","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/141794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=141794"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/141794\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/141795"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=141794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=141794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=141794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}