{"id":150448,"date":"2026-07-17T13:11:07","date_gmt":"2026-07-17T13:11:07","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/150448\/"},"modified":"2026-07-17T13:11:07","modified_gmt":"2026-07-17T13:11:07","slug":"zuckerberg-na-metaverzu-prodelal-kalhoty-vyjimkou-je-cesky-hit-beat-saber","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/150448\/","title":{"rendered":"Zuckerberg na metaverzu prod\u011blal kalhoty. V\u00fdjimkou je \u010desk\u00fd hit Beat Saber"},"content":{"rendered":"<p>Americk\u00e1 spole\u010dnost <a href=\"https:\/\/www.e15.cz\/investicni-newsletter\/meta-ukazala-jak-vydelat-na-umele-inteligenci-microsoft-predvedl-pravy-opak-1430630\" rel=\"nofollow noopener\" target=\"_blank\">Meta<\/a>, kter\u00e1 provozuje Facebook, WhatsApp a Instagram, na projektu takzvan\u00e9ho metaverza od roku 2020 prod\u011blala v\u00edce ne\u017e 80 miliard dolar\u016f a tato \u010d\u00e1stka d\u00e1l roste. Firma cht\u011bla mezi u\u017eivatele dostat br\u00fdle pro virtu\u00e1ln\u00ed realitu Oculus, nepoda\u0159ilo se j\u00ed ale doru\u010dit obsah, kter\u00fd by p\u0159il\u00e1kal masy.\u00a0<\/p>\n<p>V\u00fdjimku p\u0159edstavuje p\u016fvodem \u010desk\u00e1 firma Beat Games vyv\u00edjej\u00edc\u00ed hit Beat Saber, kterou Meta v roce 2019 koupila za asi 1,5 miliardy korun. \u010cesk\u00e1 entita ro\u010dn\u011b generovala miliardov\u00e9 tr\u017eby. Te\u010f je to v\u00fdrazn\u011b m\u00e9n\u011b, co\u017e je i d\u016fsledek zm\u011bn souvisej\u00edc\u00edch s pohlcen\u00edm ze strany mezin\u00e1rodn\u00ed korporace.\u00a0<\/p>\n<p>Meta ned\u00e1vno v divizi Reality Labs, kter\u00e1 aktivity kolem virtu\u00e1ln\u00ed a roz\u0161\u00ed\u0159en\u00e9 reality a metaverza zast\u0159e\u0161uje, ud\u011blala masivn\u00ed \u0161krty a propustila lidi. Uvoln\u011bn\u00e9 prost\u0159edky nyn\u00ed te\u010dou do um\u011bl\u00e9 inteligence, budovan\u00e9 divize pro takzvanou superinteligenci, a s t\u00edm spojen\u00fdch rozs\u00e1hl\u00fdch datov\u00fdch center. Meta v r\u00e1mci vize kolem metaverza nakoupila \u0159adu softwarov\u00fdch startup\u016f a hardware Oculus, uchytilo se ale m\u00e1loco.\u00a0<\/p>\n<p>Hit, kter\u00fd hitem z\u016fstal<\/p>\n<p>Beat Games je v\u00fdjimkou potvrzuj\u00edc\u00ed pravidlo. Jde o jeden z m\u00e1la skute\u010dn\u00fdch glob\u00e1ln\u00edch hit\u016f pro VR, kter\u00fd byl schopn\u00fd podpo\u0159it prodeje samotn\u00fdch br\u00fdl\u00ed (takzvan\u00e1 killer app). Finan\u010dn\u00ed ukazatele toho byly d\u016fkazem. Beat Games nap\u0159\u00edklad v roce 2021 m\u011bla tr\u017eby 2,3 miliardy korun, p\u0159i\u010dem\u017e n\u00e1klady \u0161ly pouze do ni\u017e\u0161\u00edch stovek milion\u016f. Beat Saberu se dle odhad\u016f prodalo v\u00edce ne\u017e 10 milion\u016f kopi\u00ed a jde o nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed VR titul na sv\u011bt\u011b.\u00a0<\/p>\n<p><a class=\"article-card__image\" data-ac-image=\"\" href=\"https:\/\/www.e15.cz\/finexpert\/banky-a-ucty\/po-mafii-a-kingdom-come-prichazi-star-wars-ceska-sporitelna-vydava-limitovane-platebni-karty-1432319\" title=\"Po Mafii a Kingdom Come p\u0159ich\u00e1z\u00ed Star Wars. \u010cesk\u00e1 spo\u0159itelna vyd\u00e1v\u00e1 limitovan\u00e9 platebn\u00ed karty\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" alt=\"Po Mafii a Kingdom Come p\u0159ich\u00e1z\u00ed Star Wars. \u010cesk\u00e1 spo\u0159itelna vyd\u00e1v\u00e1 limitovan\u00e9 platebn\u00ed karty\" title=\"Po Mafii a Kingdom Come p\u0159ich\u00e1z\u00ed Star Wars. \u010cesk\u00e1 spo\u0159itelna vyd\u00e1v\u00e1 limitovan\u00e9 platebn\u00ed karty\" class=\"\" data-magazine=\"\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/07\/9820084.jpg\" loading=\"lazy\" style=\"aspect-ratio: 328 \/ 184\"\/><\/a><a class=\"article-card__title-link line-limit-3\" data-ac-title=\"\" href=\"https:\/\/www.e15.cz\/finexpert\/banky-a-ucty\/po-mafii-a-kingdom-come-prichazi-star-wars-ceska-sporitelna-vydava-limitovane-platebni-karty-1432319\" title=\"Po