{"id":150249,"date":"2026-07-17T10:18:07","date_gmt":"2026-07-17T10:18:07","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/150249\/"},"modified":"2026-07-17T10:18:07","modified_gmt":"2026-07-17T10:18:07","slug":"maslo-za-dvacet-korun-mleko-za-sest-ceny-se-utrhly-ze-retezu-co-stoji-za-prudkym-zlevnenim","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/150249\/","title":{"rendered":"M\u00e1slo za dvacet korun, ml\u00e9ko za \u0161est. Ceny se utrhly ze \u0159et\u011bzu, co stoj\u00ed za prudk\u00fdm zlevn\u011bn\u00edm?"},"content":{"rendered":"<p>\n                        Ceny ml\u00e9k\u00e1rensk\u00fdch produkt\u016f v posledn\u00ed dob\u011b propadly. Ml\u00e9ko se v akci nab\u00edz\u00ed i za pouh\u00fdch \u0161est korun a \u010desk\u00e9 m\u00e1slo za dvacet. Ml\u00e9k\u00e1rny varuj\u00ed, \u017ee cenov\u00e1 hladina je neudr\u017eiteln\u00e1 a sv\u00e9 produkty prod\u00e1vaj\u00ed pod n\u00e1klady. Agr\u00e1rn\u00ed analytik Petr Havel pro CNN Prima NEWS uvedl, \u017ee za zlev\u0148ov\u00e1n\u00edm stoj\u00ed tvrd\u00fd konkuren\u010dn\u00ed boj obchodn\u00edch \u0159et\u011bzc\u016f. To je dobr\u00e1 zpr\u00e1va pro spot\u0159ebitele, kter\u00fdm krom\u011b m\u00e1sla nebo ml\u00e9ka zlev\u0148uj\u00ed i dal\u0161\u00ed ml\u00e9\u010dn\u00e9 v\u00fdrobky.\n                    <\/p>\n<p>Cena ml\u00e9ka v obchodn\u00edch \u0159et\u011bzc\u00edch razantn\u011b klesla. Billa nab\u00edz\u00ed tento p\u00e1tek trvanliv\u00e9 ml\u00e9ko Kun\u00edn za 5,90 K\u010d. Spole\u010dnosti Kaufland a Penny pl\u00e1nuj\u00ed stejn\u00fd v\u00fdrobek zlevnit na v\u00edkend na 7,90 K\u010d. Na pultech reg\u00e1l\u016f v\u0161ak najdete i dra\u017e\u0161\u00ed zna\u010dky typu Tatra za 12,90 K\u010d nebo Jiho\u010desk\u00e9 ml\u00e9ko Madeta za stejnou cenu. Podobn\u00fd trend je k vid\u011bn\u00ed i u m\u00e1sla. \u010ctvrtkilogramov\u00e1 kostka Vyso\u010diny Lacrum bude v Tescu k m\u00e1n\u00ed za 22,90 K\u010d nebo v Albertu Jiho\u010desk\u00e9 m\u00e1slo Madeta za 34,90 K\u010d. V Bille dokonce pl\u00e1nuj\u00ed prod\u00e1vat balen\u00ed za 19,90 K\u010d.<\/p>\n<p>\u010cT\u011aTE TAK\u00c9: <a target=\"_blank\" href=\"https:\/\/cnn.iprima.cz\/internet-se-bavi-turkovym-malerem-jizda-jako-v-gta-vznikla-take-tematicka-videohra-517094\" rel=\"nofollow noopener\">Internet se bav\u00ed Turkov\u00fdm mal\u00e9rem: J\u00edzda jako v GTA. Vznikla tak\u00e9 tematick\u00e1 videohra<\/a><\/p>\n<p>Ml\u00e9k\u00e1rensk\u00e9 produkty jsou nyn\u00ed pod velk\u00fdm tlakem cenov\u00fdch bitev obchodn\u00edch \u0159et\u011bzc\u016f. Mysl\u00ed si to agr\u00e1rn\u00ed analytik Petr Havel, podle kter\u00e9ho obchody r\u00e1dy nab\u00edzej\u00ed velk\u00e9 slevov\u00e9 akce u z\u00e1kladn\u00edch potravin. \u201eJe vid\u011bt, \u017ee je to velmi tvrd\u00fd konkuren\u010dn\u00ed souboj. Pokud jeden z \u0159et\u011bzc\u016f p\u0159ijde s v\u00fdhodnou akc\u00ed, ostatn\u00ed se mu sna\u017e\u00ed vyrovnat,\u201c \u0159ekl pro CNN Prima NEWS Petr Havel.