{"id":154431,"date":"2026-07-21T18:18:13","date_gmt":"2026-07-21T18:18:13","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/154431\/"},"modified":"2026-07-21T18:18:13","modified_gmt":"2026-07-21T18:18:13","slug":"za-boom-automobilove-sedi-muze-zdravy-rozum-firmy-na-nich-netrati-tolik","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/154431\/","title":{"rendered":"Za boom automobilov\u00e9 \u0161edi m\u016f\u017ee zdrav\u00fd rozum. Firmy na nich netrat\u00ed tolik"},"content":{"rendered":"

Postupn\u00e9 omezov\u00e1n\u00ed barevn\u00e9 nab\u00eddky v konfigur\u00e1torech nov\u00fdch aut m\u00e1 jeden hlavn\u00ed (a velmi racion\u00e1ln\u00ed) d\u016fvod. \u0160ed\u00e9, b\u00edl\u00e9 \u010di st\u0159\u00edbrn\u00e9 odst\u00edny toti\u017e l\u00e9pe maskuj\u00ed drobn\u00e9 \u0161r\u00e1my i opot\u0159eben\u00ed z my\u010dek, co\u017e sni\u017euje n\u00e1klady na p\u0159\u00edpravu ojetin k dal\u0161\u00edmu prodeji.<\/p>\n

O ztr\u00e1t\u011b barev na silnic\u00edch a tak\u00e9 v konfigur\u00e1torech nov\u00fdch aut se toho napsalo u\u017e mnoho. Jsou automobilky, kter\u00e9 zejm\u00e9na v posledn\u00edch letech jdou proti proudu a v\u00fdrazn\u00e9 barvy vyu\u017e\u00edvaj\u00ed jako konkuren\u010dn\u00ed v\u00fdhodu, ov\u0161em st\u00e1le p\u0159eva\u017euj\u00ed modely, jejich\u017e nab\u00eddka zahrnuje \u0161edou, metalickou \u0161edou a pro odv\u00e1\u017en\u00e9 tak\u00e9 tajemnou \u0161edou.<\/p>\n

Design exteri\u00e9ru modern\u00edch voz\u016f se sice ub\u00edr\u00e1 sm\u011brem futuristick\u00fdch ostr\u00fdch lini\u00ed a z\u00e1rove\u0148 jednoduch\u00fdch tvar\u016f, kter\u00fdm barvy jako \u0161ed\u00e1, st\u0159\u00edbrn\u00e1 a b\u00edl\u00e1 docela slu\u0161\u00ed, ov\u0161em jejich popularita m\u00e1 tak\u00e9 mnohem prakti\u010dt\u011bj\u0161\u00ed d\u016fvod.<\/p>\n

\"Konec<\/a>Konec nudn\u00e9 \u0161edi? Na auta se pomalu vrac\u00ed barvy<\/a><\/p>\n

Jak ukazuje studie britsk\u00e9 spole\u010dnosti Vehicle Data Global (VDG), pr\u00e1v\u011b odst\u00edny \u0161ed\u00e9 dok\u00e1\u017eou \u00fa\u010dinn\u011bji zakr\u00fdt nedokonalosti ojet\u00fdch vozidel a sn\u00ed\u017eit n\u00e1klady na p\u0159\u00edpravu k prodeji. Pro provozovatele vozov\u00fdch park\u016f a prodejce jsou tak atraktivn\u011bj\u0161\u00ed, proto\u017ee l\u00e9pe maskuj\u00ed drobn\u00e9 \u0161kr\u00e1bance, od\u0161t\u011bpky od kam\u00ednk\u016f a kruhov\u00e9 \u0161kr\u00e1bance z kart\u00e1\u010dov\u00e9 my\u010dky. Jasn\u00e9 jednobarevn\u00e9 odst\u00edny jsou na \u00fadr\u017ebu podle studie n\u00e1chyln\u011bj\u0161\u00ed.<\/p>\n

Anal\u00fdza trend\u016f v barv\u00e1ch automobil\u016f za posledn\u00edch 125 let odhalila, \u017ee tradi\u010dn\u00ed z\u00e1kladn\u00ed barvy, jako je \u010derven\u00e1 a modr\u00e1, za\u010daly ztr\u00e1cet na popularit\u011b u\u017e na p\u0159elomu tis\u00edcilet\u00ed. Tehdy se jako dominantn\u00ed volba prosadila st\u0159\u00edbrn\u00e1 a n\u00e1sledn\u011b vzrostla obliba b\u00edl\u00e9 a \u0161ed\u00e9 barvy.<\/p>\n

Na britsk\u00fdch silnic\u00edch je dnes \u0161ed\u00e1 ze v\u0161ech barev nejpopul\u00e1rn\u011bj\u0161\u00ed, a to stejn\u00e9 plat\u00ed i u n\u00e1s. V prvn\u00ed polovin\u011b leto\u0161n\u00edho roku bylo 35 % nov\u00fdch aut prod\u00e1no v \u0161ed\u00e9 barv\u011b. Druh\u00e9 m\u00edsto obsadila s 20 % b\u00edl\u00e1, t\u0159et\u00ed s 13 % \u010derven\u00e1. Lehce nad 12 % p\u0159ipadlo modr\u00e9 barv\u011b a \u010dern\u00e1 skon\u010dila s necel\u00fdmi osmi procenty na p\u00e1t\u00e9m m\u00edst\u011b. N\u00e1sleduje zelen\u00e1, hn\u011bd\u00e1, \u017elutozelen\u00e1, oran\u017eov\u00e1 a fialov\u00e1.<\/p>\n

