{"id":14533,"date":"2026-03-05T06:09:09","date_gmt":"2026-03-05T06:09:09","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/14533\/"},"modified":"2026-03-05T06:09:09","modified_gmt":"2026-03-05T06:09:09","slug":"s-vydejnimi-boxy-se-inspirujeme-v-cesku-rika-kretinskeho-manazer-v-royal-mail","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/14533\/","title":{"rendered":"S v\u00fddejn\u00edmi boxy se inspirujeme v \u010cesku, \u0159\u00edk\u00e1 K\u0159et\u00ednsk\u00e9ho mana\u017eer v Royal Mail"},"content":{"rendered":"

Daniel K\u0159et\u00ednsk\u00fd<\/a>\u00a0a jeho EP Group jsou od lo\u0148sk\u00e9ho l\u00e9ta ofici\u00e1ln\u011b stoprocentn\u00edm vlastn\u00edkem skupiny International Distribution Services (IDS), pod ni\u017e spad\u00e1 legend\u00e1rn\u00ed britsk\u00e1 po\u0161tovn\u00ed spole\u010dnost Royal Mail<\/a> zalo\u017een\u00e1 v roce 1516. Jednalo se historicky o v\u016fbec nejv\u011bt\u0161\u00ed \u010deskou investici v zahrani\u010d\u00ed v hodnot\u011b p\u0159ibli\u017en\u011b 150 miliard korun v\u010detn\u011b p\u0159evzet\u00ed dluhu. \u201eM\u00e1me za sebou dlouhou cestu. Royal Mail byla ve ztr\u00e1t\u011b, ztr\u00e1celi jsme hodn\u011b pen\u011bz. V minul\u00e9m finan\u010dn\u00edm roce jsme ale vyk\u00e1zali vyrovnan\u00fd v\u00fdsledek,\u201c \u0159\u00edk\u00e1 \u0161\u00e9f mate\u0159sk\u00e9 spole\u010dnosti IDS Martin Seidenberg pro e15.\u00a0\u00a0<\/p>\n

K\u0159et\u00ednsk\u00fd (spolumajitel provozovatele webu e15.cz) p\u0159itom nebyl pro veden\u00ed firmy nezn\u00e1mou postavou. Jeho skupina dr\u017eela t\u00e9m\u011b\u0159 t\u0159icetiprocentn\u00ed pod\u00edl u\u017e p\u0159ed samotn\u00fdm p\u0159evzet\u00edm, tak\u017ee komunikace prob\u00edhala dlouhodob\u011b. P\u0159esto byl vstup \u010desk\u00e9ho investora do jedn\u00e9 z nejstar\u0161\u00edch britsk\u00fdch instituc\u00ed citliv\u00fdm t\u00e9matem. Royal Mail m\u00e1 v\u00edce ne\u017e p\u011bt set let historie a v o\u010d\u00edch Brit\u016f nen\u00ed jen firmou, ale sou\u010d\u00e1st\u00ed n\u00e1rodn\u00ed identity.\u00a0<\/p>\n

\u201eKdy\u017e jsem do Brit\u00e1nie p\u0159i\u0161el jako N\u011bmec, m\u011bl jsem obavy, jak to lid\u00e9 p\u0159ijmou. Ale byl jsem pozitivn\u011b p\u0159ekvapen. Pokud ch\u00e1pete tradici a respektujete zna\u010dku, Britov\u00e9 to berou racion\u00e1ln\u011b,\u201c popisuje Seidenberg. Podle n\u011bj sehr\u00e1la kl\u00ed\u010dovou roli otev\u0159en\u00e1 komunikace K\u0159et\u00ednsk\u00e9ho s vl\u00e1dou, m\u00e9dii i zam\u011bstnanci. \u201eDaniel velmi brzy mluvil se spr\u00e1vn\u00fdmi stakeholdery. A uk\u00e1zalo se, \u017ee co \u0159\u00edk\u00e1, to tak\u00e9 d\u011bl\u00e1.\u201c\u00a0<\/p>\n

Opravdu masivn\u00ed investice<\/p>\n

Sou\u010d\u00e1st\u00ed uji\u0161t\u011bn\u00ed bylo zachov\u00e1n\u00ed zna\u010dky Royal Mail v Brit\u00e1nii i z\u00e1vazek plnit takzvanou univerz\u00e1ln\u00ed slu\u017ebu \u2013 doru\u010dov\u00e1n\u00ed po\u0161ty do ka\u017ed\u00e9 dom\u00e1cnosti ve Spojen\u00e9m kr\u00e1lovstv\u00ed, v\u010detn\u011b odlehl\u00fdch oblast\u00ed a ostrov\u016f, za jednotnou cenu bez ohledu na m\u00edsto doru\u010den\u00ed. \u201eDal jasn\u011b najevo, \u017ee nechce m\u011bnit zna\u010dku ani p\u0159esouvat firmu mimo Brit\u00e1nii. To bylo z\u00e1sadn\u00ed,\u201c dod\u00e1v\u00e1 Seidenberg.\u00a0<\/p>\n