<\/p>\n<p class=\"intro-title-mobile\">\n        \u010ct\u011bte tak\u00e9\n    <\/p>\n<p>        <a href=\"https:\/\/cnn.iprima.cz\/nestesti-mladeho-muze-zemrel-kvuli-narozeninovemu-darku-517075\" class=\"image-link\" rel=\"nofollow noopener\" target=\"_blank\"><\/p>\n<p>            <img decoding=\"async\" loading=\"lazy\" class=\"image\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/07\/de077701433b4c03fac7e53d0bfdbb8a.jpg\" alt=\"Tragick\u00e1 nehoda motork\u00e1\u0159e (ilustra\u010dn\u00ed foto)\"\/><\/p>\n<p>            <\/a><\/p>\n<p class=\"intro-title-desktop\">\n            \u010ct\u011bte tak\u00e9\n        <\/p>\n<p>                <a href=\"https:\/\/cnn.iprima.cz\/nestesti-mladeho-muze-zemrel-kvuli-narozeninovemu-darku-517075\" class=\"title-link\" rel=\"nofollow noopener\" target=\"_blank\"><\/p>\n<p class=\"title\">\n                Narozeninov\u00e1 trag\u00e9die: Motorku si Tom\u00e1\u0161 nad\u011blil jako d\u00e1rek, za dva dny na n\u00ed zem\u0159el\n            <\/p>\n<p>        <\/a><\/p>\n<p>                                                                                                15. \u010dvc 2026, 08:41<\/p>\n<p>                6 min \u010dten\u00ed<\/p>\n<p>Prudk\u00e9 zlevn\u011bn\u00ed je v\u0161ak nev\u00fdhodn\u00e9 zejm\u00e9na pro ml\u00e9k\u00e1rny. Prodejn\u00ed cena jim nepokryje n\u00e1klady na v\u00fdrobu \u010di produkci. \u201ePro spot\u0159ebitele to je naopak velmi pozitivn\u00ed, proto\u017ee maj\u00ed levn\u011bj\u0161\u00ed potraviny. Jedin\u00fdm probl\u00e9mem je, \u017ee p\u0159i dlouhodob\u011bj\u0161\u00edch slev\u00e1ch nem\u00e1 z\u00e1kazn\u00edk p\u0159ehled o skute\u010dn\u00e9 hodnot\u011b produktu. Cel\u00e1 situace proto vede k pl\u00fdtv\u00e1n\u00ed, proto\u017ee co je levn\u00e9, toho si \u010dlov\u011bk nev\u00e1\u017e\u00ed,\u201c \u0159ekl d\u00e1le Havel.<\/p>\n<p>Cena ml\u00e9ka kles\u00e1 ji\u017e n\u011bkolik m\u011bs\u00edc\u016f, proto\u017ee roste jeho produkce. Nejedn\u00e1 se jen o \u010desk\u00e9 specifikum, ale o celosv\u011btov\u00fd trend. Podle Havla jsou dal\u0161\u00edm faktorem \u010d\u00ednsk\u00e1 cla na evropsk\u00e9 ml\u00e9k\u00e1rensk\u00e9 produkty. T\u00edm doch\u00e1z\u00ed k p\u0159ebytku, kter\u00fd tla\u010d\u00ed cenu n\u00ed\u017ee. \u201eDruh\u00fdm d\u016fvodem je konflikt na Bl\u00edzk\u00e9m v\u00fdchod\u011b. Tamn\u00ed zem\u011b jsou velk\u00fdmi dovozci su\u0161en\u00e9ho ml\u00e9ka. Dnes je ale logistika dost zkomplikovan\u00e1,\u201c dodal Havel.