Mafii a Kingdom Come p\u0159ich\u00e1z\u00ed Star Wars. \u010cesk\u00e1 spo\u0159itelna vyd\u00e1v\u00e1 limitovan\u00e9 platebn\u00ed karty\" rel=\"nofollow noopener\" target=\"_blank\">Po Mafii a Kingdom Come p\u0159ich\u00e1z\u00ed Star Wars. \u010cesk\u00e1 spo\u0159itelna vyd\u00e1v\u00e1 limitovan\u00e9 platebn\u00ed karty<\/a><\/p>\n<p>Beat Games, kter\u00e1 st\u00e1le s\u00eddl\u00ed v Praze, u\u017e ale takov\u00e1 \u010d\u00edsla nevykazuje. Meta toti\u017e provedla zm\u011bny a velkou \u010d\u00e1st p\u0159\u00edjm\u016f za\u010dala pos\u00edlat p\u0159es centr\u00e1lu. Tr\u017eby z prodeje Beat Saberu a jeho roz\u0161i\u0159uj\u00edc\u00edch bal\u00ed\u010dk\u016f z elektronick\u00e9ho obchodu Meta Store u\u017e nejsou sou\u010d\u00e1st\u00ed rozvahy \u010desk\u00e9 entity. P\u0159es ni te\u010dou prodeje z jin\u00fdch, \u010dasto men\u0161\u00edch platforem, a z\u00e1rove\u0148 slou\u017e\u00ed jako v\u00fdvojov\u00e9 centrum.\u00a0<\/p>\n<p>Za\u0161modrchan\u00e9 \u00fa\u010detnictv\u00ed<\/p>\n<p>Beat Games tak v posledn\u00edm finan\u010dn\u00edm roce vygenerovala tr\u017eby 437 milion\u016f korun. Prodej digit\u00e1ln\u00edho obsahu \u010dinil 244 milion\u016f korun. Na v\u00fdvoj bylo pot\u0159eba 193 milion\u016f, z toho 140 milion\u016f na mzdy. Nen\u00ed jasn\u00e9, kolik dnes Beat Saber vyd\u011bl\u00e1v\u00e1, mate\u0159sk\u00e1 korporace samostatn\u00e1 \u010d\u00edsla neuv\u00e1d\u00ed. Je ale mo\u017en\u00e9, \u017ee prodeje u\u017e budou ni\u017e\u0161\u00ed. Trh se nasytil a prodeje br\u00fdl\u00ed stagnuj\u00ed. Beat Games st\u00e1le zam\u011bstn\u00e1v\u00e1 stabiln\u00ed po\u010det zhruba 40 lid\u00ed. Firma v\u00fdsledky ani d\u011bn\u00ed nekomentuje.\u00a0<\/p>\n<p>Beat Games p\u0159ed prodejem Met\u011b vlastnili J\u00e1n Ilavsk\u00fd, Vladim\u00edr Hrin\u010d\u00e1r a Jaroslav Beck. Ani jeden z nich u\u017e ve firm\u011b nep\u016fsob\u00ed. Ilavsk\u00fd krom\u011b jin\u00e9ho ob\u010das investuje do \u010desko-slovensk\u00fdch her, pen\u00edze poslal t\u0159eba do chystan\u00e9ho titulu Matcho od firmy FiolaSoft. Beck s v\u011bdcem Tom\u00e1\u0161em Mikolovem spoluzalo\u017eil startup BottleCap AI specializuj\u00edc\u00ed se na sn\u00ed\u017een\u00ed n\u00e1rok\u016f AI model\u016f. BottleCap p\u0159ed p\u00e1r dny vydal upraven\u00fd AI model Qwen od Alibaby, n\u00e1roky na generov\u00e1n\u00ed odpov\u011bd\u00ed klesly skoro o 50 procent. Technologii u\u017e si st\u00e1hlo p\u0159es 300 tis\u00edc lid\u00ed. Beck do firmy na za\u010d\u00e1tku poslal 10 milion\u016f dolar\u016f.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Americk\u00e1 spole\u010dnost Meta, kter\u00e1 provozuje Facebook, WhatsApp a Instagram, na projektu takzvan\u00e9ho metaverza od roku 2020 prod\u011blala v\u00edce&hellip;\n","protected":false},"author":2,"featured_media":150449,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[12],"tags":[38517,38518,9376,67,68,2046,1700,38515,38516,25716,99,3977],"class_list":["post-150448","post","type-post","status-publish","format-standard","has-post-thumbnail","category-byznys","tag-beat-games","tag-beat-saber","tag-bryle","tag-business","tag-byznys","tag-dolar","tag-instagram","tag-jan-ilavsky","tag-jaroslav-beck","tag-meta-platforms","tag-praha","tag-whatsapp"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116935490501766791","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/150448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=150448"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/150448\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/150449"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=150448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=150448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=150448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}