{"id":154214,"date":"2026-07-21T14:12:18","date_gmt":"2026-07-21T14:12:18","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/154214\/"},"modified":"2026-07-21T14:12:18","modified_gmt":"2026-07-21T14:12:18","slug":"skoda-group-pripravuje-nove-jmeno-a-logo-musi-ho-mit-nejpozdeji-do-cervna-2029","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/154214\/","title":{"rendered":"\u0160koda Group p\u0159ipravuje nov\u00e9 jm\u00e9no a\u00a0logo, mus\u00ed ho m\u00edt nejpozd\u011bji do \u010dervna 2029"},"content":{"rendered":"

\u0160koda Group, p\u0159edn\u00ed evropsk\u00fd v\u00fdrobce vozidel pro ve\u0159ejnou dopravu, p\u0159ipravuje novou korpor\u00e1tn\u00ed identitu. Nov\u00e9 jm\u00e9no a\u00a0logo mus\u00ed m\u00edt firma ze skupiny PPF nejpozd\u011bji do konce \u010dervna 2029.\u00a0O\u00a0p\u0159echodu od tradi\u010dn\u00edho loga s\u00a0ok\u0159\u00eddlen\u00fdm \u0161\u00edpem k\u00a0nov\u00e9mu ji\u017e d\u0159\u00edve v\u00a0rozhovoru<\/a> pro Seznam Zpr\u00e1vy informovali \u0161\u00e9fov\u00e9 PPF Kate\u0159ina Jir\u00e1skov\u00e1 a\u00a0Didier Stoessel. Novou zna\u010dku chce p\u0159edstavit v\u00a0z\u00e1\u0159\u00ed 2028\u00a0na berl\u00ednsk\u00e9m veletrhu InnoTrans, co\u017e je nejv\u011bt\u0161\u00ed sv\u011btov\u00e1 p\u0159ehl\u00eddka dopravn\u00ed techniky. \u010cTK to v\u00a0\u00fater\u00fd \u0159ekl mluv\u010d\u00ed \u0160kody Group Jan \u0160vehla.<\/p>\n

Plze\u0148sk\u00fdm stroj\u00edrn\u00e1m, kter\u00e9 zam\u011bstn\u00e1vaj\u00ed po sv\u011bt\u011b 10.000\u00a0lid\u00ed, skon\u010d\u00ed za t\u0159i roky licence na zna\u010dku \u0160koda i\u00a0na logo s\u00a0ok\u0159\u00eddlen\u00fdm \u0161\u00edpem, kter\u00e9 u\u017e d\u0159\u00edve prodaly automobilce \u0160koda Auto ze skupiny Volkswagen. Od \u010dervence 2029\u00a0u\u017e je budou sm\u011bt pou\u017e\u00edvat jen automobily.<\/p>\n

Dohodu \u0160kody Group na prodeji pr\u00e1v ke zna\u010dce s\u00a0automobilkou \u0160koda Auto ozn\u00e1mila PPF v\u00a0\u010dervnu 2022.\u00a0Skon\u010dily tak podle PPF spory o\u00a0u\u017e\u00edv\u00e1n\u00ed n\u00e1zvu \u0160koda a\u00a0znaku s\u00a0ok\u0159\u00eddlen\u00fdm \u0161\u00edpem, co\u017e odstran\u00ed probl\u00e9my \u010dast\u00e9ho zam\u011b\u0148ov\u00e1n\u00ed zna\u010dek plze\u0148sk\u00fdch stroj\u00edren a\u00a0mladoboleslavsk\u00e9ho v\u00fdrobce osobn\u00edch automobil\u016f. Cenu transakce PPF ani \u0160koda Auto nikdy nezve\u0159ejnily. PPF tehdy uvedla, \u017ee z\u00edskan\u00e9 pen\u00edze p\u0159isp\u011bj\u00ed hlavn\u011b ke sn\u00ed\u017een\u00ed zadlu\u017een\u00ed \u0160kody Group a\u00a0k rozvoji jej\u00edho podnik\u00e1n\u00ed. PPF p\u0159evzala plze\u0148sk\u00e9 stroj\u00edrny v\u00a0roce 2018.<\/p>\n

Logo s\u00a0ok\u0159\u00eddlen\u00fdm \u0161\u00edpem si nechala \u0160kodovka zaregistrovat jako ochrannou zn\u00e1mku v\u00a0prosinci 1923\u00a0a\u00a0v roce 1937\u00a0k\u00a0n\u011bmu p\u0159ipojila text \u0160koda. Mladoboleslavsk\u00e1 automobilka pou\u017e\u00edvala zna\u010dku \u0160koda od roku 1925.<\/p>\n

\u201eVybrali jsme \u010deskou brandingovou agenturu Dynamo design,\u201c uvedl v\u00a0\u00fater\u00fd mluv\u010d\u00ed. \u0160koda Group a\u00a0Dynamo design vytvo\u0159\u00ed nov\u00fd brand, obchodn\u00ed firmu, vizu\u00e1ln\u00ed podobu zna\u010dky a\u00a0pravidla pro jej\u00ed postupn\u00e9 zaveden\u00ed nap\u0159\u00ed\u010d skupinou. Kompletn\u00ed p\u0159echod mus\u00ed b\u00fdt dokon\u010den v\u00a0\u010dervnu 2029.<\/p>\n

