{"id":147087,"date":"2026-07-14T03:58:12","date_gmt":"2026-07-14T03:58:12","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/147087\/"},"modified":"2026-07-14T03:58:12","modified_gmt":"2026-07-14T03:58:12","slug":"retezec-prodava-mleko-za-sest-korun-uplny-nesmysl-nechapou-mlekari","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/147087\/","title":{"rendered":"\u0158et\u011bzec prod\u00e1v\u00e1 ml\u00e9ko za \u0161est korun. \u00dapln\u00fd nesmysl, nech\u00e1pou ml\u00e9ka\u0159i"},"content":{"rendered":"

Kdy\u017e litr ml\u00e9ka letos ve slev\u00e1ch klesl pod deset korun, ml\u00e9ka\u0159i obvi\u0148ovali obchodn\u00edky z\u00a0podr\u00e1\u017een\u00ed cen. Vedle ml\u00e9ka priv\u00e1tn\u00edch zna\u010dek \u0159et\u011bzc\u016f v\u00a0akci za dev\u011bt\u00a0korun se prod\u00e1vala dvakr\u00e1t dra\u017e\u0161\u00ed zna\u010dkov\u00e1 ml\u00e9ka tuzemsk\u00fdch ml\u00e9k\u00e1ren a\u00a0nikdo je nekupoval.<\/p>\n

Te\u010f p\u0159i\u0161el je\u0161t\u011b v\u011bt\u0161\u00ed extr\u00e9m. S\u00ed\u0165 Penny vrhla do reg\u00e1l\u016f trvanliv\u00e9 polotu\u010dn\u00e9 ml\u00e9ko vlastn\u00ed zna\u010dky Boni s\u00a0cenovkou 5,90\u00a0K\u010d. Nejni\u017e\u0161\u00ed neak\u010dn\u00ed cena tohoto ml\u00e9ka za posledn\u00edch t\u0159icet dn\u00ed podle etikety byla 7,90\u00a0K\u010d.<\/p>\n

Konkurence nezah\u00e1lela. Sestersk\u00fd \u0159et\u011bzec Billa ze skupiny REWE prod\u00e1val v\u00a0minul\u00e9m t\u00fddnu polotu\u010dn\u00e9 trvanliv\u00e9 ml\u00e9ko Bohemilk za 6,90\u00a0K\u010d. N\u011bkter\u00e9 dal\u0161\u00ed \u0159et\u011bzce prod\u00e1valy ml\u00e9ko v\u00a0akci za 8,90\u00a0K\u010d.<\/p>\n

Podle Ji\u0159\u00edho Kop\u00e1\u010dka z\u00a0\u010ceskomoravsk\u00e9ho ml\u00e9k\u00e1rensk\u00e9ho svazu jsou ceny nesmysln\u011b n\u00edzk\u00e9 a\u00a0rozhodn\u011b pod v\u00fdrobn\u00ed cenou ml\u00e9k\u00e1ren.<\/p>\n

<\/a><\/p>\n

\u201eJe to tot\u00e1ln\u00ed deformace cen. Mohu k\u00a0tomu \u0159\u00edct jen to, \u017ee loni touto dobou se litr ml\u00e9ka z\u00a0ml\u00e9k\u00e1ren nakupoval za 13,30\u00a0K\u010d bez DPH, letos za 9,70\u00a0K\u010d. Jak je mo\u017en\u00e9, \u017ee se prod\u00e1v\u00e1 tak levn\u011b, kdy\u017e jen obal stoj\u00ed 2,50\u00a0K\u010d,\u201c podivuje se. D\u00e1l ov\u0161em v\u011bc komentovat necht\u011bl s\u00a0vysv\u011btlen\u00edm, \u017ee se svaz m\u016f\u017ee dostat do probl\u00e9m\u016f s\u00a0\u00da\u0159adem na ochranu hospod\u00e1\u0159sk\u00e9 sout\u011b\u017ee. Vyj\u00e1d\u0159en\u00ed k\u00a0cen\u00e1m potravin jsou obecn\u011b citlivou z\u00e1le\u017eitost\u00ed.<\/p>\n