<\/p>\n<p>Je to neudr\u017eiteln\u00e9, varuj\u00ed ml\u00e9k\u00e1rny a svazy<\/p>\n<p>Potravin\u00e1\u0159sk\u00e1 komora upozor\u0148uje, \u017ee ml\u00e9k\u00e1rny se pot\u00fdkaj\u00ed s vysok\u00fdmi n\u00e1klady na energie, obaly nebo lidskou pr\u00e1ci. \u201e\u017d\u00e1dn\u00fd podnik na sv\u011bt\u011b nedok\u00e1\u017ee fungovat tak, \u017ee dlouhodob\u011b vyr\u00e1b\u00ed a prod\u00e1v\u00e1 se ztr\u00e1tou. To jednodu\u0161e matematicky nevych\u00e1z\u00ed. P\u0159esn\u011b v t\u00e9hle pasti ale te\u010f ml\u00e9k\u00e1rny jsou. Na z\u00e1kladn\u00edch potravin\u00e1ch, jako je ml\u00e9ko nebo m\u00e1slo, dnes vylo\u017een\u011b prod\u011bl\u00e1vaj\u00ed. Firmy nemohou donekone\u010dna dotovat levn\u00e9 n\u00e1kupy na \u00fakor vlastn\u00ed existence,\u201c uvedla prezidentka Potravin\u00e1\u0159sk\u00e9 komory Dana Ve\u010de\u0159ov\u00e1.<\/p>\n<p class=\"intro-title-mobile\">\n        \u010ct\u011bte tak\u00e9\n    <\/p>\n<p>        <a href=\"https:\/\/cnn.iprima.cz\/porsche-srazilo-matku-s-kocarkem-zemrela-soud-rozhodl-o-trestu-ceskeho-podnikatele-toto-je-finalni-verdikt-517018\" class=\"image-link\" rel=\"nofollow noopener\" target=\"_blank\"><\/p>\n<p>            <img decoding=\"async\" loading=\"lazy\" class=\"image\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/07\/cb8614a53ffc9ef87a9d6a4094eb3c5f.jpg\" alt=\"Podnikatel a \u0159idi\u010d porsche p\u0159ed soudem \"\/><\/p>\n<p>            <\/a><\/p>\n<p class=\"intro-title-desktop\">\n            \u010ct\u011bte tak\u00e9\n        <\/p>\n<p>                <a href=\"https:\/\/cnn.iprima.cz\/porsche-srazilo-matku-s-kocarkem-zemrela-soud-rozhodl-o-trestu-ceskeho-podnikatele-toto-je-finalni-verdikt-517018\" class=\"title-link\" rel=\"nofollow noopener\" target=\"_blank\"><\/p>\n<p class=\"title\">\n                Podnikatel v porsche srazil matku s ko\u010d\u00e1rkem, zem\u0159ela. Soud v Praze vynesl fin\u00e1ln\u00ed verdikt\n            <\/p>\n<p>        <\/a><\/p>\n<p>                                                                                                14. \u010dvc 2026, 12:39<\/p>\n<p>                6 min \u010dten\u00ed<\/p>\n<p>Podle potravin\u00e1\u0159\u016f jsou v sou\u010dasn\u00e9 situaci pod siln\u00fdm tlakem tak\u00e9 zpracovatel\u00e9 surovin. \u201eTi toti\u017e nesou n\u00e1klady na modern\u00ed technologie, energie, mzdy, p\u0159\u00edsn\u00e9 hygienick\u00e9 standardy, kontrolu kvality, celkovou bezpe\u010dnost potravin i pln\u011bn\u00ed a\u017e absurdn\u00edch evropsk\u00fdch po\u017eadavk\u016f na obalovou a odpadovou legislativu,\u201c uv\u00e1d\u00ed komora.<\/p>\n<p>V minul\u00e9m t\u00fddnu se kv\u016fli n\u00edzk\u00fdm cen\u00e1m se\u0161li z\u00e1stupci ml\u00e9k\u00e1ren a svaz\u016f z r\u016fzn\u00fdch zem\u00ed s evropsk\u00fdm komisa\u0159em pro zem\u011bd\u011blstv\u00ed Christophem Hansenem. Spole\u010dn\u011b se shodli na tom, \u017ee nyn\u011bj\u0161\u00ed situace je neudr\u017eiteln\u00e1. \u201eKdy\u017e jsem mluvil s kolegy, v\u0161echny ml\u00e9k\u00e1rny nap\u0159\u00ed\u010d evropsk\u00fdm trhem \u0159e\u0161\u00ed \u00fapln\u011b stejn\u00e9 probl\u00e9my. Dr\u017e\u00ed n\u00e1s pod krkem vysok\u00e9 n\u00e1klady a prodejn\u00ed cena je u n\u011bkter\u00fdch v\u00fdrobk\u016f nedok\u00e1\u017ee pokr\u00fdt. U\u017e nejde o selektivn\u00ed probl\u00e9m jednoho produktu, ale o ohro\u017een\u00ed cel\u00e9ho oboru,\u201c uvedl p\u0159edseda \u010ceskomoravsk\u00e9ho svazu ml\u00e9k\u00e1rensk\u00e9ho Ji\u0159\u00ed Kop\u00e1\u010dek.