![](\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/07\/sleva-cenovka.jpeg\")
<\/a><\/p>\nZ podklad\u016f inspekce vypl\u00fdv\u00e1, \u017ee obchod na cenovce uv\u00e1d\u011bl dvoj\u00ed cenu pro srovn\u00e1n\u00ed. A\u00a0to \u201eb\u011b\u017enou\u201c cenu, ze kter\u00e9 po\u010d\u00edtal slevu, a\u00a0vedle toho nejni\u017e\u0161\u00ed cenu za posledn\u00edch t\u0159icet dn\u00ed. Jde o\u00a0ji\u017e del\u0161\u00ed dobu pou\u017e\u00edvan\u00fd postup, kter\u00fd ale inspekce pova\u017euje za poru\u0161en\u00ed z\u00e1kona na ochranu spot\u0159ebitele.<\/p>\n
Obdobn\u00fd trik pou\u017e\u00edvala podle zji\u0161t\u011bn\u00ed inspekce u\u00a0cenovek t\u0159eba i\u00a0prodejna Billa v\u00a0Brn\u011b, kdy u\u00a0mnoha polo\u017eek zbo\u017e\u00ed slevu srovn\u00e1vala oproti cen\u011b \u201ed\u0159\u00edve\u201c, zat\u00edmco \u201enej. cena 30d\u201c byla uveden\u00e1 drobn\u00fdm p\u00edsmem. U\u00a0jin\u00e9ho zbo\u017e\u00ed v\u00a0akci spr\u00e1vnou referen\u010dn\u00ed cenu zm\u00edn\u011bn\u00e1 prodejna Billy neuv\u00e1d\u011bla v\u016fbec.<\/p>\n
Seznam deseti nejvy\u0161\u0161\u00edch ulo\u017een\u00fdch pokutPenny Market 5 000 000 K\u010dBilla 4 000 000 K\u010dPenny Market 3 500 000 K\u010dAlbert 3 000 000 K\u010dPenny Market 2 200 000 K\u010dKaufland 1 500 000 K\u010dLidl 1 000 000 K\u010dBilla 750 000 K\u010dLidl 750 000 K\u010dAlbert 700 000 K\u010dZdroj: \u010cOI<\/p>\n
Rekordn\u00ed pokutu p\u011bt milion\u016f korun pro Penny Market ulo\u017eili inspekto\u0159i pro Plze\u0148sk\u00fd a\u00a0Karlovarsk\u00fd kraj. Tam provedli 47\u00a0kontrol, p\u0159i nich\u017e zjistili, \u017ee ve v\u00edce ne\u017e 500\u00a0p\u0159\u00edpadech zbo\u017e\u00ed byla sleva \u0161patn\u011b spo\u010d\u00edtan\u00e1 a\u00a018\u00a0kontrol je\u0161t\u011b prok\u00e1zalo \u0161patn\u00e9 \u00fa\u010dtov\u00e1n\u00ed.<\/p>\n
Penny Market u\u017e dostal podle inspektor\u016f za stejn\u00e9 proh\u0159e\u0161ky statis\u00edcov\u00e9 a\u017e milionov\u00e9 pokuty. Proto p\u0159ikro\u010dili k\u00a0ulo\u017een\u00ed maxim\u00e1ln\u00ed pokuty. <\/p>\n
\u201eNa\u0161e spole\u010dnost v\u00a0maxim\u00e1ln\u00ed m\u00ed\u0159e db\u00e1 na dodr\u017eov\u00e1n\u00ed v\u0161ech platn\u00fdch p\u0159edpis\u016f. Pokud dojde k\u00a0individu\u00e1ln\u00edm pochyben\u00edm, v\u017edy situaci d\u016fkladn\u011b prov\u011b\u0159\u00edme a\u00a0p\u0159ijmeme odpov\u00eddaj\u00edc\u00ed n\u00e1pravn\u00e1 opat\u0159en\u00ed,\u201c \u0159ekla Novink\u00e1m mluv\u010d\u00ed Penny Marketu Mark\u00e9ta Smutn\u00e1.<\/p>\n
