{"id":155414,"date":"2026-07-22T17:49:14","date_gmt":"2026-07-22T17:49:14","guid":{"rendered":"https:\/\/www.europesays.com\/cz\/155414\/"},"modified":"2026-07-22T17:49:14","modified_gmt":"2026-07-22T17:49:14","slug":"utek-z-vezeni-vydelava-miliony-svetova-firma-ma-dve-pobocky-i-v-cesku","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/cz\/155414\/","title":{"rendered":"\u00dat\u011bk z\u00a0v\u011bzen\u00ed vyd\u011bl\u00e1v\u00e1 miliony. Sv\u011btov\u00e1 firma m\u00e1 dv\u011b pobo\u010dky i\u00a0v \u010cesku"},"content":{"rendered":"<p class=\"e_bX\">Rozhovor si tak\u00e9 m\u016f\u017eete poslechnout v\u00a0audioverzi nebo st\u00e1hnout do podcastov\u00e9 aplikace.<\/p>\n<p class=\"e_bX\">T\u0159i miliony lid\u00ed po cel\u00e9m sv\u011bt\u011b a\u00a030\u00a0nov\u00fdch pobo\u010dek ro\u010dn\u011b. Pobl\u00e1znila Ameriku, Evropu, Austr\u00e1lii i\u00a0Indii. Ze hry Prison Island, inspirovan\u00e9 slavnou televizn\u00ed show Pevnost Boyard, se stala jedna z\u00a0nejrychleji rostouc\u00edch hern\u00edch fran\u0161\u00edz na sv\u011bt\u011b. Dv\u011b pobo\u010dky u\u017e m\u00e1 i\u00a0v \u010cesku.<\/p>\n<p class=\"e_bX\">\u201eZjednodu\u0161en\u011b \u0159e\u010deno, lid\u00e9 se rozd\u011bl\u00ed do skupin a\u00a0vstoup\u00ed do v\u011bzen\u00ed, kde je \u010dek\u00e1 n\u011bkolik des\u00edtek cel, kde pln\u00ed r\u016fzn\u00e9 \u00fakoly. N\u011bkter\u00e9 jsou logick\u00e9, jin\u00e9 fyzick\u00e9 a\u00a0hlavn\u011b v\u0161echny jsou o\u00a0t\u00fdmov\u00e9 spolupr\u00e1ci. \u00dakolem je v\u00a0ur\u010dit\u00e9m \u010dasov\u00e9m \u00faseku doc\u00edlit co nejv\u00edce bod\u016f,\u201c vysv\u011btluje provozovatel ostravsk\u00e9 pobo\u010dky Prison Island podnikatel Jakub Bernady.<\/p>\n<p>Z Westinghouse k\u00a0cel\u00e1m<\/p>\n<p class=\"e_bX\">Cel\u00fd koncept vznikl ve \u0160v\u00e9dsku a\u00a0stoj\u00ed za n\u00edm b\u00fdval\u00fd \u0161\u00e9f energetick\u00e9ho kolosu Westinghouse Anders Jackson a\u00a0jeho p\u0159\u00edtel Lasse Bergman. Ti spolu za\u010dali podnikat u\u017e v\u00a0roce 2004.\u00a0Tehdy cht\u011bli vsadit na po\u0159\u00e1d\u00e1n\u00ed velk\u00fdch akc\u00ed ve stylu po\u0159adu Pevnost Boyard. Po n\u011bkolika \u00favah\u00e1ch vznikl koncept s\u00a0n\u00e1zvem \u201eArosfortet\u201c. Pen\u00edze si p\u016fj\u010dili od banky i\u00a0rodiny a\u00a0ve V\u00e4ster\u00e5s vybudovali prvn\u00ed z\u00e1bavn\u00ed pevnost. Finan\u010dn\u011b jim ale byznys model nevych\u00e1zel, a\u00a0tak se oba op\u011bt vr\u00e1tili do pr\u00e1ce.