\u201eCena 5,90\u00a0K\u010d je siln\u011b pod n\u00e1klady. Tak n\u00edzkou cenu si v\u00a0ml\u00e9k\u00e1renstv\u00ed nepamatuju za dvacet let. V\u00fdkupn\u00ed cena ml\u00e9ka je st\u00e1le okolo deseti korun,\u201c potvrdil jeden z\u00a0v\u00fdznamn\u00fdch dodavatel\u016f ml\u00e9ka do \u0159et\u011bzc\u016f, kter\u00fd v\u0161ak necht\u011bl zve\u0159ejnit jm\u00e9no. \u201eJe to ur\u010dit\u011b pod faktura\u010dn\u00ed cenou. Je to dumping, kter\u00fd by tady z\u00a0m\u00e9ho pohledu nem\u011bl b\u00fdt,\u201c dodal. Jak\u00e1koliv cena ml\u00e9ka na reg\u00e1le pod 10\u00a0korun podle n\u011bj neodpov\u00edd\u00e1 re\u00e1ln\u00fdm n\u00e1klad\u016fm na v\u00fdrobu, zpracov\u00e1n\u00ed \u010di logistiku.<\/p>\n

Seznam Zpr\u00e1vy se \u0159et\u011bzce Penny zeptaly, jak je mo\u017en\u00e9 dos\u00e1hnout tak n\u00edzk\u00e9 prodejn\u00ed ceny, zda ml\u00e9ko poch\u00e1z\u00ed od \u010desk\u00fdch dodavatel\u016f a\u00a0zda se ztr\u00e1ty kryj\u00ed zv\u00fd\u0161en\u00fdmi mar\u017eemi jin\u00e9ho zbo\u017e\u00ed. \u0158et\u011bzec se ot\u00e1zk\u00e1m vyhnul.<\/p>\n

\u201eKonkr\u00e9tn\u00ed obchodn\u00ed podm\u00ednky s\u00a0na\u0161imi dodavateli, zp\u016fsob financov\u00e1n\u00ed jednotliv\u00fdch promo\u010dn\u00edch akc\u00ed ani prodejn\u00ed objemy standardn\u011b nezve\u0159ej\u0148ujeme. Z\u00a0konkuren\u010dn\u00edch d\u016fvod\u016f proto nem\u016f\u017eeme komentovat ani kalkulaci ceny konkr\u00e9tn\u00edho v\u00fdrobku nebo jej\u00ed prom\u00edtnut\u00ed do cen dal\u0161\u00edch polo\u017eek,\u201c uvedla mluv\u010d\u00ed Mark\u00e9ta Smutn\u00e1.<\/p>\n

Penny je \u0159et\u011bzec s\u00a0nejhust\u0161\u00ed s\u00edt\u00ed prodejen v\u00a0\u010cesku. V\u00a0posledn\u00edch letech tento diskont navy\u0161uje tr\u017en\u00ed pod\u00edl d\u00edky drav\u00e9 cenov\u00e9 politice. \u0158et\u011bzec m\u00e1 v\u00a0pr\u016fm\u011bru star\u0161\u00ed z\u00e1kaznickou z\u00e1kladnu ne\u017e konkurence.<\/p>\n

\u201eDo cen zasahovat nechceme\u201c<\/p>\n

Potravinov\u00fd ombudsman, kter\u00e9ho z\u0159\u00eddilo ministerstvo zem\u011bd\u011blstv\u00ed, se \u017e\u00e1dn\u00fdmi podn\u011bty na prov\u011b\u0159en\u00ed cen ml\u00e9ka nezab\u00fdval. Obavy producent\u016f vn\u00edm\u00e1. \u201eSamotn\u00e1 maloobchodn\u00ed cena v\u0161ak neumo\u017e\u0148uje zjistit, za jakou cenu obchodn\u00edk v\u00fdrobek nakoupil, ani zda n\u00e1klady spojen\u00e9 se slevovou akc\u00ed nebyly p\u0159eneseny na dodavatele,\u201c reagoval mluv\u010d\u00ed ministerstva Vojt\u011bch B\u00edl\u00fd.<\/p>\n

Dodal, \u017ee t\u00e9ma regulace prodeje pod n\u00e1kupn\u00ed cenou je jedn\u00edm z\u00a0t\u00e9mat projedn\u00e1van\u00fdch v\u00a0r\u00e1mci Pracovn\u00ed skupiny pro transparentnost potravinov\u00e9ho \u0159et\u011bzce. T\u00e9ma se tak\u00e9 bude diskutovat s\u00a0p\u0159\u00edpravou revize sm\u011brnice EU o\u00a0nekal\u00fdch obchodn\u00edch praktik\u00e1ch ve t\u0159et\u00edm \u010dtvrtlet\u00ed leto\u0161n\u00edho roku.<\/p>\n