\u201eV \u010cesk\u00e9 republice provozujeme v\u00edce ne\u017e 440\u00a0prodejen, co\u017e je s\u00a0odstupem nejv\u00edce na trhu, a\u00a0tento rozsah s\u00a0sebou p\u0159irozen\u011b p\u0159in\u00e1\u0161\u00ed i\u00a0statisticky vy\u0161\u0161\u00ed \u010detnost kontrol,\u201c dodala. Sou\u010dasn\u011b investuj\u00ed do modernizace prodejen, mimo jin\u00e9 do\u00a0digit\u00e1ln\u00edch cenovek. Jejich plo\u0161n\u00e9 zaveden\u00ed pr\u00fd umo\u017en\u00ed efektivn\u011bji p\u0159edch\u00e1zet p\u0159\u00edpadn\u00fdm chyb\u00e1m.<\/p>\n
Ekonom: V\u00fd\u0161e pokut je sm\u011b\u0161n\u00e1<\/p>\n
\u010cist\u00fd zisk \u0159et\u011bzce Penny Market, kter\u00fd je spole\u010dn\u011b s\u00a0Billou sou\u010d\u00e1st\u00ed n\u011bmeck\u00e9 skupiny REWE, p\u0159edloni v\u00a0\u010cesku meziro\u010dn\u011b vzrostl o\u00a027,1\u00a0procenta zhruba na 1,17\u00a0miliardy korun. Firma vyk\u00e1zala tr\u017eby p\u0159ibli\u017en\u011b 61,9\u00a0miliardy korun, co\u017e proti roku 2023\u00a0bylo o\u00a011,6\u00a0procenta v\u00edce. <\/p>\n
\u201e\u0158et\u011bzce, jako ostatn\u011b ka\u017ed\u00fd podnikatelsk\u00fd subjekt, zkou\u0161ej\u00ed, kam a\u017e mohou zaj\u00edt,\u201c \u0159ekl Novink\u00e1m Tom\u00e1\u0161 Maier, ekonom z\u00a0\u010cesk\u00e9 zem\u011bd\u011blsk\u00e9 univerzity v\u00a0Praze. Tak\u00e9 podle n\u011bj p\u0159ece jen chv\u00edli trv\u00e1, ne\u017e si \u201esedne\u201c novela z\u00e1kona na ochranu spot\u0159ebitele. Ta plat\u00ed od ledna 2023\u00a0a\u00a0zav\u00e1d\u00ed u\u00a0slev ji\u017e zm\u00edn\u011bn\u00e9 pravidlo uv\u00e1d\u011bt nejni\u017e\u0161\u00ed cenu za posledn\u00edch 30\u00a0dn\u00ed a\u00a0z t\u00e9 tak\u00e9 po\u010d\u00edtat procentu\u00e1ln\u00ed v\u00fd\u0161i slevy.<\/p>\n
\u201eZ\u00e1kazn\u00edk by hlavn\u011b m\u011bl p\u0159i n\u00e1kupu pou\u017e\u00edvat zdrav\u00fd rozum a\u00a0ne se rozhodovat podle barvy cenovky \u010di n\u011bjak\u00e9ho bombastick\u00e9ho n\u00e1pisu. Pro ka\u017ed\u00e9ho prodejce je nejhor\u0161\u00ed informovan\u00fd z\u00e1kazn\u00edk, ten u\u00a0n\u00e1kupu p\u0159em\u00fd\u0161l\u00ed,\u201c dodal Maier.<\/p>\n
Dodal, \u017ee p\u011btimilionov\u00e1 pokuta je nap\u0159\u00edklad pro Penny Market v\u00a0pom\u011bru k\u00a0v\u00fd\u0161i tr\u017eeb a\u00a0zisk\u016f sm\u011b\u0161n\u00e1. \u0158\u00e1dov\u011b jde o\u00a0tis\u00edciny.<\/p>\n
\u201eTo je asi tak, jako by pr\u016fm\u011brn\u00fd \u010cech dostal pokutu pades\u00e1tikorunu vzhledem ke sv\u00e9mu ro\u010dn\u00edmu p\u0159\u00edjmu,\u201c komentoval. Podle n\u011bj sp\u00ed\u0161 obchodn\u00edm \u0159et\u011bzc\u016fm mnohem v\u00edce vad\u00ed negativn\u00ed medi\u00e1ln\u00ed publicita. Zm\u00ednil tak\u00e9 jin\u00fd ne\u0161var, kdy \u0159et\u011bzce v\u00a0let\u00e1c\u00edch l\u00e1kaj\u00ed na ak\u010dn\u00ed zbo\u017e\u00ed, kter\u00e9 pak mnohdy v\u00a0reg\u00e1lech chyb\u00ed.<\/p>\n
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