Nov\u00fd vlastn\u00edk z\u00e1rove\u0148 do firmy za posledn\u00ed rok vlo\u017eil dal\u0161\u00ed pen\u00edze, podle informac\u00ed e15 jde v p\u0159epo\u010dtu o miliardy korun. \u201eJe to v\u00fdznamn\u00e1 \u010d\u00e1stka. Opravdu masivn\u00ed investice,\u201c \u0159\u00edk\u00e1 \u0161\u00e9f IDS. Pen\u00edze sm\u011b\u0159uj\u00ed do modernizace IT, automatizace i budov\u00e1n\u00ed s\u00edt\u011b v\u00fddejn\u00edch m\u00edst a samoobslu\u017en\u00fdch box\u016f. Po\u010det takzvan\u00fdch out-of-home po\u0161tovn\u00edch bod\u016f se podle Seidenberga za posledn\u00ed dva roky v\u00edce ne\u017e zdvojn\u00e1sobil na sou\u010dasn\u00fdch zhruba 25 tis\u00edc.\u00a0<\/p>\n

Royal Mail nap\u0159\u00edklad p\u0159ed\u011bl\u00e1v\u00e1 n\u011bkter\u00e9 historick\u00e9 \u010derven\u00e9 schr\u00e1nky tak, aby lid\u00e9 vedle dopis\u016f mohli odes\u00edlat i men\u0161\u00ed bal\u00ed\u010dky. \u00daprava jedn\u00e9 takov\u00e9 historick\u00e9 schr\u00e1nky vyjde na p\u00e1r stovek liber. Firma tak\u00e9 koupila pod\u00edl ve spole\u010dnosti Collect+, provozuj\u00edc\u00ed parcel shopy. Bal\u00edkomaty Royal Mail se za\u010daly instalovat v ulic\u00edch loni a bude jich p\u0159ib\u00fdvat tempem 3 500 ro\u010dn\u011b.\u00a0<\/p>\n

Inspirac\u00ed je pro Royal Mail \u010desk\u00fd trh, kde je doru\u010dov\u00e1n\u00ed mimo domov b\u011b\u017en\u00e9. \u201eDaniel to zn\u00e1 z \u010ceska. Tam jde v\u011bt\u0161ina bal\u00edk\u016f p\u0159es\u00a0v\u00fddejn\u00ed m\u00edsta<\/a>. Britov\u00e9 se zat\u00edm chovaj\u00ed jinak, ale v\u011b\u0159\u00edme, \u017ee se to zm\u011bn\u00ed. Proto investujeme,\u201c vysv\u011btluje Seidenberg. Podle n\u011bj nejde o kr\u00e1tkodobou hru, ale o dlouhodobou transformaci.\u00a0<\/p>\n

Sly\u0161en\u00ed p\u0159ed poslaneck\u00fdm v\u00fdborem<\/p>\n

Nap\u011bt\u00ed ve firm\u011b v\u0161ak p\u0159etrv\u00e1v\u00e1. Royal Mail \u010del\u00ed kritice kv\u016fli kvalit\u011b doru\u010dov\u00e1n\u00ed dopis\u016f. Celou z\u00e1le\u017eitost\u00ed se bude na konci b\u0159ezna zab\u00fdvat V\u00fdbor pro obchod a podnik\u00e1n\u00ed britsk\u00e9 Doln\u00ed sn\u011bmovny, kam Daniel K\u0159et\u00ednsk\u00fd hodl\u00e1 osobn\u011b dorazit a vysv\u011btlit poslanc\u016fm sou\u010dasn\u00e9 fungov\u00e1n\u00ed po\u0161ty. Z\u00e1rove\u0148 je pravd\u011bpodobn\u00e9, \u017ee se bude sna\u017eit poslance p\u0159esv\u011bd\u010dit, aby d\u00e1l podporovali zm\u011bny zkostnat\u011bl\u00e9 po\u0161tovn\u00ed legislativy, kter\u00e1 nereflektuje pokles z\u00e1jmu o pos\u00edl\u00e1n\u00ed dopis\u016f.\u00a0<\/p>\n

Poslance ale zaj\u00edmaj\u00ed hlavn\u011b probl\u00e9my s doru\u010dov\u00e1n\u00edm. Aktu\u00e1ln\u011b dosahuje \u00fasp\u011b\u0161nost doru\u010den\u00ed takzvanou prvn\u00ed t\u0159\u00eddou zhruba 78 procent, co\u017e je pod po\u017eadovanou \u00farovn\u00ed. \u201eJe t\u0159eba to d\u00e1t do kontextu. Dopisy prvn\u00ed t\u0159\u00eddy dnes tvo\u0159\u00ed jen osm procent v\u0161ech z\u00e1silek,\u201c upozor\u0148uje Seidenberg.\u00a0<\/p>\n