\u201eC\u00edlem pracovn\u00ed skupiny v\u0161ak nen\u00ed zasahovat do tvorby cen jednotliv\u00fdch v\u00fdrobk\u016f ani hodnotit konkr\u00e9tn\u00ed obchodn\u00ed akce jednotliv\u00fdch \u0159et\u011bzc\u016f, ale identifikovat syst\u00e9mov\u00e9 probl\u00e9my a\u00a0hledat \u0159e\u0161en\u00ed, kter\u00e1 povedou k\u00a0vy\u0161\u0161\u00ed transparentnosti trhu,\u201c uvedl mluv\u010d\u00ed.<\/p>\n

<\/a><\/p>\n

Farm\u00e1\u0159sk\u00e9 ceny ml\u00e9ka za posledn\u00edch dvan\u00e1ct m\u011bs\u00edc\u016f razantn\u011b klesly ze zhruba 13,40\u00a0koruny za litr na cca 10\u00a0korun. D\u016fvodem je mimo jin\u00e9 to, \u017ee zem\u011bd\u011blci glob\u00e1ln\u011b navy\u0161ovali v\u00fdrobn\u00ed kapacity a\u00a0u\u017eitkovost chov\u016f, co\u017e vede k\u00a0p\u0159ebytk\u016fm ml\u00e9ka.<\/p>\n

V\u00fdroba ml\u00e9ka v\u00a0Evropsk\u00e9 unii v\u00a0kv\u011btnu 2026\u00a0meziro\u010dn\u011b vzrostla o\u00a03,7\u00a0procenta, tedy o\u00a02,33\u00a0miliardy litr\u016f. V\u00a0\u010cesk\u00e9 republice produkce vzrostla o\u00a03,9\u00a0procenta. Produkce nejv\u011bt\u0161\u00edch sv\u011btov\u00fdch hr\u00e1\u010d\u016f mimo \u010c\u00ednu a\u00a0Indii ve stejn\u00e9m obdob\u00ed narostla o\u00a03,2\u00a0procenta (4,765\u00a0miliardy litr\u016f), vypl\u00fdv\u00e1 z\u00a0CLAL.it, italsk\u00e9ho specializovan\u00e9ho port\u00e1lu a\u00a0poradensk\u00e9 firmy, zam\u011b\u0159en\u00e9 na ekonomiku ml\u00e9k\u00e1renstv\u00ed.<\/p>\n

P\u0159ebytky ml\u00e9ka v\u00a0Evrop\u011b vznikaj\u00ed proto, \u017ee v\u00fdroba roste rychleji ne\u017e spot\u0159eba a\u00a0v\u00fdvoz. Kr\u00e1vy d\u00e1vaj\u00ed d\u00edky \u0161lecht\u011bn\u00ed, kvalitn\u011bj\u0161\u00edmu krmen\u00ed a\u00a0modern\u00edm technologi\u00edm v\u00edce ml\u00e9ka, ale farm\u00e1\u0159i nedok\u00e1\u017e\u00ed produkci rychle sn\u00ed\u017eit. Slab\u0161\u00ed zahrani\u010dn\u00ed popt\u00e1vka a\u00a0levn\u011bj\u0161\u00ed konkurence nav\u00edc omezuj\u00ed export. P\u0159ebyte\u010dn\u00e9 ml\u00e9ko se proto zpracov\u00e1v\u00e1 na m\u00e1slo, s\u00fdry a\u00a0su\u0161en\u00e9 ml\u00e9ko, jejich\u017e rostouc\u00ed z\u00e1soby tla\u010d\u00ed ceny dol\u016f.<\/p>\n","protected":false},"excerpt":{"rendered":"Kdy\u017e litr ml\u00e9ka letos ve slev\u00e1ch klesl pod deset korun, ml\u00e9ka\u0159i obvi\u0148ovali obchodn\u00edky z\u00a0podr\u00e1\u017een\u00ed cen. Vedle ml\u00e9ka priv\u00e1tn\u00edch…\n","protected":false},"author":2,"featured_media":147088,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[12],"tags":[67,68,1517,7638,14874,2672],"class_list":["post-147087","post","type-post","status-publish","format-standard","has-post-thumbnail","category-byznys","tag-business","tag-byznys","tag-ceny","tag-mleko","tag-penny-market","tag-slevy"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116916329207598907","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/147087","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=147087"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/147087\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/147088"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=147087"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=147087"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=147087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}