\u201eV roce 2029\u00a0si p\u0159ipomeneme 170\u00a0let historie \u0160koda Group, na kterou jsme hrd\u00ed. Je to symbolick\u00fd okam\u017eik nejen k\u00a0ohl\u00e9dnut\u00ed za t\u00edm, co b\u011bhem t\u00e9m\u011b\u0159 dvou stolet\u00ed dok\u00e1zaly vybudovat generace na\u0161ich zam\u011bstnanc\u016f, ale tak\u00e9 k\u00a0tomu, abychom vytvo\u0159ili nov\u00fd brand p\u0159ipraven\u00fd na dal\u0161\u00edch 100\u00a0let,\u201c \u0159ekl gener\u00e1ln\u00ed \u0159editel Petr Novotn\u00fd.<\/p>\n

<\/a><\/p>\n

Zm\u011bna zna\u010dky je podle n\u011bj z\u00e1vazkem v\u016f\u010di lidem, kte\u0159\u00ed st\u00e1li a\u00a0stoj\u00ed za \u00fasp\u011bchem plze\u0148sk\u00e9 \u0160kodovky, a\u00a0stejn\u011b d\u016fle\u017eit\u00e9 je zachovat d\u016fv\u011bru z\u00e1kazn\u00edk\u016f, obchodn\u00edch partner\u016f i\u00a0milion\u016f cestuj\u00edc\u00edch, kte\u0159\u00ed vyu\u017e\u00edvaj\u00ed \u0161kodov\u00e1ck\u00e1 vozidla a\u00a0technologie. \u201eZm\u011bn\u00ed se na\u0161e jm\u00e9no, ale nezm\u011bn\u00ed se to nejd\u016fle\u017eit\u011bj\u0161\u00ed – na\u0161i lid\u00e9, technick\u00e9 know-how, kvalita ani ambice posouvat modern\u00ed ve\u0159ejnou dopravu d\u00e1l,\u201c uvedl.<\/p>\n

Michal Richtr, jednatel Dynamo design, uvedl, \u017ee jejich ambic\u00ed je pomoci vytvo\u0159it zna\u010dku, na n\u00ed\u017e budou moci b\u00fdt zam\u011bstnanci stejn\u011b hrd\u00ed jako na tu sou\u010dasnou a\u00a0kter\u00e1 dok\u00e1\u017ee nav\u00e1zat na vybudovanou d\u016fv\u011bru jak v\u00a0\u010cR, tak na trz\u00edch po sv\u011bt\u011b. \u201eSou\u010d\u00e1st\u00ed projektu bude tak\u00e9 \u00fazk\u00e1 spolupr\u00e1ce se specializovanou namingovou agenturou Name & Fame, kter\u00e1 povede proces hled\u00e1n\u00ed nov\u00e9ho n\u00e1zvu,\u201c dodal.<\/p>\n

\u0160koda Group je p\u0159\u00edm\u00fdm n\u00e1stupcem stroj\u00edren zalo\u017een\u00fdch hrab\u011btem Vald\u0161tejnem v\u00a0roce 1859.\u00a0O\u00a0deset let pozd\u011bji je koupil v\u00fdznamn\u00fd \u010desk\u00fd technik a\u00a0pr\u016fmysln\u00edk Emil \u0160koda, kter\u00fd men\u0161\u00ed tov\u00e1rnu p\u0159em\u011bnil na stroj\u00edrensk\u00fd gigant – nejv\u011bt\u0161\u00ed stroj\u00edrensk\u00fd podnik v\u00a0Rakousku-Uhersku. Skupina te\u010f vyr\u00e1b\u00ed hlavn\u011b tramvaje, p\u0159\u00edm\u011bstsk\u00e9 vlaky, soupravy metra, elektrobusy a\u00a0trolejbusy, ale tak\u00e9 \u0159\u00eddic\u00ed a\u00a0pohonn\u00e9 syst\u00e9my. Zam\u011bstn\u00e1v\u00e1 10.000\u00a0lid\u00ed ve v\u00fdrobn\u00edch z\u00e1vodech v\u00a0\u010cR, Finsku i\u00a0Turecku a\u00a0obchodn\u00ed jednotky m\u00e1 v\u00a0N\u011bmecku, It\u00e1lii, Rakousku, Belgii, Polsku, Ma\u010farsku a\u00a0na Ukrajin\u011b.<\/p>\n

\u0160koda Group loni utr\u017eila t\u00e9m\u011b\u0159 36\u00a0miliard korun, provozn\u00ed zisk EBITDA m\u011bla 3,5\u00a0miliardy K\u010d a\u00a0\u010dist\u00fd profit t\u00e9m\u011b\u0159 950\u00a0milion\u016f K\u010d.<\/p>\n

<\/a><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"\u0160koda Group, p\u0159edn\u00ed evropsk\u00fd v\u00fdrobce vozidel pro ve\u0159ejnou dopravu, p\u0159ipravuje novou korpor\u00e1tn\u00ed identitu. Nov\u00e9 jm\u00e9no a\u00a0logo mus\u00ed m\u00edt…\n","protected":false},"author":2,"featured_media":154215,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[10],"tags":[17,21,19390,16,22767,823,18,19,22,20],"class_list":["post-154214","post","type-post","status-publish","format-standard","has-post-thumbnail","category-zpravy","tag-headlines","tag-hlavni-udalosti","tag-logo","tag-news","tag-ochranna-znamka","tag-skoda-group","tag-top-news","tag-top-stories","tag-udalosti-dne","tag-zpravy"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116958379947041526","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/154214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=154214"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/154214\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/154215"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=154214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=154214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=154214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}