<\/p>\n<p><a data-dot=\"mol-article-card-media\" aria-hidden=\"true\" tabindex=\"-1\" href=\"https:\/\/www.seznamzpravy.cz\/clanek\/ekonomika-firmy-hracky-nemusi-jen-bavit-s-vyrobky-ceskych-designeru-si-hraji-i-za-oceanem-310575\" class=\"e_n f_l5\" rel=\"nofollow noopener\" target=\"_blank\"><img height=\"1968\"   width=\"3500\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/07\/1784742553_91_kutulu-drevene-hracky.jpeg\" loading=\"lazy\" decoding=\"async\" class=\"e_aa e_Z e_T\"\/><\/a><\/p>\n<p class=\"e_bX\">V roce 2013\u00a0\u2013 t\u00e9m\u011b\u0159 deset let po zalo\u017een\u00ed Arosfortetu\u00a0\u2013 v\u0161ak dali Anders Jackson a\u00a0Lasse Bergman znovu v\u00fdpov\u011b\u010f, aby se naplno v\u011bnovali spole\u010dn\u00e9mu podniku, tentokr\u00e1t s\u00a0fran\u0161\u00edzov\u00fdm modelem. N\u00e1zev zm\u011bnili na mezin\u00e1rodn\u011b srozumiteln\u011bj\u0161\u00ed Prison Island a\u00a0zam\u00ed\u0159ili i\u00a0do zahrani\u010d\u00ed. Prvn\u00edmi trhy byly Finsko a\u00a0Nizozemsko, ale hlavn\u00ed rozmach p\u0159i\u0161el teprve ned\u00e1vno. Aktu\u00e1ln\u011b je po cel\u00e9m sv\u011bt\u011b 118\u00a0pobo\u010dek ve\u00a026\u00a0zem\u00edch.<\/p>\n<p>Licence za 20\u00a0tis\u00edc eur, v\u00fdstavba za 20\u00a0milion\u016f korun <\/p>\n<p class=\"e_bX\">\u201eMy jsme Prison Island otev\u0159eli v\u00a0Ostrav\u011b v\u00a0roce 2024.\u00a0Licence stoj\u00ed 20\u00a0tis\u00edc eur, ale samotn\u00e1 v\u00fdstavba toho centra vych\u00e1z\u00ed na 20\u00a0a\u017e 30\u00a0milion\u016f korun. Z\u00e1le\u017e\u00ed i\u00a0na tom, kter\u00e9 dopl\u0148kov\u00e9 aktivity se tam nach\u00e1z\u00ed. V\u011bt\u0161inou se po sv\u011bt\u011b hra kombinuje s\u00a0bowlingem nebo laser game, v\u00a0na\u0161em p\u0159\u00edpad\u011b s\u00a0ar\u00e9nami pro virtu\u00e1ln\u00ed realitu,\u201c dod\u00e1v\u00e1 Bernady. On s\u00e1m m\u00e1 n\u00e1vratnost investice spo\u010d\u00edtanou na \u0161est a\u017e sedm\u00a0let. \u201eSamoz\u0159ejm\u011b v\u00a0zem\u00edch, kde je koncept u\u017e zn\u00e1m\u00fd a\u00a0kde je t\u0159eba i\u00a0v\u00edce pobo\u010dek, jako je t\u0159eba Francie nebo Nizozemsko, je n\u00e1vratnost rychlej\u0161\u00ed. I\u00a0ve v\u011bt\u0161\u00edch m\u011bstech se bav\u00edme o\u00a0n\u00e1vratnosti kolem t\u0159\u00ed let,\u201c \u0159\u00edk\u00e1 Bernady.<\/p>\n<p class=\"e_bX\">Ka\u017ed\u00fd Prison Island je sv\u00fdm zp\u016fsobem origin\u00e1ln\u00ed a\u00a0jeho cely i\u00a0\u00fakoly se li\u0161\u00ed. \u201eKa\u017ed\u00fd rok tak p\u0159ich\u00e1z\u00ed nov\u00e9 cely, a\u00a0t\u00edm p\u00e1dem si jednotliv\u00e1 m\u00edsta mezi sebou nekonkuruj\u00ed. My jsme nem\u011bli mo\u017enost ovlivnit, jak bude jak\u00e1 cela vybaven\u00e1, m\u011bli jsme jen mo\u017enost navolit, jak\u00fd typ cel bychom cht\u011bli. Jestli v\u00edce logick\u00e9, dovednostn\u00ed, nebo fyzick\u00e9,\u201c dod\u00e1v\u00e1 Bernady. Ka\u017ed\u00fd z\u00e1jemce o\u00a0licenci mus\u00ed p\u0159ipravit hrubou stavbu, na samotnou v\u00fdstavbu v\u011bzen\u00ed pak p\u0159ijede t\u00fdm zhruba 20\u00a0lid\u00ed, kte\u0159\u00ed hru p\u0159ipravuj\u00ed na m\u00edst\u011b asi t\u0159i m\u011bs\u00edce.