{"id":144453,"date":"2026-07-10T19:23:10","date_gmt":"2026-07-10T19:23:10","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/144453\/"},"modified":"2026-07-10T19:23:10","modified_gmt":"2026-07-10T19:23:10","slug":"pamatujete-jeste-na-prvni-cesky-smartphone-byl-to-takovy-propadak-ze-neuspel-ani-se-slevou-70","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/144453\/","title":{"rendered":"Pamatujete je\u0161t\u011b na prvn\u00ed \u010desk\u00fd smartphone? Byl to takov\u00fd propad\u00e1k, \u017ee neusp\u011bl ani se slevou 70 %"},"content":{"rendered":"

Mal\u00e1 firma s\u00a0velk\u00fdmi ambicemi<\/p>\n

Tehdej\u0161\u00ed marketingov\u00fd a komunitn\u00ed mana\u017eer Verzo Libor Zezulka tvrdil,
\n\u017ee trh chytr\u00fdch telefon\u016f je v\u00a0podstat\u011b nudn\u00fd. Verzo cht\u011blo
\nnab\u00eddnout alternativu postavenou na dialogu s\u00a0u\u017eivateli a prorazit na
\ntrhu ovl\u00e1dan\u00e9m asijsk\u00fdmi giganty. Firma se prezentovala jako
\n\u010desko-americk\u00fd projekt, jeho\u017e v\u00fdvoj a design vznikal pr\u00e1v\u011b v\u00a0\u010cech\u00e1ch,
\na\u010dkoliv v\u00fdroba prob\u00edhala z\u00a0ekonomick\u00fdch d\u016fvod\u016f na Tchaj-wanu.<\/p>\n

Firma Verzo smartphone poprv\u00e9 p\u0159edstavila ve\u0159ejnosti jako koncept koncem
\nsrpna 2011.\u00a0Technick\u00e9 parametry zve\u0159ejnila v\u00a0\u0159\u00edjnu t\u00e9ho\u017e roku a pot\u00e9
\nspustila prodej jak v\u00a0Evrop\u011b, tak v\u00a0USA. Jestli firma usp\u011bla na americk\u00e9m
\ntrhu, nen\u00ed jasn\u00e9, nikdy v\u00fdsledky nepublikovala. Uv\u00e1d\u011bc\u00ed cena byla
\ntenkr\u00e1t 10\u00a0489\u00a0K\u010d. Prod\u00e1vat ho cht\u011bli nejen na vlastn\u00edm e-shopu,
\nale i\u00a0na \u010desk\u00e9 a slovensk\u00e9 Alze. Podle firmy \u0161ly do v\u00fdvoje telefonu
\nmiliony korun, p\u0159esnou \u010d\u00e1stku ale nikdy nezve\u0159ejnila.<\/p>\n

Z\u00e1kladn\u00ed kapit\u00e1l firmy VERZO TECHNOLOGY p\u0159itom podle obchodn\u00edho
\nrejst\u0159\u00edku \u010dinil jen 200\u00a0000\u00a0K\u010d, tedy zhruba cena necel\u00fdch 20\u00a0kus\u016f
\ntelefonu Kinzo v\u00a0uv\u00e1d\u011bc\u00ed cen\u011b. Na projekt, kter\u00fd uv\u00e1d\u011bl n\u00e1klady za
\nmiliony korun, je to a\u017e n\u00e1padn\u011b m\u00e1lo. Mo\u017en\u00e1 je to jeden z\u00a0d\u016fvod\u016f, pro\u010d
\nfirm\u011b pozd\u011bji doch\u00e1zely pen\u00edze na podporu a servis.<\/p>\n

\u00a0<\/p>\n

Cena se p\u0159itom m\u011bnila skoro od prvn\u00edho dne prodeje. Firma telefon na trh
\nuvedla 22.\u00a0listopadu 2011\u00a0za 10\u00a0489\u00a0K\u010d, ale kv\u016fli st\u00ed\u017enostem
\nz\u00e1kazn\u00edk\u016f do dvou t\u00fddn\u016f sn\u00ed\u017eila jeho cenu na 8\u00a0689\u00a0K\u010d.
\nDokonce doplatila rozd\u00edl t\u011bm, kte\u0159\u00ed si telefon koupili\u00a0dr\u00e1\u017e.<\/p>\n

