{"id":148578,"date":"2026-07-15T13:49:11","date_gmt":"2026-07-15T13:49:11","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/148578\/"},"modified":"2026-07-15T13:49:11","modified_gmt":"2026-07-15T13:49:11","slug":"jaguar-land-rover-ukoncuje-vyrobu-v-cine-nahradi-je-auto-od-chery","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/148578\/","title":{"rendered":"Jaguar Land Rover ukon\u010duje v\u00fdrobu v \u010c\u00edn\u011b. Nahrad\u00ed je auto od Chery"},"content":{"rendered":"

V \u010c\u00edn\u011b prob\u00edh\u00e1 exodus zahrani\u010dn\u00edch automobilek, jeho\u017e ob\u011bt\u00ed se u\u017e stala i \u0160kodovka. Dal\u0161\u00ed v \u0159ad\u011b je britsk\u00e9 JLR, kter\u00e9 pr\u00e1v\u011b ukon\u010dilo lok\u00e1ln\u00ed v\u00fdrobu. Neznamen\u00e1 to \u00fapln\u00e9 opou\u0161t\u011bn\u00ed trhu, nov\u00e1 strategie je ale podstatn\u011b odli\u0161n\u00e1.<\/p>\n

\u010c\u00edna se posledn\u00ed roky prom\u011bnila v no\u010dn\u00ed m\u016fru pro mnoho zahrani\u010dn\u00edch automobilek. \u0160koda u\u017e letos tamn\u00ed p\u016fsoben\u00ed zcela vzdala, \u010d\u00edm\u017e n\u00e1sledovala t\u0159eba Renault, Mitsubishi, Jeep nebo Suzuki. Dal\u0161\u00ed z \u0159ady je britsk\u00e1 automobilka JLR, kter\u00e1 prod\u00e1v\u00e1 vozy Land Rover a Jaguar. Ta pr\u00e1v\u011b ozn\u00e1mila konec lok\u00e1ln\u00ed v\u00fdroby, co\u017e v ni\u017e\u0161\u00edch segmentech trhu znamen\u00e1 de facto \u00fapln\u00e9 opu\u0161t\u011bn\u00ed trhu.<\/p>\n

JLR m\u00e1 v \u010c\u00edn\u011b od roku 2012 spole\u010dn\u00fd podnik s automobilkou Chery, v jeho\u017e r\u00e1mci se lok\u00e1ln\u011b vyr\u00e1b\u011bly modely Land Roveru a Jaguaru. T\u011bch postupn\u011b ub\u00fdvalo, loni u\u017e \u00fapln\u011b skon\u010dila v\u00fdroba Jaguaru a doj\u00ed\u017ed\u011bl u\u017e pouze model Land Rover Discovery Sport. Za rok 2025 zde Jaguar prodal 14.174 aut a Land Rover 10.557 aut. To je hodn\u011b daleko od vrcholu v roce 2017, kdy JLR prodalo 146.400 voz\u016f.<\/p>\n

Konec v\u00fdroby neznamen\u00e1 \u00fapln\u00e9 opu\u0161t\u011bn\u00ed trhu, proto\u017ee JLR zde m\u00e1 st\u00e1le \u00fasp\u011bch s dra\u017e\u0161\u00edmi modely. Ty se do zem\u011b importuj\u00ed, co\u017e je strategie pou\u017eiteln\u00e1 pr\u00e1v\u011b jen na pr\u00e9miov\u011bj\u0161\u00edch vozech. Za rok 2025 byl Land Rover \u010dtvrtou nej\u010dast\u011bji dov\u00e1\u017eenou zna\u010dkou v zemi, co\u017e znamen\u00e1 42.105 kus\u016f. Z toho 16.943 p\u0159ipadalo na Range\u00a0Rover na \u0161est\u00e9m m\u00edst\u011b celkov\u011b, 15.956 kus\u016f na Land\u00a0Rover Defender na osm\u00e9m m\u00edst\u011b celkov\u011b a \u00fasp\u011b\u0161n\u00fd byl i\u00a0Range\u00a0Rover Sport s 6868 kusy na 23. m\u00edst\u011b.<\/p>\n

P\u0159edev\u0161\u00edm ale JLR ve spolupr\u00e1ci s Chery p\u0159e\u0161ly na novou strategii, kter\u00e1 se st\u00e1v\u00e1 mezi zahrani\u010dn\u00edmi automobilkami st\u00e1le \u010dast\u011bj\u0161\u00ed. Budouc\u00ed produkty spole\u010dn\u00e9ho podniku, kter\u00fd i nad\u00e1le pokra\u010duje, toti\u017e vyu\u017eij\u00ed techniku a v\u00fdvoj Chery, zat\u00edmco britsk\u00e1 strana dod\u00e1 design a jm\u00e9no. T\u00edm je nov\u00e1 zna\u010dka Freelander, o kter\u00e9 jsme u\u017e psali d\u0159\u00edve. Za prodej bude tak\u00e9 zodpov\u011bdn\u00e9 Chery, a to i na exportn\u00edch trz\u00edch.<\/p>\n