<\/p>\n<p>MOHLI JSTE P\u0158EHL\u00c9DNOUT: <a target=\"_blank\" href=\"https:\/\/cnn.iprima.cz\/naprosto-dospely-pristup-rika-macinka-o-turkove-nehode-odmita-se-ucastnit-lidoveho-soudu-517082\" rel=\"nofollow noopener\">Naprosto dosp\u011bl\u00fd p\u0159\u00edstup, \u0159\u00edk\u00e1 Macinka k chov\u00e1n\u00ed Turka po nehod\u011b. Lidov\u00e9 soudy odm\u00edt\u00e1.<\/a><\/p>\n<p class=\"!text-semibold-14-14 !text-black mb-0 mt-2\">\n                V\u011bnuje se p\u0159ev\u00e1\u017en\u011b ekonomick\u00fdm t\u00e9mat\u016fm z oblasti bydlen\u00ed, energetiky a mobiln\u00edch oper\u00e1tor\u016f. Rovn\u011b\u017e sleduje politick\u00e9 d\u011bn\u00ed na tuzemsk\u00e9 sc\u00e9n\u011b. Vystudoval medi\u00e1ln\u00ed studia na Metropolitn\u00ed univerzit\u011b v Praze. Od roku 2016 p\u016fsobil jako redaktor v Echo24, T\u00fdden\u00edku Echo a Business Monitor 24. Do redakce CNN Prima NEWS nastoupil v polovin\u011b roku 2022. (Ladislav.Sustr@iprima.cz)\n            <\/p>\n","protected":false},"excerpt":{"rendered":"Ceny ml\u00e9k\u00e1rensk\u00fdch produkt\u016f v posledn\u00ed dob\u011b propadly. Ml\u00e9ko se v akci nab\u00edz\u00ed i za pouh\u00fdch \u0161est korun a&hellip;\n","protected":false},"author":2,"featured_media":150250,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[12],"tags":[8424,67,68,1517,708,13398,38492,38489,11137,1515,7638,35160,849,2887,27972,38490,38491,2886,35158,590],"class_list":["post-150249","post","type-post","status-publish","format-standard","has-post-thumbnail","category-byznys","tag-billa","tag-business","tag-byznys","tag-ceny","tag-ekonomika","tag-kaufland","tag-kunin","tag-madeta","tag-makroekonomie","tag-maslo","tag-mleko","tag-napoje-a-potraviny","tag-obchod","tag-obchod-a-finance","tag-obchodni-retezec","tag-petr-havel","tag-potravinarska-komora-ceske-republiky","tag-produkty-a-sluzby","tag-spotrebni-zbozi","tag-zemedelstvi"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116934810572121860","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/150249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=150249"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/150249\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/150250"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=150249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=150249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=150249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}