Realita ale byla jin\u00e1<\/p>\n

Hardware mobilu Kinzo vypadal na rok 2011\u00a0slu\u0161n\u011b. M\u011bl kvalitn\u00ed procesor,
\ndostatek pam\u011bti na svou dobu i\u00a04,3palcov\u00fd displej, kter\u00fd se
\ntehdy \u0159adil mezi ty v\u011bt\u0161\u00ed. Vedle dra\u017e\u0161\u00ed konkurence se po technick\u00e9
\nstr\u00e1nce telefon nemusel styd\u011bt. Probl\u00e9m byl v\u00a0softwaru, opera\u010dn\u00ed
\nsyst\u00e9m Android byl u\u017e v\u00a0dob\u011b uveden\u00ed zastaral\u00fd.<\/p>\n

V\u00a0tehdej\u0161\u00edch recenz\u00edch pat\u0159ily mezi hlavn\u00ed technick\u00e9 slabiny
\nzamrzaj\u00edc\u00ed displej, nespolehliv\u00e1 senzorov\u00e1 tla\u010d\u00edtka a
\np\u0159eh\u0159\u00edv\u00e1n\u00ed u\u00a0fotoapar\u00e1tu. Testy tyto slabiny potvrdily a doplnily, \u017ee
\nbylo nutn\u00e9 telefon ob\u010das tvrd\u011b restartovat.<\/p>\n

U\u017eivatelsk\u00e9 recenze na Heurece opakovan\u011b chv\u00e1lily bohat\u00e9
\np\u0159\u00edslu\u0161enstv\u00ed. Telefon m\u011bl ko\u017een\u00fd obal, dv\u011b nab\u00edje\u010dky,
\nsluch\u00e1tka, USB kabel i\u00a08\u00a0GB pam\u011b\u0165ovou kartu. V\u00a0tomhle firma vynikala,
\nnaopak ale nenaplnila sv\u016fj slib komunitn\u00edho v\u00fdvoje p\u0159es
\naplikaci TellME.<\/p>\n

Firma pop\u00edrala krach<\/p>\n

V\u00a0\u00fanoru 2012\u00a0z\u00e1stupce firmy Jakub Kuba tvrdil, \u017ee zpr\u00e1vy koluj\u00edc\u00ed na
\ninternetu o\u00a0krachu firmy nejsou pravdiv\u00e9. O\u00a0sedm m\u011bs\u00edc\u016f pozd\u011bji
\nse telefon objevil na Slevomatu za 2\u00a0879\u00a0K\u010d. \u0160lo o\u00a040% slevu
\nz\u00a0tehdej\u0161\u00ed cen\u00edkov\u00e9 ceny 4\u00a0799\u00a0K\u010d, ale 72,6\u00a0% pod uv\u00e1d\u011bc\u00ed
\ncenou 10\u00a0489\u00a0K\u010d. Ne v\u0161echny telefony z\u00a0historie ale dopadly takto
\n\u0161patn\u011b, t\u0159eba star\u00e1
\nMotorola DynaTAC se dnes prod\u00e1v\u00e1<\/a> sb\u011bratel\u016fm i\u00a0za 100\u00a0000\u00a0K\u010d.<\/p>\n


\n
\n <\/a>Motorola DynaTAC 8000X se prod\u00e1v\u00e1 i za 100 000 K\u010d
\n , Creative…<\/p>\n