\"Sto<\/a>Sto let historie, spousta kopi\u00ed, nejv\u011bt\u0161\u00ed trh a neslavn\u00fd konec. Takov\u00fd byl p\u0159\u00edb\u011bh \u0160kody v \u010c\u00edn\u011b<\/a><\/p>\n

Star\u0161\u00ed modely JLR v \u010c\u00edn\u011b v podstat\u011b nep\u0159e\u017eily n\u00e1stup lok\u00e1ln\u00ed konkurence. A jak p\u00ed\u0161e web Carnewschina, ide\u00e1ln\u011b nebyl nastaven ani prodejn\u00ed mechanismus. Prodejci museli podle dostupn\u00fdch informac\u00ed odeb\u00edrat na sklad vysok\u00fd pod\u00edl lok\u00e1ln\u011b vyr\u00e1b\u011bn\u00fdch model\u016f, aby v\u016fbec z\u00edskali p\u0159\u00edstup k ziskov\u011bj\u0161\u00edm dov\u00e1\u017een\u00fdm voz\u016fm Range Rover. Jakmile popt\u00e1vka po tuzemsk\u00fdch modelech opadla, byli deale\u0159i nuceni drasticky sni\u017eovat ceny, aby vyprodali z\u00e1soby, co\u017e vedlo k syst\u00e9mov\u00fdm ztr\u00e1t\u00e1m.<\/p>\n

V uplynul\u00e9m desetilet\u00ed pr\u00fd \u010dinila pr\u016fm\u011brn\u00e1 ztr\u00e1ta prodejc\u016f na jednom lok\u00e1ln\u011b vyroben\u00e9m vozidle v p\u0159epo\u010dtu kolem 90.000 K\u010d. Ke konci prodeje JLR zah\u00e1jilo podobn\u00fd v\u00fdprodej sklad\u016f jako ned\u00e1vno \u0160kodovka. Nov\u00e9 vozy se tak daly po\u0159\u00eddit se slevou a\u017e 60 %. Prodlou\u017een\u00fd Range\u00a0Rover Evoque l se tak dal po\u0159\u00eddit v p\u0159epo\u010dtu u\u017e za 565.000 K\u010d. Nen\u00ed divu, \u017ee zna\u010dku opou\u0161t\u011bli ve velk\u00e9m i deale\u0159i. Dnes jich je kolem 90, z\u016fstat by mohlo kolem 40 a\u017e 50, kte\u0159\u00ed budou i nad\u00e1le prod\u00e1vat importovan\u00e9 modely. Pro Freelander vznikne separ\u00e1tn\u00ed distribu\u010dn\u00ed s\u00ed\u0165.<\/p>\n

Prvn\u00ed model nov\u00e9 zna\u010dky, nazvan\u00fd Freelander 8, se za\u010dne prod\u00e1vat v druh\u00e9 polovin\u011b tohoto roku. P\u0159es 5,1 metru dlouh\u00e9 SUV m\u00e1 z\u00e1klad v platform\u011b od Chery a v nab\u00eddce bude elektrick\u00e1 verze i s\u00e9riov\u00fd hybrid. Ten m\u00e1 tak\u00e9 800V architekturu, p\u0159epl\u0148ovanou patn\u00e1ctistovku se 115 kW a NMC baterii o kapacit\u011b 60,33 kWh. Ujet by d\u00edky tomu m\u011bl a\u017e 221 km dle cyklu WLTC. B\u011bhem p\u0159\u00ed\u0161t\u00edho roku by se prodeje m\u011bly rozb\u011bhnout i v Evrop\u011b, prvn\u00edm trhem bude pravd\u011bpodobn\u011b Brit\u00e1nie.<\/p>\n

\"Video<\/p>\n

\n\t\t\t\tOmlazen\u00fd Range Rover Evoque \u2022 Land Rover media\n\t\t\t<\/p>\n

Zdroj: Carnewschina, zdroj foto: JLR, zdroj videa: JLR<\/p>\n","protected":false},"excerpt":{"rendered":"V \u010c\u00edn\u011b prob\u00edh\u00e1 exodus zahrani\u010dn\u00edch automobilek, jeho\u017e ob\u011bt\u00ed se u\u017e stala i \u0160kodovka. Dal\u0161\u00ed v \u0159ad\u011b je britsk\u00e9…\n","protected":false},"author":2,"featured_media":148579,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[12],"tags":[67,68,6106,202,1070,14904,22782,13956,14781,7221,7220,768,424],"class_list":["post-148578","post","type-post","status-publish","format-standard","has-post-thumbnail","category-byznys","tag-business","tag-byznys","tag-chery","tag-cina","tag-cinsky-trh","tag-freelander","tag-freelander-8","tag-jaguar","tag-jaguar-land-rover","tag-jlr","tag-land-rover","tag-redakcni-video","tag-video"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116924315684794561","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/148578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=148578"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/148578\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/148579"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=148578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=148578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=148578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}