<\/p>\n<p><a data-dot=\"mol-article-card-media\" aria-hidden=\"true\" tabindex=\"-1\" href=\"https:\/\/www.seznamzpravy.cz\/clanek\/ekonomika-firmy-kingdom-come-vyjde-jako-deskova-hra-projektu-se-ujali-tvurci-krycich-jmen-309825\" class=\"e_n f_l5\" rel=\"nofollow noopener\" target=\"_blank\"><img height=\"2304\"   width=\"4096\" src=\"https:\/\/www.europesays.com\/cz\/wp-content\/uploads\/2026\/07\/1784742554_347_kingdom-come-kcd-czech-games-edition.jpeg\" loading=\"lazy\" decoding=\"async\" class=\"e_aa e_Z e_T\"\/><\/a><\/p>\n<p class=\"e_bX\">\u201eProdukci v\u00a0samotn\u00e9m \u0160v\u00e9dsku u\u017e nebylo mo\u017en\u00e9 zvl\u00e1dat, proto se loni otev\u0159ela tov\u00e1rna na cely na Slovensku. Letos tam p\u0159ibude dal\u0161\u00ed\u00a0\u2013 v\u00a0Ko\u0161ic\u00edch. Cely se sna\u017e\u00ed vyr\u00e1b\u011bt modul\u00e1rn\u00edm zp\u016fsobem, aby se daly snadno odeslat i\u00a0do USA, kde te\u010f Prison Island hodn\u011b roste,\u201c dod\u00e1v\u00e1 Bernady.<\/p>\n<p class=\"e_bX\">\u201eJsem s\u00a0kolegy domluven\u00fd, \u017ee kdy\u017e v\u00a0Ostrav\u011b p\u0159ekro\u010d\u00edme n\u00e1v\u0161t\u011bvnost 25\u00a0tis\u00edc lid\u00ed, pust\u00edme se do Brna,\u201c dod\u00e1v\u00e1 Bernady. Za prvn\u00ed rok ostravsk\u00e1 pobo\u010dka p\u0159ekro\u010dila deset tis\u00edc n\u00e1v\u0161t\u011bvn\u00edk\u016f a\u00a0letos je zat\u00edm n\u00e1v\u0161t\u011bvnost zhruba o\u00a0polovinu vy\u0161\u0161\u00ed ne\u017e loni. Hru m\u016f\u017ee najednou hr\u00e1t a\u017e 80\u00a0lid\u00ed, cel\u00e1 hra trv\u00e1 hodinu a\u00a0p\u016fl a\u017e dv\u011b. Cena je 600\u00a0a\u017e 650\u00a0korun za osobu. Z\u00e1kazn\u00edky jsou rodiny, \u0161koly i\u00a0firmy. \u201eLoni jsme tu m\u011bli t\u0159eba ale i\u00a0na\u0161i fotbalovou reprezentaci,\u201c dod\u00e1v\u00e1 Bernady.<\/p>\n<p class=\"e_bX\">Rozhovor vznikl b\u011bhem Mezin\u00e1rodn\u00edho filmov\u00e9ho festivalu Karlovy Vary.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozhovor si tak\u00e9 m\u016f\u017eete poslechnout v\u00a0audioverzi nebo st\u00e1hnout do podcastov\u00e9 aplikace. T\u0159i miliony lid\u00ed po cel\u00e9m sv\u011bt\u011b a\u00a030\u00a0nov\u00fdch&hellip;\n","protected":false},"author":2,"featured_media":155415,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[14],"tags":[79,4877,744,39384,80],"class_list":["post-155414","post","type-post","status-publish","format-standard","has-post-thumbnail","category-zabava","tag-entertainment","tag-hry","tag-ostrava","tag-unikove-hry","tag-zabava"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@cz\/116964895360941571","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/155414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/comments?post=155414"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/posts\/155414\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media\/155415"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/media?parent=155414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/categories?post=155414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/cz\/wp-json\/wp\/v2\/tags?post=155414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}