Hlavn\u00ed probl\u00e9m podle n\u011bj spo\u010d\u00edv\u00e1 v tom, \u017ee regula\u010dn\u00ed r\u00e1mec vznikl v dob\u011b, kdy Royal Mail ro\u010dn\u011b doru\u010dovala kolem 20 miliard dopis\u016f. Dnes je to p\u0159ibli\u017en\u011b 6,3 miliardy. Sou\u010dasn\u011b ale p\u0159ibyly \u010dty\u0159i miliony adres. \u201ePo\u0161\u0165\u00e1k dnes mus\u00ed uj\u00edt v\u00edce ne\u017e t\u0159ikr\u00e1t del\u0161\u00ed trasu, aby doru\u010dil stejn\u00fd po\u010det dopis\u016f. To je n\u00e1kladn\u00e9 i provozn\u011b slo\u017eit\u00e9,\u201c \u0159\u00edk\u00e1.\u00a0<\/p>\n

Firma proto brzy za\u010dne m\u011bnit zp\u016fsob doru\u010dov\u00e1n\u00ed po \u00faprav\u00e1ch proveden\u00fdch po\u0161tovn\u00edm regul\u00e1torem Ofcom. Zav\u00e1d\u00ed takzvan\u00e9 A a B dny, kdy po\u0161\u0165\u00e1ci st\u0159\u00eddaj\u00ed trasy a kombinuj\u00ed p\u011b\u0161\u00ed doru\u010dov\u00e1n\u00ed s j\u00edzdou dod\u00e1vkou. \u201eNen\u00ed ot\u00e1zka, zda zm\u011bnu ud\u011bl\u00e1me, ale jak ji ud\u011bl\u00e1me. M\u00e1me 1 200 doru\u010dovac\u00edch kancel\u00e1\u0159\u00ed, kde je pot\u0159eba p\u0159enastavit trasy,\u201c vysv\u011btluje Seidenberg. Zm\u011bny povedou k postupn\u00e9mu sn\u00ed\u017een\u00ed po\u010dtu zam\u011bstnanc\u016f, av\u0161ak bez nucen\u00e9ho propou\u0161t\u011bn\u00ed. \u201eM\u00e1me dohodu s odbory, \u017ee nenastane propou\u0161t\u011bn\u00ed. Dojde k tomu prost\u0159ednictv\u00edm p\u0159irozen\u00e9ho \u00fabytku zam\u011bstnanc\u016f a dobrovoln\u00e9ho odchodu. R\u016fst v oblasti bal\u00edk\u016f by m\u011bl tak\u00e9 vytvo\u0159it v\u00edce pracovn\u00edch m\u00edst.\u201c\u00a0<\/p>\n

\"Kdy\u017e<\/a>Kdy\u017e Z\u00e1pad p\u00ed\u0161e o\u00a0\u201e\u010desk\u00e9 sfinze\u201c. K\u0159et\u00ednsk\u00fd se m\u011bn\u00ed v\u00a0kl\u00ed\u010dov\u00e9ho dealmakera Evropy<\/a>Budoucnost je bal\u00edkov\u00e1<\/p>\n

Dlouhodob\u011b je podle n\u011bj z\u0159ejm\u00e9, \u017ee objem dopis\u016f bude d\u00e1l klesat. \u201eJe to ot\u00e1zka digitalizace. V seversk\u00fdch zem\u00edch je mnohem pokro\u010dilej\u0161\u00ed, a proto tam klasick\u00e1 po\u0161ta rychle miz\u00ed,\u201c \u0159\u00edk\u00e1 s odkazem na D\u00e1nsko, kter\u00e9 v\u00fdrazn\u011b omezilo doru\u010dov\u00e1n\u00ed dopis\u016f. Ve Spojen\u00e9m kr\u00e1lovstv\u00ed v\u0161ak takov\u00fd sc\u00e9n\u00e1\u0159 v dohledn\u00e9 dob\u011b neo\u010dek\u00e1v\u00e1. N\u00e1rodn\u00ed zdravotn\u00ed slu\u017eba nap\u0159\u00edklad st\u00e1le pos\u00edl\u00e1 pozv\u00e1nky k vy\u0161et\u0159en\u00edm po\u0161tou a tradice v\u00e1no\u010dn\u00edch p\u0159\u00e1n\u00ed z\u016fst\u00e1v\u00e1 siln\u00e1. \u201eLid\u00e9 si tady st\u00e1le p\u00ed\u0161\u00ed dopisy a pos\u00edlaj\u00ed v\u00e1no\u010dn\u00ed p\u0159\u00e1n\u00ed. Je to sou\u010d\u00e1st tradice,\u201c dod\u00e1v\u00e1.\u00a0<\/p>\n