\"Opel<\/a>Opel \u0159\u00edk\u00e1 ANO barv\u00e1m a stylu: Mokka p\u0159ich\u00e1z\u00ed v edici YES se z\u00e1\u0159iv\u011b oran\u017eovou barvou<\/a><\/p>\n

Spole\u010dnost VDG uvedla, \u017ee n\u00e1r\u016fst popularity \u0161ed\u00e9, st\u0159\u00edbrn\u00e9 a b\u00edl\u00e9 barvy souvisel s rostouc\u00edm vlivem digit\u00e1ln\u00edch technologi\u00ed na design spot\u0159ebitelsk\u00fdch v\u00fdrobk\u016f, zejm\u00e9na s \u010dist\u00fdmi kovov\u00fdmi povrchy, kter\u00e9 jsou spojov\u00e1ny s atraktivn\u00edmi high-tech spot\u0159ebitelsk\u00fdmi produkty.<\/p>\n

Mnohem v\u011bt\u0161\u00ed vliv v\u0161ak m\u011blo st\u00e1le se zvy\u0161uj\u00edc\u00ed procento flotilov\u00fdch voz\u016f, jejich\u017e provozovatel\u00e9 kladou v\u011bt\u0161\u00ed d\u016fraz na zbytkovou hodnotu vozidel p\u0159i prodeji. Nakupuj\u00ed tak vozidla s barvou, kter\u00e1 se nejsn\u00e1z p\u0159ipravuje k prodeji a kter\u00e1 oslov\u00ed nej\u0161ir\u0161\u00ed spektrum z\u00e1kazn\u00edk\u016f.<\/p>\n

\"\u010cervenou<\/a>\u010cervenou nech\u00e1me Ferrari, \u0159\u00edk\u00e1 Cupra. Z nab\u00eddky zmizely k\u0159iklav\u00e9 barvy<\/a><\/p>\n

Obliba st\u0159\u00edbrn\u00e9 barvy pramen\u00ed z jej\u00ed schopnosti skr\u00fdt ne\u010distoty z vozovky. Spolu s \u0161edou a b\u00edlou barvou sd\u00edl\u00ed optick\u00e9 vlastnosti, d\u00edky nim\u017e l\u00e9pe skr\u00fdv\u00e1 drobn\u00e1 po\u0161kozen\u00ed laku oproti vozidl\u016fm s \u010dervenou, modrou i \u010dernou barvou karoserie.<\/p>\n

Ben Hermer, provozn\u00ed \u0159editel spole\u010dnosti Vehicle Data Global, \u0159ekl: \u201eA\u010dkoli je zaj\u00edmav\u00e9 spojovat barvy automobil\u016f se \u0161ir\u0161\u00edmi kulturn\u00edmi trendy, britsk\u00fd automobilov\u00fd trh pat\u0159\u00ed k nejsofistikovan\u011bj\u0161\u00edm na sv\u011bt\u011b a nic se na n\u011bm ned\u011bje bez p\u00e1dn\u00fdch praktick\u00fdch a odborn\u00fdch d\u016fvod\u016f.\u201c<\/p>\n

Anal\u00fdza spole\u010dnosti VDG vych\u00e1z\u00ed z vozidel, kter\u00e1 jsou v sou\u010dasn\u00e9 dob\u011b v provozu, v\u010detn\u011b vozidel, jejich\u017e prvn\u00ed registrace se uskute\u010dnila ji\u017e p\u0159ed 126 lety.<\/p>\n

\"Video<\/p>\n

\n\t\t\t\t\u0160koda Peaq: V\u0161echny barvy karoserie \u2022 \u0160koda Auto\n\t\t\t<\/p>\n

Zdroje: AM-online, SDA<\/p>\n","protected":false},"excerpt":{"rendered":"Postupn\u00e9 omezov\u00e1n\u00ed barevn\u00e9 nab\u00eddky v konfigur\u00e1torech nov\u00fdch aut m\u00e1 jeden hlavn\u00ed (a velmi racion\u00e1ln\u00ed) d\u016fvod. \u0160ed\u00e9, b\u00edl\u00e9 \u010di…\n","protected":false},"author":2,"featured_media":154432,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[12],"tags":[67,68,708,16160,3467,768,2812,424,4095],"class_list":["post-154431","post","type-post","status-publish","format-standard","has-post-thumbnail","category-byznys","tag-business","tag-byznys","tag-ekonomika","tag-lak","tag-ojete-vozy","tag-redakcni-video","tag-studie","tag-video","tag-vyzkum"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116959347383875267","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/154431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=154431"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/154431\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/154432"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=154431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=154431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=154431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}