Propad ceny byl v\u00fdrazn\u00fd. Ani jin\u00e9 ne\u00fasp\u011b\u0161n\u00e9 telefony t\u00e9 doby,
\nnap\u0159\u00edklad 3D modely HTC Evo 3D nebo LG Optimus 3D, neza\u017eily tak drastick\u00fd
\np\u00e1d jako on. Tak v\u00fdrazn\u00fd propad ceny obvykle znamen\u00e1, \u017ee se firma sna\u017e\u00ed
\ndoprodat skladov\u00e9 z\u00e1soby prakticky za ka\u017edou cenu., proto\u017ee j\u00ed ve skladu
\nz\u016fstalo v\u00edc kus\u016f, ne\u017e dok\u00e1zala prodat za standardn\u00ed\u00a0cenu.<\/p>\n

Za\u010daly se \u0161\u00ed\u0159it spekulace o\u00a0bl\u00ed\u017e\u00edc\u00edm se konci firmy.
\nV\u00a0diskuz\u00edch se lid\u00e9 neust\u00e1le ptali, pro\u010d telefon p\u0159estala
\nprod\u00e1vat p\u016fvodn\u00ed firma. Ned\u016fv\u011bru posilovalo i\u00a0to, \u017ee v\u00a0dob\u011b v\u00fdprodeje
\nnefungovaly webov\u00e9 str\u00e1nky v\u00fdrobce. To byl dal\u0161\u00ed sign\u00e1l, \u017ee s\u00a0firmou
\nnen\u00ed n\u011bco v\u00a0po\u0159\u00e1dku.<\/p>\n

V\u00a0\u0159\u00edjnu 2012\u00a0pak firma spustila druh\u00e9 kolo v\u00fdprodeje na Slevomatu,
\nproto\u017ee se telefonu nemohla st\u00e1le zbavit. \u0160lo o\u00a0dal\u0161\u00ed sign\u00e1l, \u017ee
\no\u00a0telefon nen\u00ed mezi z\u00e1kazn\u00edky z\u00e1jem. Firma u\u017e \u017e\u00e1dn\u00e9 dal\u0161\u00ed
\nprodukty ani informace nevydala. Podle v\u00fdpisu z\u00a0obchodn\u00edho
\nrejst\u0159\u00edku je firma VERZO TECHNOLOGY s.r.o. st\u00e1le zapsan\u00e1 jako existuj\u00edc\u00ed
\nspole\u010dnost.<\/p>\n


\n
\n <\/a>Bazary tyto smartphony prod\u00e1vaj\u00ed za zlomek ceny
\n , …<\/p>\n

Co to vypov\u00edd\u00e1 o\u00a0dne\u0161n\u00edch levn\u00fdch androidech<\/p>\n

P\u0159\u00edpad Kinza ukazuje na pravidlo, kter\u00e9 plat\u00ed i\u00a0u\u00a0dne\u0161n\u00edch levn\u00fdch
\nsmartphon\u016f. N\u00edzk\u00e1 po\u0159izovac\u00ed cena sama o\u00a0sob\u011b nesta\u010d\u00ed, pokud za n\u00ed
\nnestoj\u00ed kvalitn\u00ed podpora a servis. U\u00a0Kinza chyb\u011bly ob\u011b tyto v\u011bci.
\nSlibovan\u00e9 aktualizace nep\u0159i\u0161ly a firma na dotazy z\u00e1kazn\u00edk\u016f p\u0159estala
\nreagovat je\u0161t\u011b p\u0159edt\u00edm, ne\u017e telefon z\u00a0prodeje \u00fapln\u011b zmizel.<\/p>\n","protected":false},"excerpt":{"rendered":"Mal\u00e1 firma s\u00a0velk\u00fdmi ambicemi Tehdej\u0161\u00ed marketingov\u00fd a komunitn\u00ed mana\u017eer Verzo Libor Zezulka tvrdil, \u017ee trh chytr\u00fdch telefon\u016f je…\n","protected":false},"author":2,"featured_media":144454,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[12],"tags":[2590,67,68,37675,37674],"class_list":["post-144453","post","type-post","status-publish","format-standard","has-post-thumbnail","category-byznys","tag-android","tag-business","tag-byznys","tag-cesky-smartphone","tag-verzo-kinzo"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116897317406595156","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/144453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=144453"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/144453\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/144454"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=144453"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=144453"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=144453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}