Budoucnost Royal Mail proto vid\u00ed v bal\u00edkov\u00e9m byznysu. \u201eAno, mus\u00edme nahrazovat p\u0159\u00edjmy z dopis\u016f bal\u00edky,\u201c tvrd\u00ed Seidenberg. Pr\u00e1v\u011b tam sm\u011b\u0159uj\u00ed investice a strategick\u00e1 pozornost nov\u00e9ho vlastn\u00edka, kter\u00fd vsadil na modernizaci jedn\u00e9 z nejstar\u0161\u00edch britsk\u00fdch instituc\u00ed. Paradoxn\u00ed je, \u017ee jeden z nov\u00fdch v\u00fddejn\u00edch box\u016f u s\u00eddla Royal Mail v Lond\u00fdn\u011b se nach\u00e1z\u00ed na ulici hned u zdi t\u0159\u00eddic\u00edho centra pro dopisy, kde dodnes funguj\u00ed i t\u00e9m\u011b\u0159 \u010dty\u0159icet let star\u00e9 stroje. Ob\u011b technologie tak p\u0159\u00edmo vedle sebe je\u0161t\u011b n\u011bjakou dobu budou koexistovat.\u00a0<\/p>\n

Royal Mail m\u00e1 p\u0159itom v r\u00e1mci bal\u00edkov\u00e9ho byznysu ide\u00e1ln\u00ed v\u00fdchoz\u00ed pozici. Brit\u00e1nie zat\u00edm nen\u00ed zcela poset\u00e1 v\u00fddejn\u00edmi boxy a bal\u00edkomaty. Na britsk\u00e9m trhu se na n\u011b soust\u0159ed\u00ed p\u0159edev\u0161\u00edm polsk\u00fd InPost s minoritn\u00edmi vlastn\u00edky z \u010desk\u00e9 PPF. InPost aktu\u00e1ln\u011b provozuje ve Spojen\u00e9m kr\u00e1lovstv\u00ed zhruba 15 tis\u00edc bal\u00edkomat\u016f. \u201eM\u00e1me nejv\u011bt\u0161\u00ed s\u00ed\u0165 a nejrozs\u00e1hlej\u0161\u00ed \u0159e\u0161en\u00ed. Vybudovat a napodobit na\u0161i s\u00ed\u0165 v\u00fddejn\u00edch m\u00edst ve Spojen\u00e9m kr\u00e1lovstv\u00ed by jim mohlo trvat deset let,\u201c reagoval na dotaz e15 k nov\u00fdm bal\u00edkomat\u016fm Royal Mail Michael Rouse, \u0161\u00e9f mezin\u00e1rodn\u00edch operac\u00ed InPostu.\u00a0<\/p>\n

\u201eAle pokud chce Royal Mail d\u011blat kampa\u0148 na to, aby si lid\u00e9 vyzved\u00e1vali z\u00e1silky mimo domov, jsem za to velmi vd\u011b\u010dn\u00fd. M\u016f\u017eeme toho vyu\u017e\u00edt a j\u00e1 je v tom podporuji,\u201c dodal s \u00fasm\u011bvem Rouse. Britsk\u00e1 po\u0161ta nicm\u00e9n\u011b disponuje \u0161irokou s\u00edt\u00ed pobo\u010dek i doru\u010dovatel\u016f, \u010d\u00edm\u017e se konkurenti pochlubit nemohou.\u00a0<\/p>\n

\"Budoucnost<\/a>Budoucnost K\u0159et\u00ednsk\u00e9ho imp\u00e9ria je v diverzifikaci. Royal Mail, Casino a Metro m\u00edsto energetiky<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Daniel K\u0159et\u00ednsk\u00fd\u00a0a jeho EP Group jsou od lo\u0148sk\u00e9ho l\u00e9ta ofici\u00e1ln\u011b stoprocentn\u00edm vlastn\u00edkem skupiny International Distribution Services (IDS), pod…\n","protected":false},"author":2,"featured_media":14534,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[67,68,42,8005,338,8008,8009,8006,1732,8007,953],"class_list":{"0":"post-14533","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-byznys","8":"tag-business","9":"tag-byznys","10":"tag-cesko","11":"tag-daniel-kretinsky","12":"tag-dansko","13":"tag-national-health-service","14":"tag-ofcom","15":"tag-royal-mail","16":"tag-spojene-kralovstvi","17":"tag-tradice","18":"tag-vanoce"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116175081659498017","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/14533","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=14533"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/14533\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/14534"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=14533"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=14533"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=14533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}